STRATEGIC MARKETING A case study of NIKE with identifying Marketing Challenges and addressing how those challenges can be met using the principles developed in this subject. Published by: https://expertassignmenthelp.com/ Filename: 1SAMPLE16C104-Strategic-Marketing-of-Nike.PDF For more free samples visit: https://expertassignmenthelp.com/marketing-assignment-help/ Uploaded: April 26, 2016 Enjoy Abstract Despite that fact that strategic marketing initiatives have their own benefits, there are certain barriers which can prevent the realization of these benefits. Isolation in communications data can badly impact the outcome. For example: If the structure of the organization is such that it isolates the PR managers from the marketing managers, that is, the sales force people rarely interact with the promotion people. In such a case the synchronization of messages is a very difficult task to achieve. Also, Integration has to be done at different levels of management which is difficult because many a time conflict of interest arises. Apart from that, proper selection of an optimum communication mix is also very important. Finally message selection is a very important criteria, the message has to be in line with the mission and vision of the organization and should have the ability to cut across the ‘noise’ prevalent in the current competitive market.