8 Misconceptions About the Future of Media

Boris Veldhuijzen van Zanten Co-founder & CEO TNW

@Boris

News Events

Data Space

• 24/7 reporting

• 25/50+ posts a day

• Between 200000 and 400000 daily visitors

• 2,5m+ followers on social media

• #20 in top 100 blogs in the world (out of 300 million blogs). In top 5 blogs in technology, in reach & influence

misconceptions about theFUTURE OF MEDIA

8

We can reach the

whole world!

1/8

Countries244

Online advertising is

The Future

2/8

Banners aren’t working

Banners aren’t working

Online advertising is

Doomed

3/8

Over the next 5 years, the consumer tech and

media industry will grow by over $500 Billion

Over the next 5 years, the consumer tech and

media industry will grow by over $500 Billion

24h?

‘Bossvertising’

Social media means your audience will do your

marketing for you

4/8

Shares ≠

Visitors ≠

Revenue

You can engage directly with your

Community

5/8

Trolls?

Do feed the trolls

Getting started is

cheap and easy

6/8

There’s already too much news online

too much

7/8

Being first matters less, and is harder

Knowing what happened and why matters more

and is also harder

We have to find out what

works

8/8

Mobile is the future, so we need

apps

9/8

Mobile isn’t mobile

So why aren’t apps the future?

apps used per month27

spent on only 5 apps79%

ConclusionSo…

It is really difficult to make something people want

Making money from something that people really want, is relatively easy

Boris Veldhuijzen van Zanten Co-founder & CEO TNW

@Boris