89 th IEEE Region 8 Committee Meeting Saturday, 13 October 2007 John Day, Peggy Lefkin IEEE Regional Activities Update: IEEE Regional Activities Direction.

89th IEEE Region 8 Committee MeetingSaturday, 13 October 2007

John Day, Peggy LefkinIEEE Regional Activities

Update:IEEE Regional

Activities Direction

OU Management System Initiative

Next Generation Benefits myIEEE IEEE.tv Online Member Directory

Membership Development

Today’s presentation

Organization Unit Management System

(Serving our Volunteers)

Using Volunteers, students, supplemented by contractor and IT staff, coordinated through RAB project planning

Active group that conferences weekly

Open to interested volunteers who may wish to contribute or to expand offerings

Schedule Pilot started on meeting

management Pilots beginning on elections Financial management in

design, development to begin soon.

Web site pilots ~ 1Q-2008

Mission

Provide a suite of web-based tools and utilities to assist IEEE volunteers in efficiently administering their IEEE operations

Meeting management

OU elections

Financial management and other reporting requirements

Leadership updates to rosters

Web site maintenance

Direct integration with myIEEE

Project Detail

Meeting/event management Collection of meeting data Registration Tracks Attendance Meeting Notice displayed on web site RSS feeds VCAL Feed meeting information to myIEEE Eliminate need to fill in L31 forms

Web Site Basic web site web in a box

Enable a common look and feel Move all meeting information

online Calendar for all units Pull volunteer data from IEEE

databases

OU Elections Pilot beginning week of 15

October Two sections from each region

have been asked to participate

Financial Management Web-based financial reporting

mechanism Tie in with concentration banking L-50 support Audit support

Additional updates and details will be presented at Sections Congress 2008

Next Generation Benefits

(Serving our Members)

Slide Source: 1to1 Webinar: “Brand Marketers…Meet Social Networks,” Helm, Nov 2006

The shift from above the line media (mass advertising alone,

eyeballs = effectiveness)

to below the line media (addressable, interactive, e.g. online communities,

email, blogs, RSS, etc.)

Users want more control over what they see, hear and how/where/when they interact with companies

Social media, social networks for social animals

Transition to Social Media & Networks

www.ieee.org/myieee

Next Generation Benefits

Institute

Job Site

E-MailAlias

WebAccount

Spectrum

XploreAbstracts

FinancialAdvantage

MembershipApplication

RenewalApplication

one-stop membership experience The value-add is respect for time

Reengineering the online membership experience Began in 2005

Integrated membership experience

Members-first, benefit web sites second

Personalizing the ‘stovepipes’ is not the answer

2007 “myIEEE 2.0” requirements gathering

2008 Plan Launch of online member directory /

module within myIEEE Integration of OU Mgt system Launch of myIEEE 2.0

Next Generation Benefits

Jan – Sep 2007

% of Total IEEE Members

% of myIEEE Visits

R1 10.3 % 6.5 %

R2 8.8 % 5.8 %

R3 8.2 % 6.0 %

R4 6.3 % 4.7 %

R5 7.8 % 5.9 %

R6 15.9 % 10.6 %

R7 4.3 % 4.1 %

R8 16.9 % 24.0 %

R9 4.0 % 8.2 %

R10 17.6 % 24.2 %

www.ieee.org/ieeetv

IEEE.tv is an internet television network that produces and delivers special-interest programming about technology and engineering, for the benefit of IEEE's members and the public.

What is IEEE.tv ?

Next Generation Benefits

Official Launch

27 September 2007

Two versions of product

IEEE.tv Public Access – Free programming for the public

Raise general awareness about engineering and technology.

IEEE.tv Member-Basic – Included with IEEE membership

(no additional cost)

Exclusive, members-only programming & file downloading privileges

RSS Feed

Member Log-In

Videos in Flash format

Home/ Browse Tabs

Viewing screen 16 x 9 Aspect Ratio

Program Activity Menus

- New Programs

- Most Viewed

Next Generation Benefits

Per each program selection…

Members-only feature – Favorites. Marked programs saved under ‘myTV’ tab

Members-only feature – Files downloadable in QuickTime format ( all videos will have imbedded copyright message stating video is for member/ personal use only, exceptions requiring prior IEEE approval )

Viral marketing tool, delivered via e-mail, containing hot-link back to IEEE.tv (available in both public and member-version of product)

< playing program >

Member benefit extends to features of the Viewer (in addition to exclusive content)

Next Generation Benefits

IEEE.tv video w/ panel discussion on a technical topic

Increase awareness about IEEE Opportunity to recruit new members

Produce a video for IEEE.tv E.g., Region 8 GOLD contest for a

membership commercial

Incorporating IEEE.tv into Section, Chapter, and Student Branch Events …

Next Generation Benefits

Target Launch Date: March 2008

2007 Finalized functional spec Coding begins

2008 Plan Launch of online member

directory as a stand-alone product

Integrated component of myIEEE 2.0

IEEE Benefits Update

“memberNet” (Online Member Directory)

Basic & Opt-In versionsPrivacy & trust

Robust searching capabilities

“myNetworks” personalization

Profile icons correspond to IEEE membership grade & pin color

IEEE Benefits Update

“memberNet” (Online Member Directory)

Searching …Personalized to each

member

Global Searches

IEEE Benefits Update

“memberNet” (Online Membership Directory)

Profile page … Opt-in preferences managed in ‘myAccount’

Integration w/ myAccount

“2.0” requirements completed

Official Launch & new programs monthly

Requirements completed

Coding begins

2007

Coding of “2.0”

Beta release (Mar)

Jan-Sep 2008

Beta release of “2.0”

Integrated into myIEEE “2.0”

Oct-Dec 2008

Release Timeframe

Integrated into myIEEE “2.0”

New programs monthly

Membership Development

Markets(s)

Membership(s)

Market and member-researched benefits increases likelihood of recruitment

marketing/

renewal

marketing

utilization

recruitment / salesm

arketing

Value

(benefits)

Benefit utilization and satisfaction increases likelihood of retention

Drivers for Membership Development

spread

the word

next generation

benefitsmembership value improved

Leadership in Communications

Membership Brochure – Primary objective is sales-support tool for grassroots recruitment efforts, and marketing at conferences. Included in worldwide shipment of membership development kits, and available on-demand throughout year

Membership Collateral—Testimonial-driven, increased emphasis on value. Visual introduction to benefits … “Why we join – why we stay” message

2008 Tactical Upgrades

Membership Development Manual Updated w/ BMS tutorial,

additional communication templates

Membership Development Kits 2,000 Kits shipped globally to all

IEEE sections, student braches, and society MD officers

Brochures, posters, product sheets, CDs, giveaways, MD Manual

MGM supplies On-demand, online ordering of

supplemental supplies

Global MD Webcast / Conference Call

Monthly, standard agenda, MD tactics and best practices

Supporting Volunteer MD Efforts Worldwide

Sept 2007 shipment of MD Kits… 105,000 membership brochures 21,000 membership posters 13,000 MGM program brochures, 105,000

MGM business cards 13,000 membership CD-ROMs 26,000 IEEE bumper stickers IEEE.tv… 26,000 product sheets, 26,000

pens, 66,000 bookmarks

Leadership in Membership Performance

IEEE Member Recruitment Worldwide, Since 2000

80k ?

Total Membership by Region, September 2007

Higher-grade member recruitment shows solid gains

22% increase in 2006 over 2005

14% increase in 2007 over 2006 (forecast)

In 2007, all regions have increased recruitment of higher-grade members

September forward – Turn focus to retention

Congratulations to R8 Team!

2,270 members away from being IEEE’s

largest region

Update: IEEE Regional Activities Direction

Thank You!

IEEE Regional Activities Department Contacts…

Organization Unit Management System… Eugene Khusid, [email protected]

IEEE.tv… Noel Bryson, [email protected]

myIEEE & Member Directory… Brian Pratz, [email protected]

Membership Development… Qiana Harder, [email protected]