Byway Marketing Layer Cake Cross-Promotion For Your Byway Sheila Scarborough Tourism Currents Blue Ridge Parkway Highest Elevation (photo courtesy Kim Rielly)
Byway Marketing Layer CakeCross-Promotion For Your Byway Sheila ScarboroughTourism Currents
Blue Ridge Parkway Highest Elevation
(photo courtesy Kim Rielly)
@SheilaS@TourismCurrents
#Byways16
What We'll Talk About
Why you care about “the other guy's” social media
5 ways to cross-promote Idea exchange and Q&A
@SheilaS@TourismCurrents
#Byways16
Everyone's Social Media Matters to Your Byway
@SheilaS@TourismCurrents
#Byways16
Go, Team!
Build strength.
Partner by partner, town by town, then....
Byway & beyond!
@SheilaS@TourismCurrents
#Byways16
Think Regional, State, & National
@SheilaS@TourismCurrents
#Byways16
Mississippi Example: Region to Town
Southeast Tourism Society, Delta Regional Authority, Americana Music Triangle
Visit Mississippi state tourism organization
Mississippi Delta Tourism Association
Bridging the Blues music events
Tunica – near MS Great River Road@SheilaS
@TourismCurrents#Byways16
Brand USA Board of Directors Meeting March 31, 2016
Brand USA Board of Directors Meeting March 31, 2016
Give People More Than One Reason to Visit
@SheilaS@TourismCurrents
#Byways16
Combine Online & Offline for Stronger Community Mindset
Learn From Each Other, Make Each Other Better
(for your partners….)
“It’s the CVBs [or Byway’s] responsibility to get people to the destination; it’s your responsibility to get people
through your door.”Leslie McLellanTough Love, Inc.
@SheilaS@TourismCurrents
#Byways16
Sanders Bumpy Cake from Michigan (courtesy libsciterp on Flickr CC)
5 Ways to Build a
Social Media Marketing
Layer Cake
For Your Byway
1) Share & highlight
each other (pass the karma)
@SheilaS@TourismCurrents
#Byways16
2) Always Try
to Tag & Link
(it's like waving)@SheilaS
@TourismCurrents#Byways16
3) Set Up a Byway
Facebook Interest List
@SheilaS@TourismCurrents
#Byways16
2 Ways to Group Things in Facebook
From your personal account On News Feed left sidebar - “Interests” “Add Interests” then “Create List” Add people & Pages of interest Name the List, decide if Public, Friends, or
Private From your brand Page
Go to Insights on your Page Add “Pages to Watch” Their latest posts pop up in a box
@SheilaS@TourismCurrents
#Byways16
4) Set Up a Byway
Twitter List@SheilaS
@TourismCurrents#Byways16
Setting Up a Twitter List
While logged into your account.... Look upper right to your small photo next to
blue Tweet box Mouse over, see “Profile and Settings” See dropdown options, select Lists Right side, “Create a list” Name, describe, decide Public or Private Start adding people and
businesses/organizations Remember to use it!
@SheilaS@TourismCurrents
#Byways16
5) Use Hashtags#scenicbyway#VisitTheUSA
@SheilaS@TourismCurrents
#Byways16
Hashtags in One Place - Tagboard
5 Ways to Build Your Cake1) Share & highlight each other
2) Always try to tag & link
3) Set up a Byway Facebook List
4) Set up a Byway Twitter List
5) Use appropriate hashtags@SheilaS
@TourismCurrents#Byways16
Chocolate Peanut Butter layer cake (courtesy Edwin Bachetti on Flickr CC)
Always think....What do I know, & who else on
the Byway needs to know it, too?
@SheilaS@TourismCurrents
#Byways16
Thank you!Sheila
ScarboroughTourism Currents
@SheilaS@TourismCurrents