9-17-13 SCORE Presentation

+Social MediaFor Small BusinessInexpensive, effective marketing

@NikkiSunstrumSocial Engagement CoordinatorSeptember 17, 2013

+Who I am…

Nicole Sunstrum

• B.S. in Political Science & M.A. in Education

• Skilled in making dull things interesting & teaching complicated stuff in ways everyone can understand

• Master manipulator of content & small children

• Throws parades for fun

+History

+Straight from the cats Meouth

+Stats

According to Mashable, 43% of Senior Citizens in the U.S. now use social media

Nearly two-thirds of Americans sleep with their cell phones

58% of Facebook users “Like” brands on Facebook because they anticipate access to exclusive content or discounts.

200 million photos are uploaded to Facebook every day.

+Why do I care about your

cat, bacon, & breakfast?

Outreach

Information

Clarification

Resources

Customers

+Know before you go…

• Why do I want to engage in social media

• What do I hope to accomplish?

• Who is my target audience?

• Where do I belong?

+We don’t just tweet press releases.

Justification

Strategy

Goal Development

Content

Administration

Response

Engagement

Making business personable

+I’m here…now what?

• Assessing sentiment

• Identifying influencers

• Studying success

• Comparing like minds

+Simple Wisdom

+It’s not just what you say,

but how you say it

• Visual

• Engage

• Show personality

• Provide exclusivity

• Build an expectation

• Analyze

+Becoming a part of the moment…The new art of newsjacking

+Leveraging connections

Make friends

80-20 rule

Shared stories

Recommendations

Advocates

+Standing out in the crowd

Pick one and do it well…

• Twitter for customer service

• Yelp for recommendations

• Vine for sharing tips or events

• Pinterest for new product display

• Facebook for promotions

• LinkedIn for recruitment

+From the Experts…

+

Caution

Don’t… Only connect with the intent

to sell

Connect but never interact

Spam

Copy and paste across networks

Forget who you are and why you are here

Negate the power of social and that it is forever

+It’s all about the ROI baby

• Clicks and impressions and actions, oh my…• $174• Not all fans are created equally• Ask yourself why does it matter?

+

www.michigan.gov/socialmediaOne stop shop for all things social in Michigan government

• Inventory

• Policy

• Procedures

• Style Guide

• Resources

• Campaigns

• Accomplishments

+www.facebook.com/[email protected]@nikkisunstrum