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A brief of MUJI’s history
• Early 1980 established, MUJI was of Seiyu’s 39 private brands.
A brief of MUJI’s history
• In 1989 spun off from Seiyu into Ryohineikaku Co., Ltd . and became a manufacturer/retail of 8,500+ products
What is •No Brand-Good quality.
•Concerned ideals of environmental protection
MUJI ?
•Based on the concept of simplicity (no Frills)
Creates jobs to local
MUJI
Furniture Accessories
Personal CareClothes
MUJI Product
•Café or Meal MUJI
MUJI Product
•MUJI to Go
Competitor
VS
SMALL
• Inventory Management
• Original EquipmentManufacturer
• Information System
SMART
-
• Product & Price management • Price management
• Design management
Product MGMT
DesignMGMT
CUSTOMER
Price MGMT
MujiDiffertialMGMT
Essential parts for people to design their lifestyle
Material selectionSimple,Uniform packagingEfficient production process
Lower priced for reasonReasonable price
MUJI無印良品
SMOOTH
• Award
• Network Expansion
• Philanthropy
The Secret MUJI’s
Management
Science + Aesthetic
= MUJI ’s success
Science• Managing risk of new products• Maintain global consumer- centric strategies• Making supply-chain operations