800-725-5507 Rajiv Parikh CEO, Position 2 Contact: [email protected].
Dec 17, 2015
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The Extended Web
Social Networks
Blogs
Widgets
Images
VideosMicroblogging
Documents
Your Site
Understanding Your Company
Corporatist
Pragmatist Purist
Online activities must deliver business benefits
People are in charge, but corporations can benefit
People are the most powerful force on the net
Courtesy : Groundswell
Developing a Social Media Plan – POST Approach
Execution – The 4 ‘C’s
Connection and Content
Connection: Develop a media plan
Content:
Conversation and Conversion Conversation
Conversion
Track social media analytics:No. of fans, followers, replies, retweets, etc.
Use a social media monitoring tool to drive:
• Conversations• Share of voice• Sentiment• Analyze influencers
Traffic Building Favorites
Companies Resources - Sites Position2 Blog
http://blogs.position2.com Groundswell
http://groundswell.forrester.com
Web Strategist http://.web-strategist.com/
Mashable http://mashable.com
Chris brogan http://chrisbrogan.com
Jason Falls http://socialmediaexplorer.com/
Youtube/Facebook
About Position2
Search & social media marketing firm that delivers continuous growth for its customers through the proprietary ‘Surround & Intent Marketing’ methodology.
Position2 Brand MonitorTM
Real-time monitoring & analysis on conversations across millions of blog, social media, forum, news, video & photo sharing sites
Key capabilities include:
Dynamic tracking and response to conversations in real-time
Easy to use interface and workflow
Powerful brand, sentiment and share of voice analytics
Cloud based infrastructure
http://brandmonitor.position2.com
Bestbuy Case Example
Goal: Showcase Best Buy as a concerned and connected retailer through online community relationships
Theme: How to get the Best out of Best Buy
Objectives: Fulfill brand promises of Trusted Perspective for Inspired Living Educate customers about technology and life integration Decrease customer’s technology-related stress Drive online product discussions
Bringing people to Bestbuy.com
Community forums Customer Reviews Customer service through chat and call Q&A section
Empowering Teens - Myspace
Facebook - Campaign
Thank You
http://brandmonitor.position2.com
Position2 Inc366 Cambridge AvenuePalo Alto, CA 94306Phone: 650-618-8900
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