7th Annual May 18 TH and 19 TH 2011, Radisson Hotel, Boston, MA Text Analytics Summit THE ONLY CONFERENCE IN NORTH AMERICA WITH AN EXCLUSIVE FOCUS ON TEXT MINING Save $300 by booking before March 18 th MAXIMIZE THE COMMERCIAL BENEFITS OF YOUR TEXT ANALYTICS SOLUTIONS Hear From More Than 25 Of The World's Top Text Analytics Experts Increase Productivity and ROI: See how text analytics is being used to improve the business decision making process Make Social Media Count: Uncover text mining’s essential role for optimizing the potential of the vast social media world Improve the Customer Experience: Develop a unified analytics platform to fully unlock the Voice of the Customer Enhance Brand Perception: Use sentiment analysis to gain insight into your organization’s public image Boost the Power of Marketing: Use advanced text mining techniques to target customers more effectively PLUS Get the best case studies from top end user organizations: See how vendors and end users are working together to push text analytics further into the mainstream Chris Jones Manager of Customer Feedback Adobe Ronen Feldman Founder Digital Trowel (Former Founder of ClearForest, a Thomson Reuters company) OPEN NOW For The Full Summit Program! Lisa Joy Rosner Chief Marketing Officer NetBase David Howlett Senior Director, Consumer Insights and Strategy J.D. Power & Associates Why you need to be in the conference room! 250+ Senior level attendees 10+ Text Analytics exhibitors 5+ Workshops 1 Exceptional text mining conference SPEAKERS: EXHIBITOR: SPONSORS: Developed by:
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Jan 21, 2015
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7th Annual
May 18TH and 19TH 2011, Radisson Hotel, Boston, MA
Text Analytics Summit
THE ONLY CONFERENCE IN NORTH AMERICAWITH AN EXCLUSIVE FOCUS ON TEXT MINING Save $300
by booking beforeMarch 18th
MAXIMIZE THE COMMERCIAL BENEFITS OF YOUR TEXT ANALYTICS SOLUTIONS
Hear From More Than 25 Of The World's Top Text Analytics Experts
Increase Productivity and ROI: See how text analytics is being used to improve the business decision making process
Make Social Media Count: Uncover text mining’s essential role for optimizing the potential of the vast social media world
Improve the Customer Experience: Develop a unified analytics platform to fully unlock the Voice of the Customer
Enhance Brand Perception: Use sentiment analysis to gain insight into your organization’s public image
Boost the Power of Marketing: Use advanced text mining techniques to target customers more e�ectively
PLUS
Get the best case studies from top end user organizations: See how vendors and end users are working together to push text analytics further into the mainstream
Chris JonesManager of Customer FeedbackAdobe
Ronen FeldmanFounderDigital Trowel (Former Founder of ClearForest, a Thomson Reuters company)
OPEN NOW For The Full Summit Program!
Lisa Joy RosnerChief Marketing O�cerNetBase
David HowlettSenior Director, Consumer Insights and StrategyJ.D. Power & Associates
Why you need to be inthe conference room!
250+ Senior level attendees
10+ Text Analytics exhibitors
5+ Workshops
1 Exceptional text mining conference
SPEAKERS:
EXHIBITOR:
SPONSORS:
Developed by:
Industry At A Glance - Where We Are, Where We’re Going, And How This A�ects Your Text Mining Strategy
Get a comprehensive overview of the text analytics industry AND
• Learn where the money is…who’s profiting?• Understand how niche markets are getting linked together through acquisitions, unified platforms, and partnerships• Find out why Text Analytics is here to stay
Seth Grimes, President, Alta Plana
Text Analytics – The Foundation For Social Business Collaboration
The importance of sophisticated text mining and analysis is becoming more critical as the volume of social media conversations continues to grow. In Don’s presentation he will describe:
• The handling and processing of large volumes of social media data using enterprise-class listening platforms• The deployment of real-time ROI oriented dashboards through advanced data research and management• How advanced categorization accuracy and precise filtering makes social CRM and targeting possible• How to optimize engagement outcomes with customers through formalized Business Process Management workflows
Don Springer, CEO, Collective Intellect
Use Social Media Mining To Maximize Customer Insight And Competitive Intelligence
• Find out how Gaylord Entertainment has used social media text analysis to aide its wider business strategy• Gain insight into how text analysis of customer reviews can provide your company with valuable competitive intelligence • Analyze social media sentiment to pinpoint improvement possibilities across your whole business
Trevor Croop, Sr. Analyst, Operations & Guest Satisfaction, Gaylord Entertainment
Understanding The Social Media Universe
• Get the inside scoop with three real-world case studies, showing social media understanding in action• Discover how text analytics and NLP are being used to read, analyze and understand consumer opinion, emotion and behavior• Learn how companies are using the actionable insights of social media to shape their strategy for products, packaging and promotions
Lisa Joy Rosner, CMO, NetBase David Howlett, Sr. Director of Consumer Insights and Strategy, J.D. Power & Associates
A Twitter Case Study: Behavior Mining From Social Media
A step-by-step tutorial in using social media data to gain insights into consumer behavior in a time-e�cient manner
• The importance of social data: How social data can help us in forming hypotheses about consumer behavior• Pre-processing techniques that aide in e�cient mining: Why and when they should be applied• First insights into your customers’ minds: N-Grams, Keyword Frequencies and Co-Occurrences• More Insights to gain that competitive advantage: Concept Associations, Keywords and Concepts, and Concept Trending
Themos Kalafatis, Predictive Analytics Consultant
Why Your Sentiment Analysis Is Wrong
• Get examples of problem causing texts that hamper your commercial success• Understand why most texts are difficult to classify• Obtain more valuable, actionable results by asking different and better sentiment questions• See how Hierarchal Topic Discovery addresses the sentiment accuracy question
T.R. Fitz-Gibbon, Chief Scientist, Networked Insights
Maximize The E�ectiveness Of Sentiment Analysis
• Get expert solutions for predicting future sentiment• Discover applicable uses of sentiment analysis, including brand management, comparisons of di�erent products, improving CRM, and stock market monitoring• Find out about the effectiveness of hybrid frameworks for sentiment analysis • Understand how the hybrid model allows sentiment analysis to extract positive and negative expressions with high precision
Ronen Feldman, Founder and Chief Scientist, Digital Trowel
Stay Ahead of the Game: Explore the Newest Developments In Sentiment Analysis To Get A Leg Up On Your Competitors
• Be detailed and specific in your sentiment analysis: Discover more granular sentiment at the document level and all the way down to individual features • Utilize emotion/behavior analysis to understand how the customer really feels• Add a new dimension to sentiment by developing expertise analysis to make sure the text is worth your time• Get real life examples of how these new developments are being translated into actionable competitive advantages• Discover where sentiment analysis is heading
Tom Reamy, Chief Knowledge Architect, Kaps Group
Get The Most Out Of Your Marketing Campaign: Integrate Sentiment With Traditional Marketing
• Understand the benefits of adding sentiment into marketing metrics (retention, cross-sell, up-sell, and loyalty)• Explore the process - sentiment is worth more if you use it rather than just monitor it• Gain the analytical advantages that make all the di�erence to the bottom line
Tim Trussell, Solutions Specialist, SAS
Analyze The Mind Using Text
How neuro-marketing is forever changing the future of marketing
• Use text analytics to unlock the thought process of the writer• Understand how the brain’s response varies based on the source of the text• How does this play into your comprehensive text analytics strategy?
Joseph Carrabis, Founder and Chief Research O�cer, NextStage EvolutionFrank Della Rosa, Managing Director, Symphonetic Insight
Technology Insiders’ Panel
Learn about key developments and trends in text technologies, straight from the industry's leading technologists
• What's new and what's hot...and when can you get your hands on it?
• Multi-lingual text, cloud deployment, question-answering systems and machine translation: How do they work, and how can they work for you? • How are vendors meeting tough technical challenges?• How to work with vendors to get the solutions you need for your business
Moderator: Seth Grimes, CEO, Alta PlanaPanelists: Breck Baldwin, CEO, Alias-ITom Anderson, Managing Partner, Anderson AnalyticsRonen Feldman, Founder and Chief Scientist, Digital Trowel
Leveraging Unstructured Data In The 24/7 Customer Operation
• Make the most of internal interactions by sni�ng out usable sentiment and deploying it in the operation• Leverage social media as a customer support channel and integrate insights into the operation• Cross the "real-time gap" and leverage insights from unstructured data
Kevin English, Global Process Services, IBM
360 Degree Voice Of The Customer Analytics
• Understand the impact of internal and external customer insights/interactions• Develop a unified analytics platform that mines all your customer touch points• Take action on customer insights to improve the overall customer experience• Address social media in the context of an overall Voice of the Customer strategy
Daniel Ziv, VP Customer Interaction Analytics, Verint
How To Operationalize VOC In Your Company: Taking It From Pilot To Production
• Make people care about top VOC issues• Discover ways for funding text analytics projects• Integrate the data with existing reports/data from within your organization• Leverage text analytics to enhance the customer experience in real-time
Chris Jones, Manager of Customer Feedback, Adobe
No VOC, No Success. Know VOC, Know Success!
Get real life examples of how a sound VOC strategy translates into commercial success
• Know the right o�er for high net-worth clients to maximize your negotiating leverage• Know if complaining customers will really speak out against you• Know what will happen next so you can stay ahead of your competitors• Know your customer!
Manya Mayes, Director of Advanced Analytics and Solutions, Attensity PLUSA Surprise End User Organization
Using Speech And Text Analytics To Drive Online Ad Campaign Success
• See how telephony, speech processing, ad campaign data, and text analytics are brought together to allow marketers to mine the real content of customer calls• Discover how this process helps you maximize ad revenue• Explore the enabling technologies that make this process possible
Nathan Treloar, VP Technology for Strategic Markets, Ramp Matthew Berk, EVP of Product Engineering, MarchEx
Voice Of The Customer Panel
• Understand the value of data integration from different sources of customer feedback• Evaluate the importance of blending structured and unstructured information to provide more accurate analysis• Identify the major VOC obstacles that should be avoided to maximize the effectiveness of your VOC strategy• Ensure that your VOC strategy is robust and future proofed
Moderator: Andrew McInnes, Analyst, Forrester ResearchPanelists: Chris Jones, Manager of Customer Feedback, AdobeFern Halper, Partner, Hurwitz & AssociatesNathan Treloar, VP Technology for Strategic Markets, RampMatthew Berk, EVP of Product Engineering, MarchEx
Intelligent Business Search: The Application Of Semantic Technologies Into The Business Decision Making Process
• Uncover business-relevant content about markets, trending industry topics and companies from the vast breadth of the web• Monitor business changes and analyze trends to support astute decision making• Explore "Intelligent Business Search" in marketing, sales, and investment research
Penny Herscher, CEO, FirstRain
Using Text Analytics To Build Knowledge Portals
A multi-faceted case study that uncovers the benefits of semantic news aggregation and re-publishing platforms, including:
• How to achieve the right balance between semantic tagging and faceted search• Building on and off-ramps to social media • Using text analytics to produce the ultimate personalized news stream• Mixing private and public channels to deliver real-time business intelligence
William Mougayar, CEO, Eqentia
Semantics Update Panel
This panel will help you fully understand:
• The role of text analytics in semantic knowledge discovery.• The latest advances in semantic technologies, applications, and the semantic web.• How to exploit semantics for next-generation search, data integration, and analytics• The semantics strategies of online, social, and enterprise players
Moderator: Gregory Piatetsky, President, KD NuggetsPanelists: Penny Herscher, CEO, First RainWilliam Mougayar, CEO, EqentiaLee Feigenbaum, VP of Technology and Client Services, Cambridge Semantics
The Dawning Of A Predictive Text Analytics Industry & The End Of Lawyers
• Understand the burden of E-Discovery and the increasing pressure to reduce costs• Learn how analytics was thrown into the breach: clustering, categorization and predictive coding• Identify the constraints on predictive coding• Get up to speed on the emerging predictive coding marketplace• Envision predictive coding as a lead case study for in-house enterprise text analytics
Gerard Britton, Director, CAAS LLC
For the Most Up to Date Info. Visit: www.textanalyticsnews.com/text-mining-conference
TEXT ANALYTICS HAS OFFICIALLY ARRIVED IN THE MAINSTREAM!
More than 60% of companies now employ text analytics solutions in some capacity. With the industry expected to grow by 38% per year through 2015, text analytics has grown from an interesting but little known software application into an invaluable commercial tool being used by businesses worldwide. Finance professionals are using it to better navigate the stock market. Retailers are using it to better understand their customers. Lawyers are using it to rapidly extract information from truckloads of legal documents. The list goes on and on and on.
Forward thinking executives across a myriad of industries are using text analytics solutions to increase e�ciency and unlock essential information that they have never had access to before. And with the recent social media boom encouraging people to communicate in more new and innovative ways, text analytics is no longer an option; it's a necessity. Are you:
• Looking for new ways to analyze data and increase productivity?• Trying to take advantage of Business Intelligence (BI)?• Struggling to get clients to realize the benefits of your analytics solutions?
Whether you are a software developer, an experienced analytics user, or new to the text analytics industry, the Text Analytics Summit is the only place to get the information that you need to benefit and profit from text mining. We’ll give you the inside scoop on the most recent developments in this cutting edge technology so that you can stay ahead of the game. Whether it’s a new program for maximizing sentiment accuracy or a state-of-the-art strategy for developing a unified analytics platform, the knowledge that will be obtained from this summit is something that you cannot a�ord to miss out on.
This conference brings together all of the major players in the industry for the purposes of knowledge sharing, networking, and establishing real, long lasting business relationships. In just two days, you will get all of the information that you need to capitalize on text analytics and add significant value to your company. Text analytics is a short cut to superior research and data analysis, stronger brand management, and improved customer engagement – but only for those who understand how to unlock its true commercial potential. And that’s where this conference can help.
SO WHAT MAKES THIS SUMMIT WORTHWHILE?
The content of course! We pride ourselves on finding the most relevant topics and recruiting only the best speakers to ensure that this conference exceeds expectations and truly makes a di�erence in the booming analytics world. The agenda has been designed based solely on information obtained from top industry professionals, including vendors, consultants, analysts, and end users.
Topics this year include:
• Social Media Analytics – Understand how text analytics can help you capitalize on the social media boom
• Sentiment Analysis for the 2010s – Discover the meaning behind what is being said about your business, and learn about the latest advancements in the technology
• Text Analytics for Marketing – Improve your marketing strategy in ways you never could before
• Voice of the Customer Analytics – Gain a competitive advantage by formulating a unified analytics strategy
OUR PROVEN TWO-DAY FORMAT IS JAMMED PACKED WITH…
• Presentations – Obtain the inside scoop, straight from the mouths of the world’s top text analytics pioneers
• Case Studies – Hear real life examples about how text analytics has revolutionized the way people do business
• Workshops – Get an in depth overview of text analytics, including a breakdown of your various software and vendor options
• Expert Panels – Engage industry gurus in our three di�erent expert panels, complete with question and answer sessions
• Exhibitions – See displays and demonstrations from leading Text Analytics solution providers
Welcome Letter From The Chairman…Text analytics has come a long way since the first Text Analytics Summit back in 2005. The technology is better than ever -- front-page news even, as text analytics dominates the world’s smartest on Jeopardy! Practical business solutions have kept pace, with uptake accelerating in a broad set of industries and applications. The marketplace is strong, with great promise for years to come.
We've come a long way together in the Text Analytics Summit community, joined every year by new end user
and solution-provider participants. Please do join in, May 18-19 in Boston, for what promises to be the best summit yet!
The summit is a great place to learn, teach, network, and meet fellow end users, executives, analysts, and industry thought leaders: the “Who's Who” of text mining. This Summit is the place to continue to shape the future of the industry.
Seth Grimes Text Analytics Summit Founding Chair
“I am new to the Text Analytics world, however I still came away in awe of the work being done in the field and of all the di�erent ways of trying to harness the spoken word.”
Brenda Scott, Consumer A�airs Report Analyst, ConAgra Foods
Online: www.textanalyticsnews.com/text-mining-conference/
Email: [email protected]
Phone: Ezra: 201-204-1683 / Paul: 201-204-1691
3 EASY WAYS TO REGISTER TODAY
Industry At A Glance - Where We Are, Where We’re Going, And How This A�ects Your Text Mining Strategy
Get a comprehensive overview of the text analytics industry AND
• Learn where the money is…who’s profiting?• Understand how niche markets are getting linked together through acquisitions, unified platforms, and partnerships• Find out why Text Analytics is here to stay
Seth Grimes, President, Alta Plana
Text Analytics – The Foundation For Social Business Collaboration
The importance of sophisticated text mining and analysis is becoming more critical as the volume of social media conversations continues to grow. In Don’s presentation he will describe:
• The handling and processing of large volumes of social media data using enterprise-class listening platforms• The deployment of real-time ROI oriented dashboards through advanced data research and management• How advanced categorization accuracy and precise filtering makes social CRM and targeting possible• How to optimize engagement outcomes with customers through formalized Business Process Management workflows
Don Springer, CEO, Collective Intellect
Use Social Media Mining To Maximize Customer Insight And Competitive Intelligence
• Find out how Gaylord Entertainment has used social media text analysis to aide its wider business strategy• Gain insight into how text analysis of customer reviews can provide your company with valuable competitive intelligence • Analyze social media sentiment to pinpoint improvement possibilities across your whole business
Trevor Croop, Sr. Analyst, Operations & Guest Satisfaction, Gaylord Entertainment
Understanding The Social Media Universe
• Get the inside scoop with three real-world case studies, showing social media understanding in action• Discover how text analytics and NLP are being used to read, analyze and understand consumer opinion, emotion and behavior• Learn how companies are using the actionable insights of social media to shape their strategy for products, packaging and promotions
Lisa Joy Rosner, CMO, NetBase David Howlett, Sr. Director of Consumer Insights and Strategy, J.D. Power & Associates
A Twitter Case Study: Behavior Mining From Social Media
A step-by-step tutorial in using social media data to gain insights into consumer behavior in a time-e�cient manner
• The importance of social data: How social data can help us in forming hypotheses about consumer behavior• Pre-processing techniques that aide in e�cient mining: Why and when they should be applied• First insights into your customers’ minds: N-Grams, Keyword Frequencies and Co-Occurrences• More Insights to gain that competitive advantage: Concept Associations, Keywords and Concepts, and Concept Trending
Themos Kalafatis, Predictive Analytics Consultant
Why Your Sentiment Analysis Is Wrong
• Get examples of problem causing texts that hamper your commercial success• Understand why most texts are difficult to classify• Obtain more valuable, actionable results by asking different and better sentiment questions• See how Hierarchal Topic Discovery addresses the sentiment accuracy question
T.R. Fitz-Gibbon, Chief Scientist, Networked Insights
Maximize The E�ectiveness Of Sentiment Analysis
• Get expert solutions for predicting future sentiment• Discover applicable uses of sentiment analysis, including brand management, comparisons of di�erent products, improving CRM, and stock market monitoring• Find out about the effectiveness of hybrid frameworks for sentiment analysis • Understand how the hybrid model allows sentiment analysis to extract positive and negative expressions with high precision
Ronen Feldman, Founder and Chief Scientist, Digital Trowel
Stay Ahead of the Game: Explore the Newest Developments In Sentiment Analysis To Get A Leg Up On Your Competitors
• Be detailed and specific in your sentiment analysis: Discover more granular sentiment at the document level and all the way down to individual features • Utilize emotion/behavior analysis to understand how the customer really feels• Add a new dimension to sentiment by developing expertise analysis to make sure the text is worth your time• Get real life examples of how these new developments are being translated into actionable competitive advantages• Discover where sentiment analysis is heading
Tom Reamy, Chief Knowledge Architect, Kaps Group
Get The Most Out Of Your Marketing Campaign: Integrate Sentiment With Traditional Marketing
• Understand the benefits of adding sentiment into marketing metrics (retention, cross-sell, up-sell, and loyalty)• Explore the process - sentiment is worth more if you use it rather than just monitor it• Gain the analytical advantages that make all the di�erence to the bottom line
Tim Trussell, Solutions Specialist, SAS
Analyze The Mind Using Text
How neuro-marketing is forever changing the future of marketing
• Use text analytics to unlock the thought process of the writer• Understand how the brain’s response varies based on the source of the text• How does this play into your comprehensive text analytics strategy?
Joseph Carrabis, Founder and Chief Research O�cer, NextStage EvolutionFrank Della Rosa, Managing Director, Symphonetic Insight
Technology Insiders’ Panel
Learn about key developments and trends in text technologies, straight from the industry's leading technologists
• What's new and what's hot...and when can you get your hands on it?
• Multi-lingual text, cloud deployment, question-answering systems and machine translation: How do they work, and how can they work for you? • How are vendors meeting tough technical challenges?• How to work with vendors to get the solutions you need for your business
Moderator: Seth Grimes, CEO, Alta PlanaPanelists: Breck Baldwin, CEO, Alias-ITom Anderson, Managing Partner, Anderson AnalyticsRonen Feldman, Founder and Chief Scientist, Digital Trowel
Leveraging Unstructured Data In The 24/7 Customer Operation
• Make the most of internal interactions by sni�ng out usable sentiment and deploying it in the operation• Leverage social media as a customer support channel and integrate insights into the operation• Cross the "real-time gap" and leverage insights from unstructured data
Kevin English, Global Process Services, IBM
360 Degree Voice Of The Customer Analytics
• Understand the impact of internal and external customer insights/interactions• Develop a unified analytics platform that mines all your customer touch points• Take action on customer insights to improve the overall customer experience• Address social media in the context of an overall Voice of the Customer strategy
Daniel Ziv, VP Customer Interaction Analytics, Verint
How To Operationalize VOC In Your Company: Taking It From Pilot To Production
• Make people care about top VOC issues• Discover ways for funding text analytics projects• Integrate the data with existing reports/data from within your organization• Leverage text analytics to enhance the customer experience in real-time
Chris Jones, Manager of Customer Feedback, Adobe
No VOC, No Success. Know VOC, Know Success!
Get real life examples of how a sound VOC strategy translates into commercial success
• Know the right o�er for high net-worth clients to maximize your negotiating leverage• Know if complaining customers will really speak out against you• Know what will happen next so you can stay ahead of your competitors• Know your customer!
Manya Mayes, Director of Advanced Analytics and Solutions, Attensity PLUSA Surprise End User Organization
Using Speech And Text Analytics To Drive Online Ad Campaign Success
• See how telephony, speech processing, ad campaign data, and text analytics are brought together to allow marketers to mine the real content of customer calls• Discover how this process helps you maximize ad revenue• Explore the enabling technologies that make this process possible
Nathan Treloar, VP Technology for Strategic Markets, Ramp Matthew Berk, EVP of Product Engineering, MarchEx
Voice Of The Customer Panel
• Understand the value of data integration from different sources of customer feedback• Evaluate the importance of blending structured and unstructured information to provide more accurate analysis• Identify the major VOC obstacles that should be avoided to maximize the effectiveness of your VOC strategy• Ensure that your VOC strategy is robust and future proofed
Moderator: Andrew McInnes, Analyst, Forrester ResearchPanelists: Chris Jones, Manager of Customer Feedback, AdobeFern Halper, Partner, Hurwitz & AssociatesNathan Treloar, VP Technology for Strategic Markets, RampMatthew Berk, EVP of Product Engineering, MarchEx
Intelligent Business Search: The Application Of Semantic Technologies Into The Business Decision Making Process
• Uncover business-relevant content about markets, trending industry topics and companies from the vast breadth of the web• Monitor business changes and analyze trends to support astute decision making• Explore "Intelligent Business Search" in marketing, sales, and investment research
Penny Herscher, CEO, FirstRain
Using Text Analytics To Build Knowledge Portals
A multi-faceted case study that uncovers the benefits of semantic news aggregation and re-publishing platforms, including:
• How to achieve the right balance between semantic tagging and faceted search• Building on and off-ramps to social media • Using text analytics to produce the ultimate personalized news stream• Mixing private and public channels to deliver real-time business intelligence
William Mougayar, CEO, Eqentia
Semantics Update Panel
This panel will help you fully understand:
• The role of text analytics in semantic knowledge discovery.• The latest advances in semantic technologies, applications, and the semantic web.• How to exploit semantics for next-generation search, data integration, and analytics• The semantics strategies of online, social, and enterprise players
Moderator: Gregory Piatetsky, President, KD NuggetsPanelists: Penny Herscher, CEO, First RainWilliam Mougayar, CEO, EqentiaLee Feigenbaum, VP of Technology and Client Services, Cambridge Semantics
The Dawning Of A Predictive Text Analytics Industry & The End Of Lawyers
• Understand the burden of E-Discovery and the increasing pressure to reduce costs• Learn how analytics was thrown into the breach: clustering, categorization and predictive coding• Identify the constraints on predictive coding• Get up to speed on the emerging predictive coding marketplace• Envision predictive coding as a lead case study for in-house enterprise text analytics
Gerard Britton, Director, CAAS LLC
Full Conference Agenda On The Next Page!
WHO WILL YOU MEET AT THE TEXT ANALYTICS SUMMIT?
Connect with all the major players through over ten hours of built in networking time, including Pre-Summit Workshops, interactive discussion panels, a top-notch exhibition display, and of course, our Industry Cocktail Party!
Over 250 Attendees Fitting The Profile Below
End Users
Vendors
Consultants
Industry Analysts
Press
45%
5%
35%
12%
3%
• Accenture• Alta Plana• Anderson Analytics• Attensity• The Bank of New York• Best Buy• Bit.ly• Boeing• Butler Hill Group• CallMiner• Charles Schwab• Chevron• Clarabridge• ConAgra Foods• Constant Contact• Deloitte• Delta Airlines• Dow Jones• Elder Research• Endeca• Europol• Facebook• Fidelity Investments• Ford• Forrester Research• Gartner
• General Electric• Hewlett Packard• IBM• Intuit• J.D. Power & Associates• JetBlue Airways• Kapow Technologies• L-3Com• Lexalytics• Linguamatics• LinkedIn• Lockheed Martin• Maritz Research• Mars Inc.• Medallia• Microsoft• Monster• Nokia• Oracle• Pfizer• PricewaterhouseCoopers• Procter & Gamble• SAS• State Farm Insurance• Unilever• Verint
And here’s a sample of some of our past attendees
Expert Speakers Include:
Seth Grimes President Alta Plana
Tom Anderson Founder Anderson Analytics
Manya Mayes Director of Advanced Analytics and Solutions Attensity
Christopher Jones Manager of Customer FeedbackAdobe
Don Springer CEO Collective Intellect
Lee Feigenbaum VP of Technology and Client Services Cambridge Semantics
Gerard BrittonDirectorCAAS LLC
Ronen FeldmanFounder Digital Trowel(Former Founder of ClearForest)
William Mougayar CEO Eqentia
Penny Herscher CEO First Rain
Andrew McInnes Analyst Forrester Research
Trevor Croop Sr. Analyst, Operations & Guest Satisfaction Gaylord Entertainment
Fern Halper Partner Hurwitz & Associates
Kevin English Global Process Services IBM
David Howlett Sr. Director, Consumer Insights and Strategy J.D. Power & Associates
Tom Reamy Chief Knowledge Architect Kaps Group
Gregory Piatetsky President KD Nuggets
Matthew Berk EVP of Product Engineering MarchEx
Lisa Joy RosnerCMO Netbase
T.R. Fitz-Gibbon Chief Scientist Networked Insights
Joseph Carrabis Founder and Chief Research O�cer NextStage Evolution
Breck Baldwin CEO Alias-I
Themos Kalafatis Predictive Analytics Consultant
Nathan Treloar VP Technology for Strategic Markets Ramp
Tim Trussell Solutions Specialist SAS
Frank Della Rosa Managing Director Symphonetic Insight
Daniel ZivVP, Customer Interaction AnalyticsVerint
Justin LangsethPresident and CTOClarabridge, Inc.
"The Annual Text Analytics Summit is a great event and a fantastic platform for anyone interested in or associated with text analytics to meet and discuss the opportunities and challenges that we face today!"
Nick Patience, Research Director,Information Management, 451 Group
“The Text Analytics Summit is a must for anyone considering purchasing text mining software. It’s a great opportunity to get to meet the companies and individuals who have been working in this industry for many years, and ask them to look under the hood of their products.”
Tom H.C. Anderson, Founder and Managing Partner, Anderson Analytics
Industry At A Glance - Where We Are, Where We’re Going, And How This A�ects Your Text Mining Strategy
Get a comprehensive overview of the text analytics industry AND
• Learn where the money is…who’s profiting?• Understand how niche markets are getting linked together through acquisitions, unified platforms, and partnerships• Find out why Text Analytics is here to stay
Seth Grimes, President, Alta Plana
Text Analytics – The Foundation For Social Business Collaboration
The importance of sophisticated text mining and analysis is becoming more critical as the volume of social media conversations continues to grow. In Don’s presentation he will describe:
• The handling and processing of large volumes of social media data using enterprise-class listening platforms• The deployment of real-time ROI oriented dashboards through advanced data research and management• How advanced categorization accuracy and precise filtering makes social CRM and targeting possible• How to optimize engagement outcomes with customers through formalized Business Process Management workflows
Don Springer, CEO, Collective Intellect
Use Social Media Mining To Maximize Customer Insight And Competitive Intelligence
• Find out how Gaylord Entertainment has used social media text analysis to aide its wider business strategy• Gain insight into how text analysis of customer reviews can provide your company with valuable competitive intelligence • Analyze social media sentiment to pinpoint improvement possibilities across your whole business
Trevor Croop, Sr. Analyst, Operations & Guest Satisfaction, Gaylord Entertainment
Understanding The Social Media Universe
• Get the inside scoop with three real-world case studies, showing social media understanding in action• Discover how text analytics and NLP are being used to read, analyze and understand consumer opinion, emotion and behavior• Learn how companies are using the actionable insights of social media to shape their strategy for products, packaging and promotions
Lisa Joy Rosner, CMO, NetBase David Howlett, Sr. Director of Consumer Insights and Strategy, J.D. Power & Associates
A Twitter Case Study: Behavior Mining From Social Media
A step-by-step tutorial in using social media data to gain insights into consumer behavior in a time-e�cient manner
• The importance of social data: How social data can help us in forming hypotheses about consumer behavior• Pre-processing techniques that aide in e�cient mining: Why and when they should be applied• First insights into your customers’ minds: N-Grams, Keyword Frequencies and Co-Occurrences• More Insights to gain that competitive advantage: Concept Associations, Keywords and Concepts, and Concept Trending
Themos Kalafatis, Predictive Analytics Consultant
Why Your Sentiment Analysis Is Wrong
• Get examples of problem causing texts that hamper your commercial success• Understand why most texts are difficult to classify• Obtain more valuable, actionable results by asking different and better sentiment questions• See how Hierarchal Topic Discovery addresses the sentiment accuracy question
T.R. Fitz-Gibbon, Chief Scientist, Networked Insights
Maximize The E�ectiveness Of Sentiment Analysis
• Get expert solutions for predicting future sentiment• Discover applicable uses of sentiment analysis, including brand management, comparisons of di�erent products, improving CRM, and stock market monitoring• Find out about the effectiveness of hybrid frameworks for sentiment analysis • Understand how the hybrid model allows sentiment analysis to extract positive and negative expressions with high precision
Ronen Feldman, Founder and Chief Scientist, Digital Trowel
Stay Ahead of the Game: Explore the Newest Developments In Sentiment Analysis To Get A Leg Up On Your Competitors
• Be detailed and specific in your sentiment analysis: Discover more granular sentiment at the document level and all the way down to individual features • Utilize emotion/behavior analysis to understand how the customer really feels• Add a new dimension to sentiment by developing expertise analysis to make sure the text is worth your time• Get real life examples of how these new developments are being translated into actionable competitive advantages• Discover where sentiment analysis is heading
Tom Reamy, Chief Knowledge Architect, Kaps Group
Get The Most Out Of Your Marketing Campaign: Integrate Sentiment With Traditional Marketing
• Understand the benefits of adding sentiment into marketing metrics (retention, cross-sell, up-sell, and loyalty)• Explore the process - sentiment is worth more if you use it rather than just monitor it• Gain the analytical advantages that make all the di�erence to the bottom line
Tim Trussell, Solutions Specialist, SAS
Analyze The Mind Using Text
How neuro-marketing is forever changing the future of marketing
• Use text analytics to unlock the thought process of the writer• Understand how the brain’s response varies based on the source of the text• How does this play into your comprehensive text analytics strategy?
Joseph Carrabis, Founder and Chief Research O�cer, NextStage EvolutionFrank Della Rosa, Managing Director, Symphonetic Insight
Technology Insiders’ Panel
Learn about key developments and trends in text technologies, straight from the industry's leading technologists
• What's new and what's hot...and when can you get your hands on it?
• Multi-lingual text, cloud deployment, question-answering systems and machine translation: How do they work, and how can they work for you? • How are vendors meeting tough technical challenges?• How to work with vendors to get the solutions you need for your business
Moderator: Seth Grimes, CEO, Alta PlanaPanelists: Breck Baldwin, CEO, Alias-ITom Anderson, Managing Partner, Anderson AnalyticsRonen Feldman, Founder and Chief Scientist, Digital Trowel
Leveraging Unstructured Data In The 24/7 Customer Operation
• Make the most of internal interactions by sni�ng out usable sentiment and deploying it in the operation• Leverage social media as a customer support channel and integrate insights into the operation• Cross the "real-time gap" and leverage insights from unstructured data
Kevin English, Global Process Services, IBM
360 Degree Voice Of The Customer Analytics
• Understand the impact of internal and external customer insights/interactions• Develop a unified analytics platform that mines all your customer touch points• Take action on customer insights to improve the overall customer experience• Address social media in the context of an overall Voice of the Customer strategy
Daniel Ziv, VP Customer Interaction Analytics, Verint
How To Operationalize VOC In Your Company: Taking It From Pilot To Production
• Make people care about top VOC issues• Discover ways for funding text analytics projects• Integrate the data with existing reports/data from within your organization• Leverage text analytics to enhance the customer experience in real-time
Chris Jones, Manager of Customer Feedback, Adobe
No VOC, No Success. Know VOC, Know Success!
Get real life examples of how a sound VOC strategy translates into commercial success
• Know the right o�er for high net-worth clients to maximize your negotiating leverage• Know if complaining customers will really speak out against you• Know what will happen next so you can stay ahead of your competitors• Know your customer!
Manya Mayes, Director of Advanced Analytics and Solutions, Attensity PLUSA Surprise End User Organization
Using Speech And Text Analytics To Drive Online Ad Campaign Success
• See how telephony, speech processing, ad campaign data, and text analytics are brought together to allow marketers to mine the real content of customer calls• Discover how this process helps you maximize ad revenue• Explore the enabling technologies that make this process possible
Nathan Treloar, VP Technology for Strategic Markets, Ramp Matthew Berk, EVP of Product Engineering, MarchEx
Voice Of The Customer Panel
• Understand the value of data integration from different sources of customer feedback• Evaluate the importance of blending structured and unstructured information to provide more accurate analysis• Identify the major VOC obstacles that should be avoided to maximize the effectiveness of your VOC strategy• Ensure that your VOC strategy is robust and future proofed
Moderator: Andrew McInnes, Analyst, Forrester ResearchPanelists: Chris Jones, Manager of Customer Feedback, AdobeFern Halper, Partner, Hurwitz & AssociatesNathan Treloar, VP Technology for Strategic Markets, RampMatthew Berk, EVP of Product Engineering, MarchEx
Intelligent Business Search: The Application Of Semantic Technologies Into The Business Decision Making Process
• Uncover business-relevant content about markets, trending industry topics and companies from the vast breadth of the web• Monitor business changes and analyze trends to support astute decision making• Explore "Intelligent Business Search" in marketing, sales, and investment research
Penny Herscher, CEO, FirstRain
Using Text Analytics To Build Knowledge Portals
A multi-faceted case study that uncovers the benefits of semantic news aggregation and re-publishing platforms, including:
• How to achieve the right balance between semantic tagging and faceted search• Building on and off-ramps to social media • Using text analytics to produce the ultimate personalized news stream• Mixing private and public channels to deliver real-time business intelligence
William Mougayar, CEO, Eqentia
Semantics Update Panel
This panel will help you fully understand:
• The role of text analytics in semantic knowledge discovery.• The latest advances in semantic technologies, applications, and the semantic web.• How to exploit semantics for next-generation search, data integration, and analytics• The semantics strategies of online, social, and enterprise players
Moderator: Gregory Piatetsky, President, KD NuggetsPanelists: Penny Herscher, CEO, First RainWilliam Mougayar, CEO, EqentiaLee Feigenbaum, VP of Technology and Client Services, Cambridge Semantics
The Dawning Of A Predictive Text Analytics Industry & The End Of Lawyers
• Understand the burden of E-Discovery and the increasing pressure to reduce costs• Learn how analytics was thrown into the breach: clustering, categorization and predictive coding• Identify the constraints on predictive coding• Get up to speed on the emerging predictive coding marketplace• Envision predictive coding as a lead case study for in-house enterprise text analytics
Gerard Britton, Director, CAAS LLC
Chairman’s Welcome And Introduction
Social Media Analytics
Sentiment Analysis For The 2010s
Industry At A Glance - Where We Are, Where We’re Going, And How This A�ects Your Text Mining Strategy
Get a comprehensive overview of the text analytics industry AND
• Learn where the money is…who’s profiting?• Understand how niche markets are getting linked together through acquisitions, unified platforms, and partnerships• Find out why Text Analytics is here to stay
Seth Grimes, President, Alta Plana
Text Analytics – The Foundation For Social Business Collaboration
The importance of sophisticated text mining and analysis is becoming more critical as the volume of social media conversations continues to grow. In Don’s presentation he will describe:
• The handling and processing of large volumes of social media data using enterprise-class listening platforms• The deployment of real-time ROI oriented dashboards through advanced data research and management• How advanced categorization accuracy and precise filtering makes social CRM and targeting possible• How to optimize engagement outcomes with customers through formalized Business Process Management workflows
Don Springer, CEO, Collective Intellect
Use Social Media Mining To Maximize Customer Insight And Competitive Intelligence
• Find out how Gaylord Entertainment has used social media text analysis to aide its wider business strategy• Gain insight into how text analysis of customer reviews can provide your company with valuable competitive intelligence • Analyze social media sentiment to pinpoint improvement possibilities across your whole business
Trevor Croop, Sr. Analyst, Operations & Guest Satisfaction, Gaylord Entertainment
Understanding The Social Media Universe
• Get the inside scoop with three real-world case studies, showing social media understanding in action• Discover how text analytics and NLP are being used to read, analyze and understand consumer opinion, emotion and behavior• Learn how companies are using the actionable insights of social media to shape their strategy for products, packaging and promotions
Lisa Joy Rosner, CMO, NetBase David Howlett, Sr. Director of Consumer Insights and Strategy, J.D. Power & Associates
A Twitter Case Study: Behavior Mining From Social Media
A step-by-step tutorial in using social media data to gain insights into consumer behavior in a time-e�cient manner
• The importance of social data: How social data can help us in forming hypotheses about consumer behavior• Pre-processing techniques that aide in e�cient mining: Why and when they should be applied• First insights into your customers’ minds: N-Grams, Keyword Frequencies and Co-Occurrences• More Insights to gain that competitive advantage: Concept Associations, Keywords and Concepts, and Concept Trending
Themos Kalafatis, Predictive Analytics Consultant
Why Your Sentiment Analysis Is Wrong
• Get examples of problem causing texts that hamper your commercial success• Understand why most texts are difficult to classify• Obtain more valuable, actionable results by asking different and better sentiment questions• See how Hierarchal Topic Discovery addresses the sentiment accuracy question
T.R. Fitz-Gibbon, Chief Scientist, Networked Insights
Maximize The E�ectiveness Of Sentiment Analysis
• Get expert solutions for predicting future sentiment• Discover applicable uses of sentiment analysis, including brand management, comparisons of di�erent products, improving CRM, and stock market monitoring• Find out about the effectiveness of hybrid frameworks for sentiment analysis • Understand how the hybrid model allows sentiment analysis to extract positive and negative expressions with high precision
Ronen Feldman, Founder and Chief Scientist, Digital Trowel
Stay Ahead of the Game: Explore the Newest Developments In Sentiment Analysis To Get A Leg Up On Your Competitors
• Be detailed and specific in your sentiment analysis: Discover more granular sentiment at the document level and all the way down to individual features • Utilize emotion/behavior analysis to understand how the customer really feels• Add a new dimension to sentiment by developing expertise analysis to make sure the text is worth your time• Get real life examples of how these new developments are being translated into actionable competitive advantages• Discover where sentiment analysis is heading
Tom Reamy, Chief Knowledge Architect, Kaps Group
Get The Most Out Of Your Marketing Campaign: Integrate Sentiment With Traditional Marketing
• Understand the benefits of adding sentiment into marketing metrics (retention, cross-sell, up-sell, and loyalty)• Explore the process - sentiment is worth more if you use it rather than just monitor it• Gain the analytical advantages that make all the di�erence to the bottom line
Tim Trussell, Solutions Specialist, SAS
Analyze The Mind Using Text
How neuro-marketing is forever changing the future of marketing
• Use text analytics to unlock the thought process of the writer• Understand how the brain’s response varies based on the source of the text• How does this play into your comprehensive text analytics strategy?
Joseph Carrabis, Founder and Chief Research O�cer, NextStage EvolutionFrank Della Rosa, Managing Director, Symphonetic Insight
Technology Insiders’ Panel
Learn about key developments and trends in text technologies, straight from the industry's leading technologists
• What's new and what's hot...and when can you get your hands on it?
• Multi-lingual text, cloud deployment, question-answering systems and machine translation: How do they work, and how can they work for you? • How are vendors meeting tough technical challenges?• How to work with vendors to get the solutions you need for your business
Moderator: Seth Grimes, CEO, Alta PlanaPanelists: Breck Baldwin, CEO, Alias-ITom Anderson, Managing Partner, Anderson AnalyticsRonen Feldman, Founder and Chief Scientist, Digital Trowel
Leveraging Unstructured Data In The 24/7 Customer Operation
• Make the most of internal interactions by sni�ng out usable sentiment and deploying it in the operation• Leverage social media as a customer support channel and integrate insights into the operation• Cross the "real-time gap" and leverage insights from unstructured data
Kevin English, Global Process Services, IBM
360 Degree Voice Of The Customer Analytics
• Understand the impact of internal and external customer insights/interactions• Develop a unified analytics platform that mines all your customer touch points• Take action on customer insights to improve the overall customer experience• Address social media in the context of an overall Voice of the Customer strategy
Daniel Ziv, VP Customer Interaction Analytics, Verint
How To Operationalize VOC In Your Company: Taking It From Pilot To Production
• Make people care about top VOC issues• Discover ways for funding text analytics projects• Integrate the data with existing reports/data from within your organization• Leverage text analytics to enhance the customer experience in real-time
Chris Jones, Manager of Customer Feedback, Adobe
No VOC, No Success. Know VOC, Know Success!
Get real life examples of how a sound VOC strategy translates into commercial success
• Know the right o�er for high net-worth clients to maximize your negotiating leverage• Know if complaining customers will really speak out against you• Know what will happen next so you can stay ahead of your competitors• Know your customer!
Manya Mayes, Director of Advanced Analytics and Solutions, Attensity PLUSA Surprise End User Organization
Using Speech And Text Analytics To Drive Online Ad Campaign Success
• See how telephony, speech processing, ad campaign data, and text analytics are brought together to allow marketers to mine the real content of customer calls• Discover how this process helps you maximize ad revenue• Explore the enabling technologies that make this process possible
Nathan Treloar, VP Technology for Strategic Markets, Ramp Matthew Berk, EVP of Product Engineering, MarchEx
Voice Of The Customer Panel
• Understand the value of data integration from different sources of customer feedback• Evaluate the importance of blending structured and unstructured information to provide more accurate analysis• Identify the major VOC obstacles that should be avoided to maximize the effectiveness of your VOC strategy• Ensure that your VOC strategy is robust and future proofed
Moderator: Andrew McInnes, Analyst, Forrester ResearchPanelists: Chris Jones, Manager of Customer Feedback, AdobeFern Halper, Partner, Hurwitz & AssociatesNathan Treloar, VP Technology for Strategic Markets, RampMatthew Berk, EVP of Product Engineering, MarchEx
Intelligent Business Search: The Application Of Semantic Technologies Into The Business Decision Making Process
• Uncover business-relevant content about markets, trending industry topics and companies from the vast breadth of the web• Monitor business changes and analyze trends to support astute decision making• Explore "Intelligent Business Search" in marketing, sales, and investment research
Penny Herscher, CEO, FirstRain
Using Text Analytics To Build Knowledge Portals
A multi-faceted case study that uncovers the benefits of semantic news aggregation and re-publishing platforms, including:
• How to achieve the right balance between semantic tagging and faceted search• Building on and off-ramps to social media • Using text analytics to produce the ultimate personalized news stream• Mixing private and public channels to deliver real-time business intelligence
William Mougayar, CEO, Eqentia
Semantics Update Panel
This panel will help you fully understand:
• The role of text analytics in semantic knowledge discovery.• The latest advances in semantic technologies, applications, and the semantic web.• How to exploit semantics for next-generation search, data integration, and analytics• The semantics strategies of online, social, and enterprise players
Moderator: Gregory Piatetsky, President, KD NuggetsPanelists: Penny Herscher, CEO, First RainWilliam Mougayar, CEO, EqentiaLee Feigenbaum, VP of Technology and Client Services, Cambridge Semantics
The Dawning Of A Predictive Text Analytics Industry & The End Of Lawyers
• Understand the burden of E-Discovery and the increasing pressure to reduce costs• Learn how analytics was thrown into the breach: clustering, categorization and predictive coding• Identify the constraints on predictive coding• Get up to speed on the emerging predictive coding marketplace• Envision predictive coding as a lead case study for in-house enterprise text analytics
Gerard Britton, Director, CAAS LLC
CASE STUDY
CASE STUDY
CASE STUDY
CASE STUDY
Keynote Topic
Text Analytics For Marketing
Hear From the Best of The Best in Text Analytics
Register In Minutes at: www.textanalyticsnews.com/text-mining-conference
Predictive Text AnalyticsA vendor-agnostic interactive primer on how to integrate text analysis with predictive analytics. Includes an overview of three forms of predictive analytics, various modeling approaches, how to select and aggregate textual features for inclusion in predictive models, and the business benefits that can be achieved. Also includes a live demonstration of predictive text analytics in action using the open source RapidMiner modeling tool.
Justin Langseth, President & CTO, Clarabridge, Inc.
www.textanalyticsnews.com/text-mining-conferenceOr Call: (201) 204-1683 to Register Today!
Maximize the Commercial Benefits of Your Text Analytics Solutions
Get Caught Up In Semantics
Industry At A Glance - Where We Are, Where We’re Going, And How This A�ects Your Text Mining Strategy
Get a comprehensive overview of the text analytics industry AND
• Learn where the money is…who’s profiting?• Understand how niche markets are getting linked together through acquisitions, unified platforms, and partnerships• Find out why Text Analytics is here to stay
Seth Grimes, President, Alta Plana
Text Analytics – The Foundation For Social Business Collaboration
The importance of sophisticated text mining and analysis is becoming more critical as the volume of social media conversations continues to grow. In Don’s presentation he will describe:
• The handling and processing of large volumes of social media data using enterprise-class listening platforms• The deployment of real-time ROI oriented dashboards through advanced data research and management• How advanced categorization accuracy and precise filtering makes social CRM and targeting possible• How to optimize engagement outcomes with customers through formalized Business Process Management workflows
Don Springer, CEO, Collective Intellect
Use Social Media Mining To Maximize Customer Insight And Competitive Intelligence
• Find out how Gaylord Entertainment has used social media text analysis to aide its wider business strategy• Gain insight into how text analysis of customer reviews can provide your company with valuable competitive intelligence • Analyze social media sentiment to pinpoint improvement possibilities across your whole business
Trevor Croop, Sr. Analyst, Operations & Guest Satisfaction, Gaylord Entertainment
Understanding The Social Media Universe
• Get the inside scoop with three real-world case studies, showing social media understanding in action• Discover how text analytics and NLP are being used to read, analyze and understand consumer opinion, emotion and behavior• Learn how companies are using the actionable insights of social media to shape their strategy for products, packaging and promotions
Lisa Joy Rosner, CMO, NetBase David Howlett, Sr. Director of Consumer Insights and Strategy, J.D. Power & Associates
A Twitter Case Study: Behavior Mining From Social Media
A step-by-step tutorial in using social media data to gain insights into consumer behavior in a time-e�cient manner
• The importance of social data: How social data can help us in forming hypotheses about consumer behavior• Pre-processing techniques that aide in e�cient mining: Why and when they should be applied• First insights into your customers’ minds: N-Grams, Keyword Frequencies and Co-Occurrences• More Insights to gain that competitive advantage: Concept Associations, Keywords and Concepts, and Concept Trending
Themos Kalafatis, Predictive Analytics Consultant
Why Your Sentiment Analysis Is Wrong
• Get examples of problem causing texts that hamper your commercial success• Understand why most texts are difficult to classify• Obtain more valuable, actionable results by asking different and better sentiment questions• See how Hierarchal Topic Discovery addresses the sentiment accuracy question
T.R. Fitz-Gibbon, Chief Scientist, Networked Insights
Maximize The E�ectiveness Of Sentiment Analysis
• Get expert solutions for predicting future sentiment• Discover applicable uses of sentiment analysis, including brand management, comparisons of di�erent products, improving CRM, and stock market monitoring• Find out about the effectiveness of hybrid frameworks for sentiment analysis • Understand how the hybrid model allows sentiment analysis to extract positive and negative expressions with high precision
Ronen Feldman, Founder and Chief Scientist, Digital Trowel
Stay Ahead of the Game: Explore the Newest Developments In Sentiment Analysis To Get A Leg Up On Your Competitors
• Be detailed and specific in your sentiment analysis: Discover more granular sentiment at the document level and all the way down to individual features • Utilize emotion/behavior analysis to understand how the customer really feels• Add a new dimension to sentiment by developing expertise analysis to make sure the text is worth your time• Get real life examples of how these new developments are being translated into actionable competitive advantages• Discover where sentiment analysis is heading
Tom Reamy, Chief Knowledge Architect, Kaps Group
Get The Most Out Of Your Marketing Campaign: Integrate Sentiment With Traditional Marketing
• Understand the benefits of adding sentiment into marketing metrics (retention, cross-sell, up-sell, and loyalty)• Explore the process - sentiment is worth more if you use it rather than just monitor it• Gain the analytical advantages that make all the di�erence to the bottom line
Tim Trussell, Solutions Specialist, SAS
Analyze The Mind Using Text
How neuro-marketing is forever changing the future of marketing
• Use text analytics to unlock the thought process of the writer• Understand how the brain’s response varies based on the source of the text• How does this play into your comprehensive text analytics strategy?
Joseph Carrabis, Founder and Chief Research O�cer, NextStage EvolutionFrank Della Rosa, Managing Director, Symphonetic Insight
Technology Insiders’ Panel
Learn about key developments and trends in text technologies, straight from the industry's leading technologists
• What's new and what's hot...and when can you get your hands on it?
• Multi-lingual text, cloud deployment, question-answering systems and machine translation: How do they work, and how can they work for you? • How are vendors meeting tough technical challenges?• How to work with vendors to get the solutions you need for your business
Moderator: Seth Grimes, CEO, Alta PlanaPanelists: Breck Baldwin, CEO, Alias-ITom Anderson, Managing Partner, Anderson AnalyticsRonen Feldman, Founder and Chief Scientist, Digital Trowel
Leveraging Unstructured Data In The 24/7 Customer Operation
• Make the most of internal interactions by sni�ng out usable sentiment and deploying it in the operation• Leverage social media as a customer support channel and integrate insights into the operation• Cross the "real-time gap" and leverage insights from unstructured data
Kevin English, Global Process Services, IBM
360 Degree Voice Of The Customer Analytics
• Understand the impact of internal and external customer insights/interactions• Develop a unified analytics platform that mines all your customer touch points• Take action on customer insights to improve the overall customer experience• Address social media in the context of an overall Voice of the Customer strategy
Daniel Ziv, VP Customer Interaction Analytics, Verint
How To Operationalize VOC In Your Company: Taking It From Pilot To Production
• Make people care about top VOC issues• Discover ways for funding text analytics projects• Integrate the data with existing reports/data from within your organization• Leverage text analytics to enhance the customer experience in real-time
Chris Jones, Manager of Customer Feedback, Adobe
No VOC, No Success. Know VOC, Know Success!
Get real life examples of how a sound VOC strategy translates into commercial success
• Know the right o�er for high net-worth clients to maximize your negotiating leverage• Know if complaining customers will really speak out against you• Know what will happen next so you can stay ahead of your competitors• Know your customer!
Manya Mayes, Director of Advanced Analytics and Solutions, Attensity PLUSA Surprise End User Organization
Using Speech And Text Analytics To Drive Online Ad Campaign Success
• See how telephony, speech processing, ad campaign data, and text analytics are brought together to allow marketers to mine the real content of customer calls• Discover how this process helps you maximize ad revenue• Explore the enabling technologies that make this process possible
Nathan Treloar, VP Technology for Strategic Markets, Ramp Matthew Berk, EVP of Product Engineering, MarchEx
Voice Of The Customer Panel
• Understand the value of data integration from different sources of customer feedback• Evaluate the importance of blending structured and unstructured information to provide more accurate analysis• Identify the major VOC obstacles that should be avoided to maximize the effectiveness of your VOC strategy• Ensure that your VOC strategy is robust and future proofed
Moderator: Andrew McInnes, Analyst, Forrester ResearchPanelists: Chris Jones, Manager of Customer Feedback, AdobeFern Halper, Partner, Hurwitz & AssociatesNathan Treloar, VP Technology for Strategic Markets, RampMatthew Berk, EVP of Product Engineering, MarchEx
Intelligent Business Search: The Application Of Semantic Technologies Into The Business Decision Making Process
• Uncover business-relevant content about markets, trending industry topics and companies from the vast breadth of the web• Monitor business changes and analyze trends to support astute decision making• Explore "Intelligent Business Search" in marketing, sales, and investment research
Penny Herscher, CEO, FirstRain
Using Text Analytics To Build Knowledge Portals
A multi-faceted case study that uncovers the benefits of semantic news aggregation and re-publishing platforms, including:
• How to achieve the right balance between semantic tagging and faceted search• Building on and off-ramps to social media • Using text analytics to produce the ultimate personalized news stream• Mixing private and public channels to deliver real-time business intelligence
William Mougayar, CEO, Eqentia
Semantics Update Panel
This panel will help you fully understand:
• The role of text analytics in semantic knowledge discovery.• The latest advances in semantic technologies, applications, and the semantic web.• How to exploit semantics for next-generation search, data integration, and analytics• The semantics strategies of online, social, and enterprise players
Moderator: Gregory Piatetsky, President, KD NuggetsPanelists: Penny Herscher, CEO, First RainWilliam Mougayar, CEO, EqentiaLee Feigenbaum, VP of Technology and Client Services, Cambridge Semantics
The Dawning Of A Predictive Text Analytics Industry & The End Of Lawyers
• Understand the burden of E-Discovery and the increasing pressure to reduce costs• Learn how analytics was thrown into the breach: clustering, categorization and predictive coding• Identify the constraints on predictive coding• Get up to speed on the emerging predictive coding marketplace• Envision predictive coding as a lead case study for in-house enterprise text analytics
Gerard Britton, Director, CAAS LLC
Unlock The Voice Of The Customer
Keynote Topic
CASE STUDY
CASE STUDYCASE STUDY
Call (201) 204-1691 or email [email protected] NOW!
EVEN MORE LEARNING AND NETWORKINGOPPORTUNITIES AT THIS YEAR’S SUMMIT!
“The Text Analytics Summit is a unique and high-focused event that covers in-depth the commercial potential of text mining and sentiment analysis.”
Frank Della Rosa, Managing Director, Symphonetic Insight
PRE-SUMMIT WORKSHOPSTo ensure you are fully up to speed with the latest developments in text analytics, we have also arranged two pre-summit workshops available to all delegates at no extra cost:
WORKSHOP ONE:An Overview Of Text Analytics: Technology, Solutions, And The Market Whether you're new to text analytics or are an experienced user, you'll benefit by attending Seth Grimes's Overview of Text Analytics. Presented by the space's leading analyst and the Summit's very own founding chair, this workshop will cover:
• The core technologies: Essentials every business user (and vendor) should know
• Solution basics and business benefits for an array of applications and industries
• Solution provider profiles: An objective assessment of the players and the posers
Seth Grimes, President, Alta Plana
WORKSHOP TWOChoose Wisely: How To Evaluate The Variety Of Text Analytics Software Options
• Learn what the range of text analytics software is and how to match your needs• See how a three phase approach to evaluation yields the best results• Discover how to do a text analytics Proof of Concept, and understand why it is essential• Determine how to go from evaluation to development
Tom Reamy, Chief Knowledge Architect, Kaps Group
NETWORKING AND BUSINESS BUILDING In addition to the huge amount of learning and knowledge sharing we provide at the Summit, we also build in plenty of time for you to meet the people who can make a significant impact on your business. You will have the opportunity to make the connections you need through:
1. Our dedicated online networking center: Starting three weeks before the event, you will be able to use our purpose built messaging service to contact fellow delegates and set up meetings in advance
2. The Summit Exhibition: Our top-notch exhibition brings key vendors and end users together to create the partnerships needed to fully maximize the value of text analytics
3. Networking Drinks Party: At the end of a buzzing first day, kick back and relax with new colleagues or just catch up with old friends. Discuss the day’s events and put perspectives on the ‘hot’ topics
If so, we can help your business development e�orts in 2011. This Summit o�ers you an excellent range of sponsorship and exhibition opportunities to suit every need and budget.
We can tailor a sponsorship package to meet your needs, allowing you to speak, run a workshop, organize meetings with hundreds of potential clients, and build your brand. Don’t miss out on this unrivaled opportunity to do business
and secure sales that will fill your order book for 2011 and beyond!Limited opportunities available! Call Paul Corr today to discuss your involvement and secure your place at this year’s Summit:
Paul CorrBusiness Development ManagerTel: 201-204-1691 Email: [email protected]
DO YOU OFFER A TEXT ANALYTICS SOLUTION?
Industry At A Glance - Where We Are, Where We’re Going, And How This A�ects Your Text Mining Strategy
Get a comprehensive overview of the text analytics industry AND
• Learn where the money is…who’s profiting?• Understand how niche markets are getting linked together through acquisitions, unified platforms, and partnerships• Find out why Text Analytics is here to stay
Seth Grimes, President, Alta Plana
Text Analytics – The Foundation For Social Business Collaboration
The importance of sophisticated text mining and analysis is becoming more critical as the volume of social media conversations continues to grow. In Don’s presentation he will describe:
• The handling and processing of large volumes of social media data using enterprise-class listening platforms• The deployment of real-time ROI oriented dashboards through advanced data research and management• How advanced categorization accuracy and precise filtering makes social CRM and targeting possible• How to optimize engagement outcomes with customers through formalized Business Process Management workflows
Don Springer, CEO, Collective Intellect
Use Social Media Mining To Maximize Customer Insight And Competitive Intelligence
• Find out how Gaylord Entertainment has used social media text analysis to aide its wider business strategy• Gain insight into how text analysis of customer reviews can provide your company with valuable competitive intelligence • Analyze social media sentiment to pinpoint improvement possibilities across your whole business
Trevor Croop, Sr. Analyst, Operations & Guest Satisfaction, Gaylord Entertainment
Understanding The Social Media Universe
• Get the inside scoop with three real-world case studies, showing social media understanding in action• Discover how text analytics and NLP are being used to read, analyze and understand consumer opinion, emotion and behavior• Learn how companies are using the actionable insights of social media to shape their strategy for products, packaging and promotions
Lisa Joy Rosner, CMO, NetBase David Howlett, Sr. Director of Consumer Insights and Strategy, J.D. Power & Associates
A Twitter Case Study: Behavior Mining From Social Media
A step-by-step tutorial in using social media data to gain insights into consumer behavior in a time-e�cient manner
• The importance of social data: How social data can help us in forming hypotheses about consumer behavior• Pre-processing techniques that aide in e�cient mining: Why and when they should be applied• First insights into your customers’ minds: N-Grams, Keyword Frequencies and Co-Occurrences• More Insights to gain that competitive advantage: Concept Associations, Keywords and Concepts, and Concept Trending
Themos Kalafatis, Predictive Analytics Consultant
Why Your Sentiment Analysis Is Wrong
• Get examples of problem causing texts that hamper your commercial success• Understand why most texts are difficult to classify• Obtain more valuable, actionable results by asking different and better sentiment questions• See how Hierarchal Topic Discovery addresses the sentiment accuracy question
T.R. Fitz-Gibbon, Chief Scientist, Networked Insights
Maximize The E�ectiveness Of Sentiment Analysis
• Get expert solutions for predicting future sentiment• Discover applicable uses of sentiment analysis, including brand management, comparisons of di�erent products, improving CRM, and stock market monitoring• Find out about the effectiveness of hybrid frameworks for sentiment analysis • Understand how the hybrid model allows sentiment analysis to extract positive and negative expressions with high precision
Ronen Feldman, Founder and Chief Scientist, Digital Trowel
Stay Ahead of the Game: Explore the Newest Developments In Sentiment Analysis To Get A Leg Up On Your Competitors
• Be detailed and specific in your sentiment analysis: Discover more granular sentiment at the document level and all the way down to individual features • Utilize emotion/behavior analysis to understand how the customer really feels• Add a new dimension to sentiment by developing expertise analysis to make sure the text is worth your time• Get real life examples of how these new developments are being translated into actionable competitive advantages• Discover where sentiment analysis is heading
Tom Reamy, Chief Knowledge Architect, Kaps Group
Get The Most Out Of Your Marketing Campaign: Integrate Sentiment With Traditional Marketing
• Understand the benefits of adding sentiment into marketing metrics (retention, cross-sell, up-sell, and loyalty)• Explore the process - sentiment is worth more if you use it rather than just monitor it• Gain the analytical advantages that make all the di�erence to the bottom line
Tim Trussell, Solutions Specialist, SAS
Analyze The Mind Using Text
How neuro-marketing is forever changing the future of marketing
• Use text analytics to unlock the thought process of the writer• Understand how the brain’s response varies based on the source of the text• How does this play into your comprehensive text analytics strategy?
Joseph Carrabis, Founder and Chief Research O�cer, NextStage EvolutionFrank Della Rosa, Managing Director, Symphonetic Insight
Technology Insiders’ Panel
Learn about key developments and trends in text technologies, straight from the industry's leading technologists
• What's new and what's hot...and when can you get your hands on it?
• Multi-lingual text, cloud deployment, question-answering systems and machine translation: How do they work, and how can they work for you? • How are vendors meeting tough technical challenges?• How to work with vendors to get the solutions you need for your business
Moderator: Seth Grimes, CEO, Alta PlanaPanelists: Breck Baldwin, CEO, Alias-ITom Anderson, Managing Partner, Anderson AnalyticsRonen Feldman, Founder and Chief Scientist, Digital Trowel
Leveraging Unstructured Data In The 24/7 Customer Operation
• Make the most of internal interactions by sni�ng out usable sentiment and deploying it in the operation• Leverage social media as a customer support channel and integrate insights into the operation• Cross the "real-time gap" and leverage insights from unstructured data
Kevin English, Global Process Services, IBM
360 Degree Voice Of The Customer Analytics
• Understand the impact of internal and external customer insights/interactions• Develop a unified analytics platform that mines all your customer touch points• Take action on customer insights to improve the overall customer experience• Address social media in the context of an overall Voice of the Customer strategy
Daniel Ziv, VP Customer Interaction Analytics, Verint
How To Operationalize VOC In Your Company: Taking It From Pilot To Production
• Make people care about top VOC issues• Discover ways for funding text analytics projects• Integrate the data with existing reports/data from within your organization• Leverage text analytics to enhance the customer experience in real-time
Chris Jones, Manager of Customer Feedback, Adobe
No VOC, No Success. Know VOC, Know Success!
Get real life examples of how a sound VOC strategy translates into commercial success
• Know the right o�er for high net-worth clients to maximize your negotiating leverage• Know if complaining customers will really speak out against you• Know what will happen next so you can stay ahead of your competitors• Know your customer!
Manya Mayes, Director of Advanced Analytics and Solutions, Attensity PLUSA Surprise End User Organization
Using Speech And Text Analytics To Drive Online Ad Campaign Success
• See how telephony, speech processing, ad campaign data, and text analytics are brought together to allow marketers to mine the real content of customer calls• Discover how this process helps you maximize ad revenue• Explore the enabling technologies that make this process possible
Nathan Treloar, VP Technology for Strategic Markets, Ramp Matthew Berk, EVP of Product Engineering, MarchEx
Voice Of The Customer Panel
• Understand the value of data integration from different sources of customer feedback• Evaluate the importance of blending structured and unstructured information to provide more accurate analysis• Identify the major VOC obstacles that should be avoided to maximize the effectiveness of your VOC strategy• Ensure that your VOC strategy is robust and future proofed
Moderator: Andrew McInnes, Analyst, Forrester ResearchPanelists: Chris Jones, Manager of Customer Feedback, AdobeFern Halper, Partner, Hurwitz & AssociatesNathan Treloar, VP Technology for Strategic Markets, RampMatthew Berk, EVP of Product Engineering, MarchEx
Intelligent Business Search: The Application Of Semantic Technologies Into The Business Decision Making Process
• Uncover business-relevant content about markets, trending industry topics and companies from the vast breadth of the web• Monitor business changes and analyze trends to support astute decision making• Explore "Intelligent Business Search" in marketing, sales, and investment research
Penny Herscher, CEO, FirstRain
Using Text Analytics To Build Knowledge Portals
A multi-faceted case study that uncovers the benefits of semantic news aggregation and re-publishing platforms, including:
• How to achieve the right balance between semantic tagging and faceted search• Building on and off-ramps to social media • Using text analytics to produce the ultimate personalized news stream• Mixing private and public channels to deliver real-time business intelligence
William Mougayar, CEO, Eqentia
Semantics Update Panel
This panel will help you fully understand:
• The role of text analytics in semantic knowledge discovery.• The latest advances in semantic technologies, applications, and the semantic web.• How to exploit semantics for next-generation search, data integration, and analytics• The semantics strategies of online, social, and enterprise players
Moderator: Gregory Piatetsky, President, KD NuggetsPanelists: Penny Herscher, CEO, First RainWilliam Mougayar, CEO, EqentiaLee Feigenbaum, VP of Technology and Client Services, Cambridge Semantics
The Dawning Of A Predictive Text Analytics Industry & The End Of Lawyers
• Understand the burden of E-Discovery and the increasing pressure to reduce costs• Learn how analytics was thrown into the breach: clustering, categorization and predictive coding• Identify the constraints on predictive coding• Get up to speed on the emerging predictive coding marketplace• Envision predictive coding as a lead case study for in-house enterprise text analytics
Gerard Britton, Director, CAAS LLC
Register In Minutes at: www.textanalyticsnews.com/text-mining-conference/
THE NUMBER ONE CONFERENCE ON TEXT ANALYTICS
Text Analytics SummitDate & VenueMay 18-19, Radisson Hotel, Boston, MA
Hotel DiscountsWe have negotiated special room rates atthe hotel. Reservation and price details willbe sent to you when you register
Group DiscountsCome along with members of your team and take advantage of Text Analytics News' special group discounts. The more attendees you sign up, the more money your company saves! Contact the Text Analytics News team at (201) 204-1683 or (201) 204-1691 for more details
Cancellation PolicyPasses are transferable without any charge. Cancellations by April 15th, 2011 incur an administrative charge of 25%. If you cancel your registration after April 15th, 2011 we will be obliged to charge the full fee.Please note – you must notify Text Analytics News in writing of cancellation or we will be obliged to charge the full fee. All cancellation requests should be emailed to [email protected]. The organizers reserve the right to make changes to the program without notice. Please see full terms & conditions at: https://secure.textanalyticsnews.com/text-mining-conference/terms.htm.
3 EASY WAYS TO REGISTER TODAY Online: www.textanalyticsnews.com/text-mining-conference/
Email: [email protected]
Phone: Ezra: 201-204-1683Paul: 201-204-1691
Your Choice of Registration Package
Vendors & ConsultantsSuper Early BirdEnds March 18th
Early BirdEnds April 15th Full Price
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$300
Platinum Pass• Access to conference room• Networking lunch and coffee breaks• Evening Drinks Reception Access• Access to exhibition hall• Access to presentation slides post-conference• Access to audio recordings of every conference session• Access to 1 hour Text Analytics podcact by conference chairman Seth Grimes
Gold Pass• Access to conference room• Networking lunch and coffee breaks• Evening Drinks Reception Access• Access to exhibition hall• Access to presentation slides post-conference• Access to audio recordings of every conference session
Silver Pass• Access to conference room• Networking lunch and coffee breaks• Evening Drinks Reception Access• Access to exhibition hall• Access to presentation slides post-conference
Conference Materials• Access to presentation slides post-conference• Access to audio recordings of every conference session
End Users Full Price
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$300
Platinum Pass• Access to conference room• Networking lunch and coffee breaks• Evening Drinks Reception Access• Access to exhibition hall• Access to presentation slides post-conference• Access to audio recordings of every conference session• Access to 1 hour Text Analytics podcact by conference chairman Seth Grimes
Gold Pass• Access to conference room• Networking lunch and coffee breaks• Evening Drinks Reception Access• Access to exhibition hall• Access to presentation slides post-conference• Access to audio recordings of every conference session
Silver Pass• Access to conference room• Networking lunch and coffee breaks• Evening Drinks Reception Access• Access to exhibition hall• Access to presentation slides post-conference
Conference Materials• Access to presentation slides post-conference• Access to audio recordings of every conference session
7th Annual
Save $300by booking before
March 18th
Super Early BirdEnds March 18th
Early BirdEnds April 15th
Industry At A Glance - Where We Are, Where We’re Going, And How This A�ects Your Text Mining Strategy
Get a comprehensive overview of the text analytics industry AND
• Learn where the money is…who’s profiting?• Understand how niche markets are getting linked together through acquisitions, unified platforms, and partnerships• Find out why Text Analytics is here to stay
Seth Grimes, President, Alta Plana
Text Analytics – The Foundation For Social Business Collaboration
The importance of sophisticated text mining and analysis is becoming more critical as the volume of social media conversations continues to grow. In Don’s presentation he will describe:
• The handling and processing of large volumes of social media data using enterprise-class listening platforms• The deployment of real-time ROI oriented dashboards through advanced data research and management• How advanced categorization accuracy and precise filtering makes social CRM and targeting possible• How to optimize engagement outcomes with customers through formalized Business Process Management workflows
Don Springer, CEO, Collective Intellect
Use Social Media Mining To Maximize Customer Insight And Competitive Intelligence
• Find out how Gaylord Entertainment has used social media text analysis to aide its wider business strategy• Gain insight into how text analysis of customer reviews can provide your company with valuable competitive intelligence • Analyze social media sentiment to pinpoint improvement possibilities across your whole business
Trevor Croop, Sr. Analyst, Operations & Guest Satisfaction, Gaylord Entertainment
Understanding The Social Media Universe
• Get the inside scoop with three real-world case studies, showing social media understanding in action• Discover how text analytics and NLP are being used to read, analyze and understand consumer opinion, emotion and behavior• Learn how companies are using the actionable insights of social media to shape their strategy for products, packaging and promotions
Lisa Joy Rosner, CMO, NetBase David Howlett, Sr. Director of Consumer Insights and Strategy, J.D. Power & Associates
A Twitter Case Study: Behavior Mining From Social Media
A step-by-step tutorial in using social media data to gain insights into consumer behavior in a time-e�cient manner
• The importance of social data: How social data can help us in forming hypotheses about consumer behavior• Pre-processing techniques that aide in e�cient mining: Why and when they should be applied• First insights into your customers’ minds: N-Grams, Keyword Frequencies and Co-Occurrences• More Insights to gain that competitive advantage: Concept Associations, Keywords and Concepts, and Concept Trending
Themos Kalafatis, Predictive Analytics Consultant
Why Your Sentiment Analysis Is Wrong
• Get examples of problem causing texts that hamper your commercial success• Understand why most texts are difficult to classify• Obtain more valuable, actionable results by asking different and better sentiment questions• See how Hierarchal Topic Discovery addresses the sentiment accuracy question
T.R. Fitz-Gibbon, Chief Scientist, Networked Insights
Maximize The E�ectiveness Of Sentiment Analysis
• Get expert solutions for predicting future sentiment• Discover applicable uses of sentiment analysis, including brand management, comparisons of di�erent products, improving CRM, and stock market monitoring• Find out about the effectiveness of hybrid frameworks for sentiment analysis • Understand how the hybrid model allows sentiment analysis to extract positive and negative expressions with high precision
Ronen Feldman, Founder and Chief Scientist, Digital Trowel
Stay Ahead of the Game: Explore the Newest Developments In Sentiment Analysis To Get A Leg Up On Your Competitors
• Be detailed and specific in your sentiment analysis: Discover more granular sentiment at the document level and all the way down to individual features • Utilize emotion/behavior analysis to understand how the customer really feels• Add a new dimension to sentiment by developing expertise analysis to make sure the text is worth your time• Get real life examples of how these new developments are being translated into actionable competitive advantages• Discover where sentiment analysis is heading
Tom Reamy, Chief Knowledge Architect, Kaps Group
Get The Most Out Of Your Marketing Campaign: Integrate Sentiment With Traditional Marketing
• Understand the benefits of adding sentiment into marketing metrics (retention, cross-sell, up-sell, and loyalty)• Explore the process - sentiment is worth more if you use it rather than just monitor it• Gain the analytical advantages that make all the di�erence to the bottom line
Tim Trussell, Solutions Specialist, SAS
Analyze The Mind Using Text
How neuro-marketing is forever changing the future of marketing
• Use text analytics to unlock the thought process of the writer• Understand how the brain’s response varies based on the source of the text• How does this play into your comprehensive text analytics strategy?
Joseph Carrabis, Founder and Chief Research O�cer, NextStage EvolutionFrank Della Rosa, Managing Director, Symphonetic Insight
Technology Insiders’ Panel
Learn about key developments and trends in text technologies, straight from the industry's leading technologists
• What's new and what's hot...and when can you get your hands on it?
• Multi-lingual text, cloud deployment, question-answering systems and machine translation: How do they work, and how can they work for you? • How are vendors meeting tough technical challenges?• How to work with vendors to get the solutions you need for your business
Moderator: Seth Grimes, CEO, Alta PlanaPanelists: Breck Baldwin, CEO, Alias-ITom Anderson, Managing Partner, Anderson AnalyticsRonen Feldman, Founder and Chief Scientist, Digital Trowel
Leveraging Unstructured Data In The 24/7 Customer Operation
• Make the most of internal interactions by sni�ng out usable sentiment and deploying it in the operation• Leverage social media as a customer support channel and integrate insights into the operation• Cross the "real-time gap" and leverage insights from unstructured data
Kevin English, Global Process Services, IBM
360 Degree Voice Of The Customer Analytics
• Understand the impact of internal and external customer insights/interactions• Develop a unified analytics platform that mines all your customer touch points• Take action on customer insights to improve the overall customer experience• Address social media in the context of an overall Voice of the Customer strategy
Daniel Ziv, VP Customer Interaction Analytics, Verint
How To Operationalize VOC In Your Company: Taking It From Pilot To Production
• Make people care about top VOC issues• Discover ways for funding text analytics projects• Integrate the data with existing reports/data from within your organization• Leverage text analytics to enhance the customer experience in real-time
Chris Jones, Manager of Customer Feedback, Adobe
No VOC, No Success. Know VOC, Know Success!
Get real life examples of how a sound VOC strategy translates into commercial success
• Know the right o�er for high net-worth clients to maximize your negotiating leverage• Know if complaining customers will really speak out against you• Know what will happen next so you can stay ahead of your competitors• Know your customer!
Manya Mayes, Director of Advanced Analytics and Solutions, Attensity PLUSA Surprise End User Organization
Using Speech And Text Analytics To Drive Online Ad Campaign Success
• See how telephony, speech processing, ad campaign data, and text analytics are brought together to allow marketers to mine the real content of customer calls• Discover how this process helps you maximize ad revenue• Explore the enabling technologies that make this process possible
Nathan Treloar, VP Technology for Strategic Markets, Ramp Matthew Berk, EVP of Product Engineering, MarchEx
Voice Of The Customer Panel
• Understand the value of data integration from different sources of customer feedback• Evaluate the importance of blending structured and unstructured information to provide more accurate analysis• Identify the major VOC obstacles that should be avoided to maximize the effectiveness of your VOC strategy• Ensure that your VOC strategy is robust and future proofed
Moderator: Andrew McInnes, Analyst, Forrester ResearchPanelists: Chris Jones, Manager of Customer Feedback, AdobeFern Halper, Partner, Hurwitz & AssociatesNathan Treloar, VP Technology for Strategic Markets, RampMatthew Berk, EVP of Product Engineering, MarchEx
Intelligent Business Search: The Application Of Semantic Technologies Into The Business Decision Making Process
• Uncover business-relevant content about markets, trending industry topics and companies from the vast breadth of the web• Monitor business changes and analyze trends to support astute decision making• Explore "Intelligent Business Search" in marketing, sales, and investment research
Penny Herscher, CEO, FirstRain
Using Text Analytics To Build Knowledge Portals
A multi-faceted case study that uncovers the benefits of semantic news aggregation and re-publishing platforms, including:
• How to achieve the right balance between semantic tagging and faceted search• Building on and off-ramps to social media • Using text analytics to produce the ultimate personalized news stream• Mixing private and public channels to deliver real-time business intelligence
William Mougayar, CEO, Eqentia
Semantics Update Panel
This panel will help you fully understand:
• The role of text analytics in semantic knowledge discovery.• The latest advances in semantic technologies, applications, and the semantic web.• How to exploit semantics for next-generation search, data integration, and analytics• The semantics strategies of online, social, and enterprise players
Moderator: Gregory Piatetsky, President, KD NuggetsPanelists: Penny Herscher, CEO, First RainWilliam Mougayar, CEO, EqentiaLee Feigenbaum, VP of Technology and Client Services, Cambridge Semantics
The Dawning Of A Predictive Text Analytics Industry & The End Of Lawyers
• Understand the burden of E-Discovery and the increasing pressure to reduce costs• Learn how analytics was thrown into the breach: clustering, categorization and predictive coding• Identify the constraints on predictive coding• Get up to speed on the emerging predictive coding marketplace• Envision predictive coding as a lead case study for in-house enterprise text analytics
Gerard Britton, Director, CAAS LLC
7th Annual
May 18TH and 19TH 2011, Radisson Hotel, Boston, MA
Text Analytics Summit
Save $300by booking before
March 18th
ARE YOU SERIOUS ABOUT TEXT ANALYTICS? MORE EXCELLENT REASONS WHY YOU MUST ATTEND THIS EVENT…
OPEN NOW For The Full Summit Program!
Media Partners: Knowledge Partners:
Developed by:
1
2
3
4
5
EXTENSIVE RESEARCH: Three months of meticulous research with leading text analytics experts has ensured that this agenda will tell you exactly what you need to know in order to profit from text analytics
REAL NETWORKING: Over 250 text mining professionals and end users set to attend. Formulate profitable partnerships with 10 hours of built in networking opportunities
HIGH CALIBER SPEAKERS: Hear from 25 of the world’s top text analytics experts, eager to share their knowledge, experiences, and insights with you
PROFITABLE SOLUTIONS: Products showcased at the exhibition could be exactly what you are looking for to increase profitability, customer satisfaction, and sales
STIMULATING DEBATE: The conference is structured to encourage active participation. Exchange ideas with speakers and fellow delegates and get your questions answered
3 EASY WAYS TOREGISTER TODAY
THE ONLY CONFERENCE IN NORTH AMERICAWITH AN EXCLUSIVE FOCUS ON TEXT MINING
Online: www.textanalyticsnews.com/text-mining-conference/
Email: [email protected]
Phone: Ezra: 201-204-1683 or Paul: 201-204-1691
Industry At A Glance - Where We Are, Where We’re Going, And How This A�ects Your Text Mining Strategy
Get a comprehensive overview of the text analytics industry AND
• Learn where the money is…who’s profiting?• Understand how niche markets are getting linked together through acquisitions, unified platforms, and partnerships• Find out why Text Analytics is here to stay
Seth Grimes, President, Alta Plana
Text Analytics – The Foundation For Social Business Collaboration
The importance of sophisticated text mining and analysis is becoming more critical as the volume of social media conversations continues to grow. In Don’s presentation he will describe:
• The handling and processing of large volumes of social media data using enterprise-class listening platforms• The deployment of real-time ROI oriented dashboards through advanced data research and management• How advanced categorization accuracy and precise filtering makes social CRM and targeting possible• How to optimize engagement outcomes with customers through formalized Business Process Management workflows
Don Springer, CEO, Collective Intellect
Use Social Media Mining To Maximize Customer Insight And Competitive Intelligence
• Find out how Gaylord Entertainment has used social media text analysis to aide its wider business strategy• Gain insight into how text analysis of customer reviews can provide your company with valuable competitive intelligence • Analyze social media sentiment to pinpoint improvement possibilities across your whole business
Trevor Croop, Sr. Analyst, Operations & Guest Satisfaction, Gaylord Entertainment
Understanding The Social Media Universe
• Get the inside scoop with three real-world case studies, showing social media understanding in action• Discover how text analytics and NLP are being used to read, analyze and understand consumer opinion, emotion and behavior• Learn how companies are using the actionable insights of social media to shape their strategy for products, packaging and promotions
Lisa Joy Rosner, CMO, NetBase David Howlett, Sr. Director of Consumer Insights and Strategy, J.D. Power & Associates
A Twitter Case Study: Behavior Mining From Social Media
A step-by-step tutorial in using social media data to gain insights into consumer behavior in a time-e�cient manner
• The importance of social data: How social data can help us in forming hypotheses about consumer behavior• Pre-processing techniques that aide in e�cient mining: Why and when they should be applied• First insights into your customers’ minds: N-Grams, Keyword Frequencies and Co-Occurrences• More Insights to gain that competitive advantage: Concept Associations, Keywords and Concepts, and Concept Trending
Themos Kalafatis, Predictive Analytics Consultant
Why Your Sentiment Analysis Is Wrong
• Get examples of problem causing texts that hamper your commercial success• Understand why most texts are difficult to classify• Obtain more valuable, actionable results by asking different and better sentiment questions• See how Hierarchal Topic Discovery addresses the sentiment accuracy question
T.R. Fitz-Gibbon, Chief Scientist, Networked Insights
Maximize The E�ectiveness Of Sentiment Analysis
• Get expert solutions for predicting future sentiment• Discover applicable uses of sentiment analysis, including brand management, comparisons of di�erent products, improving CRM, and stock market monitoring• Find out about the effectiveness of hybrid frameworks for sentiment analysis • Understand how the hybrid model allows sentiment analysis to extract positive and negative expressions with high precision
Ronen Feldman, Founder and Chief Scientist, Digital Trowel
Stay Ahead of the Game: Explore the Newest Developments In Sentiment Analysis To Get A Leg Up On Your Competitors
• Be detailed and specific in your sentiment analysis: Discover more granular sentiment at the document level and all the way down to individual features • Utilize emotion/behavior analysis to understand how the customer really feels• Add a new dimension to sentiment by developing expertise analysis to make sure the text is worth your time• Get real life examples of how these new developments are being translated into actionable competitive advantages• Discover where sentiment analysis is heading
Tom Reamy, Chief Knowledge Architect, Kaps Group
Get The Most Out Of Your Marketing Campaign: Integrate Sentiment With Traditional Marketing
• Understand the benefits of adding sentiment into marketing metrics (retention, cross-sell, up-sell, and loyalty)• Explore the process - sentiment is worth more if you use it rather than just monitor it• Gain the analytical advantages that make all the di�erence to the bottom line
Tim Trussell, Solutions Specialist, SAS
Analyze The Mind Using Text
How neuro-marketing is forever changing the future of marketing
• Use text analytics to unlock the thought process of the writer• Understand how the brain’s response varies based on the source of the text• How does this play into your comprehensive text analytics strategy?
Joseph Carrabis, Founder and Chief Research O�cer, NextStage EvolutionFrank Della Rosa, Managing Director, Symphonetic Insight
Technology Insiders’ Panel
Learn about key developments and trends in text technologies, straight from the industry's leading technologists
• What's new and what's hot...and when can you get your hands on it?
• Multi-lingual text, cloud deployment, question-answering systems and machine translation: How do they work, and how can they work for you? • How are vendors meeting tough technical challenges?• How to work with vendors to get the solutions you need for your business
Moderator: Seth Grimes, CEO, Alta PlanaPanelists: Breck Baldwin, CEO, Alias-ITom Anderson, Managing Partner, Anderson AnalyticsRonen Feldman, Founder and Chief Scientist, Digital Trowel
Leveraging Unstructured Data In The 24/7 Customer Operation
• Make the most of internal interactions by sni�ng out usable sentiment and deploying it in the operation• Leverage social media as a customer support channel and integrate insights into the operation• Cross the "real-time gap" and leverage insights from unstructured data
Kevin English, Global Process Services, IBM
360 Degree Voice Of The Customer Analytics
• Understand the impact of internal and external customer insights/interactions• Develop a unified analytics platform that mines all your customer touch points• Take action on customer insights to improve the overall customer experience• Address social media in the context of an overall Voice of the Customer strategy
Daniel Ziv, VP Customer Interaction Analytics, Verint
How To Operationalize VOC In Your Company: Taking It From Pilot To Production
• Make people care about top VOC issues• Discover ways for funding text analytics projects• Integrate the data with existing reports/data from within your organization• Leverage text analytics to enhance the customer experience in real-time
Chris Jones, Manager of Customer Feedback, Adobe
No VOC, No Success. Know VOC, Know Success!
Get real life examples of how a sound VOC strategy translates into commercial success
• Know the right o�er for high net-worth clients to maximize your negotiating leverage• Know if complaining customers will really speak out against you• Know what will happen next so you can stay ahead of your competitors• Know your customer!
Manya Mayes, Director of Advanced Analytics and Solutions, Attensity PLUSA Surprise End User Organization
Using Speech And Text Analytics To Drive Online Ad Campaign Success
• See how telephony, speech processing, ad campaign data, and text analytics are brought together to allow marketers to mine the real content of customer calls• Discover how this process helps you maximize ad revenue• Explore the enabling technologies that make this process possible
Nathan Treloar, VP Technology for Strategic Markets, Ramp Matthew Berk, EVP of Product Engineering, MarchEx
Voice Of The Customer Panel
• Understand the value of data integration from different sources of customer feedback• Evaluate the importance of blending structured and unstructured information to provide more accurate analysis• Identify the major VOC obstacles that should be avoided to maximize the effectiveness of your VOC strategy• Ensure that your VOC strategy is robust and future proofed
Moderator: Andrew McInnes, Analyst, Forrester ResearchPanelists: Chris Jones, Manager of Customer Feedback, AdobeFern Halper, Partner, Hurwitz & AssociatesNathan Treloar, VP Technology for Strategic Markets, RampMatthew Berk, EVP of Product Engineering, MarchEx
Intelligent Business Search: The Application Of Semantic Technologies Into The Business Decision Making Process
• Uncover business-relevant content about markets, trending industry topics and companies from the vast breadth of the web• Monitor business changes and analyze trends to support astute decision making• Explore "Intelligent Business Search" in marketing, sales, and investment research
Penny Herscher, CEO, FirstRain
Using Text Analytics To Build Knowledge Portals
A multi-faceted case study that uncovers the benefits of semantic news aggregation and re-publishing platforms, including:
• How to achieve the right balance between semantic tagging and faceted search• Building on and off-ramps to social media • Using text analytics to produce the ultimate personalized news stream• Mixing private and public channels to deliver real-time business intelligence
William Mougayar, CEO, Eqentia
Semantics Update Panel
This panel will help you fully understand:
• The role of text analytics in semantic knowledge discovery.• The latest advances in semantic technologies, applications, and the semantic web.• How to exploit semantics for next-generation search, data integration, and analytics• The semantics strategies of online, social, and enterprise players
Moderator: Gregory Piatetsky, President, KD NuggetsPanelists: Penny Herscher, CEO, First RainWilliam Mougayar, CEO, EqentiaLee Feigenbaum, VP of Technology and Client Services, Cambridge Semantics
The Dawning Of A Predictive Text Analytics Industry & The End Of Lawyers
• Understand the burden of E-Discovery and the increasing pressure to reduce costs• Learn how analytics was thrown into the breach: clustering, categorization and predictive coding• Identify the constraints on predictive coding• Get up to speed on the emerging predictive coding marketplace• Envision predictive coding as a lead case study for in-house enterprise text analytics
Gerard Britton, Director, CAAS LLC
Hear From More Than 25 Of The World's Top Text Analytics Experts
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