©2012 Topcon Corporation Ⅲ Business Growth Strategy Eye Care Company 36 ~Creating a stable profit World wide ~
©2012 Topcon Corporation
Ⅲ Business Growth Strategy Eye Care Company
36
~Creating a stable profit World wide ~
©2012 Topcon Corporation
Global Population Aging Increasing Three Major Eye Disorders
65 67 72
131 134 145
85 87 93
050
100150200250300350400
2010 2011 ・・・ 2014
37
単位:百万人
Diabetic Retinopathy AMD Glaucoma
OCT ★★★ ★★★ ★★★
Laser ★★★ ★ ★★ Examination/ Diagnostic ★★★ ★★★ ★★★
Ophthalmic IT ★★★ ★★★ ★★★
Business Direction - Background
Glaucoma AMD Diabetic Retinopathy
Unit: Million people
Applicable Product Group
*applicability/frequency in use: often ★★★ ⇒ ★ merely
©2012 Topcon Corporation 38
Become an Eye Care Total Solutions Provider by Expanding into Preventive and Treatment Markets!
Business Policy
Diagnosis Treatment
Expansion of Business Field
Preventive Medicine /
Physical Checkup
Examination
Current Business Field
©2012 Topcon Corporation
Aiming to be a market leader with Latest Technology in OCT
39
FY2011 FY2014 OCT
OCT OCT market has been continuously expanding from the large hospitals to private clinics.
Increasing demand for retinal imaging devices for preventive medicine and physical checkup in major nations.
High
Profitability
Low Mature Growth Market
Preventive Medicine / Physical Checkup / Examination 【Retinal Imaging Device】 〈Gain market share with Low-Cost devices 〉
① Covering high-end market by launching the world latest technology OCT with high-resolution / high-penetration ② Developing and launching the low-cost retinal imaging devices for private clinic, optometrist and preventive medicine / physical checkup market
+ No.1 Retinal Camera Position
Researcher
Hospital
Private clinic Optometrist
Physical checkup Screening
Market
Main strategy
2010年度 2011年度 ・・・ 2014年度
150% 120%
OCT
FY2010 FY2011 FY2014
©2012 Topcon Corporation
Refraction
Moderate growth in developed countries
Growth of emerging countries lead market expansion
① Reducing cost with common platform design, overseas procurement and manufacturing in China (40%CD by manufacturing in China) ② Gaining market share by launching products for emerging countries
Market
Main strategy
Common Platform
China
40
Refraction
High
Profitability
Low Mature Growth Market
Strengthen cost-competitiveness and maintain profitability by reducing product cost
Examination/Diagnostic 【Existing Core products】〈40%CD by manufacturing in China〉
2010年度 2011年度 ・・・ 2014年度
110% Examination/Diagnostic
FY2010 FY2011 FY2014
FY2011 FY2014
©2012 Topcon Corporation
Increasing demand for less invasive treatment Increasing demand for precise treatment based on imaging data
① Developing new product with No.1 pattern laser technology and new technology ② Collaborate retinal imaging device to treatment
Maximizing Synergy Effect between No.1 Pattern Laser Technology and Diagnostic Devices
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Treatment Device 【Retinal Pattern Laser】 〈Linking Diagnostic to Treatment〉
Market
Main strategy
High
Profitability
Low Mature Growth Market
Pattern Laser
2010年度 2011年度 ・・・ 2014年度
120% 170%
Treatment Device
FY2010 FY2011 FY2014
FY2011 FY2014
©2012 Topcon Corporation 42
Providing total solution from Examination/Diagnosis devices
Total Solution Provider 【Ophthalmic IT】 〈Unified Data Management〉
to integration of data, and Diagnosis support
©2012 Topcon Corporation 43
Breakdown of Sales Growth
Examination/ Diagnostic
Treatment
Preventive/ Checkup
Others
¥40.0 billion
¥32.6 billion
Operating Income Ratio 5.4%
FY2011 Actual Result
Mid-term Plan FY2014
Operating Income Ratio 15.0%
IT
©2012 Topcon Corporation 44
Number of New Products 〈Eye Care〉
FY2009 ~ FY2011 (Actual)
FY2012 ~ FY2014 (Plan)
Disruptive Innovation 0 model 1 model
World No.1 1 model 5 models
World 1st 2 models 2 models
Reduction of COGS 3 models 7 models
Enhancement of Sales Capability 1 model 2 models
Total 7 models 17 models
©2012 Topcon Corporation
Assessment from Eye Care Business Market
Questionnaire severance by French Healthcare Research company (I) , Countries:Japan, U.S.A., Germany, Spain, Brazil, India, China Panels:Ophthalmologists, Optometrists / eyeglasses shops Total:700 responses Scoring : Five grades method
Assessment in Eye Care market, 2012
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Item TOPCON Ranking
Level of recognition 4.30pt No.1 Innovativeness/Uniqueness 4.06pt No.2
Easy of use 4.15pt No.1 Product Quality 4.21pt No.2
Value of product vs. Price 3.71pt No.1 Level of sales reps.
Knowledge 3.93pt No.2 Sales reps. overall
Experience 3.89pt No.1 Service overall Experience 3.76pt No.1
Presence at trade show 4.09pt No.2 Level of intention to
purchase the product 3.89pt No.1
Topcon is overall No.1
Aim to be No.1 in all items