A Consultants Story

Consultants Story

(Educational/Professional

Profile, Challenges, Accomplishments)

CONSULTANT STORY Name: Ann Evanston, MA

Name of Company: Zena Enterprises Reference: http://warrior-preneur.com

Ann Evanston, MA's Overview Current: Influence Factor Business Consultant, Coach and Keynote Speaker at warrior- preneur Creator, consultant, coach an speaker at The SNCC Way Motivational Speaker, Coach, Consultant: Leadership, Empowerment, Ownership at AME Institute Education: Antioch University Seattle Whitman College Woodrow Wilson High School Recommendations : 23 people have recommended Ann Connections: 500+ connections

Ann Evanston, MA's Summary Ann Evanston, MA has developed clients worldwide for over a decade. Teaching techniques of the warrior, clients learn to create “pull” to attract customer loyalty, channel intrinsic motivators, create buy-in and ultimately, obtain results. Understanding what makes you uniquely you online is her secret. Ann M. Evanston, M.A., has over 20 years speaking, and consulting experience. With an extensive background in developing new leaders from corporate America to those starting their own business, she has developed programs and presented seminars to diverse populations and workforces.

Ann’s speaking career began in seventh grade where she participated in Toastmasters and competed in Oratory. She has always dreamed of being a speaker and trainer! Ann has spoken in front of audiences ranging from as small as ten to as large as five thousand. Ann had the honor of speaking in front of 10,000 people when she was the MC for the Push for Excellence Program at the Tacoma Dome in 1985.

Her social psychology degrees have made her a master in the web 2.0 social networking arena. Now she is able to teach others how to connect and attract what you need whether in

person or online.

Tell Me About You and Your Background:

I have run my own business since

February 22, 1998. I live in the San Francisco

bay area, about 30 minutes from Napa (one

of my most favorite places in the world). Earl

and I have been together 14 years. I love to

cook and garden. I have a Master’s degree

in Psychology with a focus on Business

Development. I am actually the creator of 3

successful start-ups. One in college where I

started a sorority, a non-profit transitional

living program for pregnant and parenting

teens, now nationally modeled. And of

course my current business, where I have a

team of five.

How Did You Get Started as a Marketing Consultant?

Marketing consulting started for me

when I worked with and created new

projects/businesses. I had to learn to

market the sorority; to market the non-

profit and to market my current

company. I have served on boards as a

volunteer to help with marketing and that

turned into companies wanting my help.

Prior to that I taught sales techniques to

companies.

How Long Have You Been a Consultant?

Since 1998. I started speaking,

coaching and consulting

companies on leadership

marketing (internal marketing

strategy), brand building and sales

strategy. In 2005 I shifted from a

sales focus to a marketing focus

that leads to sales.

What Qualities Do You Feel Make You Stand Out as a Marketing Consultant?

My sword! I think what makes my

consulting style truly unique is my

psychology background. I have an

uncanny ability to reach in and

understand what’s holding people back,

where their concerns and fears are,

sometimes even before they know. I also

use that psychology to help my clients

understand the psychology of why

people buy things, what makes brand

loyalty and a process to see it evolve.

What's a Typical Day for You?

When I am not traveling, my typical day starts early- I love being in the office 5:30-6:30am. (I know some think that is crazy, but I am most creative and focused then, my office is the quietest and I love to get out into the California sunshine in the afternoon! Why be self-employed if you cannot enjoy the things you love, true? Every day starts with my own marketing for my company. Then I do most of my consulting online. I have built several “consulting and coaching” portals where I am able to work with my clients on their brands, their voices, their unique selling positions and their online marketing strategy.

What is Your Consulting Specialty?

In 2007 I made the shift to

working with small business owners

who are women wanting to get off

the marketing “roller coaster”. This is

a personal passion; as I want

women to see the power of owning

their market and not just their

businesses. I specialize in teaching

them how to create a unique voice

that stands out among the chatter.

How Did You Define That Specialty?

Defining it comes truly from

who I am, over what I do

(interestingly a big part of what I

work with on clients on). Knowing

what I am good at, i.e.

understanding human behavior;

has really helped me to

differentiate myself.

What Challenges Do You Face and What Advice Do You Have For Others?

Challenge: Consulting? Clients that

don't implement or do the work! Why pay

the money, get the feedback, know you

need to change and never implement

what you learned? It’s so frustrating for

me!

Advice for those wanting to be a

marketing consultant:

Be real. Be you. Don’t try and be

like other consultants. Your personality

matters. Practice what you teach.

Tips for those in the marketing industry

Small business owners that

market when they need new

customers are always stressed out.

Build a plan; it works.

As a consultant, I recommend

you learn to become a great

speaker. Learn the art of dynamic

presentation.

“There are three constants in life... change, choice and

principles.”

Stephen R. Covey