87619166-Coca

PRESENTED BY BIDISHA GHOSH KIRNA LADHA SHILPI DUTTA

UMA LAKHOTIA

meaning of coca-cola

When launched , Coca-Cola's two key ingredients were cocaine (benzoylmethyl ecgonine) and caffeine. The cocaine was derived from the coca leaf and the caffeine from kola nut, leading to the name Coca-Cola (the "K" in Kola was replaced with a "C" for marketing purposes).

Coca-Cola

The global drink

evolution of coca-cola Dr. John Pemberton, an Atlanta based pharmacist, developed Coke’s original formula in1886 which was based on Oils, Extracts from coca leaves and various other additives including caffeine. First year sales: 9 glasses per day * 5 cents each = 45 cents of revenue per day Yearly Revenue: $117 Drink was named by Pemberton’s Book Keeper “Frank Robinson” as Coca-Cola. Pemberton died in 1988. ASA Candler occupied the company in 1981 for $2300.

Procedure

MANUFACTURING PROCESS

•Water is received from the 300 ft. tube-well and it passes through the water treatment plant, further passing through the sand filter and the activated carbon filter, so as to attain pure cleansed water.

•In the syrup room, the concentrate received from another bottling plant , is blended with the sugar syrup.

•Once both the water and the final syrup are ready, they are both mixed together and sent to the carbonator section where Carbon Dioxide is added to the mixture to form the final product.

•On the other hand, simultaneously, the returnable glass bottles are depalletized, inspected and washed for the purpose of filling in the final product in it. This step does not take place in the PET bottle line as the bottles once used are disposed. The product is finally filled in the bottles, crowned (in case of RGB)/ capped (in case of PET bottles), labeled and cased in order to be sent into

the warehousefor distribution

Brand Portfolio of coca-cola

6 p’s

People Be a great

place to work where people are inspired to

be the best they can be.

People Be a great

place to work where people are inspired to

be the best they can be.

PortfolioBring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.

PortfolioBring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.

PartnersNurture a

winning network of customers and

suppliers, together we

create mutual, enduring value.

PartnersNurture a

winning network of customers and

suppliers, together we

create mutual, enduring value.

Planet Be a responsible citizen that makes a difference by helping build and support sustainable communities.

Planet Be a responsible citizen that makes a difference by helping build and support sustainable communities.

Profit Maximize long-term return to shareowners while being mindful of our overall responsibilities.

Profit Maximize long-term return to shareowners while being mindful of our overall responsibilities.

ProductivityBe a highly effective, lean and fast-moving

organization.

ProductivityBe a highly effective, lean and fast-moving

organization.

Distribution channel

Manufacturing Plant

Sales and Distribution Operations

Distributors

Outlets

Outlets

Swot analysisSTRENGTHS Brand equity/image & recognition. Product distribution and worldwide network. Solid financial performance. One of the world's most recognized brand. Product diversification (water, juices, soft drinks, sport drinks, etc). Innovation.

WEAKNESSES Credit rating Customer concentration, particularly in the US . A lot of loyal Pepsi customers are not enough loyal Coca Cola customers Does not enjoy the number one position in India, Pakistan.

Swot analysisOPPORTUNITIES Possible growing demand. Expansion – Reaching all segments. Catering to Health Consciousness of People. Bottled water growth. Acquisitions of smaller players.

THREATS Health Drinks – Fruit Juice Companies. Key competitors (Pepsi, etc). Image perception in certain parts of the world. Smaller operators/players.

COMPETITORS

Pepsi is often second to Coke in terms of sales , but outsells in some localities.

In India, Coca-Cola ranked third behind the leader, Pepsi-Cola, and local drink Thums Up. However, The Coca-Cola Company purchased Thums Up in 1993. As of 2004, Coca-Cola held a 60.9% market-share in India.

The biggest competitor of coke is Pepsi.

Overcoming the competition

• When Roberto Goizueta took over as CEO of Coca-Cola in the 1980s, he was faced with intense competition from Pepsi that was eating into Coke's growth. His executives were Pepsi-focused and intent on increasing market share 0.1 per cent a time.

• Roberto decided to stop competing against Pepsi and instead compete against the situation of 0.1 per cent growth.

• He asked his executives what was the average fluid intake of an American per day? The answer was 14 ounces. What was Coke's share of that? Two ounces. Roberto said Coke needed a larger share of that market. The competition wasn't Pepsi. It was the water, tea, coffee, milk and fruit juices that went into the remaining 12 ounces. The public should reach for a Coke whenever they felt like drinking something.

• To this end, Coke put up vending machines at every street corner. Sales took a quantum jump and Pepsi has never quite caught up since.

Did you know If you stacked all of the bottles of Coke that had ever been made end to end, it would reach to the moon and back 1,045 times! The sales of Coke in the first year was $50, and the expenses were $70. In July 1985, Coke was the first soft drink to be enjoyed in outer space on the space shuttle Challenger. Coca-Cola is recognized by 94% of the world’s population.Approximately 10,450 Coca-Cola brand drinks are consumed around the world each second of every day