90K IN 90 DAYS? TOP TIPS FOR ENCOURAGING SUSTAINABLE BEHAVIOURS.

90K IN 90 DAYS? TOP TIPS FOR ENCOURAGING SUSTAINABLE BEHAVIOURS

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Introducing…This next song aims to

halt global warming,

eliminate poverty,

ease the financial

crisis and help Lincoln

City win the

Premiership…

…Sing along if you

think it will help

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The Greenometer1. Please stand next to the

statement closest to your personal view

2. Please stand next to the statement closest to where you think ULH NHS is at present

3. Please stand next to the statement closest to where you think ULH NHS should be

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The Sceptics

"What's wrong with global warming? We might lose Holland but there are other places to go on holiday”- Jeremy Clarkson

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The Unbelievers

“There’s always been climate change, it’s just nature, it’s probably all scaremongering”

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The Confused

"Not sure… climate change probably is happening…

What difference could I make – it’s all down to America and China isn’t it?”

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The Tomorrow People

“Yes I agree that we are affecting the environment

but haven’t really got round

to doing anything yet.”

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The Believers

“I’m starting to do things to make a difference: recycle, low energy light bulbs, ethical shopping, holidays, motoring… You know we can all do our bit”

The Leaders

“Sustainability is central to

our survival.”- Jonathon Porritt

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Our Audience

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Our Audience

Behavioural Change - Principles

1. Sustainable Behaviours – long term goal- compare e.g.:– Equality and Diversity– Health and Safety– Smoking

2. Aim to be part of Business as Usual – not just another campaign

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Behavioural Change - Principles

3. Build on existing work

4. Use existing communications channels:– Intranet– Newsletters– Notice boards etc

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Behavioural Change - Principles

5. Involve– HR – Recruitment and Training - – Procurement– Travel Plans– Energy, Waste and Water

6. Make it feel fun, easy and rewarding

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Behavioural Change - Principles

6. ‘Team Sustainability’ (Environmental Action Heroes)

7. Short measurable steps– Pilot re Air-Conditioning

and Lighting in summer– Help save12p per day

=90k in 90 Days challenge

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TK Maxx

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Punch Taverns

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Top Dos (Es)• Enjoy• Engage • Enable• Encourage• Exemplify

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Top Doo-Doos (Bs)• Blame and Guilt• Boring (Bog

Standard) • Bosses to masses• Be Vague

www.sustainable-advantage.com

Thank You!

[email protected]