80026090 Coffee Club Network

© Copyright P&A80026090

Carlos Henrique Jorge BrandoP&A - Radiumsystems – June 2008

FLICKCOFFEE, COFFEETUBE, MYCOFFEE.COM, FACECOFFEE, ORKOFFEE,

COFFEECLUBNETWORK

INTERNET 2.0 IS VERY, VERY, VERY DYNAMIC

© Copyright P&A

SOCIAL NETWORKS

STRUCTURED

LOOSE

STRUCTURED

LOOSE

COFFEE

• thousands of coffee related users searching for coffee photos in more than 3,000 communities

COFFEE• many coffee related videos scattered in

the network• no coffee groups

myCOFFEE.com• coffee related music, bands and people• little else about coffee

COFFEE• Over 500 coffee related groups from

companies to themes• groups mostly do not interact with each

other

OFFEE• coffee related communities with more than

50,000 users• mostly light, irreverent comments and

dialogs

• all coffee related subjects and gadgets in other networks…• together in an exclusive network created for

coffee lovers

WHAT IF WE “BLEND” THEM ALL WITH A COFFEE FOCUS?

COFFEECLUBNETWORK

COFFEECLUBNETWORK

HOW TO JOIN THE

COFFEECLUB

NETWORK?

- accept invitation or enter site www.promotionetwork.com www.coffeeclubnetwork.com

- sign up

- login

- join favorite communities

COFFEECLUBNETWORK

COFFEECLUBNETWORK

LINK TO SITE

LINK TO SITE

DISCUSSION FORUM

VIDEO

PRESENTATION

http://www.ico.org/

- on-line members

- ICO Guide

- consumption clock

COFFEECLUBNETWORK

LINK TO SITE

COFFEECLUBNETWORK

LINK TO SITEPositively Coffee

LINK TO SITEICO-News From The Executive Director

DISCUSSION FORUM

KEY ISSUES: Producting Countries

VIDEOJust Coffee

PRESENTATIONEspresso Shots

COFFEECLUBNETWORK

COFFEECLUBNETWORK

COFFEECLUBNETWORK

COFFEECLUBNETWORK

HOW TO POST- click on add

- insert a title

- insert a description

- insert address (URL)

- save

ACCESS “HELP” IF NEEDEDCOFFEECLUBNETWORK

HELP

COFFEECLUBNETWORK

• surveys• widgets• videos• others

Institutions

Business

Themes

NameCityCountryNameCityCountry

NameCityCountry

COFFEECLUBNETWORK

COFFEECLUBNETWORK

HOW TO ENTER A COMMENT- click on existing topic

- click on reply

- enter a title

- enter content

- save

ACCESS “HELP” IF NEEDEDCOFFEECLUBNETWORK

•click on existing topic

COFFEECLUBNETWORK

• click on reply

COFFEECLUBNETWORK

- enter a title

- enter content

- saveCOFFEECLUBNETWORK

HOW TO ENTER A TOPIC- click on new topic

- enter a title

- enter content

- save

ACCESS “HELP” IF NEEDED,

COFFEECLUBNETWORK

•click on new topic

COFFEECLUBNETWORK

- enter a title

- enter content

- saveCOFFEECLUBNETWORK

description of the network

your profile

description ofa community

COFFEECLUBNETWORK

HELP

- FREQUENTLY ASKED QUESTIONS (FAQ)• main questions asked by users • respective answers

- ASSISTANCE• update yourself about the environment • interact with other users and managers

COFFEECLUBNETWORK

COFFEECLUB COMMUNITIES

DO YOU WANT TO BECOME THE MEDIATOR OF ONE OF THESE

COMMUNITIES?

COFFEE PROMOTION IDEAS

DO YOU WANT TO MEDIATE THIS COMMUNITY?

- discuss coffee promotion issues- propose ideas- vote on new ideas

- provisional mediator: P&A- seeking permanent mediator

GROWERS & ORIGINS- growers’ space to discuss and exchange

experiences- meeting point for growers and associations /

cooperatives

DO YOU WANT TO MEDIATE THIS COMMUNITY?

- provisional mediator: P&A- seeking permanent mediator

CERTIFIED, ORGANIC AND OTHERS- certification issues- exchange experiences (consumers, certifiers,

consultants, growers…)

DO YOU WANT TO MEDIATE THIS COMMUNITY?

- provisional mediator: P&A- seeking permanent mediator

COFFEE RESEARCHERS’ FORUM- agronomy, technology, science, innovation-a place to exchange ideas and projects and to promote innovation

DO YOU WANT TO MEDIATE THIS COMMUNITY?

- provisional mediator: P&A- seeking permanent mediator

AROUND THE CUPPING TABLE- cuppers’ discussion forum-exchange information and meet cuppers around the coffee world

DO YOU WANT TO MEDIATE THIS COMMUNITY?

- provisional mediator: P&A- seeking permanent mediator

TRADING MATTERS- coffee trading, warehousing, financing, logistics- business opportunities- meet traders and coffees around the world

DO YOU WANT TO MEDIATE THIS COMMUNITY?

- provisional mediator: P&A- seeking permanent mediator

ROAST MASTERS- grinding and roasting techniques- blends- marketing strategies

DO YOU WANT TO MEDIATE THIS COMMUNITY?

- provisional mediator: P&A- seeking permanent mediator

THE ART OF ESPRESSO- for espresso lovers- techniques and innovation- blends and quality

DO YOU WANT TO MEDIATE THIS COMMUNITY?

- provisional mediator: P&A- seeking permanent mediator

HOT & COLD BEVERAGES- new ideas, ingredients and products- exchange experiences and give your opinion on

new products

DO YOU WANT TO MEDIATE THIS COMMUNITY?

- provisional mediator: P&A- seeking permanent mediator

BARISTA WORLD- baristas’ meeting point in the web- exchange experiences- job opportunities and competitions

- mediator: Edgard Bressani

PROMOTE YOUR COFFEE- the ideal marketing channel for everyone to show

their coffees, brands, etc- green, R&G, soluble…

DO YOU WANT TO MEDIATE THIS COMMUNITY?

- provisional mediator: P&A- seeking permanent mediator

MY FAVORITE COFFE- give your opinion- find the best brands and vote- help your peers and learn more about coffee

DO YOU WANT TO MEDIATE THIS COMMUNITY?

- provisional mediator: P&A- seeking permanent mediator

COFFEE & HEALTH- discussion forum- publish new findings- positively coffee site promotion / link

DO YOU WANT TO MEDIATE THIS COMMUNITY?

- provisional mediator: P&A- seeking permanent mediator

COFFEE & TRAVEL- coffee places to visit- exchange information about coffee spots- meet others who love travel… and coffee

DO YOU WANT TO MEDIATE THIS COMMUNITY?

- provisional mediator: P&A- seeking permanent mediator

COFFEE ART- create a virtual coffee art gallery- meet coffee artists around the world

DO YOU WANT TO MEDIATE THIS COMMUNITY?

- provisional mediator: P&A- seeking permanent mediator

COFFEE ADVERTISING- post videos, photos, billboards, etc. related to

the coffee world- publish your own coffee advertisement idea

DO YOU WANT TO MEDIATE THIS COMMUNITY?

- provisional mediator: P&A- seeking permanent mediator

COFFEE IMAGES- have a photo of your farm, cup, people, yourself,

anything about coffee?- this is the place to share it with the world

DO YOU WANT TO MEDIATE THIS COMMUNITY?

- provisional mediator: P&A- seeking permanent mediator

COFFEE MUSIC- is there anything better than a cup of coffee and

your favorite song?- what is your favorite music style?

DO YOU WANT TO MEDIATE THIS COMMUNITY?

- provisional mediator: P&A- seeking permanent mediator

MY COFFEE PLACE- where am I in the coffee world?- what is my favorite coffee space? - meet coffee lovers like you

- mediator: Mauricio Galindo International Coffee Organization (ICO)

WHAT IS THE ROLE OF THE MEDIATOR?

- invite members, your friends and start community- post topics, photos, videos, etc…- promote members’ interaction- support members in your community-manage your community, or else it won’t

grow and last- interact with other communities in the

network

HAVE FUN DOING YOUR JOB!

WHAT A MEDIATOR HAS TO KNOW?

- How to invite real life contacts to join CoffeeClub Network

- technical knowledge:• some HTML to link his community with

other networks and sites• some HTML to post videos, photos and

other widgets-most important: be open to learn how to

operate in a new environment

HAVE FUN DOING YOUR JOB!

WHY BECOME A MEDIATOR?

-meet coffee contacts and friends- interact with potential clients and partners- expand your network of contacts- enlarge your coffee knowledge

- promote yourself• your work• your company

- do business and make money

PROMOTE YOURSELF, YOUR IDEAS,YOUR COMPANY, YOUR BUSINESS...

CREATE YOUR OWN COMMUNITY

- communities available if you want to become a mediator- if you have a different idea and want to

discuss a different coffee related subject…- go ahead and create your own community- create your own coffee space• personal• private / professional• business / company• association• you name it

PROMOTE YOURSELF, YOUR IDEAS,YOUR COMPANY, YOUR BUSINESS...

www.coffeeclubnetwork.com

COFFEECLUBNETWORK

www.coffeeclubnetwork.com

THANK YOU!

COFFEECLUBNETWORK