A G E N D Afiles.ctctcdn.com/594e7145001/470dcf07-0ef3-4d81-bffa-52a34d64b054.pdfNew Year’s Eve Gala went on sale July 1, and that sales are well ahead of last year at this time.

Mission: To attract visitors and advocate for commerce on Catalina Island

P.O. Box 217, Avalon, CA 90704 310-510-1520 CatalinaChamber.com

Meeting of the Board of Directors 1:30 to 3:15 pm, Thursday, October 15, 2015

Founders’ Room, US Bank

A G E N D A

In consideration of others, attendees are asked to turn off cell phones prior to the beginning of the meeting.

John King, Chair ‘18* Bill Paige, Past Chair ‘16* Julie Bovay, Chair Elect ‘17* David Howell, Chief Financial Officer‘16* Dave Stevenson, Marketing Chair, SCICo*

Jim Luttjohann, President & CEO* John Eric Hernandez ‘18 Chris Austin ’18 Mark Costello ’18 (2nd) Kevin Strege‘17

Gregg Miller ‘17 Buddy Wilson, Jr. ‘17 Cinde Cassidy ‘16 (2nd) Ray McKewon ‘16 Steve Bray ’16 (2nd)

Dewitt Finley, Two Harbors Gail Fornasiere, Catalina Island Museum Tony Budrovich, Catalina Island

Conservancy Ben Harvey, City of Avalon

*= Member Executive Committee/ ‘16 = year term expires on 6/30

1. Call to Order

2. Introductions and Recognitions

3. Presentation—Catalina Island Medical Center-—Brian Ballard

4. Consent Calendar

Approval of Minutes September 2015*

Financial Statements August 2015*

Financial Statements September 2015*

5. Report of the Chair—John King

6. Action Items—John King

A. Accept new members

1. Schwag App*

2. Catherine’s Terrace*

3. Ben’s Bakery*

4. Descanso Fresh*

B. Accept Audit Closing Letter*

7. Discussion/Possible Action Items

A. On the Wing Falconry Agreement*—Jim Luttjohann

B. Cruise Industry update—Buddy Wilson Jr.

C. Content Management System Proposal—Committee Recommendation, Searle Creative

Group—Donna Harris

D. Summer Concert Series Options—Ray McKewon

E. Collective Stakeholders Meeting—Ben Harvey

F. Internet/Cell Service Issues—Jim Luttjohann

Mission: To attract visitors and advocate for commerce on Catalina Island

P.O. Box 217, Avalon, CA 90704 310-510-1520 CatalinaChamber.com

G. Waste Recycling—John King

H. Marketing Report—Donna Harris I. Events Report—Amelia Lincoln J. Visitor Services and Membership Report—Samantha Prince K. President’s Report—Jim Luttjohann* L. Board member reports

8. Requests for future agenda items

9. Adjourn *Information included in board packets

Future Meetings:

Thursday Nov. 19, 2015: 1:30 – 3:15 pm

No December Meeting

Thursday Jan. 21, 2016: 1:30 – 3:15 pm

Thursday Feb. 18, 2016: 1:30 – 3:15 pm

Thursday Mar. 24, 2016: 1:30 – 3:15 pm

Thursday April 21, 2016: 1:30 – 3:15 pm

Thursday May 19, 2016: 1:30 – 3:15 pm

Thursday June 16, 2016: 1:30 – 3:15 pm

1

Minutes: Meeting of the Board of Directors Thursday September 17, 2015

CALL TO ORDER

The meeting was called to order at 1:40 pm by Chair John King

DIRECTORS PRESENT (14)

King, Paige, Bovay, Howell, Stevenson, Costello, Strege, Cassidy, McKewon, Bray, Finley,

Fornasiere, Harvey, Luttjohann

DIRECTORS ABSENT (5)

Reid, Hernandez, Austin, Miller, Wilson,

STAFF PRESENT

Harris, Lincoln, Warner, Prince

GUESTS

Tony Budrovich, Catalina Island Conservancy

INTRODUCTIONS & RECOGNITIONS

Tony Budrovich was introduced as the replacement for the Catalina Island

Conservancy seat previously held by Bob Reid.

PRESENTATIONS

Ray McKewon made a brief presentation on the Summer Concert Series, and its

financially successful season. A copy of the PowerPoint is on file and was shared with

the board by email following the meeting. McKewon stated that he will bring back to

the board for future discussion alternatives for next season to enhance or alter the

series.

CONSENT ITEMS

Approval of Minutes from August.

Correction noted to state that the meeting was called to order by Chair King,

not Chair Paige.

2

Motion by Paige, second by Bovay. Passed unanimously.

Approval of Financials July 2015 – August 2015.

Due to auditors adjustments not yet being fully input it was recommended to

forego approval until next board meeting.

REPORT FROM THE CHAIR

Chair King stated that he nothing to report at this time

ACTION ITEMS

New Member Catalina Island Foundation

A brief discussion ensued regarding the approval process. It was then asked of

staff to begin including new member applications in board packets in order to

allow for familiarization in advance of voting to admit.

Motion by Cassidy, second by Strege. Passed unanimously.

Accept Audited Financial Reports

There was a brief discussion about the audit process and adjustments to come.

Motion by Paige, second by Miller. Passed unanimously.

Accept Tony Budrovich to replace Bob Reid as Catalina Island Conservancy seat on

board as recommended by the Conservancy.

Motion by Paige, second by Miller. Passed unanimously.

DISCUSSION

Cruise Industry liaison Buddy Wilson was unable to attend so no report was given

Marketing—Donna Harris reported an RFP to solicit bidders for a new CMS or content

management system has resulted in two finalists. References are being checked and

the committee will bring a recommendation at the next meeting of the board. Co-op

programs will once again be put forth using a call to action at gotocatalina.com with

each of three partners putting in $100,000. The next giveaway will be for Jazz Trax

tickets and a hotel. After that will be New Year’s Eve giveaway, for which there is still a

need of hotel partner. LGBTQ traveler opportunities are being discussed at the

Marketing Committee level with some future efforts to come. Schwag, a new app that

engages Long Beach area users with deals and offers has reached out to Island

Businesses for content with a November launch in mind for a Catalina set of content.

The Island Company and City of Avalon are already supplying content and we will

begin doing so at the Chamber once a new membership is processed. Advertisers for

the 2016 Visitors Guide have increased.

3

Events and Electronic Communications Report—Amelia Lincoln reported that tickets for

New Year’s Eve Gala went on sale July 1, and that sales are well ahead of last year at

this time. A fall event campaign has started using Paid Search and Facebook. The

Triathlon has more participants signed up than last year and marketing efforts are going

strong, however a need for volunteers remains to be a concern.

Banner ad solicitation will resume shortly and soon a committee that is gearing up for

an increased Holiday season celebration will reconvene to look at décor and events

promotion. A new tree has been purchased that is larger than the one lost in last year’s

storm.

Membership Report—Samantha Prince reported that reminder renewal letters have

been sent out as well as solicitation of several nonmembers.

President’s Report—In the interest of time, no oral report was given, however a written

report is on file. Jim Luttjohann invited any members with questions to email him or call.

FUTURE MEETING AGENDA REQUEST:

Several members expressed an interest in having a time on the agenda to provide

updates on their business or organization that relate to our work. Luttjohann agreed to

add Board Member Reports to future agendas.

ADJOURNMENT:

There being no further business to come before the board, Chair Paige adjourned the

meeting at 3:13 pm.

3:52 PM

10/12/15

Accrual Basis

Catalina Island Chamber of Commerce

Balance Sheet As of August 31, 2015

Aug 31, 15 Notes

ASSETS

Current Assets

Checking/Savings

1000 · US Bank Checking Acct 52,097.39

1010 · US Bank Money Market Accct 261,629.38

1020 · US Bank Preferred Money Market 806.99

1030 · Wells Fargo

1031 · Wells Fargo 40,023.87

1032 · Wells Fargo 2 64,673.09

Total 1030 · Wells Fargo 104,696.96

Total Checking/Savings 419,230.72

Accounts Receivable

1100 · Accounts Receivable 153,974.98

Total Accounts Receivable 153,974.98

Other Current Assets

1040 · Petty Cash 2.36

1050 · Visitor Change Fund 50.00

1065 · Paychex Tax Impound Acct 132.24

1090 · Prepaid Expenses 48,747.00

1110 · Allowance for uncollectable acc -1,390.80

1499 · Undeposited Funds -85,444.07 Desposited Sept 5th

Total Other Current Assets -37,903.27

Total Current Assets 535,302.43

Fixed Assets

1200 · Computer Hardware 7,798.50

1205 · Computer Software 47,214.95

1210 · Equipment 6,926.57

1220 · Furnishings 793.88

1260 · Trade Show Displays 2,837.81

1280 · Leasehold Improvements 3,258.00

1290 · Accumulated Depreciation/Amort -58,050.55

Total Fixed Assets 10,779.16

TOTAL ASSETS 546,081.59

LIABILITIES & EQUITY

Liabilities

Current Liabilities

Accounts Payable

2000 · Accounts Payable 30,642.47

Total Accounts Payable 30,642.47

Credit Cards

2020 · American Express Optima 6,365.87

Total Credit Cards 6,365.87

Other Current Liabilities

2100 · Payroll Liabilities

2110 · Payroll Taxes Payable 132.24

Page 1 of 2

3:52 PM

10/12/15

Accrual Basis


Balance Sheet As of August 31, 2015

Aug 31, 15 Notes

2120 · Retirement Contribution Payable 460.30

2130 · Accrued Wages Payable 17,614.30

Total 2100 · Payroll Liabilities 18,206.84

2121 · Employee IRA Deductions Payable 811.20

2150 · Ticket Sales Payable -465.00

2160 · Gift Certificates Payable 63,473.23

2180 · Prepaid Phone Syetem Payments 297.00

2200 · Sales Tax Payable 157.47

2310 · Phone Sytem Deposits 3,659.57

Total Other Current Liabilities 86,140.31

Total Current Liabilities 123,148.65

Total Liabilities 123,148.65

Equity

3900 · Retained Earnings 378,743.29

Net Income 44,189.65

Total Equity 422,932.94

TOTAL LIABILITIES & EQUITY 546,081.59

Page 2 of 2

3:57 PM

10/12/15

Accrual Basis


Profit & Loss Budget Overview July through August 2015

Jul - Aug 15 Budget $ Over Budget % of Budget Notes

Ordinary Income/Expense

Income

4550 · Membership Dues 61,755.00 87,000.00 -25,245.00 70.98% Includes accounting

adjustment for prior

year

4020 · Transient Occupancy Tax 83,850.25 166,667.66 -82,817.41 50.31% See undeposited

funds on balance

sheet4000 · City of Avalon Rent Waiver 0.00 2,000.00 -2,000.00 0.0% Annual audit

adjustment4200 · Advertising Income

4210 · Visitor's Guide 98,725.00 163,000.00 -64,275.00 60.57% Ongoing collections

4230 · Website 950.00 3,500.00 -2,550.00 27.14% Will pick up later in

year4240 · Newsletters 1,725.00 4,000.00 -2,275.00 43.13% Will pick up later in

yearTotal 4200 · Advertising Income 101,400.00 170,500.00 -69,100.00 59.47%

4400 · Program Service Revenue 2,429.67 1,700.00 729.67 142.92%

5500 · Fundraising Income

5510 · Sales 49,956.60 12,166.60 37,790.00 410.6% NYE ahead of budget

5520 · Contributions 9,112.22 0.00 9,112.22 100.0% Audit adjustment on

Fireworks and recent

docations for cruise

industry relations

Total 5500 · Fundraising Income 59,068.82 12,166.60 46,902.22 485.5%

5800 · Special Events Income 0.00 130.00 -130.00 0.0%

Total Income 308,503.74 440,164.26 -131,660.52 70.09%

Cost of Goods Sold

Page 1 of 4

3:57 PM

10/12/15

Accrual Basis




5900 · Costs of Goods Sold 269.66 New labor law

posters, not

budgeted for,

possible mid year

adjustTotal COGS 269.66

Gross Profit 308,234.08 440,164.26 -131,930.18 70.03%

Expense

6000 · Advertising

6010 · Broadcast Advertising 0.00 13.00 -13.00 0.0%

6020 · Internet Advertising 717.00 33,333.40 -32,616.40 2.15% Timing of billing6030 · Print Advertising 574.00 12,500.00 -11,926.00 4.59% Timing of billing

Total 6000 · Advertising 1,291.00 45,846.40 -44,555.40 2.82%

6200 · Bank Service Charges 57.18 Fees for Money

Market Account, not

anticipated6210 · Credit Card Processing Fees 1,759.90 1,664.00 95.90 105.76% NYE sales6250 · Business Licenses & Permits 103.00 233.40 -130.40 44.13%

6400 · Dues & Subscriptions 4,212.92 4,000.00 212.92 105.32%

6550 · Event Supplies 293.14 100.00 193.14 293.14%

6700 · Insurance

6710 · General Liability Insurance 1,387.00 133.30 1,253.70 1,040.51% Audit adjustment for

prepaid services

6720 · Health Insurance 12,029.62 9,833.40 2,196.22 122.33% Audit adjustment for

prepaid services

6730 · Workman's Compensation Insuranc 3,143.00 1,483.30 1,659.70 211.89% Audit adjustment for

prepaid services

Total 6700 · Insurance 16,559.62 11,450.00 5,109.62 144.63%

6800 · Marketing Expense 18,645.00 18,333.33 311.67 101.7%

Page 2 of 4

3:57 PM

10/12/15

Accrual Basis




6900 · Meals & Entertainment 422.14 330.00 92.14 127.92%

7000 · Meetings & Events 3,142.52 3,333.30 -190.78 94.28%

7050 · Miscellaneous Expense -245.74 10.00 -255.74 -2,457.4%

7100 · Office Supplies 1,068.92 993.40 75.52 107.6%

7200 · Payroll Expenses

7210 · Salaries & Wages 64,552.51 66,666.60 -2,114.09 96.83%

7220 · Payroll Tax Expense 4,699.21 5,933.36 -1,234.15 79.2%

7230 · Employee Benefits 5,127.56 7,962.50 -2,834.94 64.4%

Total 7200 · Payroll Expenses 74,379.28 80,562.46 -6,183.18 92.33%

7350 · Printing & Reproduction 19,981.65 35,000.00 -15,018.35 57.09% Timing of billing7370 · Equipment Maintenance 975.00 400.00 575.00 243.75%

7380 · Equipment Rental 1,904.51 1,239.60 664.91 153.64%

7400 · Professional Development 875.00 300.00 575.00 291.67%

7460 · Postage & Freight 29,873.33 28,230.84 1,642.49 105.82%

7500 · Professional Fees

7510 · Accounting 1,787.18 3,333.34 -1,546.16 53.62%

7520 · Consulting 0.00 6,500.00 -6,500.00 0.0% Anticipate November

expenses

Total 7500 · Professional Fees 1,787.18 9,833.34 -8,046.16 18.18%

7600 · Rent Expense 4,333.34 4,766.40 -433.06 90.91%

7610 · Storage 946.00 1,300.00 -354.00 72.77%

7700 · Repairs & Maintenance

7710 · Building Maintenance 495.00 309.10 185.90 160.14%

Total 7700 · Repairs & Maintenance 495.00 309.10 185.90 160.14%

7800 · Telephone 2,116.85 700.00 1,416.85 302.41%

7390 · FAX Expense 0.00 100.00 -100.00 0.0%

7900 · Travel Expense

7910 · Conferences & Seminars 9,285.00 5,250.00 4,035.00 176.86%

7920 · Lodging 2,901.16 333.30 2,567.86 870.44%

7930 · Parking 0.00 60.00 -60.00 0.0%

7940 · Transportation 936.64 815.00 121.64 114.93%

Page 3 of 4

3:57 PM

10/12/15

Accrual Basis




Total 7900 · Travel Expense 13,122.80 6,458.30 6,664.50 203.19%

8000 · Utilities 279.52 750.00 -470.48 37.27%

8100 · Website Expense

8110 · Website Design & Development 150.00 0.00 150.00 100.0%

8120 · Website Hosting Expense 1,168.62 1,667.00 -498.38 70.1%

8130 · Website Maintenance 17,420.00 16,818.20 601.80 103.58%

Total 8100 · Website Expense 18,738.62 18,485.20 253.42 101.37%

8500 · Special Events 46,967.50 52,500.00 -5,532.50 89.46%

Total Expense 264,085.18 327,229.07 -63,143.89 80.7%

Net Ordinary Income 44,148.90 112,935.19 -68,786.29 39.09%

Other Income/Expense

Other Income

9000 · Other Income

9010 · Interest Income 40.75

9000 · Other Income - Other 0.00 83.40 -83.40 0.0%

Total 9000 · Other Income 40.75 83.40 -42.65 48.86%

Total Other Income 40.75 83.40 -42.65 48.86%

Other Expense

9500 · Interest Expense 0.00 483.66 -483.66 0.0%

Total Other Expense 0.00 483.66 -483.66 0.0%

Net Other Income 40.75 -400.26 441.01 -10.18%

Net Income 44,189.65 112,534.93 -68,345.28 39.27%

Page 4 of 4

4:40 PM

10/12/15

Accrual Basis


Balance Sheet As of September 30, 2015

Sep 30, 15 Notes

ASSETS

Current Assets

Checking/Savings

1000 · US Bank Checking Acct 99,693.53

1010 · US Bank Money Market Accct 301,686.36

1020 · US Bank Preferred Money Market 806.99

1030 · Wells Fargo

1031 · Wells Fargo 40,023.87

1032 · Wells Fargo 2 64,673.09

Total 1030 · Wells Fargo 104,696.96

Total Checking/Savings 506,883.84

Accounts Receivable

1100 · Accounts Receivable 84,724.98

Total Accounts Receivable 84,724.98

Other Current Assets

1040 · Petty Cash 2.36

1050 · Visitor Change Fund 50.00

1065 · Paychex Tax Impound Acct 161.82

1090 · Prepaid Expenses 48,747.00

1110 · Allowance for uncollectable acc -1,390.80

1499 · Undeposited Funds 3,995.93

Total Other Current Assets 51,566.31

Total Current Assets 643,175.13

Fixed Assets

1200 · Computer Hardware 7,798.50

1205 · Computer Software 47,214.95

1210 · Equipment 6,926.57

1220 · Furnishings 793.88

1260 · Trade Show Displays 2,837.81

1280 · Leasehold Improvements 3,258.00

1290 · Accumulated Depreciation/Amort -58,050.55

Total Fixed Assets 10,779.16

TOTAL ASSETS 653,954.29

LIABILITIES & EQUITY

Liabilities

Current Liabilities

Accounts Payable

2000 · Accounts Payable 18,997.92

Total Accounts Payable 18,997.92

Credit Cards

2020 · American Express Optima 4,551.37

Total Credit Cards 4,551.37

Other Current Liabilities

2100 · Payroll Liabilities

2110 · Payroll Taxes Payable 161.82

Page 1 of 2

4:40 PM

10/12/15

Accrual Basis


Balance Sheet As of September 30, 2015

Sep 30, 15 Notes

2120 · Retirement Contribution Payable 460.30

2130 · Accrued Wages Payable 17,614.30

Total 2100 · Payroll Liabilities 18,236.42

2121 · Employee IRA Deductions Payable 811.20

2160 · Gift Certificates Payable 64,248.23

2180 · Prepaid Phone Syetem Payments 297.00

2200 · Sales Tax Payable 157.47

2310 · Phone Sytem Deposits 3,659.57

Total Other Current Liabilities 87,409.89

Total Current Liabilities 110,959.18

Total Liabilities 110,959.18

Equity

3900 · Retained Earnings 378,743.29

Net Income 164,251.82

Total Equity 542,995.11

TOTAL LIABILITIES & EQUITY 653,954.29

Page 2 of 2

4:37 PM

10/12/15

Accrual Basis


Profit & Loss Budget Overview July through September 2015

Jul - Sep 15 Budget $ Over Budget % of Budget Notes

Ordinary Income/Expense

Income

4550 · Membership Dues 90,364.75 97,000.00 -6,635.25 93.16%

4020 · Transient Occupancy Tax 167,700.50 250,001.49 -82,300.99 67.08% Awaiting one

payment4000 · City of Avalon Rent Waiver 0.00 3,000.00 -3,000.00 0.0% Annual Audit

Adjustment4200 · Advertising Income

4210 · Visitor's Guide 156,615.00 163,000.00 -6,385.00 96.08% Ongoing4230 · Website 950.00 3,500.00 -2,550.00 27.14% Will pick up later in

year4240 · Newsletters 1,725.00 6,000.00 -4,275.00 28.75% Will pick up later in

yearTotal 4200 · Advertising Income 159,290.00 172,500.00 -13,210.00 92.34%

4400 · Program Service Revenue 3,644.37 2,550.00 1,094.37 142.92%

5500 · Fundraising Income

5510 · Sales 60,168.60 15,249.94 44,918.66 394.55% NYE Ahead of Budget

5520 · Contributions 11,312.22 13,540.00 -2,227.78 83.55% Audit adjsutemtns

and Cruise Industry

5500 · Fundraising Income - Other 6.96 1,000.00 -993.04 0.7%

Total 5500 · Fundraising Income 71,487.78 29,789.94 41,697.84 239.97%

5800 · Special Events Income 0.00 260.00 -260.00 0.0%

Total Income 492,487.40 555,101.43 -62,614.03 88.72%

Cost of Goods Sold

5900 · Costs of Goods Sold 269.66 Labor law postersTotal COGS 269.66

Gross Profit 492,217.74 555,101.43 -62,883.69 88.67%

Expense

6000 · Advertising

6010 · Broadcast Advertising 0.00 13.00 -13.00 0.0%

Page 1 of 4

4:37 PM

10/12/15

Accrual Basis




6020 · Internet Advertising 15,454.00 50,000.06 -34,546.06 30.91% Timing of billing6030 · Print Advertising 748.50 12,500.00 -11,751.50 5.99% Timing of billing

Total 6000 · Advertising 16,202.50 62,513.06 -46,310.56 25.92%

6200 · Bank Service Charges 66.43 Fees for Money

Market account not

anticipated6210 · Credit Card Processing Fees 4,177.74 2,496.00 1,681.74 167.38% NYE6250 · Business Licenses & Permits 103.00 550.06 -447.06 18.73%

6400 · Dues & Subscriptions 5,057.92 6,000.00 -942.08 84.3%

6550 · Event Supplies 293.14 150.00 143.14 195.43%

6700 · Insurance

6710 · General Liability Insurance 1,387.00 3,399.97 -2,012.97 40.79%

6720 · Health Insurance 12,603.96 14,750.06 -2,146.10 85.45%

6730 · Workman's Compensation Insuranc 3,143.00 1,524.97 1,618.03 206.1%

Total 6700 · Insurance 17,133.96 19,675.00 -2,541.04 87.09%

6800 · Marketing Expense 18,645.00 18,333.33 311.67 101.7%

6900 · Meals & Entertainment 761.76 497.00 264.76 153.27%

7000 · Meetings & Events 3,357.52 4,999.97 -1,642.45 67.15%

7050 · Miscellaneous Expense -45.74 15.00 -60.74 -304.93%

7100 · Office Supplies 1,112.42 1,490.06 -377.64 74.66%

7200 · Payroll Expenses

7210 · Salaries & Wages 95,090.57 99,999.94 -4,909.37 95.09%

7220 · Payroll Tax Expense 7,064.92 8,900.02 -1,835.10 79.38%

7230 · Employee Benefits 6,042.88 11,943.75 -5,900.87 50.59%

Total 7200 · Payroll Expenses 108,198.37 120,843.71 -12,645.34 89.54%

7350 · Printing & Reproduction 19,981.65 35,000.00 -15,018.35 57.09%

7370 · Equipment Maintenance 1,153.75 600.00 553.75 192.29%

7380 · Equipment Rental 2,580.66 1,859.40 721.26 138.79%

7400 · Professional Development 875.00 450.00 425.00 194.44%

7460 · Postage & Freight 30,068.44 32,346.26 -2,277.82 92.96%

7500 · Professional Fees

Page 2 of 4

4:37 PM

10/12/15

Accrual Basis




7510 · Accounting 2,696.60 10,200.01 -7,503.41 26.44% Awaitng bil for taxes

and audit7520 · Consulting 0.00 9,250.00 -9,250.00 0.0% Anticipate November

expense

Total 7500 · Professional Fees 2,696.60 19,450.01 -16,753.41 13.86%

7600 · Rent Expense 7,395.01 7,149.60 245.41 103.43%

7610 · Storage 1,034.00 1,950.00 -916.00 53.03%

7700 · Repairs & Maintenance

7710 · Building Maintenance 715.00 463.65 251.35 154.21%

Total 7700 · Repairs & Maintenance 715.00 463.65 251.35 154.21%

7800 · Telephone 2,862.72 1,050.00 1,812.72 272.64%

7390 · FAX Expense 0.00 150.00 -150.00 0.0%

7900 · Travel Expense

7910 · Conferences & Seminars 9,800.00 5,250.00 4,550.00 186.67%

7920 · Lodging 3,534.80 1,299.97 2,234.83 271.91%

7930 · Parking 0.00 90.00 -90.00 0.0%

7940 · Transportation 1,865.44 1,930.00 -64.56 96.66%

Total 7900 · Travel Expense 15,200.24 8,569.97 6,630.27 177.37%

8000 · Utilities 468.02 1,125.00 -656.98 41.6%

8100 · Website Expense

8110 · Website Design & Development 727.50 40,000.00 -39,272.50 1.82% RFP process running

later than anticipated

8120 · Website Hosting Expense 1,412.62 2,500.03 -1,087.41 56.5%

8130 · Website Maintenance 18,820.00 18,636.38 183.62 100.99%

Total 8100 · Website Expense 20,960.12 61,136.41 -40,176.29 34.28%

8500 · Special Events 46,967.50 52,500.00 -5,532.50 89.46% Holiday related

expenses will be later

in yearTotal Expense 328,022.73 461,363.49 -133,340.76 71.1%

Net Ordinary Income 164,195.01 93,737.94 70,457.07 175.16%

Page 3 of 4

4:37 PM

10/12/15

Accrual Basis




Other Income/Expense

Other Income

9000 · Other Income

9010 · Interest Income 56.81

9000 · Other Income - Other 0.00 125.06 -125.06 0.0%

Total 9000 · Other Income 56.81 125.06 -68.25 45.43%

Total Other Income 56.81 125.06 -68.25 45.43%

Other Expense

9500 · Interest Expense 0.00 733.99 -733.99 0.0%

Total Other Expense 0.00 733.99 -733.99 0.0%

Net Other Income 56.81 -608.93 665.74 -9.33%

Net Income 164,251.82 93,129.01 71,122.81 176.37%

Page 4 of 4

September/October 2015

President’s Report

Stakeholder meetings:

o SCE/ Water Consortium

o Emergency preparedness, Janet Seebert

o Monthly City Manager Meeting

o Cruise Industry Liaison, David Creigh

o GoTo Catalina Coop meetings

o Mole Stakeholders, Kendall Flint, City Consultant

o Grant Opportunities, Jordan Monroe, City of Avalon

Consideration and implementation of marketing partner input from annual

meeting.

o CMS main area of activity

Demonstrations, reference checks, committee communications

o Planning for upcoming meeting in November

o Consultant, Carl Ribaudo

Review Contracts and determine RFP priority

o In order of preference/need

Database CMS, review committee has narrowed to 2 proposals

PR, limited funds allocated in new fy budget

Evaluate and ensure fiscal responsibility

o Bookkeeper and auditors meetings, ongoing

o Various audit adjustments, cleanup, ongoing

o Working on Taxes with CPAs

Become an Ambassador for Catalina Island

o World Footprints Radio Interview

o Hosted Show Me Where Film crew

o Welcomed student visitors from Japan

o Hosted 123 City Hop Site Tour

o Attended Rotary District President’s Meeting

o Visitor Guides placed in Mercedes Benz service waiting area

o Montrose Travel phone meeting

Other

o Attended DMA West Conference

Generation Next: Millennials

$1.3 trillion in buying power

75 million people

22 million in a parent’s home

50 million living on own

25 million w/ hh income over $50k

By some time mid-2017, will outspend boomers

Largest demographic as of this year

More likely to rent, though changing and right now 52% own

a home

Those earning more the $50 k are 2 times more likely to travel

o Of those who travel, 57% are married

o 47% visited a beach resort

o 42% visited a major metro area

o 41% took vacation with kids

o 40% took a vacation with friends

Motivators for choosing a destination ranked…

o 1. Safety

o 2. Cost

o 3. Favorable weather

o 4. English spoken

o 5. Scenery and nature

Top activities when traveling…

o Dining

Local, casual fare

o Fun Attractions

Zoos, theme parks, aquariums

o Shopping

o Sightseeing

o Learning

o Music Festivals

o Engaging with nature…the once in a lifetime

experiences

o Want participatory activities

Athletic competitions (once in a

lifetime/bucket list)

o Number one gripe…lack of free internet

Internet/phone use on vacation

1. Make calls

2. Text

3. Visit a website for research in market

4. Email

5. Take photos/video

6. Share on social media

o Segments

All in enthusiasts

Male skewed

Throughout US

Majority have kids

Beach resort and family vacations

Active Adventurers

Skews female

More in the west

Participate in outdoor sports/events

Resonancereport.com ($900)

Destination Destiny

Find out what property tax each hotel room in your

destination equates vs an average residence.

Have a strategic conversation, not a strategic plan

Think of your destination as a big theme park, you have to

have the same elements

o Resources

Pps.org

Google

Search New York Public Places

Amanda Burden, public spaces

Janette Sadik-Khan

Rules of Politics:

o If they want something bad enough, they will get it

o Friends come and go, enemies accumulate

o Any project worth doing will be fiercely opposed by

someone

o It’s not your money, it’s your organizations money

Best Ideas

Use Gill more

o Cruise ships

o Costume events

o Social media

DMO Future

Know your VAC, Visitor Acquisition Cost (Conversion vs.

impression)

DMO evolving to mean Destination Management vs.

Destination Marketing Organization

o Research and Data mining

o Visitor Experience

o Infrastructure

o Influencer Marketing

*Idea: Partner with other visitor centers in LB, OC for a

Catalina Presence

Social makes big data snack able

IFTT, geo fencing around an airport or event can be used to

monitor sm conversations

Crimson hexagon—charts twitter conversations, compares

to national trends. Use it to hone your messages

Periscope, new sm platform

FaceBook for prospection, search for annual meetings on a

competitor’s page, find attendees and organizers

Use FaceBook groups to find meeting planners, associations

Use call to action buttons on your own sm pages (submit rfp,

enter to win…)

40% of Business to Business buyers say linked in is part of their

researching a company or person

Linkedin now limiting to 3 degrees for contacting unless you

search by person’s name

Look at your competitors connections, reach out to them

Make sure your Linkedin profile has all of your contact

information, also make sure same true for entire team and

that you all have same format, content

o Sm links, website, rfp

Re use your newsletters and blogs on Linkedin with “publish a

post” option

Twitter and Instagram, use and search hashtags including

#entertowin, #bestvacationever, etc…

Upcoming

o PBS Interview, October 21, Avalon

o LA Tourism Mixer, October 22, San Pedro

o Conservancy Plein Air Art Show, October 25, Newport Beach

o Annual Marketing Meeting, November 12, Avalon

o Tentative vacation early January

Respectfully submitted,

Jim Luttjohann

A G E N D Afiles.ctctcdn.com/594e7145001/470dcf07-0ef3-4d81-bffa-52a34d64b054.pdfNew Year’s Eve Gala went on sale July 1, and that sales are well ahead of last year at this time.

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