Marketing Operations Professionals Awesome Tips for 8
Nov 20, 2014
Marketing Operations Professionals
Awesome Tips for
8
1: Be ONE with Sales.
1: Be ONE with Sales.
Sales is offense. Marketing is defense.
Think of marketing and sales as a team
sharing one goal.
2: Drive decisions with data.
2: Drive decisions with data.
Have a constant finger on the pulse of your data. Let the numbers, not
hunches or intuition, drive your business decisions. Leading with
intelligent data will drive you to the top of your profession.
— Amanda Ovenden, Marketing
Operations, Recombo
3: Be(come) a creative scientist.
3: Be(come) a creative scientist.
Unleash your inner marketing nerd.
Keep the testing and experimenting going.
Our conversations need to mix the art of creating
campaigns with the science of measuring results and the
complexity of managing systems and technology.
— James Thomas, CMO,
Allocadia Software
4: Transform Marketing.
4: Transform Marketing.
Drive new standards in technology, process and people.
— Chris Wong, VP Strategy,
Strategy & Product Management, IBM
6: Test & Innovate
5: Think like a CEO.
6: Test & Innovate
5: Think like a CEO.
Think like a CEO to become CMO.
Deliver performance metrics that
matter to the C-suite.
6: Test & Innovate
5: Think like a CEO.
Marketing Operations is about analyzing and reporting on
metrics that matter. Spend time figuring out what metrics are important - and what data to
collect.
— Mickie Bernard, Marketing Operations, Idera
6: Keep Innovating.
6: Test & Innovate
Status quo is your enemy. Always think about how you can improve
the current marketing to sales processes that are in place.
Challenge authority and ask why.
— Toyin Adon-Abel Jr., Marketing Operations, The Pedowitz Group
7: Be Performance Driven.
5: Be Performance-Driven. 3: Be(come) a creative scientist.
Start by aligning your strategy, budget and resources to the activities that drive revenue growth. It will give you the foundation to elevate your
performance.
— Brittany Wong, Marketing Operations, Allocadia
8. Do it for YOU.
8. Do it for YOU.
The real payoff is going to be your own career growth.
How is this possible? It’s because marketing can finally show its contribution to revenue.
The value YOU bring to the firm is finally measurable, and therefore, more rewards for your W2. You’re holding the treasure map in
you hand. Start the journey.
— David Lewis, CEO of DemandGen & Author of Manufacturing Demand, p. 132
Inspired by Allocadia webinar:
Driving Marketing Performance: A Day in the Life of A Marketing Operations Professional
Amanda Ovenden Marketing Ops
Recombo
@AmandaFlutterBy @agreexp
Mickie Bernard Marketing Ops
Idera
@mickiemickie @Idera_Software
Toyin Adon-Abel Jr. Marketing Ops
The Pedowitz Group
@MeddlingMinds @revenuemarketer
Brittany Wong Marketing Ops
Allocadia
@brittanywong @allocadia
James Thomas CMO
Allocadia
@jthomas_44 @allocadia
Thank you.