A Business Plan - Rickshaw

MKT 465 presentation

A BUSINESS PLANANONDO RICKSHAWSCourse Title: Introduction to Business (BUS 101)

Course Instructor: Amir Ahmed

Presented By:

Mustafa Wasif Gaffar (2011-1-10-384)

Nyma Ferdous Smrity (2011-1-10-398)

Sharifa Jahan Pinky (2011-1-10-400)

Turi Lucia Biswas (2011-1-10-402)

Syed Mehtab Hussain (2011-1-10-404)The most popular means of transportation in Bangladesh

Dhaka is known as the Rickshaw Capital of the World

Source of Income For Nearly 5 Million Individuals

Approx. 600,000 rickshaws in Dhaka City

Rickshaw Pullers combine 20 Million BDT a monthReference: Wikipedia.com, Google.com INTRODUCTIONART AND CULTUREVery Important Part Of Our Culture

The Largest Canvas Available

Main Attraction For The Tourists

Brand Name - ANONDO

1st Ever Branded Rickshaw In Our Country

Brand Logo -

Tag Line - CHOLO RICKSHAWY GHURI, ANONDE MATI !

URL - www.anondorickshaw.com

PRODUCT DESCRIPTIONReliability Durability Moderate FareAttractive OutlookSpacious and ComfortableAuto and Manual GearUniform for all the PullersTracking Device

8TARGET MARKETTourists

Middle and Upper-Middle Class

Special OccasionsEidPohela BoishakValentines Day

SHORT TERM OBJECTIVESMake the brand known to everyone in the City

Release at least 500 Rickshaws within 6 months

Generate revenue equal to 10% of start up cost within 3 months

Obtain license for entry on VIP Roads

FORMATION OF BUSINESSPartnership Business5 Partners3 General Partners Mainly Managerial Responsibility2 Limited PartnersMain investors in the business Profits and loss will be shared equally among the five partners for 3 years. After that, the general partners are bound to invest in the business and profit/loss will be shared in accordance to the amount of capital invested by each partner.11SOURCE OF FINANCEPersonal Savings

Loans from Friends and Family

Bank Loan

MARKETING STRATEGYThrough Promotional EventsLaunching Program: Pohela Boishak

Newspaper

Through Facebook and other social networks

Bill Boards

Radio

TV

GOALSReplace all the existing ordinary rickshaw with ANONDO Rickshaw all over Dhaka City within the next 10 yearsRegister as a Private Limited CompanyAchieve break-even within 2 yearsProvide a safer and better transportation system in BangladeshBuild a positive public image for rickshawAchieve Social ObjectivesTake the Rickshaw Art Industry to a new level and also help other subsidiary industries.Preserve the culture of the country

14MANAGEMENT OF THE BUSINESSHygiene Factor Salary SystemTraining Job SecurityCompany PolicyStatusPersonal Life

MotivatorsBetter RickshawsExtrinsic RewardsIntrinsic Rewards

THANK YOU