A CAMPAIGN TO SUPPORT EARLY CHILDHOOD EDUCATION
Feb 24, 2016
A CAMPAIGN TO SUPPORT EARLY CHILDHOOD EDUCATION
Agenda
• Organization• Reasons for Choice of Support• Programme Description• Outcome• Involvement of ECC/MOE• Recommendations/Lesson
Learned/Sustainability
The Organization
Crayons Count is a project of Do Good Jamaica, a non-governmental
organization.
Crayons Count is heavily supported by the private sector, the private sector, The US
Embassy in Jamaica, NGOs, schools, individuals.
Reasons For Choice of Support
To assist in specific areas of need in the early childhood sector in Jamaica. These needs were identified by the Early Childhood Commission.
Objectives of Crayons Count
1. To increase awareness of the importance of early childhood education and good early childhood practices
2. To provide recommended learning tools to early childhood institutions
ProgrammeCurriculum Based Content
Resources+
Awareness
Every Saturday in The Gleaner since
February 2012
ProgrammeAwareness and Advocacy - Media
Gleaner articles, editorials and other content
Radio, TV, Cinema
PSA
Interviews print,
radio, tv
ProgrammeAwareness and Advocacy – Brand Everywhere
ProgrammeAwareness and Advocacy - Events
Do Good Jamaica FestivalEasy Lyme
Earth Day ExpoCreative Kids Learning Academy Pickney Palooza
Dentist DayWear Primary Colours DayRead Across Jamaica Day
Nestle Schools Wellness ExpoNational Children’s Day
Nelson Mandela DayFood For The Poor Treat for Children’s Homes
Parenting Expo…and much more
ProgrammeLearning Tools
ProgrammeTeacher Training
US Embassy Partnership. Yr 1 – 70. Yr 2 - 560
ProgrammeTeacher Training
359 teachers have participated in our workshops in The Learning Lorry since September.
ProgrammeIslandwide
Programme - How
Time, resources, equipment, buying resources, packing up boxes, distributing boxes, Saturday page, branding, Learning Lorry and staff, etc.
Awareness, Saturday Page, ads etc.
Programme - How
Programme - How
Involved the public, ngos, community groups, schools, diaspora, private sector
Outcome1. Engaged the public and increased
awareness
2. Provided standardized materials and resources in all basic schools
3. Teacher workshops to use the materials to meet curriculum objectives
Estimated Value
More than $120 Million in 2 years when the in-kind is added
Involvement of ECC/MOE
• List of recommended tools
• List of schools/advise schools to collect
• Availability of waiver through FFP
Recommendations/Lessons Learned/Sustainability
1. Profitability + Cooperation = Sustainability
2. Significant private sector value is more than cash: in-kind resources, intellectual capital, implementation
3. GOJ and its agencies needs to provide accurate, timely and relevant information
4. Be specific with how GOJ involved
Connect With Us
www.dogoodjamaica.org/crayonscount
@CrayonsCountCrayons Count