Helping You Sell More of What Sells at & , Helping You Sell More of What Sells at Halloween, Christmas & Easter Retailer Profile “Cadbury is known for its quality and great seasonal products, so I use the brand to help sign-post the seasons. Display is a priority when it comes to seasonal activity – it doesn’t matter how big or small the display is, as long as it is impactful it will help create additional sales. ” Raj Patel Brandon’s in Beckenham, Kent How it can work in your store How it can work in your store How it can work in your store • Ensure you have enough stock of the Best sellers for each season • NPD is key- but also make sure you have customer’s favourites! • A good range should include a mix of products for self-eat, gift giving and family sized treats • Cadbury has recommended core ranges that suit your store size The Right Range The Right Range The Right Range Selling Seasonal products is a great way to drive excitement in store and generate incremental confectionery sales. The three biggest seasons are the build up to Halloween (31st Oct), Christmas (25th Dec) and Easter (31st Mar). The Cadbury brand leads seasons with many No.1 SKUs across range segments.* Stocking the right range is key to helping Sell More of What Sells, and right display with branded POS highlights key products to your customers. Look out in Cash & Carry and the trade press for more information, or speak to your Sales Executive. Source: AC Nielsen Independent & Symbols, Total Impulse Novelties >£1k Halloween 2011, Christmas 2011, Easter 2012. *Cadbury brand No1 SKU in Advent, Selection, Tree Decs and Giving & Sharing. The Right Display The Right Display The Right Display • The key to helping Seasonal sales is making the core range products easy to buy • Branded point-of-sales materials give excitement and create a theme in store – and can generate sales across other categories too! • Cadbury offer full, quick & easy POS solutions – just speak to your Sales Executive Cadbury Field Cadbury Field Sales Support Sales Support Cadbury Field Sales Support Throughout the Seasons your Cadbury Sales Executive will be able to offer advice and support for stocking the right range and display – with exciting activities for best in class stores! Did you know almost 60% Did you know almost 60% of your Seasonal Impulse sales of your Seasonal Impulse sales are driven by the Top 10 SKUs? are driven by the Top 10 SKUs? Did you know almost 60% of your Seasonal Impulse sales are driven by the Top 10 SKUs? * & , C M Y CM MY CY CMY K 8438 Cadbury Seasonal Presenter.ai 1 11/07/2012 17:22 8438 Cadbury Seasonal Presenter.ai 1 11/07/2012 17:22