A Comparative Study of Brand Preference of TVS Motors & Bajaj Motors

8/2/2019 A Comparative Study of Brand Preference of TVS Motors & Bajaj Motors

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A RESEARCH PROJECT

ON

A COMPARATIVE STUDY OF BRAND PREFERENCE OF

TVS MOTORS & BAJAJ MOTORS

V/s

(SUBMITTED IN THE PARTIAL FULLFILLMENT FOR THE

AWARD OF MASTER DEGREE IN BUSINESS ADMINISTRATION)

UNDER THE GUIDANCE OF: - SUBMITTED BY:

Mrs. Shelly Gosain Sumit AggarwalMBA Faculty MBA /05/09

2005-2007

N.C.COLLEGE OF ENGINEERING, ISRANA

(KURUKSHETRA UNIVERSITY, KURUKSHETRA)
http://www.bajajauto.com/1024/index.asp


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CONTNETS

Sr. No. Particulars Page No.

1. Declaration 3

2. Certificate from Institution

3. Acknowledgement 4

4. Executive Summary 5

5. Introduction to Bajaj Motors 6-22

6. Introduction to TVS Motors 23-42

7. Objectives of the Study 43-44

8. Research Methodology 45-47

9. Analysis & Interpretations 48-60

10. Findings 61

11. Limitations 63

12. Suggestions 65

13. Bibliography 67

14. Annexure 69-72

Questionnaire

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DECLARATION

I SUMIT AGGARWAL, Roll no-09, M.B.A. 2nd year of my college N.C.

college of Engineering, Israna, Distt. - PANIPAT, here by declares that final

project report entitled A COMPARATIVE STUDY OF BRAND PREFERENCE

OF TVS MOTORS & BAJAJ MOTORS is an original work and the same has not

been submitted to any other institute for award of any other degree.

A seminar presentation of the training report was made on the date

_______________ and suggestions as approved by the faculty, were duly

incorporated.

SUMIT AGGARWAL

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ACKNOWLEDGEMENT

Getting a report ready requires the work and effort of many people. I would like to

thank all those who have contributed in completing this report.

First and foremost, I would like to acknowledge Mrs. Puja Walia Mann H.O.D of

M.B.A Dept in N. C. College of Engg. Israna (Panipat), for giving me the

opportunity to do work on this project.

I would like to thank my special mentors:

Mr. S. K. Narang External Guide of the Project, faculty member of N. C. College

of Engg. Israna (Panipat).

Mrs. Shelly Gosain External Guide of the Project, faculty member of N. C.

College of Engg. Israna (Panipat).

SUMIT AGGARWAL

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EXECUTIVE SUMMARY

As todays market is becoming very competitive. To compete and survive in this

competitive market one has to be aware about the customer changing requirements. This is

the motivating force behind the choice of this topic. The main objective of market analysis

is to gain insight of the changing trends, to know how referenced company i.e. Bajaj

motors & TVS motors is performing in the two wheeler industry. The market analysis will

reveal the information to the management of the company what is the market share of the

company, consumer behaviour regarding Bajaj & TVS brand and recent trends in bikes.

As it is primary data based survey but somewhat secondary data is also used to

have insight in to the company profile and the various companies operating in the two-

wheeler industry. Research design used for this project is exploratory research design.

Exploratory research studies are those in which the problem is defined from scratch. In this

research information is collected from the market with the help of questionnaire.

Study revealed that there are many companies operating in the market and Bajaj &

TVS motors is the famous name in two wheeler industry due to its quality and customer

relationship management. Now the company is emphasizing on advertisement of its brand.

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Bajaj Auto Ltd.It is one of India's top ten companies in terms of market capitalization and among the top

five in terms of annual turnover.

Established in 1945, it was incorporated as a trading company. From 1948 till 1959, it

imported scooters and three wheelers from Italy and sold them in India. It then obtained a

production license in 1959 and struck a technical collaboration with Piaggio of Italy in

1960.

Scooter production commenced in 1961. Three wheeler productions followed in 1962. Its

collaboration with Piaggio expired in 1971 and since then the Company's scooters and

three wheelers are sold under the "Bajaj" brand name.

Under the "Horizontal transfer of technology" policy, Maharashtra Scooters Ltd., a

Company with 24% equity participation by the Company and 27% participation from

Maharashtra State Government's Western Maharashtra Development Corp. was formed in

1975. Production facilities are located at Satara, in Maharashtra State. This helped

augment production capacities. The unit continues to assemble scooters from CKDs

supplied by the Company. These scooters are marketed through the Company's distribution

network and under the Company's brand name.

The Company's second plant was set up in 1984 at Aurangabad, in

Maharashtra State. In this plant, scooter production commenced in 1986; three wheeler

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production commenced in 1987; and scooterettes and motorcycle facilities were

commissioned in 1990 & 1991 respectively.

From 1961 when the annual production was about 4000 units, today the Company has

become a market leader with annual production in excess of 1.35 million units and with

product offerings in all segments (mopeds & scooterettes, scooters, motorcycles, three

wheelers).

Milestones

2007

February 200 cc Pulsar DTS-i launched

January Bajaj Kristal DTS-i launched

2006

April Bajaj Platina launched

2005

December Bajaj Discover launched

June Bajaj Avenger DTS-i launched

February Bajaj Wave DTS-i launched

2004

October Bajaj Discover DTS-i launched

August New Bajaj Chetak 4 stroke with Wonder Gear launched

May Bajaj CT100 Launched

JanuaryBajaj unveils new brand identity, dons new symbol, logo

and brandline

2003

October Pulsar DTS-i is launched.

October 107,115 Motorcycles sold in a month.

July Bajaj Wind 125,The World Bike, is launched in India.

FebruaryBajaj Auto launched its Caliber115 "Hoodibabaa!" in the

executive motorcycle segment.2001

NovemberBajaj Auto launches its latest offering in the premium bike

segment Pulsar.

January The Eliminator is launched.

2000

The Bajaj Saffire is introduced.

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1999

Caliber motorcycle notches up 100,000 sales in record time

of 12 months.

Production commences at Chakan plant.

1998

June 7th Kawasaki Bajaj Caliber rolls out of Waluj.

July 25th Legend, Indias first four-stroke scooter rolls out of Akurdi.

October Spirit launched.

1997

The Kawasaki Bajaj Boxer and the RE diesel Auto rickshaw

are introduced.

1995

November29

Bajaj Auto is 50.

Agreements signed with Kubota of Japan for thedevelopment of diesel engines for three-wheelers and with

Tokyo R&D for ungeared Scooter and moped development.

The Bajaj Super Excel is introduced while Bajaj celebrates

its ten millionth vehicle.

One million vehicles were produced and sold in this

financial year.

1994

The Bajaj Classic is introduced.

1991

The Kawasaki Bajaj 4S Champion is introduced.

1990

The Bajaj Sunny is introduced.

Bajaj Avenger

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Bajaj Avenger with its high end performance and highlighting features gives the guarantee

of secured and comfort riding.

Its aesthetic feature includes low-slung cruiser with a flamboyant chrome outlook for a

better looks.

Its comfort feature incorporates its comfortable seating arrangement. Its wider saddle seat,

special backrest for pillion with lowest saddle height, lowest center of gravity, forward

foot riding posture provide desired satisfaction to the rider as well as to the other

passenger.

Assurance of longer travel of 140 mm is being given due to the presence of longest front

telescopic front suspension.

Its powerful lighting like 60/ 55-watt halogen headlamp thinks about the security of the

rider even at night.

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TECHNICAL SPECIFICATIONS OF BAJAJ AVENGER

Dimension & Weight

Overall height 1060 mm

Overall length 2185 mm

Overall Width 750 mm

Wheelbase 1475 mm

Ground Clearance 162 mm

Kerb weight 154 kg

Fuel Tank Capacity 14 Litre

Engine

TypeDigital Twink Spark Ignition (DTS-i), TRICS

-III, Air-cooled

Stroke (2/4) 4-stroke

No. of cylinders Single cylinder

Bore x stroke

Displacement 178.6 cc

Electrical 12V AC

Transmission

No. of Gears 5 speed manual transmission

Clutch

Performance

Maximum Power 16.5 bhp / 12.15 kW @ 8000 rpm

Max. Torque 15.22 Nm @ 6000 rpm

Start Kick Start

Suspensions

Front Telescopic longest stroke, 140mm

RearTriple rate Spring, 5-way adjustable,Hydraulic Shock Absorbers, Vertical travel,

90mm

Brakes

Front Hydraulically ventilated operated Disc

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Brakes - 262 mm

Rear Drum Brake, 130 mm

Tyres

Front 17

Rear 15

Bajaj Discover

Discover your inner desire of riding faster than the horse with Bajaj Discover. Equipped

with various highly advanced accessories and captured with many eye-catching features,

this bike can never fail to drag your attention towards it.

Manufacturers of this bike have not constricted their expertise only on its better

performance, but also shown their creativity by putting certain elegant features in it like its

dazzling body graphics; muscular, sturdy and classy body lining; optoprism head lamp with

twin pilot lamps which is placed in a jet canopy styled fairing with a smoked visor, stylish

tail lamp, full function twin pod console, fluid grab rail design etc.

For the comfort of the biker, this bike is equipped with Spring and Spring (SNS) rear

suspension with triple rated springs assuring longest travel of 110mm, telescopic front

suspension of 30mm diameter with the promise of longest travel of 135mm in its class.

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Its lighter and stronger 17" alloy wheels are responsible for the superior performance of

this super bike.

This bike comes in two different variants :

Bajaj Discover

Bajaj Discover DTSi

Bajaj Discover

Bajaj Discover with 4 stroke, 111.6 cc engine with digital CDI and TRICS III delivers

power of 8.5 bhp (6.26Kw @7500rpm. Its unstoppable exhausTEC (Torque Expansion

Chamber) technology provides mileage of 101 kmpl to make one move mile after mile.

Bajaj Discover DTSi

Tale behind the jadoo (magic) of Bajaj Discover DTSi is hidden on its power delivery of

8.57 kW (11.51Ps) due to its 125 DTSi engine and its superior mileage.

To give any bike a kick-start is one of the mentionable factors. But this bike has also come

up with the solution of this matter by having equipped with first class electric start.

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TECHNICAL SPECIFICATIONS OF BAJAJ DISCOVER

Engine / Transmission

Type 4-Stroke, DTS-I, Natural Air Cooled


Max Net Power 8.47 kW(11.51 Ps)@8000 rpm

Max Net Torque 10.8 Nm @ 6500 rpm

Clutch Wet, Multidisc Type

Ignition system Microprocessor controlled Digital CDI

Starting system Kick Start / Self Start

Frame Double cradle tubular type

Suspension

Font suspension Telescopic

Rear suspensionTrailing arm with coaxial hydraulic shock absorbers & coil

springs

Brakes

Front BrakeMechanical expanding shoe & drum type 130 mm

diameter

Rear BrakeMechanical expanding shoe & drum type 130 mmdiameter

Electricals

System voltage 12V (AC + DC)

Battery type 12V, 2.5 Ah(KS)/12 V, 9 Ah (ES)

HeadlampElectric start 35/ 35W Optoprism- Halogen lamp, Kick

start 60/55 W Round Headlamp

Tail lamp 5/21 W

Brake lamp 10 W

Turn signal lamp 10 W

Horn 12 V, Dc

Tyre

Front tyre size 2.75 x 17, 4PR

Rear tyre size 3.00 x 17, 6PR

Fuel Tank capacity 10 Litres (2.3 liters for reserve)

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Dimensions

Length 2030 mm

Width 760 mm

Height 1065 mm

Wheel base 1305 mm

Turning circle dia 2100 mm

Ground clearance 179 mm

Kerb Weight 125 kg Kick start / 129 kg Electric start

Other Features

Ride Control Switch Yes

Ignition cum St.lock Yes

Headlamp Shape Round / Fairing

Console Angular Twin Pod

Lockable Seat Yes

Dipper Yes

Turn Indicator Push Cancel

Choke Yes

Day Flasher Yes

Bajaj Platina

Its elegant Platinum silver color with chrome graphics is desperately catching the eyes of

many finicky bike lovers. Graphic tint engine and transmission with black silencer are

really leaving good appeal to the eyes of the viewers.

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To add more aesthetic value to this bike, it is further equipped with exclusive streak design

side panels and sleek rear panels with fluid grab rail design.

Other mentionable features for making this bike more reliable are chrome heat shield and

annular chrome rings housed in a sporty console.

Its lighting arrangement like optoprism headlamp with clear lens blinker is encompassed

here for safer riding.

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TECHNICAL SPECIFICATIONS OF BAJAJ PLATINA

Dimension & Weight




Wheelbase 1275 mm


Kerb weight 113 kg

Fuel Tank Capacity 13 Litre

Engine

Type Natural Air-cooled


No. of cylinders Single cylinder

Bore x stroke


Electrical 12V AC +DC

Transmission

No. of Gears Constant Mesh Type

Performance

Maximum Power 6.03 kW (8.2bhp)@ 7500 rpm


Start Kick Start

Suspensions

Front Hydraulic, Telescopic type, 125 mm travel

Rear Hydraulic, SNStype, 100 mm travel

Brakes

Front Drum type, 110 mm/130 mm

Rear Drum type, 110 mm/130 mm

Tyres

Front 2.75*17", 41 P

Rear 3.00*17", 50 P

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Bajaj Pulsar DTSi

Generation next technology included in the package of the equipments of this highflying

bike is the revolutionary digital biking. Digital biking is the combination of various

advanced systems like digital CDI, TRICS III and Digital Twin Spark ignition (DTSi).

Its highly masculine outlook with sporty, dashing structure gives the complete satisfaction

of dare riding. Bajaj Pulsar enables its rider to tackle the situation of overcrowded street

due to the presence of 17" alloy wheels with 1330 mm wheelbase.

Its comfort statement includes front telescopic suspension, Nitro X - Nitrogen assisted rear

gas shockers with triple rated spring. Due to these comfort features, this bike is highly

accommodative in any terrain.

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Different high-end features like improved clutch, cylinder head with Roller Rocker Arms,

optimized intake and exhaust systems & new valve timings provide feeling of proper

riding. Its advanced ExhausTEC (Torque Expansion Chamber) technology ensures the

higher performance at lower rpm.

This bike comes in two different variants:

Pulsar 180 DTS-i UG

Pulsar 150 ES DTS-i UG

Pulsar 180 DTS-i UG

This bike comes with the power of 16.5 bhp (12.28 kW) @ 8000 rpm and torque of 15.22

Nm @ 6000 rpm. Its engine capacity is 180 cc.

TECHNICAL SPECIFICATIONS OF BAJAJ PULSAR 180 DTSi

Dimension & Weight




Wheelbase 1330 mm

Kerb weight 140 kegs

Fuel Tank Capacity 15 liters

Engine

Type Digital Twin Spark Ignition (DTS-i), Air Cooled

Stroke (2/4) 4 - stroke

No. of cylinders Single Cylinder, 2 Valves

Bore x stroke 63.5 mm x 56.4 mm

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Electrical 12 V (AC + DC)

Transmission

No. of Gears 5 speed manual transmission

Clutch 16.5 bhp / 12.28 kW @ 8000 rpm

Performance

Maximum Power 14.74 bhp @ 8000 rpm


Start Kick / Electric Start

Suspensions

Front Telescopic Forks 135 mm Stroke with anti stiction

Rear Triple Rate Spring, 5 way adjustable,

Brakes

Front Hydraulically Operated Disc brake, 240 mm.

Rear Mechanically expanding 130mm Drum Brake

Tyres

Front 2.75 x 17 Size

Rear 100 / 90 x 17 Size

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Pulsar 150 ES DTS-i UG

Its engine delivers maximum output of 13.5 bhp (9.94 kW) @ 8000 rpm and performance

of 12.28 Nm @ 6500 rpm. Its engine capacity is 150 cc.

TECHNICAL SPECIFICATIONS OF BAJAJ PULSAR 150 DTSi

Dimension & Weight



Overall Width 750 mmWheelbase 1330 mm

Kerb weight 137 kegs.

Fuel Tank Capacity 15 liters

Engine

Type Digital Twin Spark Ignition (DTS-i), Air Cooled

Stroke (2/4) 4 - stroke,

No. of cylinders Single Cylinder, 2 Valve

Displacement 143.9 ccElectrical 12 V (AC + DC)

Transmission

No. of Gears 5 speed Manual transmission

Performance



Start Kick / Electric Start

Suspensions

FrontTelescopic Forks 135 mm Stroke with anti stiction Teflon

bushes

RearTriple Rate Spring, 5 way adjustable, gas assisted NitroX

Shock Absorbers with vertical travel of 100 mm

Brakes

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Front Hydraulically operated disk brake, 240 mm.

Rear Mechanically expanding 130mm Drum Brake

Tyres

Front 2.75 x 17 Size

Rear 100 / 90 x 17 Size

Bajaj Wind 125

If you like flying high with the wind without the wings, then Bajaj Wind125 is the must

buy for any bike lover. Its 125cc K-TEC engine producing power of 10.8 bhp (7.95 kw)

provides torque of 9.8Nm@7000rpm.

Its 13 litre contoured fuel tank with the eye catching trapezoidal optoprism headlamp,

aluminum die cast grab rail, dual tone body etc. are accelerating its market demand so

rapidly.

For super biking this motor cycle has stored various key features for its rider like longer

stroke Hydrodynamic (HDS) Suspension, aerodynamic frame geometry, easy gear shifting

mechanism, smooth kick start mechanism, ergonomically designed seat, glide like

handling, 800mm of saddle height etc.

To assure fully secured and safer riding, this bike is loaded with the features like wheel

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base of 1260mm, drum brakes of 130 mm in the rear and disc brake (optional) of 240mm in

the front, MFR indicators, optoprism halogen headlight, tail lamp etc.

TECHNICAL SPECIFICATIONS OF BAJAJ WIND 125

Engine

TypeSingle cylinder, 4Stroke , natural air cooled, Gasoline

engine

Displacement 124.6cc

Bore x Stroke 54x54.4 (mm)

Max Power 10.8 Ps (7.92Kw) at 8500 rpm

Max Torque 9.8 Nm at 7000 rpmIgnition Digital Ignition

Transmission 5 Speed, constant mesh type

Ignition System

IgniterDigital Ignition with Variable Ignition TimingCharacteristic (DC-CDI) With Engine Over-speed limiter

Electrical System

Head LightMulti-focal Reflector type with Halogen Lamp (35/35W)&

Pilot Lamp

Tail Light Multi-focal Reflector type with 5/10 W Lamp

Side Indicator Multi-focal Reflector type with 10 W Lamp

Reflex Reflector Rear Reflex Reflector

Horn 12V DC

Battery 12V , 2.5 Ah

Instruments & Control

Instruments Cluster

3 Pod Instruments Cluster with

Speedometer, Odometer & Trip Meter Tachometer

Fuel gauge

Control Switches Handle bar mounted switches with Functions

Lights ON-OFF

Horn

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Dipper

Push Cancel Side Indicator

Pass

Ignition switch Combined Steering & Ignition Lock

Stop switches Front and Rear Brake switches

Dimensions

Wheelbase, mm 1260

Overall length, mm 2025

Overall width, mm 740

Overall height, mm 1115

Saddle Height, mm 800

Ground clearance, mm 155Kerb weight (kg) 121

Fuel Tank

Full Tank Capacity 12

Reserve Capacity 2

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TVS Motor

TVS Suzuki, a leading two wheeler company began with

the vision of the founder of the Sundaram Clayton Group,

the late T.S. Srinivasan - 'to design, develop and produce

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an affordable moped for the Indian family.' This vision was realized in 1980 when TVS 50,

India's first two-seater moped rolled out of the factory at Hosur in Tamil Nadu, Southern

India.

A byword for ruggedness and reliability, the TVS 50 proved to be a promising success and

paved the way for many successes for TVS Suzuki ever since. The TVS 50 XL, a proven,

much sought after moped; likewise, the TVS Champ and the Super Champ, created for

those who want economy fused with sporty looks. And now the new XL Super With a 70

cc high-tech Power Pack is all set to redefine the category of mopeds in the country.

Alongside the economy two wheeler range, it has constantly worked on innovating the

motorcycle segment as well.

The Suzuki Samurai was launched for the time conscious urban commuter.

The Max 100 R was engineered for those who demanded strength and ruggedness.

The Suzuki Shogun was for those who wanted raw power.

And today, TVS Suzuki continues to keep one step ahead of its time by creating India's

first 5 speeds, 140 cc motorcycle - The Suzuki Shaolin. The TVS Scooty, a 60 cc

Scooterette, is yet another example of the company pioneering a new category and

emerging as market leaders in it.

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As for other wins, 'Team TVS' has conquered every major race and rally in the country

from the road to the racetrack, with each of the TVS bikes being a winner. And each time

the 'Team TVS' has won on the track or off it, our customers have secured a better product

for their personal transportation.

TVS Apache

TVS Apache with its shapely streamlined tank and engine design is really an eye -stopper.

Its smooth and flawless finish makes this bike desirable to the market.

Its tough but light 6 spoke black alloy wheels are really supportive for better control and

excellent riding of this two wheeler. Its uniquely designed head lamp has become one of

the best head turner in the market of two wheelers.

Its 240 mm disc brake is helpful in stopping one in any sudden situation to avoid accident.

Its all gear start and low friction engine with RCF technology are the key factor of better

efficiency of this bike.

It is further equipped with various upgraded technology like monotube inverted gas filled

shocks, IDI lean burn, iE surge (intake and exhaust resonator), synchro stiff chassis etc. for

the proper safety and security of the persons seating on the bike.

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It is found in different colors:

Classic Nero

Fiery Rojo

Pure Azul

Burnished Argent

TECHNICAL SPECIFICATIONS OF TVS APACHE

Dimension & Weight

Wheelbase 1260 mm

Kerb weight 136 kgs

Fuel Tank Capacity 16 Ltr

Engine

Type Air-Cooled OHC

Stroke (2/4) 4 - Stroke

No. of cylinders Single Cylinder

Bore x stroke 57 mm x 57.8 mm

Displacement 147.5 CC

Electrical5.0 Ah (Kick-Start) / 12 Volts, 9.0 Ah (Self-

Start)

Transmission

No. of Gears 5 Speed Constant mesh

Clutch Double Cradle

Performance

Maximum Power 9.95 kw / (13.5 bhp) @ 8500 rpm


Start Kick Start / Electric Start

Suspensions

Front Telescopic Fork, 105 mm Front Suspensions

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Rear Monotube inverted Gas filled shox (MIG)

Brakes

Front Disc Brakes, 240 mm at Front

Rear Drum Brakes, 130 mm at Rear

Tyres

Front90 x 90 x 17 (Kick-Start) / 90 x 90 x 17",

Spoked Wheel (Self-Start)

Rear 100/80 X 18 90/90 X 18(optional)

TVS Centra

With the excellent body graphics, TVS Centra comes with VTi engine. Its digitally

controlled ignition timing and temperature sensors ensure its reliability and fuel efficiency.

Its better mileage is the result of fuel wastage reduction system and friction reduction

technology. Power and economy indicator can be said as the mileage controller.

Its mesmerizing body lining, stunning muscular fuel tank, stylish trapezoidal MFR

headlight accentuates the creativity of the manufacturers along with their technical

expertise.

Its methodically designed ergonomic seats and 5 step rear shock absorbers give complete

guarantee of comfortable and smooth riding.

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Blazing Red

Deep Black

Teitian Blue

TECHNICAL SPECIFICATIONS OF TVS CENTRA

Dimension & Weight

Wheelbase 1235 mm

Kerb weight 109 kg

Fuel Tank Capacity 11 Litres

Engine

Type Air Cooled

Stroke (2/4) 4 Stroke




Electrical 12V 35/35W, A/C Digital CDITransmission

No. of Gears 4 - Speed transmission constant mesh

Performance



Start Kick Start

Suspensions

Front Telescopic suspension, 100 mm travel

RearHydraulic with co-axial spring - 73 mm,

travel

Brakes

Front Drum brake 110 mm

Rear Drum brake 110 mm

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Tyres

Front 2.75

Rear 2.75

TVS Fiero

TVS Fiero has come with all the advanced features in it. Two models of this brand are

having different customized features. Some stylish features included in this bike are single

radius tyre, fashionable tyre with round flushed clock and stylish crash guard, die cast

aluminum pillion footrest along with eye-catching saree guard etc. Other features are its

highly effective head light with halogen lamp and taillight.

There are found two models in TVS motors:

TVS Fiero F2

TVS Fiero FX

TVS Fiero F2

This bike comes with 4 stroke air cooled OHC engine delivering maximum power of 12

bhp (8.95kW) @ 7000 rpm and torque of 10.5Nm @ 6500rpm. To get superb mileage, its

CV carburetter is helpful which operates a pressure sensitive diaphragm with constant

vacuum allowing it for smooth power transitions.

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While engine response is determined by digitally mapped ignition system, on the other

hand determinations of better pick up and better mileage results from power-economy

mode.

This bike is fully equipped with variety of lighting fittings like multi reflector headlamp

with halogen bulb, stylish indicator etc. Its instrument panel is available with various

advanced instruments like fuel gauge, speedometer, tachometer, power-economy mode

indicator etc.

Other important features included in this bike are chrome silencer with muffler guard, triple

rated 5-step shock absorber etc.


Deep Black

Metallic Silver

Blazing Red

Teitian Blue

TECHNICAL SPECIFICATIONS OF TVS FIERO F2

Dimension & WeightOverall height 1110mm

Overall length 2020mm


Wheelbase 1270mm

Ground Clearance 155mm

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Kerb weight 124kg

Fuel Tank Capacity 13 litres

Engine

Type Air Cooled, OHC



Displacement 147.5cc

Electrical 12v 2.5Ah

Transmission

No. of Gears 4 - speed transmission

Performance

Maximum Power 12 bhp / 8.95 kW @ 7000 rpm


Start Kick

Suspensions

Front Hydraulically damped telescopic suspenions

RearRectangular box swing arm, 5- step adjustable shock

absorber, Triple rated spring

Brakes

Front

Disc brake at front, 240 mm / Drum brake 130 mm

(Optional)

Rear Drum brakes at rear 130 mm dia

Tyres

Front 2.75

Rear 90 / 90 x 18

TVS Fiero FX

TVS Fiero FX comes equipped with 147.5 cc 4 stroke single cylinder air-cooled engine

delivering maximum power of 12 bhp (8.95 kw) @ 7000 rpm and maximum torque of 10.5

Nm @ 6500 rpm.

While wider wheelbase gives the support to the bike for better gripping on road. On the

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other hand its advanced suspension gives the assurance of smooth riding.

For passenger's comfort and convenience, this bike comes with relaxing seats and ample

foot space.

Its highly effective headlight secures night riding with halogen lamp and taillight.

TECHNICAL SPECIFICATIONS OF TVS FIERO FX

Dimension & Weight




Wheelbase 1270 mm


Kerb weight 124 kg


Engine





Electrical 12 V, 2.5 Ah

Transmission

No. of Gears 4 - Speed transmission

Performance

Maximum Power 12 bhp / 8.95 kW @ 7000 rpm


Start Kick Start

Suspensions

Front Hydraulically damped telescopic suspensions

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RearRectangular box swing arm, 5- step adjustable shock

absorber, Triple rated spring

Brakes

FrontDisc brake at front, 240 mm / Disk brake 130 mm

(Optional)Rear Drum brakes at rear 130 mm dia

Tyres

Front 2.75

Rear 90 / 90 x 18

TVS Star

TVS Company has come up with different kinds of motorcycles, which are marketed with

all customized specifications. TVS Star is one of the most market friendly bikes of this

company. This has all the technical attributes, which are required in the market nowadays.

There are found two models in TVS motors:

TVS Star

TVS Star City

TVS Star

TVS star with its stylish body graphics and muscular body framing is ruling over the

market of bikes.

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Its 4-stroke air cooled OHC engine delivers power of 5.5 kW @ 7500rpm. Its elegant head

lamp, powerful indicators provide safer riding even at dark night.


Red

Black

Blue

TECHNICAL SPECIFICATIONS OF TVS STAR

Dimension & Weight




Wheelbase 1250 mm


Kerb weight 104 kg


Engine





Displacement 99.7cc

Electrical 12V 35/35 W, CDI

Transmission

No. of Gears 4 - Speed constant mesh

Performance

Maximum Power 5.50 kW @ 7500 rpm


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Start Kick Start

Suspensions

Front Telescopic hydraulic fork 110 mm stroke

Rear

Spring loaded double acting hydraulic

shocker 78 mm stroke

Brakes

Front Disc brake 110 mm dia. at front / Drum

Rear Drum brakes 110 mm dia. at rear

Tyres

Front 2.75

Rear 3.0 x 18

TVS Star City

Its stylish alloy wheels and sleek designed new exhaust are taking the breath away of every

bikers. Other features like single touch ride switch shocks, extra grip tyres etc can be very

much helpful in riding this bike in any terrain.

Its powerful headlamp and useful parking light leave an additional impression on buyer's

mind.

Its new Roller Cam Follower (RCF) technology results in reduction of engine friction. Its

engine maintains the mileage of 102 kmpl.


Red

Purple

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Black

TECHNICAL SPECIFICATIONS OF TVS STAR CITY

Dimension & WeightWheelbase 1250 mm

Kerb weight 104 kg


Engine

Type Air-Cooled OHC





Electrical 12 Volts

Transmission

No. of Gears Speed Gears, Constant mesh Only

Performance



Start Kick Start

Suspensions

Front Telescopic hydrolic fork,(110 mm stroke)

RearSpring-loaded hydraulic shocker (78mm

stroke)

Brakes

Front 110 mm Disc Brakes

Rear 110 mm Drum Brakes

Tyres

Front 2.75

Rear 3.0

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TVS Victor

This bike comes equipped with various advanced and market capturing features and

equipments. This is the main reason that this category of motorcycle from TVS Motors is

giving tough competition to its competitors.

Its lighting arrangement is well planned to prevent accident even at night. This lighting

arrangement includes angular multi reflector, trapezoidal head lamp with halogen bulb,

shapely turn signal lamps, clear lens on tail lamp for enhanced rear view etc.

Various models found in TVS Victor like:

TVS Victor GLX

TVS Victor GX

TVS Victor Edge

TVS Victor GLX

Its 125 cc VT-i engine delivers power of 10 bhp (7.36 kw) and mileage of 85 kmpl. This

fuel economy duralife engine is highly temperature sensitive which is helpful in sensing the

low temperature of the engine. Accordingly engine activates spark plug and advances the

ignition timing.

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This bike is equipped with various high-end designs, which include digitally designed

petrol tank with knee recess, twin pod instrument panel with Econometer, fuel gauge, trip

meter and tachometer etc.

Its comfort feature comprises triple rated 5 step adjustable rear and telescopic front shock

absorbers, which result in synchronized suspension.


GLX Red

GLX Blue

GLX Black Silver

TECHNICAL SPECIFICATIONS OF TVS Victor GLX

Dimension & Weight




Wheelbase 1260 mm


Kerb weight 118 kg


Engine






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Electrical 12 V, 35 /35 Watt, Digital ignition

Transmission


Performance

Maximum Power 7.16 kW @ 7500 rpm


Start Kick Start

Suspensions

Front Telescopic oil- damped, 105 mm travel

Rear Hydraulic with co-axial spring, 75 mm travel

Brakes

FrontDrum brake 130 mm dia. / Disc brakes 240 mm

(Optional)


Tyres

Front 2.75

Rear 3.0 x 18

TVS Victor GX

Its 110 cc awesome duralife engine delivers maximum power of 6 kW (8.1 bhp) and

maximum torque of 8.1 Nm. Single down tubular frame with engine reduces the discomfort

of the vibration. This motorcycle comes with new all up gear mechanism along with

convenient gear shifting.

Its rider switch is included in this bike to absorb the optimum rear shock with or without a

pillion rider. Telescopic front forks along with rear shocks are present in this bike to

provide synchronized suspension system.

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Rectangular swing arm for easy gripping and anti-skid special compound tyres make this

bike stable in any road condition. Microprocessor digital ignition system determines the

optimum ignition system.

This Bike comes with different colors:

Red

Blue

Black

Grey

Green

TECHNICAL SPECIFICATIONS OF TVS Victor GX

Dimension & Weight


Overall length 2017 mmOverall Width 770 mm

Wheelbase 1200 mm


Kerb weight 113 kg


Engine


Stroke (2/4) 4 StrokeNo. of cylinders Single Cylinder



Electrical 12 V, 35 /35 Watt, Digital ignition

Transmission

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Performance

Maximum Power 8.1 bhp / 6 kW @ 7250 rpm


Start Kick Start

Suspensions

Front Telescopic oil- damped, 100 mm Travel

Rear Hydraulic with co-axial spring, 75 mm travel

Brakes

Front Drum brake 130 mm dia. at front


Tyres

Front 2.75

Rear 3.0 x 18

TVS Victor Edge

Its 125 cc duralife engine with low friction and Roller Cam Follower (RCF) technology

delivers super power of 9.2 bhp and better mileage. Its Nitro Gas3 shocks assure the

problem free driving. This bike is equipped with Econometer, which maintains the ignition

timing through microprocessor and keeps an eye on the mileage.

To make this bike safer, manufacturers of this bike have selected alloy wheels, and super

stop front and 130mm large rear disc brake for proper security of the biker and complete

pleasure of riding. Its rectangular swing arm and a new frame with additional reinforced

brackets for engine mounting ensure the proper stability of the bike.


Red Gold

Black Blue

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Blue Gold

Silver Blue

Black Copper

TECHNICAL SPECIFICATIONS OF TVS VICTOR EDGE

Dimension & Weight




Wheelbase 1240 mm


Kerb weight 117 kgs


Engine

Type Air-Cooled OHC





Electrical 12 Volts

Transmission

No. of Gears 4 - Speed Gears, Constant mesh Only

Performance



Start Kick Start

Suspensions

Front Telescopic Oil-Damped, 105 mm Front Suspensions

RearNitro GAS3 Shock Absorbers, Co-axial Spring with 5Step Adjustable Preload, 75 mm at Rear

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Brakes

Front240 mm Disc Brakes (Disc) / 130 mm Drum Brakes

(Drum)

Rear 130 mm Drum Brakes

Tyres

Front90 x 90 x 17 (Disc) / 2.75" x 18" , Spoked Wheel

(Drum)

Rear 3.0 (Disc) / 3.0" x 18" (Drum)

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OBJECTIVES OF THE STUDY

Advertising plays a major role in present market conditions in making or modifying the

consumers purchase decision. Also every task is objective oriented. The major objectives

for our study are:

1. To study the need analysis of consumers.

2. To analyze the consumer decision-making process with due attention to factor

responsible for it.

3. To know the brand loyalty among the consumer.

4. To find out the motivating factors for consumer in purchasing the bikes.

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RESEARCH METHODOLOGY

A large portion of society depends upon two-wheelers for transportation and travel,

therefore the relationship between the customers and the market players must be

established and explored to make the marketing effort fruitful and profitable. Thus it is

reflected in the above wording that the present study shall be useful in meeting and

exploring the proposed objectives. Therefore to make the present study meaningful, the

data shall be collected from various sources such as journals, newspapers, Internet, etc. that

will serve as the base for the secondary data and for interacting with the respective users of

the two-wheelers.

Steps of Methodology

Research Design

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Research Instrument

The proposed study is based on both primary and secondary data. The main sources of the

secondary data to be used in the study shall be collected through newspapers, magazines,

and journals, published reports of the industry (two-wheelers) players and the Internet.

For the primary data the customers shall be contacted with the questionnaire

designed to gather the data relevant with objective of the study.

Sampling Plan

For the purpose of gathering the primary data the customer numbering 200 (approx.) shall

be contacted with the help of a questionnaire. The sampling shall be random and discrete.

Area for Sample

The area, which will be considered for the purpose of present study, will be

Panipat only.

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Collection of

Data Organization

of Data

Analysis of

Data Interpretatio

n of Data

Presentation

of Data


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ANALYSIS & INTERPRETATION

Q.1) Do you have a bike?

Bike No. of Respondents

Yes 160

No 40

0

50

100

150

200

yes no

No. of Respondents

Analysis

It is clear from the above diagram that most of the people own the bike.

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Q.2) Which company bike you have?

Company Name No. of Respondents

Bajaj 60

Hero Honda 80

TVS 35

Yamaha 25

60

80

35

25

Bajaj

HeroHonda

TVS

Yamaha

Analysis

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It is clear from the above diagram that the Bajaj and Hero Honda company are the market

leaders.

Q. 3) Are you planning to purchase a bike?

Planning to Purchase No. of Respondents

Yes 90

No 110

0

20

40

60

80

100

120

Yes No

No.ofRespondents

Series1

Analysis

It is clear from the above result that mostly customers ae not planning to purchase the bike.

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Q. 4) Which brand you preferred?

Brand Name No. of Respondents

Bajaj 60

Hero Honda 70

TVS 40

Yamaha 30

0

20

40

60

80

Bajaj Hero Honda TVS Yamaha

Brand Name

No.ofRespondents

No. of Respondents

Analysis

It is clear from the above diagram that the most of the people will prefer Bajaj and Hero

Honda as a brand.

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Q.5) Why this particular brand you preferred?

Reasons No. of Respondents

Style 35

Mileage 45

Colours 35

Design 40

Durability 45

0 10 20 30 40 50

Style

Mileage

Colours

Design

Durability

Reasons

No. of Respondents

Series1

Analysis

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It is clear from the above diagram that the most of people will prefer brand Bajaj and Hero

Honda because mileage, durability and design.

Q.6)For what purpose you purchase the bike?

Purpose No. of Respondents

For Comfort 40

For Profession 60

For Style 20

For Daily use 80

Purpose

40

60

20

80For Comfort

For Profession

For Style

For Daily use

Analysis

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It is clear from the above diagram that the most of the people use the bike for their

profession and daily use.

Q.7) Who influence you to purchase the bike?

Factors No. of Respondents

Advertisement 25

Celebrities 30

Neibours 20

Friends 35

Brand Name 40

Family 50

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01020

30405060

Adve

rtise

ment

Celebrities

Neib

ours

Frie

nds

Bran

dNa

me

Family

Factors

No.ofRespondents

Series1

Analysis

It is clear from the above diagram that most of people influenced by the family, brand name

and friends to purchase bike.

Q.8) Are you brand loyal?

Brand Loyal No. of Respondents

Yes 130

No 70

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130

70

0

50

100

150

No. of

Responde

nts

Yes No

Brand Loyal

Series1

Analysis

It is clear from the above diagram that most of people are brand loyal.

Q.9)If you suggested anybody to purchase bike, which brand you

suggested?

Brand Name No. of Respondents

Bajaj 65

Hero Honda 75

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Tvs 35

Yamaha 25

65

75

35

25

bajaj

Hero Honda

TVS

Yamaha

Ananlysis

It is clear from the above diagram that most of people suggested Hero Honda and Bajaj

brand anybody to purchase the bike.

Q.10) Why you suggested that particular brand?

Factors No. of RespondentsComfort 40

Cheaper Source 25

Style 30

After Sale Services 45

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Value for Money 25

Various Schemes 35

40

2530

45

25

35

0

10

20

30

40

50

No. of

Respondents

1

Factors

Comfort

Cheaper Source

Style

After Sale Service

Value for Money

Various Schemes

Analysis

It is clear from the above diagram that most of people suggested brand because of style,

comfort and various schemes.

Q.11) What are the price factors, which motivate you to buy the bikes?

Price Factors No. of Respondents

Reliable 55

Off Season 40

Schemes 50

Discounts 45

Any Other 10

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55

40

50

45

10

0 10 20 30 40 50 60

Reliable

Off Season

Schemes

Discounts

Any other

PriceFacto

rs

No. of Respondents

Series1

Analysis

From the above diagram it is clear that the price factor such as reliable, discount and

schemes motivate the people to buy the bike.

Q.12) From where did you purchase the bike?

Factors No. of Respondents

Authorized Dealers 80

CSD Canteens 40

Financers 60

Any other 20

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80

40

60

20

0

2040

60

80

100

Authorized

Dealers

CSD

Canteens

Financers

Anyother

Place Factors

No.ofRespondents

Series1

Analysis

It is clear from the diagram that the most of the people buy the bike from authorized

dealers and financer.

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FINDINGS

It was found that the customers are brand loyal to Bajaj and Hero Honda, only

because of after sale services and less maintenance ability.

Most of the people need the bikes for their profession and for the local journey.

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LIMITATIONS Consumers sometimes find it difficult to express their feelings due to various

barriers and thus the results may be far from reality.

The time and money are also big constraints in the course of the research process.

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The sample size being smaller may not lead to the generalized results for a larger

population base.

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SUGGESTIONS

TVS Company will go for more advertisement by using celebrities for making

brand preference.

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TVS have concentrate on the style, design & comfort in their bikes.

Sales promotional schemes can be offered by TVS Company to meet competition

with leading companies.

TVS Company should launch the new models frequently in a market so that they

can build the brand image of its bikes among the customers.

The company has provided more after sales services.

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BIBLIOGRAPHY

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TEXT BOOKS: -

Research Methodology - C. R. Kothari

Research Methodology - G. C. Beri

Marketing Management - Philip Kotler

WEBSITES: -

www.google.com

www.tvsmotor.in

www.bajajauto.in

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QUESTIONNAIRE

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Name.

Occupation

Age.

Sex..

Q. 1) Do you have a bike?

Yes No

If yes, give the answer of Q. No. 2 otherwise go to Q. No. 3

Q. 2) Which company bike you have?

Bajaj Hero Honda

Tvs Yamaha

Q. 3) Are you planning to purchase a bike?

Yes No

Q. 4) Which brand you preferred?

Bajaj Hero Honda

Tvs Yamaha

Q. 5) Why this particular brand you preferred?

Style Mileage

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Colours Design

Durability

Q. 6) For what purpose you purchase the bike?

For Comfort For Profession

For Style For Daily use

Q. 7) Who influence you to purchase the bike?

Advertisement Celebrities

Neibours Friends

Brand Name Family

Q. 8) Are you brand loyal?

Yes No

Q.9) What are the price factors, which motivate you to buy the bikes?

Reliable Off season

Schemes Discount

Any other

Q.10) From where did you purchase the bike?

Authorized Dealers Financers

CSD Canteens Any other

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Q. 11) If you suggested anybody to purchase bike, which brand you

suggested?

Bajaj Hero Honda

Tvs Yamaha

Q. 12) Why you suggested that particular brand?

Comfort Cheaper source

Style After Sales Services

Value for money Various Schemes

(Signature)

A Comparative Study of Brand Preference of TVS Motors & Bajaj Motors

Documents