9/18/2015user studies 2.009 1 Tutorial for 2.009.

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Tutorial for 2.009

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Just because you can, doesn’t mean you should.

What is the advantage to resealable sock packaging?

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Image taken from actual instructions for use.

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Misconception

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A common misconception is that Industrial designers

simply make things pretty

Misconception

Definition

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Industrial Design is a user centered way of thought integrated throughout

the process

The complexity of any given task must be delegated either to the product or to the user.

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An EpiPen is a good example. Complexity was moved from the user to the device.

Ethnographic – Qualitative – Inspirational

Focus Groups – ‘Quantitative’ – Validation

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User studies are completely scalable. They can span

countries and hundreds of users, or just take 30

seconds.

Explicit precisely and clearly expressed or readily

observable; leaving nothing to implication

Latent potentially existing but not presently evident or

realized

Tacit knowledge that cannot be transferred to another

person as a result of it being

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Assemble your team Moderator speak Photographer see Writer hear

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Don’t have to large of a team, it can scare away subjects. Break into groups of 3 or so. The photographer and Writer should disappear to the subject after a few minutes.

Define your Target Market and Location

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Even if your T gets hijacked on the way and you stumble across a perfect emergency, it is still good to have a goal so that you don’t wander aimlessly.

A Target market should be fairly specific. Again, be willing to adapt, but using your target consumer will be very important for screening and ranking ideas later.

Do a practice run – It will get better

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Find Someone to talk to and observe New comers (instructions), kids Experienced Pros - Shortcut Takers Different user types (more than the 50th percentile) Early Adopters

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Innovators EarlyAdopters

EarlyMajority

LateMajority

Laggards

By the time a product launches, the market will have comletely shifted. This is one of the reasons that it is important to focus on early adopters, and recognize how to spot

them.

Moderator – Greet, and ask permission to study the user. Stream of Conscious Role Play Their Ideas / Complaints

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Photographer Work arounds Look at Paths and

surroundings

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Writer guess what’s next

(when it doesn’t line up… something's there)

Patterns and quirks Streamline opportunities

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Group similar User Needs (work back to tacit needs)

Create a Problem Statement (How can we…)

Brainstorm on the problem using various systems.

Screen and Rank Concepts with your Target User in Mind

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Start humbly…and a little dumb. If you go in knowing what to expect, you wont learn.

See product as a verb. cell phoning - products in motion

Don’t attempt to change behavior, work with it

Prototype often, so you can check with users Stories are more powerful than a statistic. No such thing as a bad user, or user error -

only opportunities

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