A case study on Accenture

1

History of Innovation

1951

1979

1988

1993

1998

2000

2001

2

Growth Story

$1.7 Billion IPO

From Innovation to execution,

Accenture helps accelerate your

Vision

Target based incentives

Contract with

Thomas Cook

3

Current Status

Excels in consulting, technology

services and outsourcing

Increasing efficiency

Through working closely

With clients

4

Questions

What has Accenture done well to

target its B-to-B audience?

• Created global brand awareness

• Differentiated itself

Advertising

Campaigns

Has Accenture done the right thing by

dropping Tiger Woods as its spokesperson?

• Didn’t have much of choice

• Concentrated on business

development

DISCLAIMER

Created by Deeban Babu, IIT Madras, during a

marketing Internship by Prof. Sameer Mathur,

IIM Lucknow.