8 Best Content Co-Creation Social Media Campaigns-2014

The Coolest Content Co-Creation Campaigns of 2014

1. Cadbury Silk #FirstLoveIs

This February, Cadbury Silk had launched a limited edition pack for Valentine’s Day. For the promotions, it asked the community to share what ‘first love’ meant to them and surprised them back with a personalized doodle shared in real-time. It resulted into a massive 6.1 million impressions on Twitter. While Silk’s Facebook page saw an increase of 76K+ fans, the Twitter handle added 1K+ followers. 23K users downloaded it on their mobiles. Read more on the campaign here.

2. Cornetto Cupidity Call CentreCornetto had created the Cornetto Cupidity Call Centre this Valentine. One could dedicate song lyrics to their loved ones and see them being sung by professional singers, through a dedicated website and a Facebook app. The campaign had 10 singers for 3 days adhering to the requests sent in by the users; close to 3650 videos were generated within a record time of 3 days. The co-created songs have now been added into YouTube playlists for people to view and enjoy. Read more on the campaign here.

3. Asian Paints Speechless mime videos

Asian Paints had launched the ‘Speechless’ TVC with brand ambassador actor Saif Ali Khan. The campaign was extended onto social media with the ‘The Royale Aspira Beyond Words’ Twitter contest, which invited users to share what made them go speechless. The best tweets were then converted into video mimes dedicated to the creator of that tweet and shared in real time. Around 75 mime videos were created from close to 11K tweets. Read more on the campaign here.

4. Cadbury Silk’s #SilkUp Personalized Video Invite

Cadbury Silk recently launched its ‘Treat for Two’ offer, where with every large bar of Cadbury Silk, one can avail two free cups of coffee at CCD. To promote this, it launched #SilkUp where fans could tune in to a live webcast featuring celebrity protagonists and tweet their topics of discussion in real time. Fans could also tweet a quirky reason to take a friend out for coffee and the four would then create a personalized video invite, in almost real-time, for the person tagged on the post. Read more on the campaign here.

5. Oreo Orange Creme #OreoBestiesFor the new Oreo Orange Creme, the cookie brand had launched an extensive campaign on social media where it reinforced the friendship between Oreo cookie and Orange crème calling them #OreoBesties and how they blend beautifully together. Apart from fun fan engagement activities, it also launched #BestieBond. Fans shared entries talking about what made their bond with their bestie unique, while Oreo created live #OreoBesties out of them in the most visually appealing way. Read more on the campaign here.

6. Tata #SafariTrails My Day My Way song

To bond better with off-road adventure lovers and Safari aficionados across the country, SUV brand, Tata Safari invited its followers on Twitter to share their desired lyrics with images or videos of memorable Safari adventures using #SafariTrails. The videos and pictures received by fans were then combined with the lyrics to create the ‘Tata #SafariTrails My Day My Way song’ with music composed by popular artists – Vasuda Sharma, Gaurav Dagaonkar and Sidd Coutto. Read more on the campaign here.

7. Cadbury Celebrations #MeethiMemories

Cadbury Celebrations launched #MeethiMemories in celebration of Raksha Bandhan. The chocolate brand invited brothers to share “Meethi Memories’ or ‘sweet memories’ with their sister for a chance to win a special customized illustration for her Rakhi gift. Fans could add the sweet memories on a Facebook app which displayed the customized illustrations and the tweets made with #MeethiMemories. Read more on the campaign here.

8. Micromax Canvas Doodle 3For the Canvas Doodle 3 promotions, Micromax has launched a campaign to drive home the message of ‘Can doodle without limits’, starting with an animated TVC featuring a pig. The pig comes out of difficult situations as the doodler wishes from his imagination. Extending this on social media, fans were invited to share whacky situations for the piggy based on the TVC, and the brand created doodles out of these. These doodles are now part of the brand’s Facebook album. Read more on the campaign here.

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