Debbie Williams MD & Principal Consultant SMART b2b marketing Ltd B2B Marketing Predictions for 2013 & Beyond
Sep 01, 2014
Debbie Williams
MD & Principal Consultant SMART b2b marketing Ltd
B2B Marketing Predictions for 2013 & Beyond
8 Key Trends not to ignore..
1. Humanise Your Brand 2. ‘Big’ Data & Buyer Personas 3. Customer Experience Management 4. Real-Time Social Conversations 5. The Mobile Life Style 6. Technology Evolution & the Cloud 7. Revenue Performance Management 8. The Agile Marketing function
Buying behaviour has changed…..
75% of buyers want vendors to curb the sales
messages Source DemandGen
9 out of 10 business buyers say when they are ready to buy, they
will find you Source DemandGen
Many are 50-60% of the way into the buy cycle before they will even make contact
with a vendor Source DemandGen
84% said word of mouth recommendations
influence their purchase decisions
Genius.com
70% of buyers say they review 4 or more pieces of content prior to purchase but 60% of
buyers say they don’t have the time for reading – so the
shorter, the better Source MarketingProfs
Mobile searches have increased by 247% in the
last year Stateofsearch.com
C levels are self sufficient - 79% do their own research
Source Forbes
88% of people confess to lying on web forms
B2B Digital
80% of business leaders are
watching more online video than
ever before Source Forbes
#1 Humanise Your Brand
#2 Big Data & Marketing Personas
#3 Customer Experience Management - An Exchange of Value
7
Multi-channel Dynamics
#4 The Art of Social Conversations
Publisher &
Socialiser
De
Blogging – Integrated social media
The Social Enterprise
#5 The ‘Mobile Life Style’
#6 Technology is a ‘Given’ & the Rise of The Marketing Cloud
#7 Revenue Performance Management
Aberdeen Group, June 2012
Understand Your CEO/CFO Agenda
Source: Metrics that matter for B2B Marketers Forrester October 2011
#8 The Agile Marketing Function
1. Flexibility 2. Short Term Goals 3. Quick Execution 4. Review & Change
8 Key Trends not to ignore..
1. Humanise Your Brand 2. ‘Big’ Data & Buyer Personas 3. Customer Experience Management 4. Real-Time Social Conversations 5. The Mobile Life Style 6. Technology Evolution & the Cloud 7. Revenue Performance Management 8. The Agile Marketing function
Social Measurable Authentic
Relevant Trusted
b2b marketing
Debbie Williams e: [email protected] Twitter: @debbiemwilliams www.smartb2bmarketing.co.uk
These slides are from the webinar hosted by GoToWebinar on January 17, 2013.
A copy of the on-demand recording can be
accessed via this link: http://bit.ly/B2BTrends
With GoToWebinar you can host virtual events with up to 1,000 people – all for one flat rate.
- Generate more qualified marketing leads – for less. - Set up a webinar in minutes – without IT support.
- Present to hundreds of people from your Mac or PC.
Try GoToWebinar for free gotowebinar.co.uk [email protected]