MY BRAND I’ve got 99 problems but AIN’T ONE! How to create an opportunity-ready personal brand powered by social media. Presented by Cher Jones, Social Media Trainer & Speaker
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MY BRAND I’ve got 99 problems but
AIN’T ONE!
Presented by : Cher Jones, Social Media Speaker &Trainer
How to create an opportunity-ready personal brand powered by social media.
Presented by Cher Jones, Social Media Trainer & Speaker
You may be thinking…
My first memorable brand experience
This feels much better!
-Jay Z, Otis
I guess I got my swagger
back…
Branding is a feeling
#PersonalBranding We all need to brand ourselves
FACT: You’ve been Googled
Oh c’mon you Google others too!
Define your brand
Your Goal: Influence & align perception
Online personal branding in four steps
Personal branding process
Online personal branding in four steps
DEFINE
Personal branding process
Online personal branding in four steps
DEFINE AUDIT
Personal branding process
Online personal branding in four steps
DEFINE AUDIT CREATE
Personal branding process
Online personal branding in four steps
DEFINE AUDIT CREATE ENGAGE
Personal branding process
“I’m not a businessman
I’m a business, man.”
-Jay-Z, Diamond from Sierra Leone (Remix)
DEFINE your brand
Before you start, ask yourself… You’ve got to ask a lot of questions
Here are just a few
What do I bring to the table?
Ask yourself
What do you think of me ?
Ask people you trust
What are my goals?
This answer will drive your efforts
How can I help them?
Who do you need to connect with
Knowing is half the battle!
“I ain’t pass the bar but I know a
little bit. Enough that you won’t
illegally search my…” -Jay-Z, 99 Problems
AUDIT your current brand
Start with a search
• Your name
• Name, city
• Your email address(es)
• Old usernames
• Go back at least 10 pages
• Check images too!
Go through your social media accounts
•old accounts •pictures •comments •posts •videos •applications/games •groups •contacts/friends
Delete Negative
Use reppler.com to monitor your brand
www.sociallyactive.ca
Review your privacy settings
www.sociallyactive.ca
- Jay-Z, Otis
Photo shoot fresh, looking like wealth.
I'm 'bout to call the paparazzi
on myself
CREATE a brand that sells you
Personal Profiles and Book Shopping
Use your keywords in your profile
Go deeper
Links
Suggest action
Detailed summary
Picture + Headline + Location + Links= Click Magnet
Profile Snapshot
“Allow me to re-introduce myself.
My name is HOV”
-Public Service Announcement
sociallyactive.ca www.sociallyactive.ca
Linkedin is a must
Other networks? Fish where the fish are!
“I don’t got the bright watch,
I got the right watch”
-30 Something
Don’t get too caught with new & shiny social
Own the house your content lives in
What’s your bait? Valuable content!
Source: SmartInsights.com
ENGAGE and connect with others
Your headline should sell you
sociallyactive.ca
Don’t be standard
www.sociallyactive.ca
Be authentic
www.sociallyactive.ca
Grow the relationship
RECAP
DEFINE AUDIT CREATE ENGAGE
Personal branding process
“Used to rock a throwback,
ballin’ on the corner. Now I rock
a teller suit looking like a owner”
-Jay Z- On to the Next One
Remember: Your brand will change
Questions?
Give lots of advice Did you like what your heard?
Let’s connect! www.sociallyactive.ca
MY BRAND I’ve got 99 problems but
AIN’T ONE!
Thank you
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