A centre of expertise in digital information management Sharing Made Simple A Practical Approach To Social Software Brian Kelly, UKOLN, University of Bath Bath, UK Email [email protected]Blog: http://ukwebfocus.wordpress.com/ UKOLN is supported by: This work is licensed under a Attribution-NonCommercial- ShareAlike 2.0 licence (but note caveat) Acceptable Use Policy Recording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised. http://www.ukoln.ac.uk/cultural-heritage/events/sharing- made-simple-200811/ Resources bookmarked using 'sharing-made-simple- 200811' tag
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A centre of expertise in digital information management
www.ukoln.ac.uk
Sharing Made Simple
A Practical Approach To Social SoftwareBrian Kelly, UKOLN,
UKOLN is supported by:This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat)
Acceptable Use PolicyRecording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised.
Acceptable Use PolicyRecording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised.
Resources bookmarked using 'sharing-made-simple-200811' tag Resources bookmarked using 'sharing-made-simple-200811' tag
A centre of expertise in digital information management
www.ukoln.ac.uk
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About Me
Brian Kelly:• UK Web Focus: a national Web advisory
post• Based at UKOLN, a national centre of
expertise in digital information management• Located at the University of Bath• Funded by JISC and the MLA• Involved in Web since Jan 1993• Currently advising on best practices for
Web 2.0
Introduction
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About This Talk
This talk aims to provide:• A better understanding of ‘Web 2.0’• An awareness of how cultural
organisations may benefits from Web 2.0• An understanding of possible dangers,
both for users and the institution• An opportunity to discuss how we should
address the opportunities and challenges (and inevitabilities!)
The Facebook social networking service will be used to illustrate these points
Introduction
A centre of expertise in digital information management
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About You
How many of you:• Have heard of Web 2.0?• Have read content in a blog or wiki?• Use Facebook?• Have used MSN Messenger, Skype, …?• Use photo sharing sites (e.g. Flickr)?• Have viewed video clips on YouTube?
Do you:• Use the tools for work? • Use the tools for social purposes (e.g.
communicating with your children)?
Introduction
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Contents
Web 2.0 – What Is It? (Talking …)• Blogs Wikis• Mashups Comms tools
Social Networks (… exploring …)• Facebook: opportunities and challenges• Ning – grow your own social network
Deployment Strategies (… doing)• User focus• Information literacy; staff development• Risk assessment & safe experimentation
Introduction
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Let’s Do It Now!
Let’s not just talk about Web 2.0 – let’s use it now (assuming WiFi network available!):Let’s Talk
• Go to http://www.gabbly.com/ and in box enter www.cymal.wales.gov.uk
Let’s Share Resources• Go to <http://del.icio.us/
lisbk/sharing-made-simple-20080910> to access resources
NoteYou can set up a chat facility in 10 seconds.But this doesn’t mean you should built a service using it!
NoteYou can set up a chat facility in 10 seconds.But this doesn’t mean you should built a service using it!
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Web2MemeMap, Tim O’Reilly, 2005 (or see Wikipedia )
Characteristics Of Web 2.0
• Network as platform• Easy-to-use (Ajax)• Always beta• Remix and mash-ups
Syndication (RSS)• Architecture of participation
Blogs & Wikis Social networking Social tagging
(folksonomies)• Trust and openness
Characteristics Of Web 2.0
• Network as platform• Easy-to-use (Ajax)• Always beta• Remix and mash-ups
Syndication (RSS)• Architecture of participation
Blogs & Wikis Social networking Social tagging
(folksonomies)• Trust and openness
Web 2.0
What Is Web 2.0?
Marketing term (derived from observing 'patterns') rather than technical standards - “an attitude not a technology”
Web
2.0
Web 2.0
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Web 2.0: Why?
Realisation of Sir Tim Berners-Lee’s dream:• Web was meant to be participative & user-driven
Technical infrastructure now in place• But only now are standards in place, use cases
tested, commercial infrastructure deployed, …
User acceptance:• Many users love it – look at popularity of SNs
Saving scarce in-house resources:• Institutions can now focus on relevant areas,
rather than duplicating services already available• Enhancing quality of what we do do• Developing digital citizenship• Addressing the gaps (e.g. information literacy, …)
Web
2.0
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BlogsBlogs – social phenomenon of the C21st?Need for information professionals to:
• Understand Blogging & related technologies (e.g. RSS, Technorati)
• Be able to find resources in the 'Bloggosphere'
• Explore how to Blogs to support business functions (support users, staff & organisation)
This blog … tells what it's like spending the winter in Antarctica conserving artefacts from the explorer's hut left behind by Ernest Shackleton in 1908.
This blog … tells what it's like spending the winter in Antarctica conserving artefacts from the explorer's hut left behind by Ernest Shackleton in 1908.
http://www.archiveshub.ac.uk/blog/
Increasingly professional (e.g. developers) use blogs to describe what they're doing.Note that a Comments field can allow you to engage in discussions
Increasingly professional (e.g. developers) use blogs to describe what they're doing.Note that a Comments field can allow you to engage in discussions
OpennessSyndication
Collaboration
Key Characteristics
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Blogs - Reading
How do you keep informed of developments?
• Do you use a dedicated Blog reader?
• Are you alerted of changes to key Blogs?
• Do you focus on the content, and avoid the distractions of ads, etc.
Web
2.0
Bloglines – a Web-based Blog reader. You are informed of changes since you last viewed the page.
Bloglines – a Web-based Blog reader. You are informed of changes since you last viewed the page.
Blogs aren’t just one-way publishing, but an implementation of Tim Berners-Lee’s vision of a collaborative WebBlogs aren’t just one-way publishing, but an implementation of Tim Berners-Lee’s vision of a collaborative Web
See (and discuss) UK Web Focus blog post 25 Jan 2007
Blended blogging
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Web
2.0 What Are They Saying About Us?
Blogs are very interconnected with each other (bloggers discuss other blog postings).
This can help to provide feedback; measure impact; engage in discussions; etc.
http://piclib.nhm.ac.uk/antarctica/
Blogger Web Comments tool lights up if Blog comments about Web site have been made. Alternatively go to the Google Blog search
Blogger Web Comments tool lights up if Blog comments about Web site have been made. Alternatively go to the Google Blog search
http://pachome2.pacific.net.sg/~schizoid/para/ …
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Finding Resources
Technorati can help find Blog articles, etc.
Technorati search for "Museum of Antiquities" finds:
• Blog posting about current exhibition posted 11 minutes ago!
What do users want: the home page and what people are saying today. Google & Technorati are valuable tools, so organisations should ensure that their Web site can be found in both.
RSSSyndication
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Do you try and ensure your Web site is easily found when searching? If so, then an entry in Wikipedia could help with this business objective
Do you try and ensure your Web site is easily found when searching? If so, then an entry in Wikipedia could help with this business objective
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Sharing - Flickr
Web 2.0 includes community-buildingYou can help support your community-building by making it easy to share photos at events (e.g. this seminar)Simply suggest a tag e.g. ‘sharing-made-simple-20080910’ and encourage delegates to upload their photos with this tag
The University of Bath won a European award for its podcasts from guest lecturers, etc. We can regard this as maximising impacts of the ideas and promoting the University, at little cost
The University of Bath won a European award for its podcasts from guest lecturers, etc. We can regard this as maximising impacts of the ideas and promoting the University, at little cost
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Video Blogs
Use of video is becoming more popular:
• Cheap consumer devices• Easy-to-use services
such as YouTube & Google Video
As well as Web interface, other tools can display video clipsAs well as Web interface, other tools can display video clips
I am experimenting with video chat tools such as Seesmic to:
• Encourage video debate• Reuse content in talks
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Web
2.0 Google Maps Mashups
Google Map ‘mashup’ used for IWMW 2006 event:
• ~ 20 lines of JavaScript.
• Code taken from Google Maps Web site and coordinates added
Note that the openness is a key aspect of Web 2.0: open source; open standards and open content can all help to bring benefits through maximising usage of services
Note that the openness is a key aspect of Web 2.0: open source; open standards and open content can all help to bring benefits through maximising usage of services
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Flickr Commons
Flickr Commons provides a repository of photographs which have a Creative Commons licence
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Searching For CC Resources
A number of search engines allow users to search for resources with various type of CC licences, e.g. can be used for commercial purpose
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Integration of ServicesWeb 2.0 applications can be used in isolationThey can also be integration into other services (e.g. widgets in blogs and Web sites)Facebook is (currently) the leading platform for integrating many Web 2.0 tools
Let’s look at Facebook in more detail, as an example of a popular Web 2.0 service
Let’s look at Facebook in more detail, as an example of a popular Web 2.0 service
Facebook
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The Facebook platform provides access to (a) Skype (b) Twitter micro-blogging service (c) mini-questions
The Facebook PlatformFacebook
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What is Facebook?Facebook:
• A social networking Web site
• Had the largest number of registered users among college-focused sites with over 30 million members worldwide
• Ranked between top 10–20 Web sites
• Seventh most visited site in the US
From Wikipedia
Facebook
Let’s now look at one very popular Web 2.0 application – the Facebook social networking service
Let’s now look at one very popular Web 2.0 application – the Facebook social networking service
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Your Profile Page
Here’s an example of a profile page:
• Your details• Access to default
applications • Access to applications
your addedFacebook could be used as a personalised portal to various applications
And here’s how others may see your profileBoring isn’t it!
Facebook
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It’s a Social Network (1)
The strength of Facebook is when it is used as a social network. Here people can see:
• My updates to my Facebook account
• Applications I’ve installed
• Groups I’ve joined
• Photos & videos I’ve uploaded
• Blogs posts I’ve written
• Messages I’ve sent & received
• …
Facebook
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It’s a Social Network (2)
Here’s the page of a former colleague (now at Eduserv). This is valuable to me:
• Spot friends in common
• Keep informed of Andy’s professional interests (of interest to me)
• Keep informed of Andy’s discussions with others
• …
Facebook
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So
cial
Net
wo
rks Student Use (1)
Example of groups subscribed by a student:
• Student society
Facebook seems to be very popular for use withStudent union societies (nb is this a threat to similar services provided on Student Union Web site?)
Facebook seems to be very popular for use withStudent union societies (nb is this a threat to similar services provided on Student Union Web site?)
Facebook
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Student Use (1)
Example of groups subscribed by a student:
• Student society
Notice how the issue of local versus global Facebook groups is being discussed. Would a local-only group act as a barrier to student alumni?
Notice how the issue of local versus global Facebook groups is being discussed. Would a local-only group act as a barrier to student alumni?
So
cial
Net
wo
rks
Facebook
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Student Use (2)
Example of groups subscribed by a student:
• Student society• Social
Facebook is popular for various social activities – especially for keeping in touch over summer
Facebook is popular for various social activities – especially for keeping in touch over summer
So
cial
Net
wo
rks
Facebook
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Student Use (2)
Example of groups subscribed by a student:
• Student society• Social
Note that Facebook provides access to videos and photos – a way of providing seamless access or a bandwidth hog?
Note that Facebook provides access to videos and photos – a way of providing seamless access or a bandwidth hog?
So
cial
Net
wo
rks
Facebook
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The Opportunities
Facebook provides great opportunities for colleges and universities:
• It’s popular• It’s easy-to-use• No need for in-house development or to purchase
software• Useful for staff and post-graduate students too• We can easily integrate our resources into
Facebook (e.g. RSS feeds, blogs, etc.)• It can provide alternative access to our services
cf. MyNewport portal which took a day to port to Facebook
So
cial
Net
wo
rks
Facebook
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What’s The Downside?
Various concerns have been expressed about:• Privacy (is Facebook a private or public space?)• Is Facebook a space for students or for all?• Is Facebook a closed environment?• …
Various concerns have been expressed about:• Privacy (is Facebook a private or public space?)• Is Facebook a space for students or for all?• Is Facebook a closed environment?• …
Facebook
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You Can Manage Your Privacy
You have control over the information others can see about you
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You Can Manage Your Privacy
You have control over the information others can see about you
But how many users change the default settings?
And what about what Facebook can do with your information? Note that Wikipedia provides useful information on Facebook’s terms and conditions
And what about what Facebook can do with your information? Note that Wikipedia provides useful information on Facebook’s terms and conditions
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Deployment Strategies
I want to do use the Social Web but:
• The IT Services department bans it
• The council bans it• My boss doesn’t
approveArea of interest to UKOLN:
• “Just do it”• Subversive approach –
‘Friends of Foo’ if Foo can’t use it
• Encourage enthusiasts• Don’t get in the way
UKOLN briefing papers available (with CC licence). More to be released shortly.
UKOLN briefing papers available (with CC licence). More to be released shortly.
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Conclusions
To conclude:• Web 2.0 can provide real benefits for our
users• There are many opportunities for cultural
heritage organisations• We need to be seek ways we can exploit
such opportunities• We also need to acknowledge risks and
dangers Further discussions on Web 2.0 issues are
given on the UKWebFocus.wordpress.com blog
Co
ncl
usi
on
s
A centre of expertise in digital information management