A Data-First Approach to IoT with the Pelion Platform · DMP. . . Weather Map Traffic Accident Sales. . . In Car Health Care Social Infrastructure Insurance Car Accident Risk DB Data

© 2018 Arm Limited

Kuttappa BittianandaNovember 20th 2018

A Data-First Approach to IoT with the Pelion Platform

2 © 2018 Arm Limited

IoT is everywhere


As a result, IoT data is growing explosively163ZB*

Other data IoT and enterprise data

* Data Age 2025, IDC Seagate whitepaper, Data Age 2015 webpage

https://www.seagate.com/files/www-content/our-story/trends/files/Seagate-WP-DataAge2025-March-2017.pdf

https://www.seagate.com/our-story/data-age-2025/


The future of IoT promises to bring more challenges

>50% strugglewith siloed and scattered data

Only 25%can fully leverage

current data

80% of time

integrating, formatting and processing data

Management of IoT and IoT data will get much

worse

Data growth 2,400x

163 ZB by 2025*

1 Trillion devices by 2035

Ubiquitous interactions

among devices Voice assistants, connected

cars, mobile devices, sensors

TODAY FUTURE

* Data Age 2025, IDC Seagate whitepaper, Data Age 2015 webpage

https://www.seagate.com/files/www-content/our-story/trends/files/Seagate-WP-DataAge2025-March-2017.pdf

https://www.seagate.com/our-story/data-age-2025/


To address the challenges, IoT complexity needs to be managed

Fragmented Deployments

Edge Gateway

Ultra-Constrained

Constrained

Mainstream

Cloud

ConnectingDevices

Harnessing Data

Security

Rich Node

ManagingDevices

Developing Devices

2

Different IoT device classes, connectivity options, and hybrid environments lead to fragmentation, complexity, & the need for security

PrivateOn Premises


Arm is best positioned to solve IoT complexities

1 trillionSecurely connected devices

• Security across entire value chain

• Success built on diversity

• Large and growing ecosystem

• Scalable to low-cost devices

From device to data


Harnessing IoT data

Managing IoT devices

Connecting IoT devices

Simplifying IoT devices

Applications Ecosystem

(App Development Enablement)

Device Ecosystem

Device Management Services

Data Management Services

Dev

ice-

to-D

ata

Secu

rity

Enterprise + Other Data

Pelion IoT Platform provides the solutionD

evic

e to

Dat

a C

on

tin

uu

m

OS

Connectivity Management Services


The Pelion IoT Platform



Identity Access Mgt.

Connectivity Management

One View of

Data

One View of Devices

Marketing

Asset Visibility

Energy Management

Smart Lighting

Industrial Automation

In-homePatient Care

Complexity due to Diversity Abstraction of Complexity Business Value Creation

Partner and Customer

ApplicationsBusiness Systems

BusinessIntelligence

Visualization

WorkflowSaaS

Email

Analytics

Machine Learning

SaaS

Database

Marketing

Social

Ultra-constrained

constrained

Rich node

gateway

Cellular

satellite

LPWAN

Pelion abstracts away the complexities of IoT

One View of

Connections

SIM Mgt. ServiceQuality

Network Orchestration

Lifecycle Mgt.

Unified operational

view

Unified Security

Unified Identity

Ingest Integrate Store Prepare

Copyright 1995-2018 Arm Limited (or its affiliates). All rights reserved.

What Arm Customers are doing with IoT

PredictiveMaintenance

Industry X.0 Logistics Utility

Marketing Smart Spaces

ConnectedBuildings & Cities

Automotive

AssetTracking

InventoryOptimization

SmartMeter

FleetManagement

In-StoreTracking

Customer 360(Online & Offline)

DigitalTwin

SmartLighting


Business Outcomes with IoT Technologies

Nobody just buys IoT technologies… Our customers found business outcomes.


Pelion Data ManagementCustomer success

Need: A way to harness the data coming from its new telematics systems. But without a way to collect and analyze the data, the company couldn’t begin the process of discovering value-added services for its customers, manufacturing partners and dealerships.

Solution: Pioneer’s engineering team worked with Arm Treasure Data experts to create a sole source solution for data management across all their departments.

Outcome: Highly scalable and cost-effective solution that allowed Pioneer to take full advantage of the more than 1 million connected cars it was monitoring, generating new external business opportunities.


Pelion Data Management

Analysis ToolsCreating analysis reports

Meter reading devices

IoT/M2M data

transfer

support

service

3G/LTE

base station

Safety Investigator

Construction company

Sales person

Direct sales

Delivery person

Call center

Meter reading person

Manufacturer

Safety management system

Gas sales system

Delivery system

Other systems• Data lake

• Data aggregation

ActAnalyze

Use Case: Big data from a large amount of smart meter devices


Scheduled Query Results

GH SCADA

Data-InformedMaintenance

Pelion Data Management• Core data warehouse• Collecting operational logs and marketing data

Use Case: Industrial IoT

AlertsALERT

!


Car media

advertisementsWeb searches, Subaru website

visits and dealership searchers

Ad touch data

Dealership network DBWifi access log

Subaru ID

Use Case: Customer journey data pulling in IoT dataPurchase! Loyalty and service

programs

Ad placement logs

Web access logs

CustomerData

Visit the dealership

IoT Data

Customer Journey

Analysis

Telematics Logs


Use Case: Large scale pure data-driven business

Personalization and ML driven experimentation

Learn ConvertRe-Engage Retain

10B Events/day

Collected

$100M/yr

Targeted

Ads

100+ A/B

tests

1B Personalized

Emails/day

• No.1 Shopping app in iOS and Android

• Transforming mobile devices to handheld shopping malls

• ex-Google/ex-Yahoo founders: “Google-scale customer data platform on Day One”

• Fully built on top of Treasure Data

Pelion Data Management


Use Case: Complex mix of data, live applied ML, data sharing

Data ImportOutside Services

. . .

Applications

IoT Cloud

Wi-Fi

Call Center

SFA - CRM

BI

DMP

. . .

Weather

Map

Traffic Accident

Sales

. . .

In Car Health Care Social Infrastructure Insurance

Car Accident Risk DBData CleansingData AnalysisMachine Learning

Security Device Management VoIP

API

Network

Device Data

2G/3GLTE LANBluetooth

SDK

Security Control MessagingS/W

UpdateFile

distributionData

CollectionVoIP


Operational IoT Analytics

Enterprise-wide applied data science and ML

True value come with IoT Data + Business/Operational DataIoT data augments existing data and optimizes existing processes

Ingest-side architectural pressure

Existing BI systems

Evolving, iterating dynamic data volume and data criticality

Consumption side architecture pressure

IoT Data

Local IoT Analytics

Existing business or operational data

Criticality

Vo

lum

eV

olu

me

Criticality

Criticality

Vo

lum

e

Vo

lum

e

Criticality

?

?

?


Harnessing IoT data

Managing IoT devices

Connecting IoT devices

Simplifying IoT devices

Applications Ecosystem

(App Development Enablement)

Device Ecosystem



Dev

ice-

to-D

ata

Secu

rity

Enterprise + Other Data

Pelion IoT Platform Architecture and more detailsD

evic

e to

Dat

a C

on

tin

uu

m

Connectivity Management Services

OS


Pelion Connectivity Management simplifies device connections

Single pane of glass for easy connectivity management

One simple bill for global connectivity usage

Support for any network -LoRa, cellular, satellite

Built-in security, network resilience

Choice of networks

Networksecurity

API availability

Unified view

Granular billing

GSMA eUICCcomplaint


Pelion Device Management manages device lifecycle

Secure identity on-boarding, connection and lifecycle management services for all IoT devices

One simple portal interface for all your IoT device management services

Support for any device, any vendor, and any cloud

Built-in security from device to cloud

Secure asset and identity provisioning

Energy efficient connectivity

Endpoint and gateway device management

Firmware deployment and update campaigns

Endpoint / Gateway compute and access management


Pelion Data Management harnesses IoT and non-IoT data

Collect and unify diverse data from heterogeneous devices, enterprise data and 3rd party sources

Security in trusted data - encryption in transition and at rest, control permissions

Rich ecosystem of data integrations

Fully managed solution that processes over 30 trillion records/day

Reduces the complexity with iteration and exploration of data


Pelion data management hosts a variety of capabilities

Collect and Unify Analyze Access and Activate

Application Tools

Telematics

Manage, Orchestrate & Automate

DataSources

• Multiple Sources

• Efficient Storage

• Management

• ID Syndication

• BI Direct Connect

• High Performance Querying

• Machine Learning

• Multiple Destinations

• Dashboard Reporting

• Alerting

• Personalization API

BusinessSystems

Partner & Customer

Applications & Solutions

Segmentation Audience Insights

Multi-TouchAttributions

Predicative Maintenance

Customer Data & Insight Solutions Device Data Solutions

Telematics


Connectivity, REST API, Drivers

SQL Editor Machine Learning

Batch In-memory Streaming

PlazmaDB (Multi Tenant Columnar DB)

RTOS Integrations Catalog

Pelion data management supports a range of technologies

DataSources

BusinessSystems

Partner & Customer

Applications & Solutions

Segmentation Audience Insights

Multi-TouchAttributions

Predicative Maintenance

Customer Data & Insight Solutions Device Data Solutions

Telematics


TD Hosted

Customer Hosted

Data Connectors

TD Agent

SDK

Web | Mobile | IoT

TDAPI

Server

SFTP

Salesforce

S3

MySQL

CVS

Java

Apache

……

• Easy turn key integrations: 100+ pre-built plugins; available to build custom ones

• Deployment flexibility: from concept to deployment in days – not months

• Compression: 10x compression for efficient data transport and storage

• Parallelism: 10x throughput of typical data transfer tools

DataSources

BusinessSystems

Collect and Unify AnalyzeAccess and

Activate

Pelion data management Collect and Unify


Treasure Data Invented Open Source Projects

Open Source Users

Pelion data management Collect and Unify

DataSources

BusinessSystems


Activate


• Built for Batch and Interactive

Suitable for both ad hoc analysis and scheduled reporting

• Machine Learning

State-of-the-art supervised & unsupervised ML algorithms

at SQL analysts’ fingertips

• Continuous Innovation

In addition to the open source engines, new UDFs

are constantly added to meet customer needs

• Stability

Granular control over resource allocation to ensure your

ad hoc jobs don’t interfere with SLA-bound reports

Interactive Batch Machine Learning

Built on Scalable Foundations

Treasure Data’s Advanced SQL Capabilities

Smart Caching

Document Processing

Cosine Similarity

Cardinality Estimation

GeospatialIP Lookups

DMP integration ClusteringEfficient Top-K

Pelion data management Analyze

DataSources

BusinessSystems


Activate


Output Connectors

REST API

ODBC/JDBC

• Audience management & insight UI

• SQL (based and Presto/Apache Hive)

• Machine Learning (based on Apache HiveMall)

• Rest API for custom Apps

• Direct integration with Tableu and Datorama

• ODBC/JDBS for all BI tools

• SFTP for data exchange

• Out of the box output connectors

Pelion data management Access and Activate

DataSources

BusinessSystems


Activate


DataSources

BusinessSystems


ActivatePelion data managementPartners


Pelion data managementScale, performance and trust

Built on recognized data security compliance programs

• > 2 million new records / sec ingested• 40B records per day from 1 customer

• 400 Customers• 130 Trillion records of data actively managed• 30 Pbytes of data• 99.99% uptime

DataSources

BusinessSystems


Activate

3030

Thank YouDankeMerci谢谢ありがとうGraciasKiitos감사합니다धन्यवादתודה

© 2018 Arm Limited

A Data-First Approach to IoT with the Pelion Platform · DMP. . . Weather Map Traffic Accident Sales. . . In Car Health Care Social Infrastructure Insurance Car Accident Risk DB Data

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