A BLUEPRINT FOR A HEALTHY CRUISE INDUSTRY - Shipmag

A BLUEPRINTFOR A HEALTHY CRUISEINDUSTRY

05.28.20

A COLLABORATION BETWEEN

GET AHEAD OF THECURRENT DIALOGUE BY MARKETING A DESIRABLE

VACATION PRODUCT THAT IS THESAFEST AND HEALTHIEST WAY TO TRAVEL

A MULTI-DIMENSIONAL RESPONSE

• UNIFIED AND CONSISTENT IN ITS RESPONSE• THERE ARE NO SECOND CHANCES

• REGAIN CONSUMER CONFIDENCE• CRUISING IS “THE SAFEST AND HEALTHIEST” TRAVEL OPTION

• GAIN THE TRUST OF THE PORTS AND DESTINATIONS• THE PUBLIC HEALTH NEEDS AND REQUIREMENTS OF CITIES AND COUNTRIES MUST BE MET

• GAIN FINANCIAL MARKET CONFIDENCE• RECAPITALIZATION IS REQUIRED FOR NEWBUILDS, DESTINATION DEVELOPMENT AND OPERATIONS

A HOLISTIC APPROACH IS PARAMOUNT

ACTION PLAN (SUMMER - FALL 2020)

• PARTNERS• CRUISE OPERATORS

• PORTS AND COMMUNITIES

• BLUEPRINT DRIVERS• RESTART OF THE CRUISE TOURISM INDUSTRY WORLDWIDE

• RESTORE THE POSITIVE BRAND THROUGH CONTINUOUS CONSISTENT, UNITED, PUBLIC RELATIONS MESSAGE

• DEVELOP HEALTH AND SAFETY PROTOCOLS TO ENSURE A SAFE AND HEALTHY CRUISE HOLIDAY

• RENEW THE CRUISE AND PORT (GOVERNMENT) RELATIONSHIP TO SAFEGUARD TRUST AND CONFIDENCE INTHE NEW PROTOCOLS

• UPGRADE PORTS, TERMINALS AND SHIPBOARD SYSTEMS FOR TODAY’S REQUIREMENTS

LEVEL 1

• No pandemics• Normal health protocol - Health questionnaires, Embark health checks, Sanitation, Onboard

healthcare process…• Ex. – typical illness, Norovirus, common cold

LEVEL 2

• Regional / localized virus identified • Upgraded protocols - add Pre-board Testing, Quarantine, debark checks, Vessel repositioning

and upgraded sanitization process...• Ex. – Flu-type Epidemic (Shoreside or On board)

LEVEL 3

• Pandemic• Highest health protocol – add onboard Testing & Quarantine, PPE, Expedite passenger and

crew repatriation, Vessel lay-up, Minimize exposure… (Quick response action plan)• Ex. – Pandemic (worldwide – starting with regional area)

KEY 2 - SCALABLE HEALTH SCREENING (DEPENDING ON THREAT)

PREEMBARKATION(HOME)

EMBARKATION(TERMINAL)

CRUISE(ONBOARD)

SHORESIDE(PORT)

DISEMBARKATION(TERMINAL)

• ELECTRONIC HEALTHQUESTIONNAIRE LINKEDTO CHECK-IN ANDONBOARD SYSTEMS

• COMMUNICATION OFCHECK-IN, ONBOARDAND PORT PROTOCOLAND HEALTH ITEMS

• PASSENGER SCREENING• HEALTH SCAN AREA ONTERMINAL ENTRY• THERMAL SCANNING

• TERMINAL FILTRATION / SANITIZATION SYSTEM• CRITERIA - KILL 99.9% PATHOGENS-60 MIN• EXPAND TERMINAL TIMETO KILL GERMS• SECONDARY HEALTH

INSPECTION AREA• TERTIARY UV LIGHT

SCAN ON GANGWAYENTRY / BOARDING

• COMMUNICATEONBOARD HEALTHPROTOCOL

• INTEGRATED ONBOARDFILTRATION / SANITIZATION AIRSYSTEM CONTINUOUSKILLING OF 99.9% OFPATHOGENS

• SURFACE/HIGH TOUCHDISINFECTION

• LAUNDRY SANITATION

• COMMUNICATEONBOARD AND PORTHEALTH PROTOCOL

• MEDICAL / HEALTHOFFICER STANDARDS

• HEALTH ASSURANCECOMMUNICATION ASPART OF CLEARANCE

• SHOREX / VENUE / TRANSPORT HEALTHFLEX STANDARDS

• COMMUNICATE PORTHEALTH PROTOCOL

• REBOARD HEALTHCHECKS / SCANS

• HEALTH ASSURANCECOMMUNICATION ASPART OF CLEARANCE

• PUBLIC HEALTH CHECKS/ SCANS

• CONSUMER HEALTHCOMMUNICATION

THE CRUISE JOURNEY

PRE EMBARKATIONBLUEPRINT

PRE EMBARK

EMBARK

AT SEA

ATDESTINATIONS

DISEMBARK

PRE-EMBARKATION BLUEPRINT

• WHILE AT HOME – PASSENGER CAN SUBMIT• DOCUMENTATION CHECKS

• HEALTH QUESTIONNAIRE / AFFIDAVIT COMPLETED ELECTRONICALLY TO BE CHECKED

• OPTIONAL TO PROVIDE THE GUEST TO OBTAIN VIRAL TESTS WITHIN THE LAST 72 HOURS• CAN COVID ANTIBODY, VIRAL TESTS OR VACCINATIONS (FUTURE) BE PART OF ELECTRONIC RECORDS

• DIGITAL DOCUMENT WILL BE PART OF THE PASSENGER PORTFOLIO ONBOARD

• “HEALTH PASS” (CLEAR IS WORKING ON THIS ITEM)

EMBARKATION HOMEPORTBLUEPRINT

PRE EMBARK

EMBARK

AT SEA

ATDESTINATIONS

DISEMBARK

SERVICESBAGGAGEPEOPLE

PERSONS ENTERING THE TERMINAL / PIER MUST UNDERGO STRICT HEALTHSCREENINGS UPON EACH ENTRY / RE-ENTRY WITH NO EXCEPTIONS

PRE-BOARDING SCREENINGS

SCALABLE DEPENDENT UPONHEALTH ALERT LEVEL

HAND SANITIZED PROVIDED ATTERMINAL / VESSEL ENTRY

ALL CHECKED BAGGAGE WILL BEEXTERNALLY SANITIZED WITH NEWTECH SYSTEMS (30-60 MIN) IN

TERMINAL OR BAGGAGE BUILDINGAND THEN LOADED ONTO THE

VESSEL

CARRY ON BAGGAGE WILL BEEXPOSED TO U/V LIGHT FOR ~10-

20 SEC. AND CAN BEINCORPORATED INTO THE SECURITY

SYSTEM AT CHECK-IN

ALL GOODS WILL BE EXTERNALLYSANITIZED WITH NEW TECH SYSTEMS

(30-60 MIN) IN WAREHOUSE, TRUCK, CONTAINER PRIOR TO

BEING LOADED ONTO THE VESSEL. INCLUDES FOOD, BEVERAGE,

HOTEL, DECK AND ENGINE, ANDSERVICE SUPPLIES

DEPENDENT UPON LOCATIONTHERE WILL BE ALTERNATIVESREQUIRED FOR THESE ITEMS

CRUISE HOMEPORT TERMINAL PROCESS

EMBARKATION BLUEPRINT

• THE RESPONSIBILITY OF THE CRUISE INDUSTRY BEGINS WHEN PASSENGERS, CREW ANDSHORESIDE STAFF ARRIVE AT THE PORT OF EMBARKATION

• BEFORE BOARDING, NEW PROCEDURES WILL BE FOLLOWED TO PROTECT THE PASSENGERS ANDVESSEL• PASSENGER CHECKS

• CHECKED BAGGAGE WILL BE EXTERNALLY SANITIZED WITH NEW SYSTEMS

• WHEN COMPLETED BAGGAGE WILL BE LOADED ON THE SHIP AND TAKEN TO THE PASSENGER’S CABINS

• CARRY-ON BAGS WILL BE EXPOSED TO U/V LIGHT WITHIN CLOSE PROXIMITY FOR 10-20 SECONDS TO REMOVE PATHOGENS AND BACTERIA FROM SURFACES• THIS COULD BE INCORPORATED INTO THE SECURITY SCREENING PROCESS

• EVERYONE WILL BE REQUIRED TO USE HAND SANITIZERS

EMBARKATION BLUEPRINT

• EVERYONE IS SCREENED UPON ENTERING TERMINAL, AND AGAIN PRE-BOARDING

• PASSENGERS WITH VIRAL TEST RECORDS PRE-SUBMITTED, BYPASS CERTAIN PROCEDURES

• PASSENGERS WITH NO TESTS ARE IN A DIFFERENT QUEUE

• DURING PASSENGER CHECK-IN THE FOLLOWING WILL TAKE PLACE:• DOCUMENTATION CHECK - PASSENGER DIGITAL I.D. CARD PROVIDED• HEALTH QUESTIONNAIRE / AFFIDAVIT COMPLETED ELECTRONICALLY TO BE CHECKED

• CAN BE DONE WITH PASSENGER’S SMART PHONES AND AUTOMATICALLY TRANSMITTED TO SHIP• DIGITAL DOCUMENT WILL BE PART OF THE PASSENGER PORTFOLIO ONBOARD• CAN BE PROVIDED TO THE HEALTH AUTHORITIES 24 HOURS BEFORE THE SHIP ARRIVES IN EACH PORT OF CALL

• PASSENGERS AND CREW WILL BE SCREENED• TEMPERATURE THERMAL SCANNERS• VIRAL TEST (WHEN AVAILABLE)• DIGITALLY RECORDED ON THE PASSENGER HEALTH QUESTIONNAIRE / AFFIDAVIT USING THE PAX I.D. CARD.• ALL EMPLOYEES ARE ALL SUBJECT TO SCANNING / HEALTH CHECKS

TARGET IS TO HAVE PASSENGERS IN THE TERMINAL 30 TO 60 MINUTES

EMBARKATION BLUEPRINT

• TERMINALS NEED SPACE FOR THE EXTRA HOLDING TIME, ADDED PROCESSES AND EQUIPMENT –FLOWS MAYBE REDEVELOPED

• TERMINALS UPDATED TO INCLUDE AN HVAC SYSTEM THAT PROVIDES• SANITIZED AIR (99.9% FREE OF PATHOGENS AND BACTERIA, INCLUDING COVID-19 VIRUS)• KILLS ALL VIRUS AND BACTERIA ON ALL SURFACES, CLOTHING, AND CARRY-ON ITEMS

• TERMINAL INTERIORS INCLUDING ALL TABLE AND COUNTER TOPS, SEATING, HANDRAILS ANDOTHER SURFACES, WINDOWS, ETC. WILL BE TREATED AND CLEANED• SOLUTION MAINTAINS A 99.9 % PATHOGEN AND BACTERIA FREE CONDITION

• PERSONS GOING ABOARD WILL STEP ONTO A U/V LIGHT PLATFORM FOR 8 SECONDS• SANITIZES ALL SURFACES AND SOLES OF THEIR SHOES

• PERSONS WILL BE REQUIRED TO SANITIZE THEIR HANDS BEFORE ENTERING THE SHIP

EMBARKATION BLUEPRINT

• EMBARKING CREW NEEDS ADEQUATE PROCESSING TIME• ALTERNATIVE PROTOCOL COULD BE DEVELOPED TO ELIMINATE THE POTENTIAL FOR VIRUS TRANSMISSION

• THERE MAY BE LEVELS OF PROTOCOL DESIGNED/IMPOSED BASED UPON THE HEALTH THREAT LEVEL

• PROTOCOL DEVELOPED FOR OTHER PERSONNEL BOARDING THE SHIP• CLEANING ASSISTANCE, MAINTENANCE SERVICES, CRUISE LINE MANAGEMENT VISITATION, TRAVEL AGENT

VISITATION, WEDDING PROGRAMS, STEVEDORES, PORT AGENTS, TERMINAL STAFF, GOVERNMENT OFFICIALS, LAW ENFORCEMENT, PORT STAFF, ETC.

• THE CRUISE VESSEL IS A SELF-CONTAINED HEALTHY ENVIRONMENT - NO EXCEPTIONS• TYPICALLY CREW / VISITOR BOARDING ARE IN SEPARATE AREAS AWAY FROM PASSENGERS, BUT THIS IS NOT

ALWAYS THE CASE AND SOPS WILL NEED TO ADDRESS EACH CIRCUMSTANCE

EMBARKATION PROCESS BLUEPRINT (GOODS & SERVICES)

• TRANSPORT OF STORES FROM WAREHOUSES TO THE SHIP• FULL SANITIZATION CAN OCCUR EITHER AT A SITE OR TERMINAL PRIOR TO BOARDING

• ELIMINATION OF PATHOGENS / VOC AT THE WAREHOUSE, IN THE CONTAINER OR BOTH

• ALTERNATIVE PROTOCOL• FOR STORES DELIVERED DIRECTLY TO THE PORT, SHALL BE SEGREGATED IN A CONTROLLED AREA AND

EXPOSED TO AN AIR PURIFICATION / PATHOGEN REMOVAL SYSTEM FOR ONE HOUR

ON-BOARDBLUEPRINT

PRE EMBARK

EMBARK

AT SEA

ATDESTINATIONS

DISEMBARK

ONBOARD HEALTH

• CRUISE SHIP WILL PROVIDE A “NO COMPROMISE” ENVIRONMENT - SAFE, SANITARY ANDPATHOGEN FREE• PRO ACTIVE TECHNOLOGY WILL BE ADDED TO EXISTING AND FUTURE VESSELS

• NEW TECHNOLOGY ALTERNATIVES WILL VARY DUE TO VESSEL CONFIGURATIONS

• CRUISE BRANDS CHOOSE TECH/PRODUCT VENDORS THAT MEET CRITERIA AND SPECIFICATION STANDARDS

• VESSELS REQUIRED TO MEET THE HIGHEST GRADE CRITERIA STANDARDS FOR CLEAN AIR ANDSURFACES AS USED BY HOSPITALS AND NASA FOR INTERNATIONAL SPACE STATION:• SHIPS TO BE SAFE, FREE FROM PATHOGENS INCLUDING VIRUS, VOC AND BACTERIA AGENTS, 24/7

• PREFERRED AIR PURIFICATION TECHNOLOGY IS ACTIVE MULTI LEVEL DUAL PHOTOCATALYTIC OXIDATION

• VENDOR MUST TEST AND PROVE PERFORMANCE DELIVERY

• AIR QUALITY PROCESS SHOULD USE NO CHEMICALS DANGEROUS FOR HUMANS / LEAVE NO RESIDUE

• VENDOR PRODUCTS TO SANITIZE AIR AND SURFACES THROUGHOUT THE VESSEL FOR PASSENGERS AND CREW

• HARD SURFACES IN ALL PUBLIC / CREW SPACES, CABINS/ROOMS FREE OF PATHOGENS AND VOC, 24/7• AUTOMATED COVERAGE PREFERRED TO REDUCE DEPENDENCE ON MANUAL PATHOGEN / BACTERIA REMOVAL

ONBOARD HEALTH

• SOFT TOUCH ITEMS (LINENS, TOWELS, CLOTH NAPKINS, BED COVERINGS) ARE FREE OF PATHOGENS• MAINTAIN ENVIRONMENTALLY SAFE SANITATION PROCESS FOR LAUNDRY OPERATIONS• PROVIDE TREATMENT FOR LAUNDRY PROCESS THAT PREVENTS VIRUS AND BACTERIAL AND FUTURE GROWTH

• MANUAL SURFACE CLEANING – PREFERENCE SHOULD BE GIVEN TO NON- CHEMICAL, MINERAL BASEDSOLUTIONS FOR CLEANING WALLS & SURFACES IN ALL PUBLIC AREAS, BOTH INSIDE AND OUTDOORS.• CLEANING SOLUTIONS SHOULD PREVENT FUTURE PATHOGEN AND BACTERIAL GROWTH WHEN COMBINED WITHNATURAL SUNLIGHT OR U/V PRODUCED LIGHT

• U/V LIGHT SOURCES TO BE INSTALLED IN PUBLIC SPACES TO PROVIDES INCREASED COVERAGE FOR ELIMINATINGPATHOGENS AND BACTERIA FROM PASSENGER / CREW AREAS

• PERSONAL SANITIZER DISPENSERS AVAILABLE AT VENUES INCLUDING ALL PUBLIC ROOMS, CABINS, DINING & BAR ENTRANCES AND ENTERTAINMENT VENUES

• HEALTH SPAS AND GYM FACILITIES - SPA & GYM FACILITIES AND EQUIPMENT WILL BE SANITIZED PRIORTO AND AFTER USAGE BY EACH GUEST

ONBOARD HEALTH

• OUTDOOR SHIP SPACES – SOLUTION APPLICATION TO KILL PATHOGENS ON A CONTINUINGBASIS USING SIMILAR U/V SENSITIVE SOLUTIONS AS USED INSIDE THE VESSEL

• OUTSIDE SEATING AND TABLES

• DECK SURFACES AND HANDRAILS

• DOORS TO ENTER/EXIT INTERIOR PUBLIC AREAS OF SHIP

ONBOARD CREW AND STAFF

• REQUIRE PHYSICALS – CHECK FOR DISEASES / PATHOGENS AND GENERAL HEALTH CRITERIA• WITHIN ~7-DAYS PRIOR TO EMBARKATION; MEDICAL CHECK AT THE EMBARKATION PORT PRIOR TO

BOARDING

• FREQUENT SCHEDULED RE-TESTING OF ALL ONBOARD EMPLOYEES

• BEST SOURCE AND PRACTICE TO BE DETERMINED BY CRUISE LINE AS PART OF COMPLETEPHYSICAL FOR STAFF AND CREW INCLUDING THE REQUIRED FREQUENCY OF TESTING PROCESS

• THIS APPROACH FOR THE STAFF AND CREW ADDS AN ADDITIONAL LAYER OF SAFETY FOR ALLWHO SAIL. AS PART OF CREW BENEFITS CRUISE LINES WILL INSTITUTE A VACCINATIONPROGRAM REQUIRED FOR THEM REPORTING FOR WORK ONBOARD• SOPS WILL BE SPECIFIC TO THE CRUISE BRAND

PASSENGER AND CREW HEALTH SAFETY OFFICER

• THIS IS AN INDEPENDENT POSITION REPORTING DIRECTLY TO THE CRUISE HOME OFFICE

• INSTALL ONBOARD ALL VESSELS; PROVIDE ASSISTANTS AS REQUIRED• IN ADDITION TO THE LICENSED DOCTORS AND NURSES ONBOARD

• FUNCTIONS OF THIS POSITION FEATURE BUT ARE NOT LIMITED TO THE FOLLOWING:• ENSURING EMBARKATION, DEBARKATION AND PORT OF CALL HEALTH PROTOCOLS ARE FOLLOWED

• ENSURING MEDICAL PROTOCOLS FOR CREW ARE FOLLOWED

• ENSURE PASSENGER HEALTH QUESTIONNAIRES / AFFIDAVITS ARE COMPLETED AND DELIVEREDELECTRONICALLY TO PORTS OF CALL 24 HOURS BEFORE ARRIVAL

• LIAISON WITH EACH PUBLIC HEALTH OFFICIAL AS REQUIRED FOR CLEARANCE

• MANAGE PROCEDURES AND PROTOCOLS FOR UNPLANNED HEALTH INCIDENTS AND OUTBREAKS ONBOARDWITH MEDICAL STAFF AND ADVISING VESSEL SENIOR MANAGEMENT OF REQUIREMENTS AS NEEDED• MAY INCLUDE QUARANTINE, EXPEDITED PASSENGER AND CREW DISEMBARKATION, MEDICAL EVACUATIONS, CLEANING / SANITIZATION PROTOCOL INSPECTIONS, ETC.

UNPLANNED HEALTH INCIDENTS PROTOCOL (BY SHIP SIZE)

• VESSELS WILL MAINTAIN A SUPPLY OF PPE – INCLUDING RE-USEABLE PERSONAL MASKS FORTHIS PURPOSE FOR ALL PASSENGERS AND CREW FOR USE DURING ANY VOYAGE

• VESSELS MUST HAVE PRE-ESTABLISHED PROTOCOLS FOR HANDLING ISSUES

• PORT SERVICES MUST BE PRE ESTABLISHED FOR HANDLING RETURNING VESSELS

• LINKAGES WITH LOCAL PUBLIC HEATH SERVICES AND HEALTH SYSTEM PROVIDERS SHOULD BEPREPLANNED

• PORT SHOULD REVIEW NEED FOR FACILITIES ON SITE

PORT OF CALL / DESTINATIONBLUEPRINT

PRE EMBARK

EMBARK

AT SEA

ATDESTINATIONS

DISEMBARK

PORT OF CALL / DESTINATION BLUEPRINT

• COMPLEX DUE TO VARIETY OF PORT FACILITIES, REGULATORY AND PROTOCOLS FOR EACH• FLEXIBLE SYSTEM BUT MUST PRODUCE THE SAME RESULTS GUIDED BY THE HEALTH AND SAFETY

• PARTNERSHIP BETWEEN CRUISE BRAND, ONBOARD PERSONNEL, DESTINATION, HEALTH AGENCIES, TERMINAL AND TOUR OPERATORS• MUTUAL TRUST WILL UNDERPIN THE SUCCESS OF ANY FUTURE HEALTH CONCERN

• COORDINATION WITH LOCAL AND NATIONAL TOURISM ENTITIES AND TOURISM PROVIDERS WILL BEESSENTIAL PRIOR TO RESTART• PROVIDE FOR A HEALTHY, SAFE AND ENJOYABLE EXPERIENCE THAT PROVIDES FOR CRITICAL REVENUES, ECONOMIC AND SOCIAL IMPACTS

• DESTINATION / INDUSTRY TO DEVELOP A HEALTH CERTIFICATION PROGRAM – PROVIDE TO CUSTOMERS• HEALTH PROTOCOLS• SANITATION AND SAFETY PRACTICES• BEST PRACTICES PROGRAMS

PORT OF CALL / DESTINATION PROTOCOL

• PRE-ARRIVAL CLEARANCE WILL INCLUDE HEALTH REPORT ON PASSENGER/CREW WELL-BEING• PASSENGERS AND CREW PROVIDED WITH PORT HEALTH PROTOCOL BASED UPON THE HEALTH LEVEL IN PLACE

• PORT OF CALL BOARDING BY LOCAL PERSONS WILL BE LIMITED• PERSONS BOARDING (OPERATOR, AGENT, GOVERNMENT) WILL FOLLOW STRICT VESSEL BOARDING PROTOCOLS

• WHERE THERE IS A TERMINAL USED LOCAL PORT AUTHORITIES/OPERATORS WILL PROVIDE PROCESSESSIMILAR TO THOSE IN EMBARKATION PORTS (WILL VARY BY COUNTRY)• AT A MINIMUM PROVIDE HAND SANITIZATION THROUGHOUT TERMINAL AND BEFORE RE-BOARDING THE VESSEL• ADDITIONAL PASSENGER AND CREW HEALTH CHECKS MAY BE MANDATED BY INDIVIDUAL DESTINATIONS

• CRUISE VESSEL WILL HAVE PORTABLE U/V STEP ON PLATFORMS AT THE GANGWAY ENTRY TO BE USEDWHEN PASSENGERS RETURN TO KILL PATHOGENS ON THEIR SHOES• ADDITIONAL PASSENGER AND CREW HEALTH CHECKS MAY BE MANDATED BY INDIVIDUAL DESTINATIONS

• SHORE EXCURSIONS / INDEPENDENT TOUR OPTIONS WILL HAVE THE SAME HEALTH STANDARDS• HIGH LEVEL OF SANITIZATION ON TOUR EQUIPMENT, VENUES, RESTAURANTS, ETC.

DISEMBARKATION HOMEPORTBLUEPRINT

PRE EMBARK

EMBARK

AT SEA

ATDESTINATIONS

DISEMBARK

DISEMBARKATION BLUEPRINT

• DISEMBARKATION PROCESSES MUST ASSURE COMMUNITIES THAT PASSENGERS LANDING AREHEALTHY

• PUBLIC HEALTH AGENCIES MAY REQUIRE CHECKS UPON DISEMBARKATION PRIOR TO EXITINGTHE TERMINAL• NEW CHECK-POINTS MAY BE REQUIRED

• ISOLATION AND QUARANTINE AREAS MAY BE NEEDED

• CLINICS MAY BE NEEDED (AT A CENTRAL PORT LOCATION OR AT THE TERMINAL)

DISEMBARKATION BLUEPRINT

• PRIOR TO ARRIVAL THE HEALTH SAFETY OFFICER PROVIDES CLEARANCE DOCUMENTATION ASPART OF THE TYPICAL ARRIVALS PROCEDURES

• PRIOR TO DISEMBARKATION• PASSENGER BAGGAGE WILL BE LEFT OUTSIDE THE CABIN DOOR THE NIGHT PRIOR TO DEBARKATION

• BAGGAGE AUTOMATICALLY SANITIZED CONTINUOUSLY ON THE VESSEL BEFORE IT DEPARTS THE SHIP

• BAGGAGE PICK-UP AREA PROVIDES PURIFIED AIR CONDITIONING SYSTEM CONTINUES THE SANITIZED STATE BEFORETHE FINAL CLEARANCE PROCESS

• PASSENGER PERSONAL ITEMS CARRIED OFF THE VESSEL WILL ALSO HAVE BEEN KEPT SANITARY DUE TO THEAUTOMATED ONBOARD AIR PURIFICATION CONTROL SYSTEM

• AT DISEMBARK, PASSENGER SCAN COMBINED WITH LOGGING OUT WITH THE PERSONALCRUISE I.D. CARD WILL PROVIDE A RELIABLE HEALTH HISTORY

• IF THE PASSENGER BECOMES ILL WHEN THEY GET HOME, CRUISE LINE COULD PROVIDETRACKING SUPPORT WHEN CONTACTED BY THE PASSENGER OR HEALTH AUTHORITIES

A CALL TO ACTION RESPONSIBILITIES MATRIX

TASK / PARTY CRUISE LINE(S) PORT PUBLIC HEALTH AGENCY THIRD PARTY

ON BOARD HEALTH PRIMARY OVERSIGHT

EMBARKATION HEALTH CHECKS PRIMARY PROVIDES FACILITIES SECONDARY

DISEMBARKATION HEALTH CHECKS PROVIDES FACILITIES PRIMARY

DESTINATION HEALTH CHECKS SECONDARY PROVIDES FACILITIES PRIMARY R

• THE CRUISE TOURISM INDUSTRY AND ITS PARTNERS WILL NEED TO DETERMINE THE ROLES BYLOCATION, REGION AND DESTINATION

• EACH ENTITY WILL NEED TO WORK ON THEIR AREA OF RESPONSIBILITY

SEEMS LIKE EVERYONE IS WAITING FOR SOMEONE ELSE

• AAPA IS NOT DOING THIS

• IAPH IS NOT DOING THIS

• MEDCRUISE IS NOT DOING THIS

• FCCA IS NOT DOING THIS

• CLIA IS NOT DOING THIS• PORTS ARE NOT DOING THIS

• CDC IS NOT DOING THIS

• COAST GUARD IS NOT DOING THIS

• THE ANSWER IS: A UNIFIED CRUISE INDUSTRY, OR INDEPENDENTLY INCOOPERATION WITH THE EMBARKATION PORTS AND PORTS OF CALL, NEED TODEVELOP THE PROTOCOLS AND PROCEDURES NECESSARY FOR PASSENGER ANDCREW HEALTH SAFETY AND PRESENT TO C.D.C. FOR INPUT AND GUIDANCE. THE CRUISE LINES NEED TO TAKE THE LEAD.

MARKETING AND PUBLIC RELATIONSBLUEPRINT

SUGGESTED MARKETING AND PR STRATEGIES SUPPORTING HEALTH PROTOCOLS

• THE INDUSTRY MUST EARN AND SECURE TRAVEL AGENT, CONSUMER & MEDIA CONFIDENCE

• REQUIRES WELL-TIMED MARKETING AND SALES EFFORT FOR CRUISE RELAUNCH

• IMPLEMENTATION SHOULD MATCH ESTABLISHED ADVANCED BOOKING CURVES DURING 3RD

AND 4TH QUARTER 2020 - WHILE OPERATIONAL PLANS ARE DONE

• KEY ELEMENTS:• ESTABLISH THAT CRUISING IS NOT ONLY SAFE; BUT “THE SAFEST AND HEALTHIEST” TRAVEL OPTION

• RESULT OF OVERALL INDUSTRY TECHNOLOGY COUPLED WITH NEW INNOVATIONS AND PROCEDURES

• CRUISE LINES AND PORTS WILL WORK TOGETHER TO COORDINATE THE MESSAGE TO TRADE AND CONSUMER

• APPROACH HEALTH AUTHORITIES TO SHOW RESPECT AND SECURE IMPLIED ENDORSEMENT

RE-ENTRY INTO THE MARKET

• CRUISE INDUSTRY MESSAGE MUST BE ONE OF OPENNESS WITH THE CONSUMER AND MEDIA• WITH NEW PROACTIVE POLICIES AND PROCEDURES, WE SHOULD BE OPEN AND ENCOURAGE REVIEW OF

HOW WE PROVIDE EXPERIENCES TO ENSURE PEOPLE’S CONFIDENCE THAT CRUISING IS SAFE AS CLAIMED

• CRUISING MUST REVERSE THE NEGATIVE REFERENCE TO ONBOARD HEALTH SAFETY

• TURN THE DIALOGUE WITH A MESSAGE THAT HIGHLIGHTS

“CRUISING CAN PROVIDE A SECURE ENVIRONMENT ONBOARD THE SHIPS. WITH LIMITED EXIT ANDENTRY POINTS A SHIP PROVIDES A SAFER AND MORE SECURE ENVIRONMENT AGAINST EXTERNAL

HEALTH RISKS THAN ANY OTHER VACATION ALTERNATIVE.”

A BLUEPRINTFOR A HEALTHY CRUISEINDUSTRY

05.28.20