A Big Data Approach to Knowledge Integration and Visualization for Tourism Destinations Prof. Arno Scharl, Department of New Media Technology www.modul.ac.at/nmt
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A Big Data Approach to Knowledge Integration and Visualization for Tourism DestinationsProf. Arno Scharl, Department of New Media Technologywww.modul.ac.at/nmt
Data Integration
StructuredUnstructured
Web Intelligence Applications
News, Social Media, DMO Web Sites, etc.
• Frequency and Sentiment Analysis
• Destinations, Events, People, etc.
• Trend Scouting and Early Warning System
• WYSDOM Success Metric
• Brand Reputation Radar
• Strategic Positioning and Topic Identification
Overview
Social media channels represent an important interface between an organization and its customers and stakeholders. webLyzard’saward-winning Web intelligence platform analyzes and visualizes emerging trends in these channels.
To support decision making, we identify relevance and sentimentof online content, measure brand reputation, and provide the industry’s most advanced communication success metric.
webLyzard Stakeholder Dialog and Opinion Modelwww.weblyzard.com/wysdom
Page Views, Visits (Google Analytics)
Department of New Media Technologywww.modul.ac.at/nmt
Demo Portalwww.ecoresearch.net/climate
Newsletterwww.weblyzard.com/newsletter
Twitter@weblyzard
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