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Why San Francisco Museum of Modern Art Should Implement A Chinese Abstract Art Exhibi=on Zhaochang He 12/14/2011
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A Exhibition Proposal

Mar 31, 2016

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This is a project in Strategic Presentation Class, proposing a Chinese Abstract Art Exhibition in San Francisco Museum of Modern Art.
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Page 1: A Exhibition Proposal

Why  San  Francisco  Museum  of  Modern  Art  Should  Implement  A  Chinese  Abstract  Art  Exhibi=on  

Zhaochang  He  12/14/2011  

Page 2: A Exhibition Proposal

Problems  

• Neglect  and  misunderstanding  of  Chinese  Abstract  Art  

Proposal  

•  Implementa=on  of  a  Chinese  abstract  art  exhibi=on  

Benefits  

•  Benefits  for  SFMOMA,  Bay  Area  people  and  the  art  world  

Agenda

Page 3: A Exhibition Proposal

Western  Abstract  Art  

Chinese  Abstract  Art  

The Origin of Chinese Abstract Art Is Misunderstood

Sources:  "Wu  Ming",  form  is  formless:  Chinese  Contemporary  Abstract  Art,  2011  

Page 4: A Exhibition Proposal

Western  Abstract  Art  Chinese  Abstract  Art  

Chinese Abstract Art Has Its Own Roots

•  Calligraphy  •  Litera=  Drawing   •  Oil  Pain=ng  

Page 5: A Exhibition Proposal

Pablo  Picasso    Les  Demoiselles  d'Avignon    1907      Oil  on  canvas  

Hans  Holbein  the  Younger  The  Ambassadors  1533      Oil  and  tempera  on  oak  

Source:  File:Hans  Holbein  the  Younger  -­‐  The  Ambassadors  -­‐  Google  Art  Project.jpg                                File:Les  Demoiselles  d'Avignon.jpg/wikipedia.com                                Pearl  Lam  Galleries’  documenta=on,  2011      

Western

Zhang  Xu    ZiyanBe  714  AD      Ink  on  rice  paper  

Wang  Dongling    An-­‐Antra  2010        Ink  on  rice  paper  

Chinese

Page 6: A Exhibition Proposal

Chinese  21%  

White  56%  

American  Indian  and  

Alaska  Na=ve  7%  

Black  and  African  American  

7%  Other  9%  

San Francisco Has A Large Chinese Population

Resource:  San  Francisco  ACS  Demographic  and  Housing  Es=mates,  2009  

SF  Total  popula=on  by  Race    

Page 7: A Exhibition Proposal

Chinese  1%  

Western(American  and  Europe)  81%  

Africa    4%  

South  American  6%   Other  

8%  

But, SFMOMA Displayed Only One Chinese Exhibition in the past 5 Years

Resource:  Exhibi=on  from  2006-­‐2011,  hep://www.sfmoma.org/      

SFMOMA  Exhibi=ons  By  Type  (2006-­‐2011)    

Page 8: A Exhibition Proposal

Implement A Chinese Abstract Art Exhibition

Gu  Wenda   Xu  Bing     Wang  Dongling    

Gao  Minglu  Art  Historian  

Page 9: A Exhibition Proposal

“Xu  Bing  22,800,000  Results”    -­‐-­‐Google  research  

“Gu  Wen  da,  Known  as  one  of  the  most  avant-­‐garde  and  successful   Chinese   ar=sts   in   the   interna=onal   art  world…”  -­‐-­‐Global  Times  

“like   the   abstract   painter   Wang   Dong   Ling   and   the  conceptual   prankster   Xu   Bing,   who   has   invented   a  ‘square  word  calligraphy’  that  can  be  read  by  an  English-­‐speaking  audience.”    -­‐-­‐New   York   Times,   New   Works   From   China   Command  AGenBon,  March  28,  2007    

www.global=mes.cn,  www.ny=mes.com/keyword/chinese-­‐ar=sts  Google  research,  retrieved  at  12/13/2011  

Page 10: A Exhibition Proposal

Their art works represent Chinese culture

Taoism  

Buddhism  

Tradi=onal  Chinese  drawing  technique  

Sources:  "Wu  Ming",  form  is  formless:  Chinese  Contemporary  Abstract  ArtI,  2011  

Page 11: A Exhibition Proposal

Their Critical Thinking Responds To Modern World

Page 12: A Exhibition Proposal

Sotheby’s  2011  Fall  Auc?on  Sales  

Source:  Sotheby’s  press  release  hep://artmarketmonitor.com/2011/10/07/sothebys-­‐hk-­‐sales-­‐hk3-­‐2b-­‐surpassing-­‐es=mates/  

Chinese Contemporary Art Generates Interests

hep://www.ny=mes.com/2011/11/10/arts/sothebys-­‐contemporary-­‐art-­‐sale-­‐totals-­‐316-­‐million.html  

0  100  200  300  400  500  600  700  800  900  1000  

Hong  Kong   New  York  

Contemporary  Art  Others  

hep://www.sothebys.com/en/auc=ons/2011/contemporary-­‐asian-­‐art-­‐hk0353/overview.html  

USD  Million  

Page 13: A Exhibition Proposal

Chinese Abstract Art Gets Broad Attention From The World

Page 14: A Exhibition Proposal

Exhibition will expand customer reach

Page 15: A Exhibition Proposal

Exhibition will gain support from Chinese

Page 16: A Exhibition Proposal

Exhibition Will Complement The Western Abstract Exhibitions

Page 17: A Exhibition Proposal

Create Great Impact Among The World

Page 18: A Exhibition Proposal

Summary •  Public  misconcep=on  of  the  roots  of  Chinese  Abstract  Art  

•  There  is  only  1  Chinese  art  exhibi=on  in  past  5  years  

Current  Situa=on  

•  Implementa=on  of  a  Chinese  Abstract  Art  exhibi=on  featuring  artworks  from  representa=ve  ar=sts  

Proposal  

• Generate  sales  • Complement  of  western  abstract  art  exhibi=ons  • Diversity,  get  support  from  Chinese,  etc  •  Shaping  the  contemporary  art  world  

Benefits  

Page 19: A Exhibition Proposal