A Bird in the Hand: Twitter as a Higher Ed Communications Tool

Introduction

Act I: I Know Why the .edu Bird Tweets

Twitter Basics

Benefits of Twitter

Ambient Awareness I

Ambient Awareness II

Potential Audiences: Prospective Students

Glass Half-Full or Half-Empty?

Home Page Widget

Twitter Badges

TweetChicago

Alumni

Media Relations and Brand Management

Best Reason for University Tweeting?

Act II: Getting Off the Ground

Step I

Getting Approval

Key Questions Regarding Content

Content Integration

Who Will Tweet For You?

How will you interact with followers?

What Tools Will You Use?

Measuring ROI

Act III: Birds of a Feather