A Project Report On Study on the perception of customers regarding Cotton County In NAHAR INDUSTRIAL ENTERPRISES LIMITED Ludhiana Submitted in partial fulfillment of the requirements for the degree of MASTER IN BUSINESS ADMINISTRATION(2008-2010) affiliated to Punjab Technical University, Jalandhar. Submitted to : Submitted by:
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A
Project Report
On
Study on the perception of customers regardingCotton County
In
NAHAR INDUSTRIAL ENTERPRISES LIMITED
Ludhiana
Submitted in partial fulfillment of the requirements for the degree of MASTER IN BUSINESS ADMINISTRATION(2008-2010) affiliatedto Punjab Technical University, Jalandhar.
Submitted to: Submitted by:
PUNJAB INSTITUTE OF MANAGEMENT & TECHNOLOGY
MANDI GOBINDGARH
ACKNOWLEDGEMENT
Foremost of all, I expressed my gratitude to the Almighty for his blessings
and guiding my way.
I am extremely graceful to the management of Nahar Industrial Enterprises
Ltd. giving me opportunity to do my summer training in their organization. I
expressed my sincere thanks to Mr. Sachin Sahney Vice President of Sales and
Marketing, Nahar Industrial Enterprises Ltd. for his expert guidance and valuable
suggestions. He is very kind in extending all possible help for successful
completion of my project.
I feel highly elated in expressing my deep sense of indebtedness and
gratitude to my teacher and major advisor Mr.Chander & Mr.Jagjeet Singh for his
aspiring guidance, criticism during the course of this investigation and
preparation of manuscript.
This is my prerogative to express my sincere regards to my loving parents
for their deep affection and unabated inspiration that really kept me going on.
They were acting as a source of strength and perseverance during the course of
the study.
Last but not the least; I place my thanks to the respondents for their direct or
indirect help, which led me through the stair of success.
Certificate by the Guide
This is certify that the Project work titled “Study on the perception of
customers regarding Cotton County in Ludhiana” is a bonafide work of Mr.
Paramjeet Singh Roll No. 80804317039 is carried out in partial fulfillment for the
award of MBA (Marketing) of Punjab Technical University under my guidance.
This project has not been submitted earlier for the award of any degree / diploma
of any other institution / University.
Place Name of the Guide
Date Designation of the Guide
Declaration by the student
I, Mr. Paramjeet Singh hereby declare that the project work titled “Study on
the perception of customers regarding Cotton County in Ludhiana” is the original
work done by me and submitted to the Punjab Technical University for the
fulfillment of requirements for the award of Master Of Business Administration in
Marketing is a record of original work done under the supervision of Mr. Sachin
Sahney.
Roll No. 80804317039 Student`s Signature
Date:-
TITLE
Study on the perception of customers regarding
Cotton County in Ludhiana
NAME OF THE STUDENT
UNIVERSITY ROLL NO
NAME OF THE INSTITUTE
MAJOR SUBJECT MARKETING
INDEX
UNIT-1 COMPANY PROFILE
CHAPTER NO. CHAPTER NAME
1 INTRODUCTION TO TEXTILE INDUSTRY
2 INTRODUCTION TO NAHAR GROUP
3 INTRODUCTION TO NAHAR INDUSTRIAL
ENTERPRISES LTD.
4 ORGANISATION CHART
5 SWOT ANALYSIS
UNIT-2 ABOUT RESEARSCH PROJECT
CHAPTER NO. CHAPTER NAME1 INTRODUCTION2 REVIEW OF LITERATURE
3 OBJECTIVES OF RESEARCH4 LIMITATIONS OF STUDY
5 RESEARCH MATHODOLOGY6 RESULT AND DISSCUSSION
7 CONCLUSION AND SUGGESTIONS8 ANNEXURE
UNIT-1
CHAPTER NO. 1
INTRODUCTIONTO
TEXTILE INDUSTRY
Textile Industry is one of the biggest industries of the country and
contributes nearly twenty percent of the total industrial production. Now, it is
growing very fast and is also being increasingly known for its textiles exports.
After independence, the regeneration of textile industry, when the efforts were
made, as a result the India has settled its unique position in the global market.
Indian garments have now reached all the leading global markets. Viz. Europe,
North America, Nordies, Australia, Middle East and Japan etc.
Almost the Knitwears were manufactured from cotton, synthetic and
blended yarns. But now a day, the new type of yarns are being prepared and
used to develop fabrics, Which are gibing the maximum satisfaction to the
customers. The surveillance of R & D of the leading manufactures of yarn in
order to provide high quality and customers maximum satisfaction by consuming
the product.
1.1A CURRENT REPORT ON TEXTILE AND APPAREL SECTORS
1. India could emerge as hub for appeared outsourcing, but will have
undertake reforms in key areas like labor apart from entering into bilateral
trade agreements with U.S. and European Union to become more
competitive. India could be the next biggest winner after china. It could
grow exports at 15-18 % and reach 25-30 billion by 2013 if reforms are
implemented.
2. Faced with stringent and different compliance norms from global retail
majors including Wall-mart, target and GAP, Indian apparel exporters
have approached the government to lobby for standardizing these norms.
Indian firms are exploring ways to rope in the services of US based
organizations like WRAP (Worldwide Responsible Apparel production )
and SAP 8000 which are trying to create uniform compliance norms for
global retailers. WRAP executives have already made presentation to the
government and to apparel companies.
According to a Mumbai-based supplier, “it is becoming increasingly
difficult to adhere to compliance norms set out by the global retailers. More and
more retailers are outsourcing from India and each one has its own compliance
parameters. We are trying to introduce a common comphance mechanism.” The
union textiles ministry is taking up the issue with trade and government
departments in the US and Europe.
3. VF corporation, the US based world`s largest jeans maker is opening
sourcing office in India. VF joins the growing list of global retailers setting
up based in India to explore the outsourcing opportunities. Global major
such as India. VF owns a bevy of jeans brands including Lee, Rustler
Britannia, Chie, wrangler and Gitano. VF has licensed Lee and Wrangler
jeans brands in India to Arvind brands.
4. according to World Trade Organization`s official, there will be no reprive
for a decades old international textile quota system that`s due to wind up
at the end of this year, despite pressure by US and other textile industries
for an extension. ”It is a deal that`s already been done. It can`t be
undone.” Said Chedu osakwe, director of the WTO`s textile division, in a
speech to trade policy specialists in washington.as the deadline
approaches, textile industries in both rich and poor countries have
become increansingly fearful about the impact of Chinese and Indian
competition. A US industry study last year predicted that china could seize
up to three quarters of the US market. With the closure of more than 1300
US textile plants and related job losses estimated at 650000. Turkey,
Mexico and a dozen Sub-Saharan African countries backed the so-called.
African nations said the quotes should stay in place until 2010 pending
climination of unfair trade practices by china and others.
In 1994 Uruguay round world trade agreement gave rich countries 10 year
to phase out all textile quotas, as a part of a finely balanced deal that required at
all WTO members to make concessions in different areas. The US and Canada
have already formally noticed the WTO of their plains to eliminate all remaining
import quotes by the end of the 2004. Some smaller non-Asian producers will
continue to benefit from preferential trade arrangements such as the Caribbean
Basin Initiative and the African growth and Opportunity Act in the US and the
European Union`s “everything but arms” arrangements that gives duty free
access to last developed countries.
1.2 FIBRE
Textile fibres are long fine hair like substances. Textile are those fibers,
which are capable of being spun into yarn and made in to fabric.
1.3 HISTORY OF TEXTILE FIBRsE
In 1964 Roubourt Hook of England expressed the idea of producing man
made fibers. In 1984, a French chardonnet made first fiber i.e. Nitro Silk on large.
In 1910, viscose process was invented which brought a great valuation in the
manufacture of man made synthetic fibers. Now India is also so many man made
fibers.
1.4 CLASSIFICATION OF FIBERS
NATURAL SYNTHETIC / MAN MADE BLENDED
Cotton Rayon / Viscose Natural + Synthetic
Wool Polyester
Flex / Jute Nylon / Polyamide
The fiber used in knitwear can be basically of three types:-
1.5 NATURAL FIBERS:-
They include all that are formed through some process of nature. They
may be divided into:-
(a) Vegetable Fibers :-
These are obtained from different parts of some plants . They contain
cellulose in their composition. The important fibers are as follow:-
Cotton :- Obtained from seeds of cotton.
Best Fibers :- Such as Flex Ramie and Jute.
Leaf Fibers :- Such as Sisal, Kanile .
(B) Animal fibers :-
These are obtained from some animals are also called natural protein
fibers. For instance:-
Silk :- Obtained from silk worm
Wool :- Obtained from sheep
Special Hair Fiber :- Obtained from animals like Camel and Mohair.
Pashan:- Obtained from Kashmiri goat.
Alpace Fibers, Vicune fibers, Llama Fibers(South American animals)
Fur Fibers:- obtained from rabbit hair (European countries)
(c) Mineral Fibers :-
Minerals such as Asbestos found in the nature in the form of fibers. It
does not born. It has little importance in the textile industry. Both cotton
and wool are found in India in sufficient quantities. In facts India exports
cotton every year. However, good quality raw wool, scoured wool and
Mohair are imported especially from Australia, Canada and Africa .
1.6 SYNTHETIC FIBRES :-
Viscose, Polyester, Nylon and Aerylic are synthetic fibres. Though, India
has large number of manufacturing units. Still India have to import fibre,
yarn, because of better ,superior quality as they are cheaper abroad vis-à-
vis domestic products.
1.7 BLENDED :-
It is mixture of cotton and synthetic.
Delhi, kanpur, kolkata ,and Bhilwaa, were concertrating on the knitwear
production in India. The current major Knitwear centers are Ludhiana,
Noida,Tirupur and Daman. Tirupur is a small township in Tamil Nadu. It
has emerged as single largest exports and manufacturing centre of
apparels. It is considered as “the Baniyan city” of India. In the year 1985, it
reavealed the low self esteem beginning of Rs. 19 crores but in 1994
Tirupure exports of Rs. 1332 crores. The Asian Tiger Japan, Hong Kong,
Taiwan and South korea started moving into nineteen areas enabling
Tirupure to capitalize an opportunities of restarting into international
market.
MISSION AND VISION
Stepping ahead
INTO THE REALM OF NEW CHALLENGES
Challenges, across, graphics, across a multitude of mindsets,
Responses, that must stride beyond frontiers, across the Earth making it a single
world of humans, of nature-a hostile oneness. Nahar thrives in it with continues
innovation, weaving the challenges and responses. That`s the edge that drives
Nahar`s business growth.
“At Nahar, excellence is always an ongoing journey, never destination.”
Chapter No. 2
INTRODUCTION TO NAHAR GROUP
‘Nahar’ literary meaning ‘LION’ is the second largest spinning company in
India with 37,000 spindles. Nahar group has 11 yarn manufacturing units at
different locations for the purpose of manufacturing wide range of yarns.the blend
of stste of art technology backed by dedicated and skilled work force churn out of
the best of products from our manufacturing units which cater to needs of our
wide range of high profile customers with diverse applications.
The flagship company of Nahar Group - Oswal Woolen mills ltd. was
established in 1947 for spinning worsted yarns and knitted garments. Today it is
giant textile group of Northern India, producing all types, fabrics and branded
garments in addition to sugar and vegetable oils. The thrust of the group is in the
textile field aiming mainly at exports.
The Nahar group came into existence in 1949 as small worsted – spinning
unit with the assets of 800 spindles. Nahar group established in 1949 surges
ahead to establish itself as a reputed Industrial Conglomerate with a wide
ranging portfolio from:-
1. Spinning.
2. Knitting.
3. Fabrics.
4. Hosiery Garments.
5. Soaps.
6. Vegetable.
From that time till today the company has grown into new horizons under
the magic of Jawaharlal Oswal. Now his sons kamal Oswal and Dinesh Oswal
are continuing the tradition. Together they spearhead over all business direction
of Nahar group.
While their beginning were small but the vision was big. The burning
desire to evolve, grow and one-day position itself as a responsible and reputed
corporate entity playing out of its role in improving the people quality of life
through their products and services remained a driving force. Today as the Nahar
step into a new millennium those nascent days of 800 spindles start up become a
distant memory as the Nahar group surges ahead to establish itself as a reputed
industrial conglomerate with a wide range portfolio:-
1. Cotton yarns.
2. Woolen yarns.
3. Knitted fabrics.
4. Knitwears.
5. Sweaters.
6. Griege fabrics.
7. Finished and processed fabrics.
8. Hosiery garments.
9. Steels.
10.Soaps.
11.Sugar.
12. Infrastructure development.
The group has spinning capacity of 0.6 millions spindles with turnover of
2500 crores inclusive of export turnover of 1000 crores. The production facilities
have been awarded ISO 9002/IS 14002 Certification and Okotex Certification.
The Nahar Groups turbo charged journey into the highway tomorrow
however was severely tested during the early nineties with the advent of
liberalization opening the flood gated of globalization. Of the enduring belief that
“when the going get tough, the tough gets going” the group pulled back to
refocus, restructure and religion its corporate blue prints to establish a new and
appropriate equation withy the new market forces.
At the first group aggressive and market savvy forays have zoomed
the export Sensex, contributing significant portion of present turnover of the
group. Focusing on the second market driven brand extension relating to their
high profile and top rated ‘COTTON COUNTY’ line have met with responding
success.
However beyond their professional portfolios, the human face of the
group that has always been deeply entrenched in social upliftment at every level.
Its most concert reflection are there for all to see – JAWAHAR LAL OSWAL
PUBLIC CHARITABLE TRUST which runs free dispensaries in remote areas to
fulfill the medical need of the underprivileged. MOHAN DAI OSWAL MEMORIAL
HOSPITAL, promoted by Oswal Woollen Mills ltd. run as charitable institution
catering to a vast cross section of society .
In Nahar, like other good manufacturers, quality control begins right at the
cotton purchasing stage and cotton mixing is as manufacturing carefully done.
For a major reason for defective yarn is the improper mixing of cotton stringent
quality control then enable Nahar to sell its yarn even in competitative markets
Japan and north America and global brands like GAP, REEBOK, KISFUI AND
PIERRE CARDIN.
NAMES AND LOCATION OF GROUP COMPANIES
1. Oswal woolen mills
It is located in Ludhiana. The CMD of Oswal is Mr. J.L. Oswal. It was established
in 1949. the company is manufacturing all types of blended worsted yarns, lambs
wool yarn, knitting yarns, weaving yarns, blankets, lohis, shawls etc. it also has
the facility of wool combing. The company is proud to have highly popular
branded products of knitwear – MONTE CARLO and CANTERBURY. The main
operations of the company are at Ludhiana.
2. Nahar Spinning Mills Ltd.
Mr. Dinesh Oswal is the MD of the this company. It is located at Ludhiana.
The company manufacturers all type of cotton, acrylic yarns, blended yarns and
knitted fibers. It is established in 1988, the company is now an ISO 9002
certification holder company. It is engaged in manufacturing of all types of cotton,
acrylic and blended yarn as well as knitted fabrics and garments . it has 5 plants,
a range of products, over 60% of which is aimed at export markets – USA, UK,
RFANCE NETHERLAND, SINGAPORE, EGYPT and RUSSIA.
3. Nahar Exports Ltd.
Mr. Dinesh Kumar is the MD of this company. It is located in Ludhiana. As ISO
9002 company Nahar exports has 5 plants with a spindlage capacity of 145000
spindles. The company manufacturing a wide range of premium specialty and
value added yarns manned by a dedicated workforce of 5000 exporting to
enthusiastic customers in the competitive exports market by Europe, Hong Kong,
Singapore, Mauritius, South East Asian Countries.
4. Nahar Industrial Enterprises Ltd.
Mr. Kamal Oswal is the MD of this company. It is located in Ludhiana.
It is established in 1983 under the name of Oswal fats and oil limited. It went
under a total change over to become Nahar Industrial Enterprises Ltd. a decade
latter in 1994. After a series of mergers (Nahar fabrics in 1997, with Oswal cotton
mills in 2001, and with Nahar International and Nahar Sugar and Allied Industries
in 2005), NIEL is now an integrated textile unit. It has own yarn production,
weaving, and processing units, along with fabric manufacturing and retailing
outlets for marketing branded products units. Besides, it also has interests in
sugar and steel. The company was incorporated in sept. 1983. it had two
divisions under its umbrella, namely, oil and soap division and Textile division. Oil