@ArnieK #VMWebinar 8 Steps to Creating Content Your Market Will Find & Love Arnie Kuenn, CEO, Vertical Measures #VMWebinar
8 Steps to Creating Content Your Market Will Find & Love
Oct 17, 2014
Watch this content marketing webinar. Creating compelling content is the future of online marketing. Social media is grabbing all the headlines. Search gets more powerful every year. But how do they all play together? How do you increase your odds of being found both in search and social media?
Leading businesses know that in addition to standard web pages describing products and services, one of the best marketing tools is engaging content. But how do you come up with ideas for that content—even if you think your business is boring? How will you consistently create content your market will love?
In this webinar, you will learn...
-How to generate ideas for relevant content that engages your audiences
-How to develop a content editorial calendar that you actually use
-Tips for creative an effective stream of content
-How to optimize various types of content for search and social
-The questions to answer as you put together your content strategy
Leading businesses know that in addition to standard web pages describing products and services, one of the best marketing tools is engaging content. But how do you come up with ideas for that content—even if you think your business is boring? How will you consistently create content your market will love?
In this webinar, you will learn...
-How to generate ideas for relevant content that engages your audiences
-How to develop a content editorial calendar that you actually use
-Tips for creative an effective stream of content
-How to optimize various types of content for search and social
-The questions to answer as you put together your content strategy
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
@ArnieK #VMWebinar
8 Steps to Creating Content Your Market Will Find & Love
Arnie Kuenn, CEO, Vertical Measures#VMWebinar
@ArnieK #VMWebinarAbout Your Presenter…
• CEO of Vertical Measures – A Search, Social & Content Marketing Agency
• Instructor for the Content Marketing Institute & Online Marketing Institute
• Write for Marketing Land and Chief Content Officer
• Been an Internet marketer longer than Google has existed.
@ArnieK #VMWebinarWhat is Content Marketing?
• Content marketing is the art of providing relevant, valuable content to your customers without selling or interrupting them.
• Instead of pitching your products or services, you are delivering information that makes your prospects more informed before they buy.
• If you deliver consistent, ongoing valuable information to your prospects, they ultimately reward you with their business and loyalty.
@ArnieK #VMWebinar
Achieving Content Success is a Continuous, Planned Out Process
@ArnieK #VMWebinar
This is not a 30 day R.O.I.
BUT THE LONG-TERM PAYOFFS CAN BE HUGE
@ArnieK #VMWebinar
@ArnieK #VMWebinarThink Like a Publisher!
@ArnieK #VMWebinarDevelop Your Strategy
Strategy will evolve through the whole process• Why are you creating the content you are creating? • Who is your audience?• What types of content will you create?• Who will create your content?• When will you develop your content?• What does success look like?
@ArnieK #VMWebinar
@ArnieK #VMWebinarWhat are we searching for?
@ArnieK #VMWebinarStart your research here!
@ArnieK #VMWebinarGoogle Research Tools
Google Keyword Suggest
Relate Searches
@ArnieK #VMWebinarMore Research Tools
YouTube Related Searches
@ArnieK #VMWebinar
More than 410 questions about “visit the grand canyon” (exact match).
More than 3,400 using broad match!
@ArnieK #VMWebinar
@ArnieK #VMWebinar
@ArnieK #VMWebinar
@ArnieK #VMWebinarList All Content Ideas in a Spreadsheet
@ArnieK #VMWebinarLonger Search String = More Clicks
Source: http://www.keyworddiscovery.com/keyword-stats.html - 9/01/2013
@ArnieK #VMWebinarPut Together an Editorial Calendar
VerticalMeasures.com/calendar
@ArnieK #VMWebinar
@ArnieK #VMWebinar
@ArnieK #VMWebinarAddress Pricing / Cost
@ArnieK #VMWebinarComparisons
Showcase your product or service then compare and contrast to others.
@ArnieK #VMWebinarLists – People Still Love Them
@ArnieK #VMWebinarResource pages
38 links to this page
111 links to this page
@ArnieK #VMWebinarFree Guides & White Papers
- Lead generator- Link attractor- Long life span
@ArnieK #VMWebinar
Buyers need information that helps them make an informed decision.
Businesses that provide the content those people are searching for - will win.
@ArnieK #VMWebinarBenefits of a Blog
• Gives you a vehicle to post new content
• Allows for internal linking• Keeps the search engines coming
back – have 434% more indexed pages*
• Have 2X as many backlinks*• Your site gets 55% more traffic*• You have 79% more Twitter
followers*
Source: *Hubspot
@ArnieK #VMWebinar
@ArnieK #VMWebinarOver 9 Out of 10
@ArnieK #VMWebinarSearch Optimization Elements
@ArnieK #VMWebinarSearch Results – Web Page Connection
Webpage File NameWebpage Title Tag
Meta Description
@ArnieK #VMWebinar
@ArnieK #VMWebinarSharing New Content Can Be Very Simple
@ArnieK #VMWebinar
@ArnieK #VMWebinar
@ArnieK #VMWebinarDistribute or Repurpose Your Content
Source: CMI & MarketingProfs
@ArnieK #VMWebinarPresentation Distribution (PPT)
@ArnieK #VMWebinar
@ArnieK #VMWebinarBuild Links to Your Content
• Identify low hanging fruit– Internal links– Fix 404 and 302 errors– Guest blog posts or articles– Blog & forum participation– Where you have relationships– Local partners & listings
• The best links:– Are from trusted sites– Have varied anchor text– Are from many different, relevant websites– Determined editorially
@ArnieK #VMWebinar
@ArnieK #VMWebinarMeasure!
• Measure for successes… and failures
• Check your rankings, traffic, conversions and other key metrics
• Focus on the strategies that are providing the best ROI and keep rolling out the content
@ArnieK #VMWebinar
@ArnieK #VMWebinar
@ArnieK #VMWebinar
@ArnieK #VMWebinar
The best time to start a content marketing
program is 5 years ago.
The second best time is NOW!
@ArnieK #VMWebinar
THANK YOU VERY MUCH!
Shameless Plugs: 1) We offer the best ½ and full day content marketing
workshops in the industry and can bring them to you.2) I speak 30-40 times a year, if you think you would like to
have me at your company or association, let me know.3) Let us know if we can develop a comprehensive content
marketing strategy for you.
@ArnieK #VMWebinar
www.verticalmeasures.com
QUESTIONS?
Contact: 888-476-1881 www.VerticalMeasures.com
@ArnieK #VMWebinar
www.verticalmeasures.com
NEXT WEBINAR…
Stop Wasting Money: The Most Important PPC Reports You're Not UsingPresenter: Zach Etten, Manager of PPC Advertising, Vertical Measures
Learn about:• A 5 minute analysis that can save you $1,000’s!• The importance of a reporting calendar• Complete Adwords report overview
Check out our website at www.verticalmeasures.com/webinars for registration information.
13Mar
11am PST2pm EST
Related Documents
