A brief history of The MORSE Group - Morse Electricmorselec.com/assets/pdf/morse-brochure.pdf · customer relations, which has led to continued expansion within The Morse Group of

Your turnkey electrical and automation specialists.

Our Commitment to Success

Our performance-based mentality has always focused, first and foremost, on successful customer relations, which has led to continued expansion within The Morse Group of Companies. We continue to strive to serve every customer’s needs and to exceed their expectations.

The assembled teamwork approach, and compatible working environment, along with a very diverse, talented and knowledgeable employee base, truly separates us from our competition.

When tasked with a project, our team works with the highest degree of integrity and moral values. Our companies take pride in their tremendous efforts to put forth the maximum quality and competitive projects that meet our customer’s special requirements. By living our values we can continue on the path of our vision.

“Individual commitment to a group effort—that is what makes a team work, a company work,

a society work, and a civilization work.”-Vince Lombardi-

From concept to production, perfection is our goal — excellence will be tolerated.

Thank you all for our continued success.

Sincerely,

The Morse Group

Lou RotelloPresident

A brief history of The MORSE Group

The Morse Group originated with the founding of Morse Electric, Inc. in 1944. Since its inception, Morse Electric has continued to grow through continuous investment in both technology and top personnel to meet changing customer demands. Today, The Morse Group is an industry leader and ranks among the top 50 electrical contracting firms in the United States, with permanent offices in multiple states and project operations nationwide.

In response to customer and community needs, the company expanded operations under The Morse Group to include focused specialty companies anchored in the electrical, energy and construction markets. The Morse Group is now comprised of a strong network of member companies with over $140 million in annual sales. Collectively, these member companies bring specialty engineering, construction, automation services and project management under a unified umbrella. This positions The Morse Group to provide automation system integration, electrical engineering and installation on a turnkey basis, adding convenience and value for customers.

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The MORSE Group

The MORSE Group

The Morse Group subsidiaries, Morse Electric, Inc., Industrial Electrical Engineers (IEE), FBP, Amp Electric, Inc. and Automation Solutions of America (ASA), work together to provide customers with efficient, turnkey solutions for even the largest and most challenging projects.

Drawing upon years of experience, The Morse Group is capable of bringing together a complex array of electrical and automation subsystems to perform as one unified system.

WHY WORK WITH MULTIPLE VENDORS?Rethink the way you do business

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Benefits of a Turnkey Solution

1. Less work for you: Why deal with the hassles of coordination between your electrical service provider and your automation provider in the planning, engineering and installation of your project? The Morse Group offers turnkey solutions that enable our electrical contractors and automation specialists to communicate seamlessly on your behalf. We can manage day-to-day questions, issues and coordination – which means far less work for you.

2. Minimize risk of communication glitches:

Why accept the risk of miscommunication between your electrical service provider and a separate automation provider? The Morse Group’s engineers, electrical contractors and automation specialists are in direct communication throughout every step of your project. Plus, our commissioning process of review and oversight will shield you from issues in both the electrical and automation areas of your project.

3. Less downtime and less lost production time saves money: Why expose your company to the risk of added downtime and lost production that can occur when using separate electrical and automation service providers? Our team of electrical contractors and automation specialists works together to dramatically reduce the risk of added downtime. Your project is up and running faster and adding to the company’s bottom line more quickly.

4. Long-term savings through reliability: Customers who access the benefits of our turnkey approach to electrical and automation projects receive a well-conceived and implemented project, which in turn results in greater long-term reliability. Our team of automation and electrical specialists leverage years of experience and knowledge to create a solution that will run efficiently for years.

5. Top-quality work at a fair price: When you partner with The Morse Group for a turnkey solution, you can rest assured knowing that you hired an experienced team that will get the job done right the first time.

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The MORSE Group

Here’s what our customers say about The MORSE Group

They’re great! The Morse Group provided engineering service, equipment procurement and installation for electrical infrastructure upgrades at our sister plant in Beloit over the last year. That went so well that we asked them to do the same in Cedar Rapids, and I’ve continued to work with them ever since. It’s their attention to detail that really sets them apart from everyone else. Everything is properly designed and planned upfront so the installation is flawless. No babysitting labor on-site because the field guys know what they’re doing and rarely have questions. They show up, check in and do the work – you hardly know they are there. In fact, we’re so pleased with The Morse Group that I recommended they set up a satellite office in Cedar Rapids. – Greg Thurman, Electrical Design, DuPont, Cedar Rapids, IA

Mercury Marine contracted The Morse Group to install an assembly line as part of a plant consolidation. Finding a firm that could provide complete turnkey service was critical, and The Morse Group was able to do that. Following the successful completion of our initial work with The Morse Group, we contracted with them for work on two additional projects. The Morse Group seemed to understand every facet of the risk associated with our project. They presented solutions that demonstrated their understanding of how it would impact Mercury Marine.– Mike Theisen, Process Engineer – EPS & Test Cells, Mercury Marine, Fond du Lac, WI

Over the past two years, it has been my pleasure to work with Morse Electric and ASA on a variety of electrical and automation projects, including everything from electrical design, controls, fire alarms and network installation to the more complex programming, systems integration, automation installation and start-up. They understand sanitary practices, know what type of materials to use in different environments, communicate effectively and are able to meet tight budgets and deadlines. Also, and just as important, they are nice people. Morse and ASA’s customer service is outstanding and exceeds their competitors. – Tom Lodato, Electrical/Controls Engineer, General Mills, Belvidere, IL

I’d like to thank the Morse team for a first-class performance. The Morse electrical and automation team designed and installed six conveyors to move our synthetic gypsum more than a mile throughout a new gypsum facility in Washingtonville, PA. In addition, the Morse team installed power and lighting in our new storage building. The Morse team was a joy to work with, brought solutions to the table and met tight schedule requirements. Their leadership and pride in workmanship was evident. I would recommend Morse Electric for future Walbridge projects. – Steve Vallieres, Electrical Superintendent, Walbridge, Washingtonville, PA

In my 15 years with Chrysler, I have worked on a wide range of projects with The Morse Group, from individual power runs to full model installations. Morse has provided us with everything from automation programming to complete facilities installation and start-up. The Morse personnel combine professionalism and knowledge with an ability to envision a project to function well beyond our immediate needs. In addition, they successfully complete work on schedule and on budget – making them our contractor of choice.– Michael Russell, Senior Systems Analyst, Chrysler LLC, Belvidere, IL

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The MORSE Group

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The MORSE Group

Alternate EnergyWorking as a design/build firm, we help our region keep up with the growing demand for alternative and on-site power solutions through projects involving power generation from diverse energy sources, including wind and solar.

Audio/VisualInnovative, appropriate and cost-effective sound, lighting and video design. We deliver integrated A/V solutions to global specialty entertainment and corporate markets.

AutomationAs a hardware and software systems integrator, we provide entire turnkey project solutions or individualized automation building blocks – whatever the need. Customers throughout the United States rely on us to manage projects of all sizes – encompassing design, engineering, build, installation and support for all segments of factory automation.

Data & CommunicationOffering complete low voltage turnkey project management from engineering to installation, including power wiring, conduit installation and low voltage cabling. We can design and build a project or install from engineered drawings. Rely on our wealth of experience in fire alarms, card access security, CCTVs, sound, clocks, intercom systems and voice/data.

Design/Build ElectricalBuilding upon our founding electrical company that has served throughout the United States since 1944, we offer full-service electrical contracting to commercial, industrial and utility customers. Engineering, installation and commissioning services encompass fiber optics to 345kV utilities.

Electrical ConstructionLeaders in electrical construction since 1944, we successfully coordinate projects throughout the United States that range from utility scale to energy efficiency upgrades to fire and security or teledata.

Electrical EngineeringKnown for our industrial electrical capabilities, we provide design, engineering and commissioning services for large commercial, industrial and utility customers throughout the United States. Industrial Construction ManagementWe can be your single point of contact for your industrial and automation upgrades. We are capable of managing multiple subcontractors while performing turnkey electrical services, thus allowing us to set up equipment, provide structural modifications to accept upgrades and commission the system.

Turnkey solutions from The MORSE Group

Our goal is to make you look good. It’s that simple. When The Morse Group manages your project, we can bundle any combination of specialty engineering, design, construction, automation services and project development into one unified service to you. Your reputation becomes our reputation. And our reputation is rock solid, built upon decades as a leader in energy solutions. Trust The Morse Group … electrical and automation specialists that deliver results and offer complete energy solutions to commercial, industrial, institutional, hospitality and utility markets.

Automation Solutions of America System Integration Specialists

A subsidiary of The Morse Group, Automation Solutions of America (ASA) is a full-service system integrator providing entire turnkey project solutions or individualized automation building blocks. ASA provides the depth of services and expertise to manage projects of any size – encompassing design, manufacturing, assembly, integration, validation, installation and overall program development support for your factory automation needs.

Mission Statement“To expand the group upon which our success is based by maintaining a team-oriented environment within which all employees are empowered to be part of the growth and success of the organization, and to foster profitable growth by expanding our team while maintaining a culture that promotes adaptability and involvement.”

Contact: Kyle McKittrick, Vice President, 815-599-5024, [email protected]

The MORSE Group

S Y S T E M INTEGRATION

WWW. ASOFA . N E T

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Assembly & Test EquipmentASA designs, builds and integrates automated assembly and test systems with focus on cost effectiveness, flexibility and reliability. Our staff of custom automation engineers has extensive experience in tailoring automated solutions for various manufacturing processes, from initial concept through installation and commissioning. We apply proven technologies to develop a solution specific to your manufacturing needs.

Applications: Component Assembly, Material Handling, Inspection, Part Marking, Dispensing, Pressing, Life Cycle Testing, Measurements/Gauging, Leak Testing, Error Proofing, Engine Testing, Clutch/Brake Testing and Electrical Testing

Markets: Automotive, Aerospace, Food/Beverage, Health/Beauty, Medical/Pharmaceutical, Consumer Products and Industrial/Commercial

Contact: Jeff Johnson, Director, Business Development,608-856-7236, [email protected]

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The MORSE Group

S Y S T E M INTEGRATION

The MORSE Group

S Y S T E M INTEGRATION

Control SystemsWe provide custom control systems engineered specifically for our customers’ requirements. Our efforts are focused on providing systems using the latest technologies available. We have experience with equipment from multiple manufacturers which allows us to choose the best hardware/software platform for the application. With vast experience in a variety of industries, ASA can provide an integrated system for anything from safety compliance to complete process control.

Applications: Process Control, Packaging Systems, SCADA/Telemetry, RFID/Bar Code Systems, Factory Information Systems, Paint Booths/Ovens, Safety Compliance and Control System Upgrades

Markets: Automotive, Aerospace, Consumer Products, Food/Beverage, Health/Beauty, Industrial/Commercial, Medical/Pharmaceutical, OEM and Water/Wastewater

Contact: Kyle McKittrick, Vice President,815-599-5024, [email protected]

Control PanelsASA’s experienced team is capable of designing and building virtually any size control panel from our UL508A-certified facilities. Our Beloit, Wisconsin plant encompasses 77,000 square feet and is staffed to complete large projects. Whether you want a turnkey automation solution or are an OEM in need of panel assembly and wiring, we’re accustomed to meeting tight deadlines and maintaining a high level of quality.

Applications: Process Control, Packaging Systems, SCADA/Telemetry, RFID/Bar Code Systems, Factory Information Systems, Paint Booths/Ovens, Safety Compliance and Control System Upgrades

Markets: Automotive, Aerospace, Consumer Products, Food/Beverage, Health/Beauty, Industrial/Commercial, Medical/Pharmaceutical, OEM and Water/Wastewater

Contact: Chad Sullivan, Group Manager, Control Panel Assembly, 608-856-7214, [email protected]

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Integrated SystemsAutomation Solutions of America is your source for complete program management. We can provide a project team comprised of project managers, designers, engineers and technicians. This, combined with our ability to coordinate purchased equipment and installation contractors, allows the customer to have one point of contact on a large project.

Applications: Process Control, Manufacturing Systems and Packaging Systems

Markets: Automotive, Aerospace, Food/Beverage, Health/Beauty, Industrial/Commercial and Consumer Products

Machine Safety IntegrationASA provides risk assessment, engineering and installation of safeguarding systems for a wide variety of applications including fabrication equipment, manufac turing systems, process systems and robot cells to ensure compliance with applicable safety standards. We can perform detailed risk level identification services including risk reduction recommendations in accordance with recognized standards to bring machines or process lines into compliance with applicable regulatory requirements and specific ANSI, RIA, NFPA, NEC, CSA, EN, IEC and ISO standards.

Applications: Manufacturing and Assembly, Metal Fabricating, Robot Cells, Safety Compliance and Safety Control System Upgrades

Markets: Automotive, Aerospace, Consumer Products, Food/Beverage, Health/Beauty, Industrial/Commercial, Medical/Pharmaceutical and OEM

Contact: Steve Street, Group Manager, Safety and Integrated Systems, 608-856-7261, [email protected]

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S Y S T E M INTEGRATION

Industrial Electrical Engineers Your Electrical Engineering Partner

Industrial Electrical Engineers (IEE) are a part of The Morse Group that specializes in the electrical engineering business. IEE provides design, engineering and commissioning services for large commercial, industrial and utility customers and our team members are experts in cogeneration, heat recovery, back-up power and UPS systems. We can evaluate and design a complete electrical turnkey system for clients and see it all the way through to installation. Other subsidiaries of The Morse Group also utilize the focused expertise of IEE personnel to provide outstanding services to their customers and projects.

Contact: Todd Sullivan, Design/Build Division Manager, 608-856-7267, [email protected]

Contact: Kevin Rogers, Electrical Engineering Manager, 608-856-7242, [email protected]

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The MORSE Group

ELECTRICAL ENGINEERING

Industrial Electrical Engineers Inc.

Electrical EngineeringIEE has the knowledge and experience to tackle any electrical engineering project – from basic building lighting to complete turnkey renewable energy solutions. We have the experience and resources to take your project from concept to commissioning. IEE are specialists with a wide range of capabilities. We provide turnkey design/build solutions, electrical

system design, medium and high voltage distribution, electrical system evaluation, renewable energy project engineering, equipment specification and pre-purchase, design and installation project estimates and project management. Look to IEE for com plete electrical system evaluation, design and installation.

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The MORSE Group

ELECTRICAL ENGINEERING

Protective Device CoordinatonIndustrial Electrical Engineers (IEE) can perform fault and coordina tion studies to (1) identify potential fault current levels in an electrical system and (2) determine proper settings and ratings for protec tive devices and equipment. This is done to ensure safety of both equipment and personnel. Proper coordination of protective devices minimizes the extent of power outages when faults do occur and eliminates nuisance tripping from motor starting and transformer inrush. IEE can perform field data collection, or provide an outline of required information for collection by your staff.

Load Flow AnalysisOur team provides load flow analysis of power systems to predict and ensure their safe and efficient operation before new systems are constructed or changes are made to existing infrastruc ture. Informa-tion is gathered and entered to create a computer based load flow model. Individual portions of the system can be exposed to different equipment start-up scenarios allowing our engineers to identify any potential deficiencies. This information is used to prevent nuisance outages due to overloading, identify insertion points for site generated power and predict the need for any power factor correction.

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The MORSE Group

ELECTRICAL ENGINEERING

Thermal SurveysIEE provides thermal surveys of power systems to identify weaknesses in a system before a failure occurs. As systems age, equipment and conductors can be subject to overloads due to a number of reasons. Terminations and connections can be evaluated without affect ing operation; a report is generated identifying any issues and recommended solutions.

Arc Flash SurveysWe can evaluate and define arc flash hazards for existing and new facilities allowing for NFPA 70E and OSHA compliance. This survey will also determine personal protective equip ment (PPE) requirements, flash hazard boundary, shock hazard and limited approach boundary. Our team includes personnel trained in the use of PPE equipment allowing us to gather data in the field, update or create electrical drawings and install the arc flash labels after the report is completed. Our engineering department can also work with plant personnel to provide an outline of required information needed for the survey and provide stickers for installation by the owner.

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The MORSE Group

ELECTRICAL ENGINEERING

Morse Electric, Inc. and Amp Electric, Inc. Electrical Construction Specialists

Morse Electric, Inc. and Amp Electric, Inc. work in tandem as subsidiaries of The Morse Group and are recognized leaders in the electrical construction business. The Morse Group electrical contractors have developed a reputation for exceptional performance in project management, electrical construction, quality control, plant operations support and management. Our electrical contracting capabilities are virtually limitless – from computer network installation and fiber optic cabling to large power distribution systems and complex 345kV transmission substations. If an electrical project is conceivable, The Morse Group electrical contractors are staffed to make it happen.

Contact: Randy Reints, Vice President, Central & Eastern US, 608-856-7286, [email protected]

Contact: Steve Wishard, Project Manager, Western US, 702-257-4404, [email protected]

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The MORSE Group

ELECTRICAL CONSTRUCTION

Process ControlsThe Morse Group has extensive experience with a wide range of manufacturing systems that encompasses many markets. Our ability to work around difficult schedules and coordinate with facility production sets us apart in the industry. Our staff understands the importance of continuing operations during upgrades to the manufacturing process and are committed to finding solutions that are acceptable to all parties involved.

Critical Power Back-upOur team has designed and installed critical back-up systems exceeding 20 MW in capacity. This includes life safety, critical operations and data storage protection from multiple power sources. We have the ability to accomplish anything from emergency lighting to complete facility power redundancy.

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The MORSE Group

ELECTRICAL CONSTRUCTION

Alternate EnergyThe Morse Group has completed multiple alternate energy installations up to 100 MW of power generation capacity. Our staff possesses the expertise to handle multiple disciplines of generation including wind, solar and biomass. When a project is designed to remain in operation for over 20 years, quality of installation and ability to provide ongoing maintenance is paramount. These qualities are at the core of our business structure; creating partnerships and providing exceptional long-term support is our goal for every project.

Power Distribution & LightingFrom incoming utility service to fixture selection and layout to meet customer-specified illumination levels, The Morse Group has the capabilities required to take the project from start to finish. Our highly trained staff of project managers, field supervisors and electricians are second to none. From the first day on the job to system commissioning safety, quality of work and project schedule are the primary factors driving every decision.

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The MORSE Group

ELECTRICAL CONSTRUCTION

CommunicationsThe Morse Group has the capabilities to design, install and test communication systems from the fiber backbone to the end network device. Advancements in technology have dictated the need for a robust network to remain competitive. The heart of system reliability is the communication pathways used to distribute that network. Our team understands the importance of consistent data transfer and installs systems with a goal of zero cable-related failures.

Specialty SystemsSpecialty systems include access control, fire alarm, security, CCTV, building automation, energy management and multiple proprietary low voltage systems. Our staff is familiar with the means and methods required to install and integrate multiple systems into a single entity for seamless operation. Efficient facilities management can be the difference between unscheduled downtime and preventing failure.

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The MORSE Group

ELECTRICAL CONSTRUCTION

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FBP Commercial Sound, Video and LightingSpecialists

FBP Systems, Inc. is the leader of innovative, cost-effective sound, lighting, video design and integration solutions. We provide our customers with a full turnkey solution from inception of their project idea to installation. Our capabilities are vast – distributed audio systems and design; nightlife audio systems and design; video systems integration and design; architectural and theatrical lighting and design; automation, interfaces, control systems and design; digital signage solutions and design; automation/DSP programming and commissioning; digital signage content creation and management; Crestron certified programmers on staff; as well as hospitality and retail systems and design. No matter what the audio, video or lighting projects you imagine, our specialists will help you make it happen.

Contact: Keith Neubert, Division Manager, 815-266-6004, [email protected]: Mark LaBouff, National Sales Manager, 918-899-6801, [email protected]: Phil Plourde, Account Manager, 702-257-4474, [email protected]

FBPS Y S T E M S

The MORSE Group

AUDIO/VISUAL S P E C I A L I S T S

Design and IntegrationFBP Systems, Inc. is a full-service design and integration firm specializing in commercial sound, video, lighting and control systems. Our clients include casinos, nightclubs, performing arts and concert venues, houses of worship, network operation and command centers, corporate boardrooms, restaurants, schools and sporting facilities. FBP Systems can provide a projector and a screen for a presentation, a sound system to cover 50 or 50,000 people or a high-impact video wall to help our clients convey their message.

Engineering: Engineering in the AV industry is a unique discipline that combines, art, creativity and physics to provide solutions that are not only cutting edge but are aesthetically powerful. Our engineering team represents decades of experience in building systems that create impact.

Project Management: Our project managers take the engineer’s design off the page and into the real world. We combine planning, problem solving and resource management to bring projects in on time and on budget.

Training: The systems we design are only as good as the customer’s ability to use them. FBP works with the client to make certain that they are able to get the full benefit of their AV systems.

Service: FBP Systems is dedicated to service beyond the sale. Our highly trained technicians are there to diagnose any problems, solve those problems and minimize downtime.

Our Design ProcessOur staff has the experience and expertise necessary to fabricate a system design that is customer-oriented and solution-focused. With all of our projects, regardless of size, FBP Systems provides the following steps for system design:

Defining the Problem: After extensive collaboration with our client, we will define the problem(s) and preliminary solutions in order to improve the overall functioning of the system.

Product Research: We research all of the necessary components for the system design and obtain the information needed to ensure a cost-effective and technologically sound system design.

Analyzing Set Criteria: Characteristics are established from experience, research, market studies and customer preferences that are desired by the customer’s target user. Solutions are compared on a qualitative basis by evaluating the appearance, durability and cost.

Alternative Solutions: A list of the potential solutions is completed for each project. Our engineers will create a checklist of characteristics for each of the possible solutions to ensure that the final solution is the best and most cost-effective for the project. Using key system engineering principles, the engineers analyze the potential performance of the solution to determine if the solution is physically possible and economically practical.

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AUDIO/VISUAL S P E C I A L I S T S

Coast to coast Delivery and Locations

The Morse Group has facilities and completed projects for customers all over the country. We can deliver solutions virtually anywhere in the United States.

MidwestIllinois Belvidere Elgin Freeport

Iowa Dubuque

Ohio Cincinnati

Wisconsin Beloit Madison Verona

Office LocationsSouth Oklahoma Tulsa

SouthwestNevada Las Vegas

For more services available from The Morse Group, visit www.themorsegroup.com

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The MORSE Group

Completed Projects

Office Locations

“Quality is never

an accident; it is always

the result of high intention,

sincere effort,

intelligent direction and

skillful execution;

it represents the

wise choice of

many alternatives.”

- William A. Foster

WP/3000/08-15

www.themorsegroup.com