A brief guide to: -Social Media Platforms -Advantages of ......-Advantages of Social Media-Social Media Do’s & Don’ts ... Social media marketing is significantly cheaper than traditional

The Importance ofSocial Media for Your

Business

A brief guide to:-Social Media Platforms

-Advantages of Social Media-Social Media Do’s & Don’ts

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Pinterest Facebook Instagram Twi�er

200MILLIONMONTHLYACTIVE USERS

CENTERS ON

DISCOVERY & SHARING

Top 3 Categories:1. food & drink2. diy & crafts3. home decor

Users are:

20%MALE

80%FEMALE

96% of USERSACCESS Facebook

via SMART

PHONE

MICRO BLOGGING SOCIAL NETWORKING SITE

There Are Over69 MILLIONTwi�er Users

In The

ON AVERAGE350,000

TWEETS HAPPEN PER MINUTE

336MILLIONMONTHLYACTIVE USERS

users share 1 MILLION LINKSevery 20 minutes

residents use Facebook SEVERAL

TIMES A DAY

of U.S.

2.2B I L L I O NMONTHLYACTIVE USERS

ALL ABOUT SHARING

PICTURES &60 SECOND

VIDEOS

1B I L L I O NMONTHLYAC TIVE USERS

companies market through the use of HASHTAGS # POSTS USING AT LEASTONE HASHTAG RECEIVE

12.6% MORE ENGAGEMENT

THAN POSTS EXCLUDING THEM

25% of Instagram ads are single videos

Advantages of Social Media

forBUSINESSES

Save money! Social media marketing is

significantly cheaper than traditional

marketing

82% of smartphone

users use a searchengine when looking for a local business

mobile searches

for ‘where to buyfrozen desserts’

have gone up

470%more thanHALF

of ‘near me’ searches result in a store visit

78% of businessesnow get at least

ONE QUARTERof new customersvia social media

35% ofAmericans check brand

pages regularly

90% of business owners say their social

marketing efforts have increased

exposure for their business

What is the value of having

a social presence

online?

social media

reachesALL AGES &

DEMOGRAPHICS

52% of people

WORLDWIDEuse social

media

more than 70%

of Americans use social media

78% of consumers

said that social mediaposts impact theirbuying decisions

81% of consumers agree

that recommendations and posts from friends &

family directly influenced their buying decisions

71% of consumers who

have had a good social media experience with

a brand are likely to recommendit to others

Social Media

Don’t post just to postMake your posts meaningful. Your contentshould always be engaging and you shouldn’tjust try to sell, sell, sell. 51% said they would unfollow brands on social media if they posted too frequently.

Share high qualityvisual contentLess words get more engagement. Four times as many consumers prefer to watch a videoabout a product than to read about it. And high-quality images make it much more likely for a post to be viewed, as well as shared with others. Tweets with images receive 150% more retweets than tweets without images.

Respond to consumersAlmost HALF of consumers prefer to purchasefrom brands that are responsive to theircustomers on social media. Make your besteffort to reply to each comment, review, andmessage. Most folks expect a response within four hours, the average wait time is a whopping 10 hours. By then, about a third of customers have already moved on to a competitor.

Don’t be combative when responding tonegative reviewsYour response to an unfair review is not somuch a response to the reviewer, it’s a publicmeans of showing potential customers thatyou’re not only reasonable, but you’re committedto customer service. You may not be able tochange the original reviewer’s mind, but you do win the opportunity to influence the opinion of potential customers.

Don’t downplay theimportance videos1/3 of the time people spend online is devoted to watching videos. 90% of customers sayvideos help make buying decisions and 64% often buy a product online after watching a video about it.

Be aware of currenteventsWhen something newsworthy is taking place in real-time, people take to social media to check in with loved ones and to glean facts about what’s happening. This is not a good time to post because chances are high that your post will be overlooked and/or drowned out by postsreferencing the events happening.

Use hashtags properlyThe use of #’s varies by platform. Before usingthem, do research on the proper way to use them for that particular social outlet.

Don’t write roboticallyUsing social media professionally can be achallenge because you feel you have to adjust your tone to be more professional. But you should be conversational. Your tone should be relaxed yet informative. Give it some oomph! If you’re too stuffy or use too much jargon, your customers are going to scroll right by your content. Speak as if you’re talking tothem in person.

Okay, so we’ve just thrown a lot of information at you! You’ve learned all about the most popular social media platforms,

and who uses them. You’ve seen real-time statistics and numbers that back up the importance of a social media

presence. And you’ve learned some basic do’s and don’ts. I bet now you’re thinking, “What do I do now?” The answer is put all of that great information to

use and become active in social media! Below are some links to great info to help you get started.

We have started to develop some social media guides just for ourDealers! You can �nd “Intro to Facebook for Businesses,” “Advanced Guide to Facebook for Businesses,” and a brief introduction to Hershey’s YelpProgram on our Dealer Site (www.hersheyicecream.com/dealers). If you do not yet have a Dealer Site account, you can sign up for one here: www.hersheyicecream.com/DealerDirection.html

https://business.twitter.com/en/basics/create-a-twitter-business-profile.htmlhttps://www.businessnewsdaily.com/7488-twitter-for-business.html

https://www.facebook.com/business/learn/set-up-facebook-pagehttps://www.moneycrashers.com/tips-use-facebook-page-business-marketing/

https://business.instagram.com/getting-startedhttps://blog.hootsuite.com/how-to-use-instagram-for-business/

https://business.pinterest.com/en/creating-your-accounthttps://blog.hootsuite.com/how-to-use-pinterest-for-business/

Below are informative links from the 4 platforms we discussed in thisinfographic. The �rst for each is how to create an account and thesecond is tips and advice on using the account: