8 Secrets to Winning Pitches - LIKE A BOSS

LIKE A BOSS8 SECRETS TO WINNING PITCHES

Credits: NY Times, USA Network

"I don't play the odds,I play the man"

1LISTEN. UNDERSTAND. RESPOND

Don't get too caught up intrying to pitch ideas, without

understanding what the clientwants.

No matter how brilliant yourpitch is, it is of no use if itdoesn't resonate with the

client's needs.

"I don’t have dreams,I have goals.

Now, it’s on to the nextone."

2BE AMBITIOUS. BE PRACTICAL

The client might not always knowwhat they need. So, listen to their

challenges and respond with a boldyet practical solution.

It's not always about sticking to thebrief or following the norms.

"The only time “success” comesbefore “work” is in the

dictionary."

3WORK HARD. DO EVERYTHING IT TAKES.

Be well-informed about the client'spast and the competition they care

about.

Calls, emails, meetings - dowhatever it takes to show them you

care and genuinely want to helpthem in all ways possible.

"When you’re backed againstthe wall, break the god damn

thing down."

4EXUDE CONFIDENCE. BE FEARLESS

Go into any pitch with the confidencethat you know your sh*t.

More importantly, show that convictionin every sentence you utter.

It is never about how much you know.It always about how you convey what

you know.

"First impressions last. You startbehind the eight ball, you'll

never get in front."

5MAKE EVERY SECOND COUNT

Humans have really lowattention span. So, don't waste

even a second with fluff.

"WOW" the client from time totime with valuable insights/ideas

to recapture their attention.

"I don’t get lucky.I make my own luck."

6ALWAYS BE IN CONTROL

The best salesmen arealways in complete control

of their meetings withoutbeing dominating or pushy.

It is about creatingconversations and knowing

how to change theconversation at the right

time.

"That’s the differencebetween you and me, youwanna lose small, I wanna

win big."

7CHOOSE YOUR BATTLES

Sales pitches go beyond acompany's core capabilities. It isabout building rapport and trust.

So, avoid petty arguments ordiscussions and focus on things

that are important enough tomake or break a deal.

"It isn't bragging, if it's true"

8TAKE PRIDE IN SHARING YOUR PAST

WORK

Be humble. But, never downplayyour past achievements.

Choose and highlight a few selectedpast projects which had results that

are closest to your new client'srequirements.

"EQUAL PARTS OF SWAGGER& SMARTS"

TO SUMMARIZE,WHEN YOU WALK INTO THAT PITCH,

HAVE

IN SHORT, WHEN YOU WALKINTO THAT PITCH, HAVE

Credits: NY Times and USA Network

www.happymarketer.com

@khyathi92 | @hmarketer