A Beginner's Guide to Creating Content People Love [Mobify L&L]

A Beginner’s Guide to Creating Content People Love

Writing to share your ideas,teach, and inspire others.

Presented by David Fay and Misha AbasovDesigned by Rowan Weismiller

• Why you should make content

• How to create content people love

• Translating your thoughts into writing

• Getting started with making content at Mobify

• Questions

The Big Picture

Three Indisputable Reasons Why You Should Make Original Content

part one:

Do it for yourself.reason one

v

#1 - Do it for yourself.

Document your achievements.

#1 - Do it for yourself.

Invest in your career.

#1 - Do it for yourself.

“When you write about your work, [...] it forces you to go beyond the polite cocktail-party line you use to describe what you do and really think about the impact your work has.”

—  Sally KerriganA List Apart

Do it for the team.reason two

#2 - Do it for the team.

Help make a lasting impact.

#2 - Do it for the team.

It feels good to work at an amazing company.(and you are contributing to what makes it amazing)

Do it for the community.reason three

#3 - Do it for the community.

Help someone be better, learn something, get inspired, overcome a problem, take the next step, understand, grow.

How to Make Content That People Love

part two:

EpicEpicOutstanding

Great

GoodMediocre

Lousy

An Arbitrary Content Quality Chart

*Corbett Barr

Epic

An Arbitrary Content Quality Chart

*Corbett Barr

Aim for epic. Every time.

2. What people want to learn.

3. Formats that work.

1. What you can teach.

2. What people want to learn.

3. Formats that work.

1. What you can teach. Make this.

What you can teach people.circle one

v Expertise is relative.

#1- What you can teach people.

v

There are no solved problems or right answers.

via Gregory Ciotti

#1- What you can teach people.

What people want to learn.circle two

People want toread content that:

• Makes them better at their job.

• Solves their challenges.

• Makes them successful.

• Opens their eyes.

• Gets them laughing.

• Inspires, motivates and excites them.

#2 - What people want to learn.

Formats that work.circle three

Listicles

How-TosListicles

How-TosListiclesGuides

Translating Your Thoughts Into Writing

part three:

“Write like you talk.”—  Seth Godin

Start with the headline.

Keep paragraphs short.

One of the most noticeable differences between websites and apps is the use of animations.

Apps have been able to to take full advantage of the hardware graphic acceleration present in all modern devices for years now. On the web, developers have been making do with JavaScript-based animations, which are slow on weaker mobile CPUs.

But now, with mobile browser support being what it is, you can make great use of hardware-accelerated CSS3 animations in your projects.

This is an awesome way to add some of that visual pizazz that all of our favourite apps have been flaunting for years.

One of the most noticeable differences between websites and apps is the use of animations. Apps have been able to to take full advantage of the hardware graphic acceleration present in all modern devices for years now. On the web, developers have been making do with JavaScript-based animations, which are slow on weaker mobile CPUs. But now, with mobile browser support being what it is, you can make great use of hardware-accelerated CSS3 animations in your projects. This is an awesome way to add some of that visual pizazz that all of our favourite apps have been flaunting for years.

^ Way easier to read.

The PEE Principle

Each paragraph (or a group of paragraphs) should starts with a Point, followed by an Explanation, followed by an Example.

“Write drunk, edit sober.”

— Ernest Hemingway

Getting Started with Making Content at Mobify

part four:

Your Content Support Network

You

Your Content Buddies

Internal Content Champions

Co-Workers & the Community

Find a content buddy.

Talk to content champions.

And us! (David & Misha)

Steve Calvert

Daniel BaderKyle Peatt

Laura Crawford

James Bull

...and here’s a bunch of ideas:Four Elements of a Successful Mobile Booking Flow

• How to Scale Culture at a Fast-Growing Tech Company.

• [insert your lunch and learn topic here]

• Beginner’s Guide to Optimizing Checkout Flow for Mobile

• 10 Mobile UI Patterns You Should Stop Using

• 20 Web Design Tools We Use at Mobify

• When Starting Mobile-First Is a Bad Idea

Questions?