8 mv sm2002_2015

MUSIC VIDEO & CRITIQUE

Shannon Walsh / sm2002 / School of Creative Media, City University Hong Kong

CLASS 8

Giving Constructive Criticism• Helpful, well thought-through, reasoned, and gives ways to improve and get

better• It should be CLEAR, SPECIFIC, DETAILED, and ACTIONALBE• Using “I” – Making clear it is your particular viewpoint.

Managing Criticism • Take notes of what is being said that you can read later and separate from

emotional responses• Try to listen intently without getting defensive, remember it’s not personal• Be open to different viewpoints and remember that you are trying to make the

best work possible• Not all criticisms and opinions need to be taken on board, weigh it against what

you think and feel

1. Is the criticism truly constructive? Here are some synonyms for “constructive”: Positive, helpful, productive, useful, beneficial, and practical. Antonym: Destructive.

2. Why am I offering this criticism in the first place? Is it because I’m trying to be helpful or just because I’m an a**hole?

1. Is the criticism necessary and appropriate? Does it have a great impact on the “grander scheme of things”, or am I just being nitpicky. Will focusing on this issue be worth the time and effort in the long run?

2. Do I have the right, or better yet - have I earned the right to speak into this person’s life? The difference between “management” and “leadership” has a lot to do with the relationship you have with your team. “Managers” tend to focus on control, whereas real leaders take people to the next level.

3. Finally, have I noticed at least two things to compliment before commencing with the criticism?

From: http://n8tip.com/the-hamburger-method-of-constructive-criticism-works-for-vegetarians-too

• Does the edit make sense? Were you confused? When? About what?• Is the story clear? If not, why not?• Are there shots that really work? Are there shots you don’t like? Why and

why not?• Is there a clear flow & rhythm to the edit? Does it feel smooth, or is it

disruptive?• What is your emotional response to the edit? • To the characters? Did you have certain feelings or responses to

characters? Elaborate• Was the pacing too slow or too fast?• Were there cuts that jumped out (this can be a good or bad thing)• Were there moments you felt your attention drifting? Make note of those

shots

Add specific questions that you want test viewers to answer for you

What works and what doesn’t work about this video? Identify what you like, how the edit is put together.

The Art of Editing

https://www.youtube.com/watch?v=HFpweGAIekU

Concept development Funding Storyboarding Crew & Cast Locations, Equipment Costumes & Makeup Shooting Editing Post-Production Delivery

Shooting in the deep winter in Montreal

Puppet Artist Clea Minaker creating shadows – photos by Susan Moss

Finding an idea

Most of you won’t be shooting your own material for this assignment, but you will still have to consider what kinds of images you want to use, and where you will find them.

How do the images fit with the music, or the concept of the band?

“Forming Ideas for Music Videos” (5 min)

https://www.youtube.com/watch?v=gLP4yZP6ZA4

Finding images

Archival image research in the library, other films, on the web, from your own archive of material you have shot.