A Comprehensive Approach to Internet Protocol Television.

A Comprehensive Approach to Internet Protocol Television

My Background• Involved in Telecom since 1970 and IPTV since 2006• Extensive background in IP related industries– Cable technology– Wireless broadband– VOIP

• Extensive Telecom carrier background

AHECTA Mission“to promote and develop the use of campus communication, cable, and video services as instructional, informational, and entertainment tools in Higher Education”

LEIGHTRONIX & Higher Education

• Providing equipment & services to approximately 100 institutions

LEIGHTRONIX & Higher Education• Applications range

from On Campus Channels to Off Campus Channels to Distance Learning

LEIGHTRONIX & Higher Education• What we are being

requested to provide– On demand classroom

educational systems– Campus housing

entertainment & educational systems

– Flexible off site event system

What is IPTVAccording to Wikipedia, “Internet Protocol Television (IPTV) is a system through which television services are delivered using the Internet protocol suite over a packet-switched network such as the Internet, instead of being delivered through traditional terrestrial, satellite signal and cable television formats.”

Is There a One Stop Shop for IPTV?• No one has all of the required bits & pieces– If you are offered one you will also probably be buying a

part of a bridge in New York

Is There a One Stop Shop for IPTV?• The key is solving the big ones

Transport

Encoding Management

Presentation

Is There a One Stop Shop for IPTV?

• Having a partner who stands with you

So are these IPTV?• Point-to-Point Video?• OTT?– Netflix, Hulu, MyTV?

• ATT U-verse, Verizon FiOS, Comcast/Time Warner/etc.• Home TV?• Hospitality TV?• Educational TV?• Corporate TV?

Key Elements of an IPTV System• TV Head-end

– Encoding, Recording, Encryption & Delivery of IP Multicast streams• Resource Management

– Keeps track of content, content utilization, customers, privileges, system level interface to 3rd party technology

• Interactive Portal– User navigation

• VOD Platform (Optional)– Video on Demand assets storage and delivery via IP Unicast streams

Key Elements of an IPTV System Cont.• Transmission Network

– Packet switched network transporting Multicast & Unicast IP Packets• Gateway

– Customer Premise Equipment (CPE) that connects to the Transmission Network

• End user CPE– Set Top Box or SmartTV that decodes, decrypts and displays TV content

(Multicast & Unicast) on the TV screen

What is a Comprehensive IPTV Solution?A suite of digital video, audio, and control technologies combined to create a full-featured and high-quality interactive television experience.

Includes encoding, scheduled playback, transcoding, delivery, and decoding functions in an end-to-end solution.

A partner that will deliver all of the critical components

Ability to utilize multiple forms of content – OTA, university developed, commercially sourced

Delivers live television, time shifting, and video-on-demand (VOD) services

Works with multiple transport technologies including

DSL,PON, COAX, Ethernet and Broadband Wireless

Possible Campus IPTV Applications• Point-to-Point Video

– Events, Overflow Situations, Distance Learning• Recording and Playback

– Channel Creation, Original Programing, Student Produced, Video Archives• Educational TV

– On Demand • Campus TV

– Entertainment, Educational• Hospital TV

– Entertainment, Patient Education

Point to Point IPTV solution

Recording and Playback

Educational, Hospital & Campus TV

Electronic Program Guide (EPG)

Video-on-Demand

Advantages of an IPTV Solution• Capability to offer much more content

– Broadcast vs. Switched Broadcast delivery• Economics

– Transport costs are inherently less– IP STB costs are less than cable STB costs– IP Networking costs declining faster than traditional networking costs

• Interactivity– Simultaneous Viewing & Channel Surfing

• Personalized TV Services– True VOD, TimeShifted TV, Start Over/Look Back

• Converged Services– On Screen Caller ID

TEDx Application• TEDx was created in the spirit of TED's mission, "ideas worth

spreading." The program is designed to give communities, organizations and individuals the opportunity to stimulate dialogue through TED-like experiences at the local level.

• At TEDx events, a screening of TEDTalks videos -- or a combination of live presenters and TEDTalks videos -- sparks deep conversation and connections. TEDx events are fully planned and coordinated independently, on a community-by-community basis.

Location #1: Auditorium Location #2: Theatre

LEIGHTRONIX Available Solutions• Point to Point

LEIGHTRONIX Available Solutions• Recording & Playback

LEIGHTRONIX Available Solutions• Education, Hospital & Campus TV

Back to the AHECTA Mission Statement• “to promote and develop the use of campus

communication, cable, and video services as instructional, informational, and entertainment tools in Higher Education”

• IPTV if done with the right partner can use existing communication, cable and video facilities of a institution to provide a platform for instructional, informational and entertaining activities in Higher Education

Questions?