A Boutique Event for a Strong Market - The ASI Showcdn.asishow.com › asishow › PDFS › AS-11715.pdfShowdown Displays, asi/87188 – Jillian Michaels Keynote Sponsor Devon Corporation,

A Boutique Event for a Strong Market

Our Business is Helping YOUR Business Grow.

Education: March 24 I Exhibits: March 25-26

Long Beach Convention Center, Halls A & B

Register for FREE by February 24 at www.asishow.com

MARCH 24-26, 2015

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As a distributor in the advertising specialty industry, your challenge is to find exactly the right product to fit your clients’ needs – and you’ll find solutions at ASI Show Long Beach. Perfectly timed to fill the void between the New Year rush and summer sales season, this boutique event helps you find products to differentiate yourself and your business in the marketplace and gives you the tools you need to edge out the competition. We survey our members and create programs and experiences based on your feedback. Take a look at what you’ll experience at ASI Show Long Beach.

Meet with almost 250 exhibitors offering unique products you won’t find anywhere else! Our show floor is filled with the industry’s top suppliers, eager to help you grow your business. Meet one-on-one on a manageable show floor, where you’ll hold productive sales-building conversations. When speaking with suppliers about the products they sell, you’ll find they are eager to help you expand into new markets and give you tips on how to best sell their products to your clients.

Attend ASI’s education conference, with new courses to provide you with the latest sales techniques, social media trends, marketing tips and more, so you can stay on the cutting edge all year long. The three-day schedule of workshops is laid out to pique every area of interest and level of industry experience, so it’s easy for you to earn your ASI Certification and position yourself as an ad specialty expert.

Our 2015 Keynote lineup is more impressive than ever. Get motivated by Jillian Michaels, successful entrepreneur and former host of The Biggest Loser, as she shares her explosive entrepreneurial journey and shows you how you can grow your company exponentially using discipline and dedication.

What would a trade show be without opportunities to network? Start with a free lunch session, Lunch and Learn: Overcome Obstacles and Achieve Your Professional Best, where suppliers and distributors will come together to learn how to achieve greater revenue and satisfaction and ensure your team members are inspired to achieve. 2015 is the year of ESP! Stop by the ASI booth to celebrate with exciting show specials. Relax over refreshments during events like the popular Closing Celebration. And, don’t miss the ever-popular Gala Celebration at Gladstone’s. Enjoy picturesque views of the waterfront while watching games on the big screens and having great conversations!

We’re here to make your show experience as valuable as possible and to help you grow your business! I’m looking forward to seeing you and the 2,000 other suppliers and distributors who are ready to fill their sales pipeline and keep the sales momentum going through 2015.

See you in Long Beach!

Rita Ugianskis-FishmanVice President and General ManagerASI Show

Get ready for this boutique event in one of the strongest ad specialty markets in the country – ASI Show® Long Beach!

Schedule at a Glance

2Register for free using promo code AS11715.

Tuesday, March 24, 2015

Registration Open ...........................................................................................................................................................7:45 a.m.-5 p.m.

Lunch and Learn Session .............................................................................................................................................12 p.m.-12:55 p.m.

Concurrent Education Programs .....................................................................................................................................1 p.m.-3:55 p.m.

The Explorers Club ...............................................................................................................................................................2 p.m.-4 p.m.

The Good Spirits Club ..................................................................................................................................................................... 7 p.m.

Wednesday, March 25, 2015

The Yoga Club ............................................................................................................................................................................ 6:30 a.m.

The Running Club ....................................................................................................................................................................... 6:30 a.m.

Registration Open ......................................................................................................................................................9:15 a.m.-4:30 p.m.

The Joe Show LIVE: Hot Products to Make More Money ....................................................................................... 9:30 a.m.-10:15 a.m.

Exhibits Open ...............................................................................................................................................10:30 a.m.-4:30 p.m.

Power Sessions ..............................................................................................................................................................11 a.m.-3:45 p.m.

Gala Celebration at Gladstone’s ..........................................................................................................................................5 p.m.-8 p.m.Co-Sponsored by Next Level Apparel, asi/73867 and Logo Mats, asi/67849

Thursday, March 26, 2015

Registration Open ......................................................................................................................................................7:45 a.m.-3:30 p.m.

Jillian Michaels Keynote: Get Pumped: Take Your Business and Brand to the Next Level...................................... 9:30 a.m.-10:15 a.m.Sponsored by Showdown Displays, asi/87188

Exhibits Open ...............................................................................................................................................10:30 a.m.-3:30 p.m.

Power Sessions ..............................................................................................................................................................11 a.m.-2:30 p.m.

Closing Celebration ........................................................................................................................................................3:30 p.m.-4 p.m.

Passport to Winnings Drawing ................................................................................................................................................... 3:45 p.m.

Without Show sponsors, the ASI Show couldn’t put on all of the value-driven – and free – programs that help you to create meaningful relationships and grow professionally. Make sure to stop by our valued sponsors’ booths and thank them for their participation!

Platinum Sponsor

Silver Sponsors Bronze Sponsor

Association Sponsor

Show Sponsors

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Rocky Mountain RegionPromotional Products Association

Showdown Displays, asi/87188 – Jillian Michaels Keynote Sponsor

Devon Corporation, asi/49500 Mat SponsorAlexa Springs Inc., asi/34037

Distributor Meetings Water Sponsor

Plastek Cards, asi/78307Card Sample Packet Sponsor

Leashables by Oralabs, asi/66715 Lip Balm Sponsor

Logo Mats, LLC, asi/67849 Food Court Mat Sponsor and

Product Co-Sponsor of the Gala Celebration

Admints & Zagabor, asi/31516 Mint Sponsor

Next Level Apparel, asi/73867 Product Co-Sponsor of the

Gala Celebration

Sponsors

4Visit www.asishow.com for more information on ASI Show Long Beach.

A Lot To Say Manufacturing ............. asi/34371A P Specialties ....................................... asi/30208A T Cross Company .............................. asi/47520A+ Career Apparel & Image-Wear ........ asi/84835A4 Moshay, Inc. ..................................... asi/30121Action Illustrated ................................... asi/12310ADCAPITOL Aprons, Bags, Banners, Flags & Wearables ................................. asi/31260ADG Promotional Products ................... asi/97270Admanline ......................................... asi/31978Admints & Zagabor ............................... asi/31516ADNART, INC ........................................ asi/31518Advertising Spec Inst. (ASI) ................... asi/33020Alexa Springs, Inc. ................................. asi/34037AlightPromos.com ................................. asi/34194Allcasion Travelware, Co. .................. asi/34046Ameramark ............................................ asi/53455American Accents ................................. asi/35375American Acrylic Awards & Gifts, Inc. ... asi/35283American Ad Bag, Co. .......................... asi/35290American Apparel ................................. asi/35297American Greenwood, Inc. ................... asi/35500Americana Sportswear .......................... asi/35722Americraft Products .............................. asi/86364Ammatac Corporation ...................... asi/30281AnaJet, Inc. ........................................... asi/16000Anne Stone, Inc. .................................... asi/36249Antigua Group, Inc. ............................... asi/36320AO Coolers ............................................ asi/30269Apollo Group ........................................ asi/73392Aprons, Etc. ...................................... asi/36558Ariel Premium Supply, Inc. .................... asi/36730ASI Computer Systems, Inc.. ................. asi/30238AST Sportswear, Inc. ............................. asi/30244Aunt Beth’s Cookie Keepers ................. asi/37465Baden Sports, Inc. ................................. asi/37865Bagworld ............................................... asi/37980Ball Pro, Inc. .......................................... asi/38120BamBams ............................................... asi/38228Banaka, Inc. ........................................... asi/38243Baru Sports ....................................... asi/38689Beacon Promotions, Inc. ....................... asi/39250Bear With Me.................................... asi/39351Bella-Alo ........................................... asi/39590Berlekamp Plastics, Inc. .................... asi/40240Berne Apparel ....................................... asi/40260Berney-Karp, Inc. ................................... asi/40261Beyond Mfg (B M F G) Int’l ................... asi/37783Bloomin Promotions .............................. asi/40646Brighter Promotions, Inc. ...................... asi/42016C N I J ............................................... asi/43008Castelli Div of The Magnet Group ........ asi/44305Century Mfg, Inc. .................................. asi/44460CFS Promotions For Now!..................... asi/42989Chakir Linen ........................................... asi/88127China Direct Caps ................................. asi/48015CleggPromo .......................................... asi/45450Concap Sportswear, LLC ....................... asi/46187Continental Mkting Svc, Inc. ................. asi/46420Cool & Unique Products, LLC ........... asi/46527

Cooler Graphics, Ltd. ............................ asi/80345Cosmo Fiber, Corp. ............................... asi/46755Custom Printing II LTD .......................... asi/47971Datamax International, Inc. .............. asi/48575Delta Apparel, Inc. ................................ asi/49172Devon Corporation ............................... asi/49500DFS Group............................................. asi/47991DFX Sports & Fitness ............................ asi/51174Diamond Cosmetics, Inc. ...................... asi/49640Digital Art Solutions .............................. asi/14970Discount Labels ..................................... asi/49890Dunbrooke ............................................ asi/50930Easy-Doks, LLC ...................................... asi/51511Eddystone Designs ................................ asi/51666Electrofur Creations, Inc. .................. asi/51842Emblematics, Inc. .................................. asi/52280Epilog Laser ........................................... asi/14981ETS Express, Inc. ................................... asi/51197Evergoing Products Group. LLC ....... asi/53034F & H Ribbon, Co., Inc. ..................... asi/53470Fastbadge, Inc. ...................................... asi/53744Fey Promotional Products Group .......... asi/54040Fisher Space Pen, Co. ........................... asi/54423Flexible Innovations, Ltd ....................... asi/54596Gill Studios, Inc. .................................... asi/56950Golf Tee Printers .................................... asi/57672Graphco Line ......................................... asi/57956HandStands ........................................... asi/59525Hazel Promotional Products .................. asi/60240Hit Promotional Products ...................... asi/61125Hotline Products .................................... asi/61960HSG Safety Supplies, Inc. ...................... asi/58841Hub Pen, Co. ......................................... asi/61966Idea Custom Solutions .......................... asi/33149Ideamax ................................................. asi/62135Idol Memory .......................................... asi/62222Impact Canopies USA ........................... asi/62302Indigo .................................................... asi/62560Innovation Line ...................................... asi/62660JSM Golf ........................................... asi/63072KC Caps ................................................. asi/58760Keya USA ............................................... asi/64602KTI Networks, Inc. ................................. asi/63776Label Specialties, Inc. ............................ asi/66361Lancer Label ..................................... asi/66220Lanco Corporation ................................ asi/66224Landway ................................................ asi/66238LarLu ...................................................... asi/66390Leashables By Oralabs .......................... asi/66715Liberty Holdings ............................... asi/67336Limelight, Ent ........................................ asi/67557Logo Mats, LLC ..................................... asi/67849Maglite Promo ....................................... asi/68449Manhattan Line, LLC ............................. asi/68621Marathon Mfg & Supply, Co. ................ asi/68707Max Apparel USA, LLC .......................... asi/69706Mi Line by Fey, ...................................... asi/71032Minya International, Corp. .................... asi/71370Modern Embroidery, Inc. .................... asi/700305Modern Stitch and Ink ........................... asi/72029

MSL Line, Inc. ................................... asi/68314MVP Sportswear, Inc. ............................ asi/68324Next Level Apparel ............................... asi/73867North Attleboro Jewelry Company .. asi/94245Nucom/Burk’s Bay ................................. asi/74600Openers Plus ......................................... asi/63073Otto Intl, Inc. ......................................... asi/75350Outdoor Cap, Co. ................................. asi/75420Pacific Business ................................. asi/77701Panola Pepper, Corp. ........................ asi/75787Panther Vision ....................................... asi/75825Pepco Poms .......................................... asi/77280Perry Blackburne, Inc. ........................... asi/40610Perry Ellis International .......................... asi/77715Photo USA, Corp ................................... asi/77988Plastek Cards, Inc. ................................. asi/78307Price Chopper, Inc. ................................ asi/79500Pro Golf Premiums, Inc. ......................... asi/79680PWS ....................................................... asi/75731Qpromo ................................................. asi/47962Radius Display Products ........................ asi/49916Regal Poly-Pak ....................................... asi/81350Rugged Outfitters, Inc. .......................... asi/84143Rustico, LLC ........................................... asi/84264SanMar .................................................. asi/84863Showdown Displays .............................. asi/87188SIMBA .................................................... asi/87296Slight Worlds, Inc. . ........................... asi/87656Snugz/USA, Inc. ..................................... asi/88060Specialtising Intl, Inc. ............................. asi/88584Specialty Graphics ................................. asi/88596Spector & Co. ................................... asi/88660Spirit Industries, Inc. ......................... asi/88740STOPNGO Line ..................................... asi/57655Stouse, Inc. ............................................ asi/89910Strata Outdoor Gear, LLC ..................... asi/89881Sunscope ............................................... asi/90075Terry Town ............................................. asi/90913The Forge .............................................. asi/55134The Magnet Group ................................ asi/68507The Page Seed, Co. .............................. asi/75760The Premium Line ................................. asi/79370The United States Playing Card Company ............................................................... asi/92845Torn Ranch, Inc ...................................... asi/91543Totally Bamboo ..................................... asi/91565Tranter Graphics, Inc. ............................ asi/91880Tri-Mountain .......................................... asi/92125Uniflex ................................................... asi/92480Universal Auto Frames .......................... asi/92940USAopoly .............................................. asi/93660Vertical Imprints ............................... asi/93635VisionUSA .............................................. asi/80060Visstun ................................................... asi/93975Visual Textile Resource ..................... asi/94105Winful Trade Corporation ..................... asi/97305Wolfmark ............................................... asi/98085WS Display ............................................ asi/98415Xpres, LLC ............................................. asi/52475

At ASI Show Long Beach, you’ll see almost 250 exhibitors ready to have meaningful conversations with you to help fulfill your clients’ needs. In 2015, over 25 exhibitors will be NEW to Long Beach, 25 are ONLY at Long Beach and 28 were not at PPAI – and the list keeps growing!

2015 Exhibitor List as of 1/30/2015.

All companies in bold red are NEW exhibitors to ASI Show Long Beach.

2015 Long Beach Exhibitor List

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Special Events

Tuesday, March 24

Lunch and Learn: Overcome Obstacles and Achieve Your Professional BestSpeaker: Chris Vanderzyden 12 p.m.-12:55 p.m. FREE! (First come, first served)Overcoming obstacles is a universal challenge: It doesn’t matter what position you hold in your company or in your personal life. But, every obstacle is an opportunity in disguise, and this presentation will deliver key points to guide you to conquer impediments, resulting in greater revenues and satisfaction. Based on her experience as a triathlete, Fox Business News commentator and author Chris Vanderzyden will take you through the journey of facing what can feel like an insurmountable challenge – and going the distance to cross the finish line. She’ll present real-world experiences of both internal and external obstacles that have threatened to derail an organization, and will provide strategies that can be immediately implemented to ensure that you and your team members are inspired to achieve.

Wednesday, March 25

The Joe Show LIVE: Hot Products to Make More Money9:30 a.m.-10:15 a.m. FREE!In this high-energy, interactive Keynote, you’ll leave with new products to sell – along with valuable advice on how to use them to yield big profits. Top suppliers demonstrate their most innovative product ideas and advancements, while sharing the best way to sell them and which markets are buying them now. Plus, they’ll interact on stage with Joe Haley, star of the viral video series The Joe Show that features the industry’s hottest products. Additionally, these fast-paced mini-presentations will highlight show specials hand-picked by the suppliers to provide you with the greatest opportunity to increase your bottom line. The Keynote closes out with a fast-paced game show where a few lucky contestants have the opportunity to use what they learned and win some great prizes.

Gala Celebration at Gladstone’sCo-sponsored by Next Level Apparel, asi/73867 and Logo Mats, asi/67849

5 p.m.-8 p.m. Ticket RequiredAfter a productive day on the show floor, there is no better way to relax than by enjoying good company and taking in the magnificent views of The Queen Mary and the Rainbow Harbor – only found at Gladstone’s. Located within walking distance from the Long Beach Convention Center, Gladstone’s offers a picturesque view of the waterfront, along with a fun atmosphere for networking. Plan to enjoy a mouthwatering dinner buffet, open bar, music, the hottest sports games on the big screens and great conversation.

Order your ticket when you register at www.asishow.com.

Thursday, March 26

Jillian Michaels Keynote: Get Pumped: Take Your Business and Brand to the Next LevelSponsored by Showdown Displays, asi/87188

9:30 a.m.-10:15 a.m. FREE!Leading fitness expert and wellness coach Jillian Michaels is an extreme motivator. During this riveting Keynote, Michaels will share her explosive entrepreneurial journey and show you how you can grow your company exponentially. Get ready to learn how to use discipline and dedication to set and achieve goals, build a consistent, exciting brand, use entrepreneurial thinking to grow your business year after year, and become a powerful leader who can motivate and inspire their teams.

Early Admission and Meet and Greet tickets available for purchase at www.asishow.com.

Closing Ceremony/Passport to Winnings Drawing3:30 p.m.-4 p.m. FREE!The best way to end your ASI Show Long Beach experience is at the Closing Celebration, where you can collect new friends’ business cards or maybe even close a last-minute deal. Relax before heading home over free beer, wine and other beverages while enjoying snacks and music. Exciting prizes will also be given away during the Passport to Winnings drawing, taking place at 3:45 p.m.

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The Networking Clubs

In 2015, the ASI Show is rolling out specialized networking clubs, being held at some of the locals’ favorite settings in each Show city. Bringing together suppliers and distributors alike, enjoy taking part in fun activities with fellow members of the ad specialty industry. At ASI Show Long Beach, you can be a part of:

Tuesday, March 24 2 p.m.-4 p.m. $35 Registration requiredMeet new friends during an afternoon of Stand Up Paddle Boarding through the scenic Long Beach bay area. Lesson and equipment are included in fee. Absolutely no previous experience required; beginners are encouraged to participate in this easy, fun sport! Just bring your smile and a sense of adventure. Hosted by ASI’s C.J. Mittica. Maximum of 15 people.

The Explorers Club

Tuesday, March 24 7 p.m. $20 Registration required Enjoy light appetizers and a fl ight of six hand-selected craft brew samples alongside fellow show-goers at The Yard House, a lively brewpub located on Long Beach’s pier. Your hosts for the evening are ASI’s Melinda Ligos, Joe Haley and Nate Kucsma. Maximum of 25 people.

The Good Spirits Club

Wednesday, March 25 6:30 a.m. $10 Registration requiredStart off your day at the Convention Center with an invigorating yoga session. Yoga mats provided. Maximum of 40 people.

The Yoga Club

Wednesday, March 25 6:30 a.m. $10 Registration requiredGet your dose of adrenaline by participating in a fun 5K with fellow running enthusiasts. The run starts at the Convention Center. Maximum of 50 people.

The Runners Club

Register today at www.asishow.com.

In such a competitive market, advertising specialty distributors like you need the skills to out-think, outperform and out-service the competition. When you attend the ASI Show, take advantage of one of the greatest benefits of your ASI membership: FREE access to LIVE education on show site. In 2015, we’re introducing NEW education workshops and new speakers so you can stay up to date on the latest trends and techniques in sales, marketing, social media and more.

Levels of ExperienceYou’ll find workshops for every level of experience at ASI Show Long Beach. We’re committed to helping our members grow professionally, whether you’ve just been introduced into the business or if you’re an industry veteran. Follow this simple key to choosing the courses at your skill level:

Education Overview

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If you’re new to the ad specialty industry, our introductory sessions will bring you up to speed and give you a strong foundation to build on. Recommended for those with 0-2 years of industry experience.

Once you have a few years of experience under your belt, these sessions will help you further develop the sales, marketing and other skills that are vital to your success. Recommended for those with 3-5 years of industry experience.

Industry veterans will benefit from our advanced sessions, which allow you to dig deeper into SEO techniques, sales best practices and more. Recommended for those with 6-10 years of industry experience.

Whether you’ve been in the ad specialty industry for 20 days or 20 years, these unique sessions will help you truly understand garment decoration, ESP, smartphone-video production and more.

INTRODUCTORY – 0-2 YEARS

INTERMEDIATE – 3-5 YEARS

ADVANCED – 6-10 YEARS

ALL LEVELS

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Wednesday, March 25, 2015 • Exhibit Day One9:30 a.m.-10:15 a.m. The Joe Show LIVE: Hot Products to Make More Money Hosted by Joe Haley, ASI 1.5

EXHIBIT FLOOR OPEN • 10:30 a.m.-4:30 p.m.

Power Session Room 1 Power Session Room 2

11 a.m.-12 p.m.

Self-Promo Power: Design Eye-Catching Marketing Campaigns INTRODUCTORY 1David Blaise, Top Secrets of Promotional Products Sales

Energize Your Elevator Pitch: Make Your Company’s Story Unforgettable INTERMEDIATE 1Bobby Lehew, Robyn Promotions

12:15 p.m.-1:15 p.m.

5 Ways to Win Big Corporate and Nonprofit Clients INTERMEDIATE 1David Blaise, Top Secrets of Promotional Products Sales

Boost Sales With the ESP Web Presentations Tool ALL LEVELS 1Jamie Tumas, ASI

1:30 p.m.-2:30 p.m.

Hands-On Workshop: Rhinestone Multi-Decoration Using a Vinyl CutterALL LEVELS 1Craig Mertens, Digital Art Solutions

Interactive SEO Workshop: Get Your Website Found ImmediatelyADVANCED 1Natalie Henley, Volume Nine

2:45 p.m.-3:45 p.m.

Earn More by Doing Less: How Million-Dollar Producers SellADVANCED 1David Blaise, Top Secrets of Promotional Products Sales

Content Marketing Success: Increase Your Response Rate TodayINTERMEDIATE 1Bobby Lehew, Robyn Promotions

5 p.m.-8 p.m. Gala Celebration at Gladstone’s (Ticket required) Co-sponsored by Next Level Apparel, asi/73867 and Logo Mats, asi/76849

TIME Tuesday, March 24, 2015 • Education Day

Get Started! Get Noticed!

12 p.m. -12:55 p.m.

Lunch and Learn: Overcome Obstacles and Achieve Your Professional Best (First come, first served)ALL LEVELS 1Chris Vanderzyden, Chris Vanderzyden Global

1 p.m.-1:55 p.m.

Lead-Generation Made Simple: Grow Your Customer Base in 21 Days INTRODUCTORY 1David Blaise, Top Secrets of Promotional Products Sales

Email Marketing: Capitalize on Today’s Trends and Tactics ALL LEVELS 1Natalie Henley, Volume Nine

2 p.m.-2:55 p.m.

Create a Financial Plan to Accelerate Growth INTRODUCTORY 1Chris Vanderzyden, Chris Vanderzyden Global

Tame the Social Media Monster: Prepare and Promote With Purpose INTERMEDIATE 1Bobby Lehew, Robyn Promotions

3 p.m.-3:55 p.m.

The Instant Expert: Become a Promotional Consultant INTRODUCTORY 1David Blaise, Top Secrets of Promotional Products Sales

Get Searched: Drive Customers to Your Website INTERMEDIATE 1 Natalie Henley, Volume Nine

Thursday, March 26, 2015 • Exhibit Day Two9:30 a.m.-10:15 a.m. Jillian Michaels Keynote: Get Pumped: Take Your Business and Brand to the Next Level

1.5 Sponsored by Showdown Displays, asi/87188

EXHIBIT FLOOR OPEN • 10:30 a.m.-3:30 p.m.

Power Session Room 1 Power Session Room 2

11 a.m.-12 p.m.

Dig Deep: Discover Your Clients’ Needs and Sell More ADVANCED 1Chris Vanderzyden, Chris Vanderzyden Global

Point and Shoot: Create a 30-Second Video on the Show Floor ALL LEVELS 1Joe Haley, ASI

12:15 p.m.-1:15 p.m.

Leverage Online and Offline Connections to Build Your Business INTRODUCTORY 1Chris Vanderzyden, Chris Vanderzyden Global

ESP Websites: Easy Ways to Enhance Your Site and Boost Your Sales ALL LEVELS 1Jamie Tumas, ASI

3:30 p.m.- 4 p.m. Closing Celebration (Passport to Winnings drawing at 3:45 p.m.)

Long Beach Education Schedule

# = Indicates the number of points you will receive toward your ASI Certification.

Lunch and Learn: Master Your Digital Marketing Strategy With ASI Products (First come, first served) ALL LEVELS 1 Jamie Tumas, ASI

Education Speakers

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Craig Mertens, Digital Art SolutionsCraig Mertens is the president and CEO of Digital Art Solutions. He co-founded the company to provide products and services to companies in the apparel decoration, sign making, awards and promotional products industries. Craig’s approach to building a profitable business is based on a concept called ASSET: (A)rtwork + (S)oftware + (S)upport + (E)quipment + (T)raining = Success. With over 30 years of industry experience, Craig has been teaching electronic art production and marketing for the last 16 years. He’s the inventor of the process of creating rhinestone heat transfers and rhinestone decals with a vinyl cutter.

Jamie Tumas, ASIJamie Tumas is director of the east coast sales team for distributor services at ASI. In addition to leading a team of account executives, he manages a large base of his own accounts. His extensive experience in e-commerce, customer service and sales management enables him to help distributors utilize ASI’s tools and services and find unique solutions for their businesses.

Chris Vanderzyden, Chris Vanderzyden GlobalChris Vanderzyden, author of 7 Steps to Entrepreneurial Victory, is a Fox News contributor, business-development consultant, speaker and entrepreneur. She was previously a CPA for Coopers & Lybrand (now PWC), and was president of a national advertising specialty company, where she grew sales into the millions. Her unique experience in the financial and marketing disciplines, coupled with her action-oriented approach, increases margins and creates a business of sustained success.

David Blaise, Top Secrets of Promotional Products SalesWhat do the industry’s first video podcast, audio podcast, Extreme Makeover and theme song all have in common? Industry entrepreneur, author and business consultant David Blaise. In 1998, he created Top Secrets of Promotional Products Sales, the industry’s premier “success system in a box.” Since then, he has built the most recognized and successful training brands in the industry, including Top Secrets of Multi-Million Dollar Producers, Sledgehammer Marketing, The Ultimate Makeover System and The Power of Promotional Products. Currently, David’s company helps thousands of industry professionals each year to increase sales, improve profit margins and grow their businesses on a guaranteed basis.

Joe Haley, ASIJoe Haley is a 20-year veteran of the advertising specialty industry and is the managing editor of ASI’s magazines. Joe has been involved with ASI TV from the beginning, starring in and producing “The Joe Show,” and filming, editing and posting hundreds of editorial-based videos at trade shows and in-house.

Bobby Lehew, Robyn PromotionsBobby Lehew is the chief branding officer at Robyn (asi/309656), a branded products company recognized three years in a row by Inc. Magazine as one of the fastest-growing private companies in the U.S. Bobby has been recognized in various publications and speaks and writes frequently on the subjects of personal and corporate branding. A 20+ year veteran of making-things-happen with branded products, you can read more about Bobby at bobbylehew.com.

Natalie Henley, Volume NineNatalie Henley is vice president of marketing at Volume Nine, a leading Internet marketing company. A speaker, trainer and consultant, she specializes in digital marketing strategy. She has an extensive background in market research and PR for Fortune 50 companies, and has spoken for numerous groups and conferences, including ClickZ, Search Engine Strategies, Search Engine Marketing Professionals Organization (SEMPO), Vistage International and Media Bistro. She has also been published and quoted in numerous publications including Home Business Magazine, Speaker Magazine, Direct Marketing Digest and Inc.com.

Get on the Right Track to Success

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If you’re a new distributor trying to establish yourself as an expert in the field, this track was created just for you. These information-packed sessions will help jump-start your business and your sales, sharpen your skills and give you a solid blueprint for success.

Get Started!

This track will provide you with a game plan

to do business – and see sales skyrocket – in

any economic situation. You’ll benefit from

the knowledge of experienced industry and

sales experts, and learn how to outsell your

competitors every time.

Get Selling!

In this fast-paced track, you’ll learn every-

thing you need to know to market your

business – and yourself – online, offline and

face-to-face. You’ll learn how to use social

media tools to fit your marketing goals, and

leave with strategies and tips to really stand

out from the crowd.

Get Noticed!

Decorated apparel makes up more than 30% of the $21 billion your clients spend every year on advertising specialties. If you aren’t selling apparel yet – or you just want to sell a lot more of it – attend our interactive “Get Decorating” session. Here, you’ll learn about the most innovative products and cutting-edge techniques and find out how to position yourself as a decorated-apparel expert.

Get Decorating!

In this specialized track, you’ll learn all

about the latest version of ASI’s ESP Web,

the industry’s largest, most accurate

sourcing and marketing service. You’ll also

see how ESP Websites, ESP Stores and

Traffic Builder can help you boost your

sales and grow your bottom line.

Get Schooled in ESP!

Take a break from the exhibit floor and

attend an hour-long Power Session to

learn tips, techniques and insights into

improving your sales, marketing and

social media efforts.

Power Sessions

ASI distributor and decorator members register for FREE using promo code AS11715.

Lunch and Learn: Overcome Obstacles and Achieve Your Professional Best Speaker: Chris Vanderzyden 12 p.m.-12:55 p.m. ALL LEVELS 1 (First come, first served)Overcoming obstacles is a universal challenge: It doesn’t matter what position you hold in your company or in your personal life. But, every obstacle is an opportunity in disguise, and this presentation will deliver key points to guide you to conquer impediments, resulting in greater revenues and satisfaction. Based on her experience as a triathlete, Fox Business News commentator and author Chris Vanderzyden will take you through the journey of facing what can feel like an insurmountable challenge – and going the distance to cross the finish line. She’ll present real-world experiences of both internal and external obstacles that have threatened to derail an organization, and will provide strategies that can be immediately implemented to ensure that you and your team members are inspired to achieve. You’ll leave this session with:

An understanding of what’s really at the core of every obstacle Actionable tools to guide you to overcome your challenges Specific ways to raise your company’s revenues by turning obstacles into opportunities Inspiration and confidence in your ability to overcome and to achieve victory in your business and personal life.

Lead-Generation Made Simple: Grow Your Customer Base in 21 DaysSpeaker: David Blaise 1 p.m.-1:55 p.m. INTRODUCTORY 1 Many advertising specialty distributors struggle through grueling, repetitive cycles of cold calls and rejection just to bring on a single new client. They spend weeks or even months pursuing an appointment with a particular prospect only to find out the person isn’t even qualified to buy. If you’re ready to trade in the anxiety and frustration of the “standard approach” for a tested, proven process for bringing new customers through the door like clockwork, then this session is for you. Discover the simple steps you need to take to turn the tables on rejection and begin getting new customers within 21 days.

Create a Financial Plan to Accelerate GrowthSpeaker: Chris Vanderzyden 2 p.m.-2:55 p.m. INTRODUCTORY 1The fear of money, and misunderstanding business numbers, often holds businesses back from achieving their full potential. According to the Small Business Administration, one-third of new businesses fail within two years, and 56% within the first four years; the primary inadequacy cited is lack of financial knowledge. Real growth occurs when time is spent focusing on the long-term planning of a business, and the numbers are a key component to planning and achieving maximum growth. In this presentation you’ll learn strategies to overcome financial fear, how to understand the value numbers provide, and the importance of developing an action plan to ensure the highest level of performance within your business. You’ll leave with:

Clear steps to understanding the complete financial picture of your business The knowledge to assess and utilize key financial metrics as tools to expose business strengths and weaknesses The secrets to overcome that nagging fear of money that impedes the flow of money into our businesses Tips on creating an action-based financial plan to drive your sales numbers, profit margins and income.

The Instant Expert: Become a Promotional ConsultantSpeaker: David Blaise 3 p.m.-3:55 p.m. INTRODUCTORY 1We all know that consultative sellers often earn many times what typical product sellers earn. For that reason, the sooner we can begin to function as a true promotional consultant, the sooner we can increase our income. In this groundbreaking session, business-growth expert David Blaise will empower you with the consultative questions and tools you need to accelerate your results, position yourself as an expert and serve your clients as a true consultant.

Course Descriptions

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Tuesday, March 24

Get Started!

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Get Noticed!

Lunch and Learn: Master Your Digital Marketing Strategy With ASI ProductsSpeaker: Jamie Tumas 12 p.m.-12:55 p.m. ALL LEVELS 1 (First come, first served)2015 is all about online exposure, and we want to make sure that your marketing is strategized and focused in order to rise above all of the noise on the Internet. Join our business-coaching session that outlines the best ways to ensure your brand stands out on the most effective online sources for generating leads: Search Engines and Social Media. In this session you’ll learn how to:

Get your business noticed by potential clients on Google Dominate your market on local search results and directory listings Learn how to generate more business on Facebook Generate more leads through compelling content

Email Marketing: Capitalize on Today’s Trends and TacticsNEW SPEAKER: Natalie Henley 1 p.m.-1:55 p.m. ALL LEVELS 1Email marketing is one of the most cost-effective forms of digital marketing available, with an average ROI of 4,300%. However, the typical consumer gets bombarded daily with dozens of marketing emails. How can you and your company leverage this powerful technology and make sure your emails actually drive results? In this session, you’ll learn how to integrate email marketing into your overall marketing strategy, including the top tools and tactics you can implement to boost results. If you’ve been thinking about starting an email marketing program, or haven’t been getting the results you want out of yours, don’t miss this essential seminar.

Tame the Social Media Monster: Prepare and Promote With PurposeSpeaker: Bobby Lehew 2 p.m.-2:55 p.m. INTERMEDIATE 1 Have you ever thought about exactly why you’re using social media for your business? Is it helping drive sales? Does it increase exposure to your brand? And are you utilizing the right tools for your market? How do you manage the day-to-day load? These questions and more will be answered during this session, which will help you implement a social media plan that drives results and delivers a purposeful message that promotes good business. You’ll leave this discussion knowing:

How to use Hootsuite to manage your time Ways to cultivate a strong online community The importance of recognizing the right audience How to choose the right tools to use.

Get Searched: Drive Customers to Your Website NEW SPEAKER: Natalie Henley

3 p.m.-3:55 p.m. INTERMEDIATE 1 Want to take the guesswork out of search engine optimization (SEO) and social media marketing? In this session, you’ll learn easy SEO strategies to find your customers online, connect with them meaningfully and get them to take action on your website. By the time you leave, you’ll understand:

How to know when a searcher is ready to take action Why Internet marketing plans fail and how to avoid common mistakes How to research keyword searches in Google How to estimate and then measure ROI for an Internet marketing campaign How Google views websites and how to stay optimized for top results How you can make an action plan for implementing these strategies and tips.

Secure your spot when you register today at www.asishow.com.

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Wednesday, March 25

Power Sessions

Self-Promo Power: Design Eye-Catching Marketing CampaignsSpeaker: David Blaise 11 a.m.-12 p.m. INTRODUCTORY 1 Get Noticed! Much has been said and written on the topic of effective marketing, but behind all the smoke and mirrors lies one simple fact: The success of every marketing and sales campaign – from emails and sales letters to catalogs, websites and even sales presentations – all boils down to just three critical components: “The MVPs of Marketing and Sales.” In this session, business-growth expert David Blaise will walk you through the three MVPs and show you how to incorporate them into every self-promotion, marketing effort and sales initiative you create for your distributorship.

Energize Your Elevator Pitch: Make Your Company’s Story UnforgettableSpeaker: Bobby Lehew 11 a.m.-12 p.m. INTERMEDIATE 1 Get Noticed! “Who are you and what do you do?” Every salesperson has heard this question from potential clients. Do you know how to reply in a way that makes your company – and what you offer – sound as compelling as it really is? Or do you resort to saying, “We do logos on hats, mugs and pens”? Successful brands all do one thing very well: They share successful stories – stories that express the heart of what makes them unique – and compel listeners to want more interaction with that brand.

In this session, you’ll learn how to develop and deploy a successful brand communication strategy that centers around your unique value proposition and communicates the heart of your brand. Your secret weapon is a storytelling technique developed by Native American storytellers and popularized by Pulitzer Prize winning author N. Scott Momaday: the Narrative Wheel. You’ll leave this session knowing how to use this ancient storytelling technique to craft and remember a compelling answer to that unavoidable “who and what” question, once and for all.

5 Ways to Win Big Corporate and Nonprofit ClientsSpeaker: David Blaise 12:15 p.m.-1:15 p.m. INTERMEDIATE 1 Get Selling! Every distributor wants to know how to land the big accounts, and in this session, business-growth expert David Blaise will explain how to do just that. In this information-packed session, you’ll discover the five proven methods for pinpointing the perfect larger corporations and nonprofits to target. You’ll also learn how to identify and establish contact with likely buyers within the organization, and find out what larger clients are really looking for – and how to position yourself and your company to deliver these powerful campaigns. From targeting the specific accounts you want, to overcoming many of the objections common to larger clients, you’ll come away from this session with the action plan you need to convert big corporate and nonprofit prospects into clients today.

Boost Sales With The ESP Web Presentations ToolSpeaker: Jamie Tumas 12:15 p.m.- 1:15 p.m. ALL LEVELS 1 Get Schooled in ESP! The easy-to-use ESP Web Presentations tool will help you get the most out of your time spent on ESP Web. In this session, we’ll show you how to sell more than ever by learning how to:

Use creative design to make eye-catching presentations in just minutes Post presentations to your ESP Website and allow customers to shop from them Download your presentations to PowerPoint for enhanced customization Utilize Virtual Samples to create branded presentations that will “wow” your clients.

Power Sessions Continued...

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Hands-On Workshop: Rhinestone Multi-Decoration Using a Vinyl CutterSpeaker: Craig Mertens 1:30 p.m.-2:30 p.m. ALL LEVELS 1 Get Decorating! Craig Mertens invented the process of creating a rhinestone heat transfer with a vinyl cutter in 2007. Since then, Craig and his company, Digital Art Solutions, have helped thousands of companies succeed in the business of rhinestone multi-decoration. Rhinestone multi-decoration is the process of combining rhinestone heat transfer with a variety of production processes, including vinyl-cut heat transfers, screen printing, embroidery, applique, direct-to-garment printing and sublimation. This class will provide a broad overview of the process of designing, creating and outputting rhinestone heat transfers and vinyl-cut graphics. Topics will include:

What you need in order to get started in rhinestone multi-decoration An overview of the process of designing a multi-decoration rhinestone pattern An overview of the physical process of creating a rhinestone heat transfer and heat-press vinyl graphic with a cutter The markets and opportunities for selling rhinestone multi-decoration The opportunity to create your own rhinestone heat transfer.

Interactive SEO Workshop: Get Your Website Found ImmediatelyNEW SPEAKER: Natalie Henley 1:30 p.m.-2:30 p.m. ADVANCED 1 Get Noticed! In this can’t-miss session, digital marketing expert Natalie Henley will give you key strategies you can implement to boost your company’s presence on Google, drive targeted traffic to your website and convert that traffic into a sale or lead. For attendees who volunteer, the instructor will use your own website as an example and detail the ways you can utilize the newest SEO trends and best practices to enhance the results you’re getting out of your website. You’ll leave with an easy-to-understand action plan based on your company goals, and the the tools to start driving results to your website today.

Earn More by Doing Less: How Million-Dollar Producers SellSpeaker: David Blaise 2:45 p.m.-3:45 p.m. ADVANCED 1 Get Selling! If you could track the activities of million-dollar producers, you’d discover that instead of doing more work than their lower- performing counterparts, they’re actually doing less. Specifically, they’re doing less of the work that costs money and more of the work that makes money. In this eye-opening session, business-growth expert David Blaise will reveal a handful of actions that million-dollar producers perform better and differently than those who sell less. You’ll leave armed with the tips you need to start performing at your peak.

Content Marketing Success: Increase Your Response Rate TodaySpeaker: Bobby Lehew 2:45 p.m.-3:45 p.m. INTERMEDIATE 1 Get Noticed! According to the Content Marketing Institute’s 2014 “Benchmarks and Trends” report, a whopping 93% of B2B marketers use content marketing to generate results – and they also use an average of 13 different content-marketing tactics. Compelling content is the new door-opener! But how do you develop a strategy and decide on which tactics to use? In this session, we’ll give you tips on how to formulate a strategy that delivers, and review a variety of tactics guaranteed to generate a response. If you ever wondered how blogs, video, email newsletters, infographics, podcasts (and more!) can help you win business, this class is for you!

Power Sessions Continued...

Visit www.asishow.com for more information on ASI Show Long Beach.

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Thursday, March 26

Power Sessions

Dig Deep: Discover Your Clients’ Needs and Sell MoreSpeaker: Chris Vanderzyden 11 a.m.-12 p.m. ADVANCED 1 Get Selling! Our technology-driven market has radically shifted business-to-business sales away from the old-school, solution-based selling. Today we have more competition and enormous price pressure, which makes navigating the sales process in the Digital Age much more challenging. The behavior of buyers has changed, and our sales style must adapt to the new environment in order to achieve sales success. You’ll leave this session knowing how to: Ask the right questions to overcome price pressure and close deals Develop a collaborative sales style that speaks your client’s language Understand the behaviors of buyers and the impact on the sales process Uncover the buyer’s true needs Create a system of continuous new qualified buyers to keep your sales cycle flowing. Point and Shoot: Create a 30-Second Video on the Show FloorSpeaker: Joe Haley 11 a.m.-12 p.m.ALL LEVELS 1 Get Noticed! Being out of town for business doesn’t mean you aren’t still working hard for your clients. In this hands-on session, you’ll learn how to shoot videos from the trade show floor and upload them immediately. You’ll interact with suppliers, pick the latest products for specific clients and learn how create a top-notch video. Be sure to bring your camera or smartphone to this one-of-a-kind class!

Leverage Online and Offline Connections to Build Your BusinessSpeaker: Chris Vanderzyden 12:15 p.m.- 1:15 p.m. INTRODUCTORY 1 Get Started! In today’s digital age, we’re presented with countless opportunities to network and develop relationships with ease, both online and in person. In this can’t-miss session, you’ll learn how to combine a traditional selling approach with the new social selling in the digital age. You’ll acquire the techniques and skills necessary to effectively engage and convert buyers within the online and offline community and positively impact your bottom-line results. You’ll leave armed with:

Ten top tips for networking success Tricks for building and engaging connections to drive sales Ways to create a plan to identify prospects and build relationships The knowledge you need to gain network referrals.

ESP Websites: Easy Ways to Enhance Your Site and Boost Your SalesSpeaker: Jamie Tumas 12:15 p.m.- 1:15 p.m. ALL LEVELS 1 Get Schooled in ESP! Want to increase your sales while presenting a professional image to your customers? ASI’s ESP Websites is the industry’s leading promotional products website service for distributors, helping buyers find relevant products and ideas. In this session, you’ll be introduced to ESP Websites and learn how to create your own website. This step-by-step tutorial will show you how to promote your best-selling products and keep customers coming back to you for new and innovative promotional ideas.

16 Register for FREE using promo code AS11715.

Whether it’s your first time attending an ASI Show or if you’re a seasoned veteran, it’s always great to hit the Show floor armed with tips to make your time as valuable as possible.

Here are 10 tips to help you work the ASI Show:

1. Talk to each exhibitor about how to best sell their products.

2. Come prepared with a list of projects you are working on.

3. Avoid the crowd — start in the center of the exhibit hall instead of following others to the left or right of the show floor.

4. Visit the Product Showcase and marketplace! for the hottest items debuting at the show.

5. Get a taste of what awaits you on the show floor, as well as top selling ideas, during The Joe Show LIVE Keynote.

6. Build business relationships during daily networking events.

7. Participate in as many education sessions as possible (all part of the ASI Certification Program).

8. Don’t carry catalogs and samples — use the free ASI Show Catalog Courier service.

9. Ship your catalogs and samples home for free as part of the Passport to Winnings program.

10. Leave with new ideas and innovative marketing tools to put to immediate use!

If there is anything we can do to make your time more valuable at the Show, stop an

ASI Show staff member and we are happy to help – just look for the red hat!

Tips for Working the ASI Show!

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How To RegisterRegister today for ASI Show Long Beach at www.asishow.com using promo code AS11715. You’ll get free access to the education conference on March 24 and both exhibit days, March 25-26 – a $199 value! Plus, order your tickets to the Gala Celebration at Gladstone’s, Early Admission and Meet and Greet tickets for the Keynote with Jillian Michaels and reserve your spot for one of the NEW Networking Clubs.

Complimentary shuttle service will be provided to ASI host hotels after the Gala Celebration at Gladstone’s, from 8 p.m.-11 p.m.

Join the ConversationShare your ASI Show experience with your friends and colleagues on Facebook, Instagram and Twitter using #ASILongBeach. Keep the conversation going by posting photos with the ASI mascot, Promo, connect with your new contacts, share your favorite product from the Product Showcase and more!

Don’t forget to download the ASI Show mobile application on your smartphone. Go to the app store on your iPhone or Android and search for ASI Long Beach 2015. Click install and it will download right to your phone. This free tool allows you to search for exhibitors, review the show schedule, add special events to your personal schedule, connect with other show-goers and receive show alerts right on your smartphone.

We hope you’ll fi nd your time at the ASI Show Long Beach very productive and that you’ll have an enjoyable show! If you have any last-minute questions, please call us at 877-ASI-SHOW. For more information on the full suite of ASI Show events, including all fi ve ASI Shows, ASI Roadshows and fASIlitate, visit www.asishow.com.

Visit www.asishow.com for more information on ASI Show Long Beach. 18

Leading fi tness expert and wellness coach Jillian Michaels is an extreme motivator. During this riveting Keynote, Michaels will share her explosive entrepreneurial journey and show attendees how they can grow their companies exponentially by using entrepreneurial thinking and become a powerful leader who can motivate and inspire their teams.

Sponsored by: Showdown Displays, asi/87188, BOOTH# 529

JILLIAN MICHAELSGet Pumped: Take Your Business and

Brand to the Next LevelThursday, March 26 I 9:30 a.m.-10:15 a.m.

ASI SHOW ® LONG BEACH!Education: March 24 I Exhibits: March 25-26

Long Beach Convention Center, Halls A&B

Register for ASI Show Long Beach for FREE at www.asishow.com using promo code AS11715.

Connect for Success

Multi-day trade shows, featuring education and exhibits in Orlando, Dallas, Long Beach, New York and Chicago.

ASI’s traveling show, stopping in 40 cities throughout the United States and Canada.

ASI’s hosted buyer event, fostering high-level distributor and supplier relationships in Las Vegas, New Orleans, Coral Gables and San Antonio.

For more information on the full suite of events, visit www.asishow.com.©2015, ASI Show ®. All Rights Reserved.

Engage in the ASI Show experience all year long!

4800 Street Road • Trevose, PA • 19053 • USA 800-546-3300 • www.asishow.com

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