a blog is born

a blog is born

http://futureready365.sla.org/

Presented to the SLA San Diego Chapter October 14, 2011

Agenda1. Idea

2. Team

3. Goals & Objectives

4. Technology

5. Enrollment

6. Results

7. Active Experiment

8. Lesson Learned

9. YOU

http://futureready365.sla.org

Goals & Objectives1. 365 posts

2. Eat your own dog food (aka walk the talk)1. social media

2. building a tribe

3. Bright spots

4. Talk about it

5. Keep Future Ready front and center

6. Get others to talk about it

7. Active experiment

THE NUMBERS

3.4 million hits year-to-date

316,000 plus unique visitors year-to-date

ResultsA directed conversation

Many definitions and perspectives “future ready is…”

Contribution leads to belonging/belonging leads to contribution

Global nature of the contributors

what did they say…

Part of the process of successfully navigating change is having the understanding that paradox is inherent in change. Change is scary AND exciting. Change will affect you in ways that you can’t control, AND you have the opportunity to have some control in the midst of change.

Scott Brown 10 Jan

engaging dialogue

Just as the chef adds value to raw ingredients by transforming them into a satisfying meal, the info pro can add value to information by creating content

ready to consume.

~ Cindy Shamel

what did they say…

To be truly future ready, I must make my present behavior as close to my future behavior as possible.

Dee Magnoni 11 Jan

what did they say…

Don’t just imagine, try stuff.  If you have an idea, do something to make it happen. Jump in and explore. Start small with a pilot project. Even mistakes and failure can lead to wildly unexpected innovation.

Sharon Morris 9 Feb

engaging dialogue

…knowledge is locked away in private databases and … is

difficult for a novice to find. That’s where research librarians still

hold the key.

~ Guy Kawasaki

Lessons Learned

Guy Kawasaki – “don’t let the bozos get you down”

Purpose driven project

Social media is organic

Repetition matters

Applied Sciencedefine a higher purpose

build a team

set "straw man" goals and objectives

sell into senior management

get a budget and/or resources

build a tribe

lather rinse and repeat

thanks!

Christian GrayBusiness DevelopmentReprints Desk

[email protected]