2002. All rights reserved. ClientXClient Inc. Get Customer Worthy @ Amazon.com Why Programmatic Marketing? Bots? Artificial Intelligence? Algorithms? Embedded Analytics? (c) All rights reserved. Property of Michael R Hoffman & ClientxClient [email protected]908.542.1134 Otherwise too complex, too expensive, too slow… Automate What Works, Innovate Everywhere Else
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Client X Client : Customer Value Optimization • Grow Customer Revenue 60-200%• Reduce Expense Per Customer 20-60%• Accomplish using 85-100% companies current
#8 OperationalizeFramework creates shared vision of “customer experience” for all functions and creates digital representation of customer experience for modeling and ai enhancement aligning operations, strategy, execution & strategy
Enterprise Customer Experience Management Framework: CxC Matrix**Step by Step Instructions in Customer Worthy Book
a. Understand, leverage, manage ‘digital,’ mobile, social and next
b. Realize revenue opportunity in each contact
c. Ability to predict/plan/prepare next contact (i.e. programmatic marketing, agent based simulation, monetize IoT)
d. Reduce waste due to misaligned department objectives
e. Customer flow transparencyf. Optimize prospect to revenue
process
(c) All rights reserved. Property of Michael R Hoffman & ClientxClient [email protected] 908.542.1134
Next Generation of Marketing:• Leadership• Methods• Metrics• Technology
(c) All rights reserved. Property of Michael R Hoffman & ClientxClient [email protected] 908.542.1134
Get Customer Worthy@ Amazon.com
Michael R Hoffman
Contact: Michael R. Hoffman, [email protected] call/Text 908.542.1134
Thank You
(c) All rights reserved. Property of Michael R Hoffman & ClientxClient [email protected] 908.542.1134