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A Coming-Of-Age Series That Stands Apart From The Rest .

Dec 29, 2015

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Page 1: A Coming-Of-Age Series That Stands Apart From The Rest .

A Coming-Of-Age Series That Stands Apart

From The Rest

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Page 2: A Coming-Of-Age Series That Stands Apart From The Rest .

• Likeable And Believable Cast Of Characters

• Family-Oriented Comedy With Coming-Of-Age Themes

• Universal Storylines Relatable To Everyone

A Comedy For The Entire Family,Relatable To Everyone, Anywhere

• Created and Written By Linwood Boomer (Night Court and Silver Spoons)

• Critically Acclaimed Including, “Outstanding Writing” Emmy® Award

• Innovative And Groundbreaking In Style And Technical

• Attracted A Balanced Audience: Women, Men And Teens/Kids

• A Proven Hit On FOX In The U.S. For Seven Seasons

• Has Previously Aired In Major Territories Around The World

• Ideal Environment For “Blue Chip” Advertisers

Page 3: A Coming-Of-Age Series That Stands Apart From The Rest .

A Gifted Young Teen And Middle-Child Tries To Survive Among His Dysfunctional Family

An offbeat dramedy about a bizarrely dysfunctional family, the center of which is Malcolm, the middle child in-between his two brothers who still live at home.

Malcolm often has a hard time coping with his family life, but he has more troubles to contend with when he starts receiving special treatment at school after being diagnosed as an intellectually advanced genius and enduring an eccentric, although eerily normal life.

The series was different in many ways as Malcolm broke the “fourth wall” and talked directly to the viewer.

Also, emulating the style of hour-long dramas, the show was shot on film, using a single camera; and neither used a laugh track or live studio audience.

7 Seasons On FOX – 151 Scripts Available

Page 4: A Coming-Of-Age Series That Stands Apart From The Rest .

Malcolm The middle child and the family protagonist is discovered to be a gifted student who desires to lead a normal life despite becoming a social outcast in school

Lois Malcolm’s mother, described as a hard-nosed, manipulative and slightly crazy lady,is also vulnerable and cares very much for her sons, defending them from others

Hal Malcolm's father and former rebel and troublemaker is more relaxed in his parentingthan Lois and can quickly lose self-control and indulge in bad behavior when she’s away

Francis The oldest of the brothers and the biggest troublemaker was set to a military academyafter he was caught in bed with his girlfriend and crashed Lois’s car

Reese The second oldest brother who appears to be the least intelligent and most destructive,however does occasionally shows signs of intelligence only when devising fiendish plans

Dewy The youngest brother four the first three seasons of the series is portrayed as being quieter and more inclined to the arts than his brothers

Jamie The fifth, and now newly the youngest son after Dewy, joined the family in season four

An Ensemble Cast Of Crazy, But Enduring Characters

Page 5: A Coming-Of-Age Series That Stands Apart From The Rest .

An Addition Cast Of Recurring Characters

Stevie Kenarban Malcolm’s best friend who is bound to a wheelchair and has asthma

Abraham Kenarban Stevie's father and Hal’s best friend who enjoys playing poker

Kitty Kenarban Stevie's mother is soft-spoken and doesn’t punish her son due to his disability

Lloyd and Dabney Malcolm and Stevie's best friends and fellow classmates

Richie Francis's best friend who Francis visits on his trips back home from military school

Caroline Miller Malcolm and Stevie's teacher who is passionate about her job and Malcolm's interests

Craig Feldspar Lois’s neurotic, though well-intentioned, co-worker at the Luck Aide store

Page 6: A Coming-Of-Age Series That Stands Apart From The Rest .

Coming-Of-Age Storylines, Relatable To Everyone

Pilot Malcolm Wilkerson has been labeled a boy genius and is moved, much to his chagrin,into the “Krelboyne Class”, which is a separate program full of nerds and geniuses like himself

Home Alone 4 While Hal and Lois are away, Francis has a party with his friends and messes up the house; tryingto help Francis look responsible, the boys start cleaning up…until a falling shelf injures Malcolm

Malcolm Babysits Malcolm has the time of his life looking after kids of a rich family and they seem like the perfectfamily, but all is not as perfect as they appear

Old Mrs. Old After hitting a ball into grouchy old Mrs. Griffen’s yard and accidentally making her fall and break her ankle, Malcolm is forced to help Mrs. Griffen with daily chores after school

Sleepover Malcolm finds his sleepover at Stevie's dull, so he decides to introduce Stevie to trouble

Lois’s Birthday When Lois gives each of the boys $10 to buy her a present, they decide to get something for themselves instead, while Hal forgets her birthday completely

Krelboyne Picnic Malcolm is reluctant to go to his class picnic in fear that Hal and Lois will embarrass him

Page 7: A Coming-Of-Age Series That Stands Apart From The Rest .

Critically Acclaimed Award Winner,Including Emmy® Awards For Writing And Directing

• 7-Time Emmy® Award Winner (Including Outstanding Writing And Directing)

• 7-Time Golden Globe® Awards Nominee

• British Comedy Awards Winner (Best International Comedy Television Show)

• 2-Time American Comedy® Awards Winner

• 2001 Peabody® Awards Winner

• Directors Guild Of America, USA® Winner (Outstanding Directorial Achievement In Comedy Series)

• Writers Guild Of America, USA® Winner

Page 8: A Coming-Of-Age Series That Stands Apart From The Rest .

Adults 18-34 34%

Adults 18-49 60%

Adults 25-54 54%

Teens/Kids 2-17 30%

Total Women 18+ 36%

Total Men 18+ 34%

Audience Composition: % Of Viewers Who Are:

While On FOX, Attracted A Balanced AudienceOf Women, Men And Teens/Kids

• Well Over ½ (60%) Of All Viewership Fell Into The Adult 18-49 Category

• Overindexed In Homes With 2 Or More Persons

• Overindexed In Homes With Presence Of Non-Adults (Ages 2-17)

Source: Nielsen NTI, 1999/2000 Season.

Page 9: A Coming-Of-Age Series That Stands Apart From The Rest .

AdViews, 1999-00, 2000-01, 2001-02.

McDonaldsMicrosoftNestleNikeNintendoPepsico, Inc.PolaroidProcter & GambleQuaker OatsSears Department storesSegaSony Subway RestaurantsToys R UsVisaVolkswagenWal-Mart StoresWalt Disney VideoWendy’s RestaurantsWrigley Gum

American ExpressApple ComputerAOLBest BuyBristol-Myers SquibbCadbury SchweppesChrysler AutomobileCoco-ColaDreamWorks SKGEastman KodakFord Motor CompanyGateway ComputersGeneral Motors CorporationJohnson & JohnsonKellogg FoodsLevi StraussMarsMastercard

Major Advertisers Airing Within Malcolm In The Middle Telecasts On FOX

Attracted Family-Oriented “Blue Chip” Advertisers

Automotive Consumer Products Food/Beverage Retail/Restaurants Technology/Entertainment

Page 10: A Coming-Of-Age Series That Stands Apart From The Rest .

Averaged a strong 16.1 million Total Viewers per telecast. A Top 10 broadcast network series during its first season. The #2 series on the FOX network during its first season. Delivered strong performance through 7 seasons.

Source: Nielsen NTI, 1999/2000 Season. Ranking based on Adults 18-34 ratings, original telecast averages. Excludes sports, specials and movies.

1999/2000 Season Top 20 Series RankingAdults 18-34 Rating/Share, 09/20/1999-10/01/2000

A Hit On FOX For 7 Seasons

#1 E.R. NBC Thursday 10:00 PM 13.2 / 38#2 Survivor CBS Wednesday 8:00 PM 12.1 / 39#3 Friends NBC Thursday 8:00 PM 13.3 / 40#4 Frasier NBC Thursday 9:00 PM 10.2 / 28#5 Jesse NBC Thursday 8:30 PM 9.2 / 27#6 NFL Monday Night FootballABC Monday 9:07 PM 6.9 / 21#7 Stark Raving Mad NBC Thursday 9:30 PM 7.7 / 21#8 Ally Mcbeal FOX Monday 9:00 PM 8.5 / 22

#9 FOX Sunday 8:30 PM 8.8 / 24

#10 X-Files FOX Sunday 9:00 PM 8.2 / 20#11 Millionaire - Sunday ABC Sunday 9:00 PM 6.4 / 18#12 Millionaire-Tuesday ABC Tuesday 8:00 PM 6.5 / 21#13 Practice, The ABC Sunday 10:00 PM 6.0 / 17#14 Spin City ABC Wednesday 9:30 PM 6.3 / 17#15 Daddio NBC Thursday 8:30 PM 7.6 / 24#16 Simpsons FOX Sunday 8:00 PM 9.0 / 25#17 Drew Carey Show ABC Wednesday 9:00 PM 6.8 / 20#18 Millionaire - Thursday ABC Thursday 9:00 PM 6.2 / 18#19 Dharma & Greg ABC Tuesday 9:00 PM 6.2 / 17#20 Law And Order NBC Wednesday 10:00 PM 5.7 / 18

Rank Program Net Day Time A18-34 RTG/SHR

#2 Series On FOX

Page 11: A Coming-Of-Age Series That Stands Apart From The Rest .

Source: Nielsen NTI, 1999/2000 season. Time period ranking based on Adults 18-34 ratings. All original Malcolm telecast versus direct time period competition.

8:30-9:00PM Sunday Time Period RankingAdults 18-34 Rating/Share, 01/09-05/21/20078.8/24

4.2/11

FOX ABCABC/Disney

Movies

NBCDateline NBC/

NBA Basketball/Movies

CBSTouched By

An Angel

The WBCharmed/D.C./

Felicity

3.2/93.1/8

1.4/4

#1 in its time period among younger key Adults 18-34. More than doubled the share of its nearest competitor. Also #1 among key Adults 18-49 and 25-54 and Teens 12-17.

Ranked #1 In Its Time Period By Wide Margins

#1

Page 12: A Coming-Of-Age Series That Stands Apart From The Rest .

Breaks The “Cultural Barrier”All Around The World

Page 13: A Coming-Of-Age Series That Stands Apart From The Rest .

Already A Known Brand In Major Territories

Argentina (2006) Canal 13 Saturday 10:00AM

Denmark (2007) TV2 Saturday 11:15AM

Norway (2007) TV2 Mon-Fri 4:00PM

Finland (2006) MTV3 Tuesday 2:45PM

Australia (2007) Nine Network Mon-Fri 3:30PM

Poland (2007) POLSAT Saturday 9:00AM

France (2007) M6 Mon-Fri 12:20PM

Belgium (2007) Kanaal 2, Club RTL Mon-Fri 8:00AM Mon-Fri 6:00PM

South Africa (2006) MNET Monday 7:00PM

Germany (2007) PRO7 Saturday 2:00PM

Chile (2007) Canal 7 Saturday 1:00PM

Spain (2007) Antena 3 Sat-Sun 12:00PM

Colombia (2007) RCN Saturday 11:15AM

Italy (2007) Italia 1 Mon-Fri 4:15PM Mon-Fri 4:45PM

Sweden (2007) ZTV Mon-Fri 10:15AM Mon-Fri 10:45AM

Mexico (2007) Canal 5 Mon-Fri 8:00PM

United Kingdom (06/07) BBC2, Sky One Sunday 7:15PM (BBC2) Mon-Fri 7:00PM Mon-Fri 3:30PM

Page 14: A Coming-Of-Age Series That Stands Apart From The Rest .

Stands Apart From The Rest

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