What ? Why? Purpose of home page may not be the same as that of the overall website. Let’s create a website . . . About what? I don’t know . . . we’ll think of something! OK! 1 Clear Goal 2 Page Layout • Light color page • Dark background Plenty of white space Short sentences & paragraphs Must be visually scanable Original Relevant Informative Current Page Content 3 Obvious & easy to use Shouldn’t have to use a GPS . . . Navigation 4 Search May we help you? Makes it easier for visitors to find what they want 5 Site Search Proper use of graphics is important Graphics are important for social sharing Don’t use graphics simply for decoration Use of Graphics 7 Facebook Pinterest LinkedIn Google+ Twitter Social sharing buttons or links should be readily available Social Media 8 Avoid Clutter 9 Clutter can . . . • Turn off the visitor • Make things hard to find • Slow down load time Use only elements that make home page more “Usable” You only get one chance to make a good first impression. Important Steps To Effective Home Page Design Old West Bar & Grill 4065 Cheyenne Trail - Tucson, AZ 11111 123-456-7890 No Reservations Required HOME CONTACT ABOUT US GALLERY RESOURCES 9 People like to contact a real person. Call to action must be honest & transparent Physical Address Phone Cell Phone Email Address Fax Contact Info 6 BLOG- WEB-CONTENT- Marketing .com • Professional Blog Writing • Small Business Web Design • Graphic Design • Infographics http://blog-web-content-marketing.com