A Custom Program Developed by Harvard Business School Executive Education for The Center of Applied Data Science As digital technologies continue to transform the marketplace, companies across the globe are collecting an enormous amount of data. Unfortunately, many of these same businesses lack the talent and structure to turn big data into a competitive advantage. Focused on improving analytics capabilities and organizational efficiency, this program explores how market-leading companies are using consumer data to reshape their companies and industries. You'll emerge with the analytical skills to harness the power and potential of big data and create more value for your company. What You Can Expect As companies gather more and more information about their customers, operations, and the performance of their products, big data is becoming a valuable source of competitive advantage. This program provides an analytical framework that addresses the complex challenges and opportunities presented by the explosion in big data. Focused on the four "Vs"— variety, velocity, voracity, and volume—you'll explore how big data affects the supply chain, marketing, and other key functions of your organization. Improving your Organization's Performance As data become a growing source of competitive advantage, companies must create business strategies that also provide value to consumers and shareholders. Building data generators into business processes and earning the right to ask customers to volunteer personal data are examples of principles that matter in the new data-rich world. This program investigates the critical role of business analytics in improving decision making and product/service strategies at the highest levels. You will emerge with the analytical skills to turn big data into a strategic resource. Taking Your Skills to the Next Level Immersed in dynamic discussions and global case studies, you will engage with world-renowned HBS faculty and an elite group of peers who span industries and countries. In the process, you will: Gain a fundamental understanding of big data and learn how to apply complex analytics methods Explore how experimentation and predictive analysis can improve your business model and efficiency Address the ethics of transparency in data collection and the concept of "un-volunteered truths" Examine the implications of big data analysis on marketing, the supply chain, and human resources Recruit and develop data-savvy talent who have the skills to take your analytics to the next level Recognize big data as a valuable resource for building and implementing strategic initiatives Build and sustain a competitive advantage by expanding your company's analytics capabilities
7
Embed
A Custom Program Developed by Harvard Business School ...nawem.org.my/images/03_Events/2016_March/HBS__OUTLINE__REGISTRATIO…A Custom Program Developed by Harvard Business School
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
A Custom Program Developed by Harvard Business School Executive Education for The
Center of Applied Data Science
As digital technologies continue to transform the marketplace, companies across the globe are collecting an enormous amount of data. Unfortunately, many of these same businesses lack the talent and structure to turn big data into a competitive advantage. Focused on improving analytics capabilities and organizational efficiency, this program explores how market-leading companies are using consumer data to reshape their companies and industries. You'll emerge with the analytical skills to harness the power and potential of big data and create more value for your company.
What You Can Expect
As companies gather more and more information about their customers, operations, and the
performance of their products, big data is becoming a valuable source of competitive advantage.
This program provides an analytical framework that addresses the complex challenges and
opportunities presented by the explosion in big data. Focused on the four "Vs"— variety, velocity,
voracity, and volume—you'll explore how big data affects the supply chain, marketing, and other key
functions of your organization.
Improving your Organization's Performance As data become a growing source of competitive
advantage, companies must create business strategies that also provide value to consumers and
shareholders. Building data generators into business processes and earning the right to ask
customers to volunteer personal data are examples of principles that matter in the new data-rich
world. This program investigates the critical role of business analytics in improving decision making
and product/service strategies at the highest levels. You will emerge with the analytical skills to turn
big data into a strategic resource.
Taking Your Skills to the Next Level Immersed in dynamic discussions and global case studies, you
will engage with world-renowned HBS faculty and an elite group of peers who span industries and
countries. In the process, you will:
Gain a fundamental understanding of big data and learn how to apply complex analytics methods Explore how experimentation and predictive analysis can improve your business model and
efficiency Address the ethics of transparency in data collection and the concept of "un-volunteered truths" Examine the implications of big data analysis on marketing, the supply chain, and human resources Recruit and develop data-savvy talent who have the skills to take your analytics to the next level Recognize big data as a valuable resource for building and implementing strategic initiatives Build and sustain a competitive advantage by expanding your company's analytics capabilities
Your Course of Study
To turn big data into a competitive advantage, companies must build teams that have the data savvy to master complex analytics methods. Through global case studies on market leaders in diverse industries, the fundamentals of big data analysis will be examined to help you improve your products, services, and capabilities. This program provides an analytical framework for collecting, analyzing, and harnessing the potential of big data. You will explore the complex challenges and opportunities presented by big data, including:
Competing on business analytics to build customer trust and generate more data Recognizing and exploiting the difference between correlational and causal patterns Exploring the data explosion in the "four Vs"—variety, velocity, voracity, and volume Applying experimentation and data analysis to build breakthrough business models Improving your company's analytics capabilities to create and capture more value Managing your company with real-time analytics to improve overall efficiency Comparing big data analytics with a traditional small data approach Understanding the strategic implications of supply chain and marketing analytics Attracting and developing data analytics teams to build and hold a competitive edge Using data analytics to create smart, connected products that reshape your company and industry
WHO IS RIGHT FOR THE PROGRAM
This program is well suited for C-level executives who understand the importance of strategic information management and fact-based decision making in large established companies and want to improve their decision-making skills and expand their organization’s analytics capabilities. Chief executive officers, chief operations officers, chief marketing officers, digital officers, chief technology officers, and individuals building and launching data science teams also will find this program highly relevant.
Chief executive officers Chief operations officers Chief marketing officers, digital officers, chief technology officers, and individuals building and
launching data science teams Senior Managers in marketing, supply chain, information technology, human resources, talent
management, and other strategy-related functions
Program Outline Competing on Business Analytics and Big Data
1. 25TH APRIL 2016 (MONDAY)
Program Opening and Welcome 30mins
DAY 1 MODULE
Developing a Strategy for Winning with Data
Interactive Session with Professors Campbell and Lakhani (Readings TBD)
Opportunities and Issues with a Data Strategy: MGM
Professor Dennis Campbell
Opportunities and Issues with a Data Strategy: MGM
Professor Dennis Campbell
Balancing Intuition versus Data: TSG Hoffenheim
Professor Karim Lakhani
Driving Innovation with Data: Haier Professor Dennis Campbell
2 26TH APRIL 2016 (TUESDAY)
DAY 2 MODULE
Inference from Field Data: MGM (contd) Professor Dennis Campbell
Inference from Experiments: Team New Zealand
Professor Kris Ferreira
Correlation versus Causation
Professor Dennis Campbell (Reading: Note on Correlation and Causality - Zhu and Lakhani + TD Canada Trust)
Enterprise Data Strategy: Procter and Gamble Professor Karim Lakhani
3 27th APRIL 2016 (WEDNESDAY)
DAY 3 MODULE
Disrupting Industries with Data: Google Car
Professor Kris Ferreira
Developing New Business Models: BandPage
Professor Karim Lakhani
Entrepreneurship and Innovation with Data: Aspiring Minds
Professor Karim Lakhani - video conference with founders in India
Machine Learning for Executives Interactive Lecture with Professor Kris Ferreira
4 28th APRIL 2016 (THURSDAY)
DAY 4 MODULE
Deep Dive - Developing and Executing a Profitable Data Driven Strategy
Interactive Lecture with Professor Kris Ferreira
Changing Business Models: GE and the Industrial Internet
Professor Karim Lakhani
Participant Presentations
BIODATA
Dennis Campbell
DWIGHT P. ROBINSON, JR. PROFESSOR OF BUSINESS ADMINISTRATION UNIT HEAD, ACCOUNTING AND MANAGEMENT
Dennis W. Campbell joined the faculty of the Harvard Business School in 2003. He is currently the Dwight P.
Robinson Jr. Professor of Business Administration. In addition to his academic position, he also serves as the
Head of the Accounting & Management unit. During his time on the faculty, he has taught in and chaired a
variety of courses in the school’s MBA, doctoral, and Executive Education programs in Boston, Asia, and the
Middle East.
Professor Campbell's research and teaching activities focus broadly on the intersection between strategy,
organizational culture, and management control systems. His current research examines how leaders can
design and scale high-performance cultures through deliberate choices in organizational structure and
management systems – particularly in the context of enabling decision making that is more responsive to local
markets and customers. He has studied these issues extensively in both domestic and international contexts
and has published numerous case studies across a variety of industries including retail, hospitality, financial
services, and consumer-goods manufacturing. His research has been published in leading academic journals
including Journal of Accounting Research, The Accounting Review, Manufacturing & Service Operations
Management, Management Science, and the Journal of Service Research.
Professor Campbell received his doctorate from Harvard Business School and his bachelor’s degrees in
mathematics and economics from the University of Redlands (Redlands, CA). Prior to beginning his doctoral
studies, he worked at the Board of Governors of the Federal Reserve in Washington, D.C., on research and policy
related to the structure, conduct, and performance of U.S. banking institutions and markets. He is currently
serving on the board of the Harvard University Employees Credit Union and is a research fellow at the Filene
Research Institute.
Karim R. Lakhani
ASSOCIATE PROFESSOR OF BUSINESS ADMINISTRATION
Karim R. Lakhani is an Associate Professor of Business Administration at the Harvard Business School and the
Principal Investigator of the Crowd Innovation Lab and NASA Tournament Lab at the Institute for Quantitative
Social Science. He specializes in the management of technological innovation in firms and communities. His
research is on distributed innovation systems and the movement of innovative activity to the edges of
organizations and into communities. He has extensively studied the emergence of open source software
communities and their unique innovation and product development strategies. He has also investigated how
critical knowledge from outside the organization can be accessed through innovation contests. Currently,
Professor Lakhani is investigating incentives and behavior in contests and the mechanisms behind scientific team
formation through field experiments on the TopCoder platform and the Harvard Medical School.
Professor Lakhani’s research on distributed innovation has been published in Harvard Business Review,