A COMPREHENSIVE LISTING OF SOLUTION PROVIDERS THAT …

2012

PLUS: Subject matter expert from Adobe Social identifies the top trends and capabilities that consumer goods companies must adopt today to compete in a digital marketing-driven world.

SPONSORED BY:

A COMPREHENSIVE LISTING OF

SOLUTION PROVIDERS THAT CAN

HELP FILL YOUR COMPANY’S

SOCIAL MEDIA PLATFORM, MONI-

TORING AND ENGAGEMENT NEEDS.

S O C I A L M E D I A S O L U T I O N STECHNOLOGY

SOLUTIONS GUIDE A RESOURCE SUPPLEMENT TO CGT MAGAZINE

CGT | JULY/AUGUST 2012 | CONSUMERGOODS.COM

PRIMARY SOLUTION Adobe Social Astute SRMLithium Social Customer Suite

KEY CONSUMER GOODS CUSTOMERS

• Acer• Hyatt• Live Nation

• ConAgra Foods• Scotts• Unilever

• Best Buy• HP• Sephora

AREA(S) OF SOCIAL MEDIA CHANNEL MANAGEMENT List Is Not All-Inclusive

Analytics, Campaign Planning, Marketing, Monitoring, Measure-ment (ROI), Measurement (Demographics, Engagement), Application Building

Analytics, Marketing, Monitoring, Measurement (ROI), Measurement (Demographics, Engagement), Social CRM, Intelligent routing/ integration capabilities

Analytics, Marketing, Monitoring, Measurement (ROI), Measurement (Demographics, Engagement), Social CRM

QUANTIFIABLE BUSINESS BENEFITS

Captures the most extensive cross-channel digital marketing data to provide marketers with real-time, actionable insights that can drive business value from their social media investments

Astute SRM provides CPG compa-nies with access to social conver-sations and helps marketing and customer service engage in these conversations appropriately.

Lithium helps the world’s most iconic brands to deliver social customer experiences that grow brand advocacy, drive sales, reduce customer service costs and accelerate innovation.

UNIQUE FEATURE

Adobe Social is the first and only end-to-end social marketing solution to help businesses plan, manage, measure, and optimize their social media investments to positively impact their bottom line.

Astute SRM uses a Natural Lan-guage Processor to identify senti-ment in social conversations and integrates with CRMs allowing for quick engagement with customers in their channel of choice.

Lithium has a decade of experience, handles billions of interactions monthly and is the only true SaaS provider of enterprise-class social customer experiences.

IMPLEMENTATION CYCLE/TIME-TO-BENEFIT

Implementation timeframes are very goal-dependent. Adobe will work with each client to plan and implement social strategies in their target timeframes.

The solution can be implemented between 1 to 7 days.

Lithium customers typically report positive ROI within 3 months of deployment.

COMPANY/WEB SITE Adobewww.adobe.com/products/social.html

Astute Solutions www.astutesolutions.com

Lithium www.lithium.com

TECHNOLOGY SOLUTIONS GUIDE

2012 S O C I A L M E D I A S O L U T I O N S

CONSUMERGOODS.COM | JULY/AUGUST 2012 | CGT

PRIMARY SOLUTIONMoxie Software’s Collaboration Spaces

Enterprise Social Intelligence Plat-form – Insight Composer

Oracle Customer Experience for Consumer Goods

KEY CONSUMER GOODS CUSTOMERS

• TEVA Pharmaceutical• Nationwide• Epson

• Coca-Cola• Kraft Foods• Taco Bell

• Coca-Cola Brasil• iRobot• Viking Range

AREA(S) OF SOCIAL MEDIA CHANNEL MANAGEMENT List Is Not All-Inclusive

Analytics, Monitoring, Social CRM

Analytics, Campaign Planning, Marketing, Monitoring, Mea-surement (ROI), Measurement (Demographics, Engagement), Social CRM

Analytics, Campaign Planning, Marketing, Monitoring, Mea-surement (ROI), Measurement (Demographics, Engagement), Social CRM

QUANTIFIABLE BUSINESS BENEFITS

It depends on the use case, but some customers have experienced a significant reduction in manufac-turing cycle times.

Product innovation, issues track-ing, campaign tracking, competi-tive intelligence, brand manage-ment, catch product flaws, avert PR crises, target new demograph-ics, and identify companies to acquire

New way to interact with consum-ers enabling enhanced consumer insights, deeper consumer rela-tionships, increased sales revenue/basket size and reduced support costs

UNIQUE FEATURE

Customer centric enterprise social software enables companies, in a single suite, to connect employees, customers and partners to engage in business, share knowledge and collaborate.

Accuracy level of NLP based sentiment engine, combined with lenses or filters, and social intel-ligence warehouse of 12 months of 27 billion social conversations pre analyzed, ready for analysis on any topic or brand the day you start

Manages the many moments of interaction across the consumer’s complete journey supported with insights gleaned from disparate data types including syndicated, POS, shipment and social data

IMPLEMENTATION CYCLE/TIME-TO-BENEFIT

Immediate implementation: Some customers have achieved great benefits within 30 to 60 days

It takes 1 day to get up and run-ning; ease of use is our biggest compliment from customers

Average implementation is project dependent

COMPANY/WEB SITE Moxie Software www.moxiesoft.com

NetBase Solutions Inc. www.netbase.com

Oracle Corporation www.oracle.com

A comprehensive listing of solutions/applications that can help consumer goods manufacturers monitor and measure their social media engagement, campaigns and/or investments.

2 0 1 2 S O C I A L M E D I A S O L U T I O N S

TECHNOLOGY SOLUTIONS GUIDE

CGT | JULY/AUGUST 2012 | CONSUMERGOODS.COM

PRIMARY SOLUTION Salesforce Radian6SAP Social Customer Engagement OnDemand (Social OnDemand)

SAS Social Media Analytics

KEY CONSUMER GOODS CUSTOMERS

• Kelly-Moore Paints• L’Oreal Canada• PepsiCo Gatorade

• SAP Social Customer Engage-ment OnDemand was recently released to market.

• GE Consumer & Industrial• Kraft Foods• Nestlé

AREA(S) OF SOCIAL MEDIA CHANNEL MANAGEMENT List Is Not All-Inclusive

Analytics, Marketing, Monitoring, Measurement (ROI), Measurement (Demographics, Engagement), Social CRM, Social Insights

Analytics, Marketing, Monitoring, Measurement (Demographics, Engagement)

Analytics

QUANTIFIABLE BUSINESS BENEFITS

Enables companies to moni-tor 150 million sources of social media conversations across the Web to fuel the customer service, engagement, decision making and marketing for a social enterprise

Monitor/measure consumer perception; Manage high-volume daily messages; Prioritize emerg-ing issues and opportunities; En-able efficient, consistent customer engagement and response

SAS Social Media Analytics integrates, archives, analyzes and enables organizations to act on intelligence gleaned from online conversations on professional and consumer-generated media sites.

UNIQUE FEATURE

Radian6 monitors 150 million sources in 17 different languages and then turns that data into action-able insights. Also, it has full access to the Twitter Firehose of public Tweets, unlike others in the industry.

Monitor customer conversations on Facebook and Twitter; Auto-matically identify and prioritize top influencers and key issues; Route issues to experts to craft best responses

Unlike other software, SAS Social Media Analytics helps customers listen, understand and predict the impact of social media on a busi-ness.

IMPLEMENTATION CYCLE/TIME-TO-BENEFIT

Salesforce Radian6 can be implemented within hours.

Variable based on scope: Average time to value in 1 to 4 weeks

Each situation is unique; call for more details

COMPANY/WEB SITE Salesforce Radian6 www.radian6.com

SAP www.sap.com

SAS www.sas.com

2012 S O C I A L M E D I A S O L U T I O N S

TECHNOLOGY SOLUTIONS GUIDE

CONSUMERGOODS.COM | JULY/AUGUST 2012 | CGT

PRIMARY SOLUTION ROI MeasurementIntegrated Channel Intelligence for Teradata

Upside Commerce / upside mobile app

Velocity Social Media Campaign Management

KEY CONSUMER GOODS CUSTOMERS

• Procter & Gamble• Green Mountain Coffee

Roasters• ConAgra Foods

• Coca-Cola• Hershey’s• Unilever

• Customer names cannot be published yet.

• Revlon Consumer Products, Inc.

• Mattel• Hanesbrands, Inc.

AREA(S) OF SOCIAL MEDIA CHANNEL MANAGEMENT List Is Not All-Inclusive

Campaign Planning, Measurement (ROI)

Analytics, Campaign Planning, Marketing, Monitoring, Measure-ment (ROI), Measure-ment (Demographics, Engagement), Social CRM

Analytics, Campaign Planning, Marketing, Monitoring, Measure-ment (ROI), Measure-ment (Demographics, Engagement), Social CRM, Monetization via connected mobile apps*for brand promotion only

Analytics, Marketing, Monitoring, Measure-ment (ROI), Measure-ment (Demographics, Engagement)

QUANTIFIABLE BUSINESS BENEFITS

Customers (CPG manu-facturers) are able to target their digital cam-paigns more effectively and gauge the impact of digital marketing efforts on off-line retail sales for their brands.

Understand customer sentiment on marketing initiatives, align senti-ment to customers to support social segmen-tation, provide social publishing strategies to present right message based on response

Upside monetizes brands’ social channels by publishing personal-ized promotional offers to consumers’ smart phones with redemption rates 100x greater than current methods at lower cost.

Improved social media spend ROI; Incremental sales growth

UNIQUE FEATURE

SymphonyIRI leverages its POS and panel capabili-ties to provide insight into which digital efforts are working and to what extent they are impacting sales.

Serves as part of market-ing optimization and attribution solution inclu-sive of mobile channel to maximize the value of social media

Upside’s the only moneti-zation platform that deliv-ers revenue for brands by converting online social fans to mobile in-store customers complete with rewards, sharing and redemption.

Integration of demand sensing with social me-dia to drive identification of target markets and precisely measure impact of investment

IMPLEMENTATION CYCLE/TIME-TO-BENEFIT

A typical analysis takes anywhere from 3 to 5 weeks for future cam-paign optimization.

Varies based on the cli-ent’s data infrastructure and application partners

Simple web-service re-quires minimal training, no implementation and immediate benefits.

1 to 6 months

COMPANY/WEB SITE SymphonyIRI Group www.symphonyiri.com

Teradata www.teradata.com

Upside Commerce www.upsidecommerce.com

Vendor Managed Technologies, Inc. www.RetailVelocity.com

EDITOR’S NOTE : Solution providers were asked to identify only their primary solution to the consumer goods industry. Visit their respective web sites for information on additional solutions/services.

TECHNOLOGY SOLUTIONS GUIDE

2 0 1 2 S O C I A L M E D I A S O L U T I O N S