9 Ways To Plan Your Content

9 Ways to Plan Your Content

#1 Set goals

Maybe not like this one (shows displaced goal netting)

For each piece of content

What action do you want your audience to take?

What action do you want them to take? Read your page?

What action do you want them to take? Read your page? Leave a Comment?

What action do you want them to take? Read your page? Leave a

Comment? Sign Up?

What action do you want them to take? Read your page? Leave a

Comment? Sign Up? Download?

What action do you want them to take? Read your page? Leave a

Comment? Sign Up? Download? Or Make an enquiry?

#2 Set KPI’S

Once your goals are set

Measure their performance

For example, downloading and other ‘events’ can easily be tracked

in Google Analytics

For example, downloading and other ‘events’ can easily be tracked

in Google Analytics with a few snippets of code.

https://support.google.com/analytics/bin/answer.py?hl=en-GB&answer=1136922

#3 Use an editorial calendar

If you have multiple categories, products or services,

creating an editorial calendar is a great way to evenly publish content based on your core

business.

#4 Use existing calendar dates

It’d be a crime NOT to take advantage of key holidays!

Other dates:

- Public Holidays [Australia day]

- International days[International speak like a pirate day]

Other dates:

- Key industry dates[Boxing day sales]

- Special weekly posts[Happy Friday]

#5 Use personas

Writing becomes easier…

when you know who your audience is.

By creating personas….

You can set a consistent tone in your messaging and appeal to a

broad range of readers

HubSpot wrote a great piece about creating marketing personas for

conttent marketing.

#6 Consult stakeholders

Which areas of the business do they want to be pushing through

content writing and SEO?

Example: Product 1, Product 2, Marketing, Sales, Specials…

#7 Research

It’s great to read other blogs for inspiration…

but be sure to double check your facts before sharing what another

blog has told you.

If you want to be authoritative, don’t make the mistake of not

cross-checking your facts

#8 Plan for Devices

with the rising use of mobile and tablet devices

It is more important than ever to ensure that your website and other

pieces of content are accessible and responsive to the various

screen resolutions

Image credit: http://www.responsivedesignchecker.com/images/int1.jpg

And finally…

#9 Plan Structure

Start with the headings to list the topics you want to write about

and then fill the content in between.

By doing so, you stay on topic and stay relevant to your headline.

So to recap…

Set goalsSet KPIs

Use an editorial calendarUse existing calendar dates

Use PersonasConsult with Stakeholders

ResearchPlan for devices

Plan the structure

Thank you(now get planning!)

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North Carolina's research triangle: spearhead of a scientific approach in the development of modern science industries,

page 24 (1950s) by Government & Heritage Library, State Library of NChttp://www.flickr.com/photos/statelibrarync/6126465911/ (Attribution License)

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