YOU A Brand called
A Brand Called You - Australian Chamber of Commerce Key Note
Sep 13, 2014
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YOUA Brand called
Morr
y
Where would we be
without personal brands?
The NewsHuey Lewis
and
The Heart Breakers
Tom Pettyand
The Bad Seeds
Nick Caveand
External&
Internal Branding
External
70%
about
“…critical to maintain a professional online brand”
35,280
Kaiser Quo
Social Media
Jeremy Goldkorn
Chinese Society
Richard Brubaker
CSR
Tom Doctoroff
Marketing
Larry Wang
Recruitment
Eric Schmidt
Entrepreneurs
hip
JasmineChen
Jazz
Yue-SaiKan
Beauty
External&
Internal Branding
Internal
81%
about
“… believe that CEOs who engage in social media are better equipped than their peers to lead companies in the contemporary business environment…”
82%
about
“… more likely or much more likely to trust a company whose CEO and top execs use social media…”
78%
about
“… more would prefer to work for a company whose leadership is active on social media…”
Bad
Invisible to the world
Healthy personal brand
Narcissistic Personality
Disorder
W@nker
YOUA Brand called
Morr
y
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