A crash course second assigment HR

A Crash Course on CreativitySecond assigment: Observation

• Hernán Romanach

• October 30, 2012

Different shops, different approaches, many insights

Hidden logo in a Bar

Time 4 play in an electronics store

Treasures behind a glass

Shelves at one hand distance

Self service cookies in a coffe store

High profile visibility

Intimacy. White & Blue. Clean, simple. Balanced light. Confortable. Friends.

“Granados Bar”: Cool lunch

The insight: Hidden “Granados”

logo in the mirror behind the

shelve in the wall

The opportunity: Cake smell to

push bakery revenue

Customized places. Less people, more books. Good place for kids. Nice logo.

“Yenny Library”: Room for reading

The insight: Special “corners”.

Treasures behind a glass. Small

chairs for kids leisure.

The opportunity: Baby sitters

for kids. Time for parents.

Excelent Coffe. Excelent chocolate. Stop on the go to bring yourself a pause in your dayly

journey.

“Havanna Coffe Store”: Oasis with best bisquits ever made

The insight: “Bisquit on the Go”.

Share your experience with

friends & relatives by a gift.

The opportunity: Bring Havanna

home with cattering services

A bit cold. Too many sales people per customer with poor expertise in products. No

offer for women. Products but not appropiate layout.

“Compumundo”: The electronic experience

The insight: Experience as a way

to push sales. Corner of games

free for trial.

The opportunity: Add specific accesories

in the checkout zone.

No women in sight. Special offers for them

Nice papers. Nice pens, pencils. Every thing you need to write a handwriting letter.

Seems to discover an ancient art: write without a machine.

“Punto y Papel”: The writing experience

The insight: Excelent layout in

orden to present products to

customers.

The opportunity: Build your own

letters as a gift for loved people.

High profile advertising. Allways crouded of people. Rush. Miss the opportunity to

leverage the ticket price by selling more expensive products.

“Drugsty”: A drugstore that shocks your attention

The insight: Impossible to ignore. A lot

of funny things to buy.

The opportunity: Add personnel in order to

cross selling of expensive products that

increase your average ticket price.