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2014 Annual Report

Businesses:

21started by our clients

Victor Caicero, Business Development Client

Antigua Coffee Shop; antigua-cafe.com

It’s a long journey from growing up with limited

opportunities in an impoverished, small town in

Mexico to opening your own restaurant in the

trendy, foodie-filled Bay Area. That’s the

inspiring story of Victor Caicero, an immigrant

who came to the United States with a dream

that is now a reality for this entrepreneur—a

dream that came to fruition with the assistance

of the Business Development team at MEDA.

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Our Impact

Last year, 6,300 low- and moderate-income clients walked through our doors in the

Mission District—more than four times the number of families we served in 2010. As

income disparity widens across the nation, and the City faces a housing crisis of unprecedented scale,

MEDA's efforts to empower San Francisco’s lower-income and Latino families are more urgent than ever.

MEDA is pioneering groundbreaking strategies to help families build assets, achieve higher incomes and financial

health, and secure stable housing. Through the Mission Promise Neighborhood, we are collaborating with the San

Francisco Unified School District and a host of vital community partners to ensure that every child in the Mission

District is on track to thrive, from cradle to college and beyond.

In 2014, we launched two new programs that will keep the Mission District inclusive and equitable for all. Our

Community Real Estate program is our effort to preserve and produce 1,070 units of affordable housing in the

next five years. MEDA’s Adelante Fund will provide accessible and affordable loans to businesses and residents.

Projecting 90 small-business microloans and 225 consumer loans over the next three years, Adelante Fund will

generate new jobs and financial stability for our families.

We have proudly served the Mission District for 42 years and this is a crucial moment in our trajectory to provide

the leadership, vision, innovation and commitment necessary to ensure that San Francisco—and the Mission—

remains a community that low- and moderate-income Latino families can call their permanent home. On behalf

of our staff, Board of Directors and communities that we serve, thank you for choosing to partner with MEDA.

You make our work possible!

Luis Granados

Executive Director

Mission Economic Development Agency (MEDA)

Our Mission

The mission of MEDA is to achieve economic

justice for San Francisco’s low- and moderate-

income Latino families through asset development.

Community service:

42years in the Mission

Front Cover: Mia Maritza Hernandez, Mission Promise Neighborhood student. Photo credit: Alain McLaughlin Photography; amphotosf.com.

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Our Asset Building Programs

Financial CapabilityEmpowering families to achieve lifelong financial

health and economic success.

Clients 716

Positive financial outcomes (includes improving debt, income, savings or credit)

1,195

Reduced debt by +5% 151 clients, 172 outcomes

Increased credit score 25+ 236 clients, 341 outcomes

“My financial coach talked to me, not at me.”

— Financial Capability Client De De Tillman

Business DevelopmentHelping small businesses thrive in our community.

Business training clients (total served) 390

Businesses created 21

Jobs created 47

Loans packaged (includes Secured Credit Cards)

44

Total amount packaged $395,600

"I hope to provide a better and more stable life for my

new family in the U.S., and my family

back in Mexico. I also look to create

opportunities for other people who

are coming to this country looking for

a better life.”

— Business Development Client Victor Caicero

Housing OpportunitiesSustaining families through affordable housing and

homeownership opportunities.

Workshop participants (combined) 885

One-on-one counseling (combined) 401

New homeowners 41

Foreclosures prevented 4

Families financially ready to purchase a home

175

"We are in our new home, which we love! Thanks, MEDA,

for the invaluable assistance in putting us on the path that

led us here."

— Homeownership Clients Chris and Yayoi Baker

SparkPoint San Francisco

MEDA's Plaza Adelante has become the SparkPoint San

Francisco center, with the valued sponsorship of United

Way of the Bay Area. SparkPoint’s experts help families

create step-by-step action plans to tackle their unique

financial needs via the service-integration model of

MEDA's innovative Asset Building Programs.

First-time homebuyers:

175families financially ready to purchase

a home after workshops and coaching

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Rosa Segura, Workforce Development Client

"I worked at Safeway for over 13 years as a sandwich maker and was

laid off. I began receiving unemployment and was looking for work for

nine months. I went to MEDA and met Job Coach Robert Lopez, who

helped me apply online for many opportunities. He showed me how

to do applications on the computer and kept me motivated. I finally

found a job as a sandwich maker with Corner Bakery Café, a new

company here in San Francisco on Market Street. I enjoy my new job

and I really appreciate MEDA's help."

Job placements:

241for the community

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Minnie Wolford, Tax Client

Minnie is the sole caregiver of her 96-year-old mother, who suffers

from several ailments. In the past, the government taxed the income

Minnie received from federal and state programs to provide such

care. Aware of a new law enacted in February, MEDA's tax team knew

that the IRS and the state of California no longer deem that money

taxable income. The tax team completed amended returns for three

back years. The result: a $6,216 refund for this community member.

Tax returns:

3,831prepared for free for

the community

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Tax PreparationProviding low-income families with access to

refunds, credits and services that help them achieve

their financial goals.

Tax returns prepared 3,831

ITINs prepared 81

FAFSA applications 110

Percentage change in monetary returns from 2010

10,284%

VITA tax volunteers 120

Self-employed tax clients 130

Tax Preparation–$'s Returned to Community

"It takes the combined

effort of enthusiastic

volunteers and our

dedicated MEDA staff

to do thousands of tax

returns for free for our

low-income clients.

The refunds obtained

can often be a major

income source for our clients."

— Tax Preparation Program Manager Max Moy-Borgen

Technology & InternetBridging the technology divide for low-income,

Latino families.

Digital literacy clients 313

Microsoft certifications 35

In-home computer provided and high-speed internet access obtained

518

"I advise clients that digital literacy is a must for everyone."

— Technology Manager Jacinto Noriega

Workforce DevelopmentCreating opportunity for families through innovative

training, placement and retention services.

Clients 696

Job placements 241

Young Adult clients: Mission Techies 59

Young Adult clients: Bilingual Bank Tellers 40

"I never thought I would work in such a beautiful hotel."

— Workforce Development Client Yohana Rodriguez

"Having recently hired MEDA's client Edwin, we cut our

training cycle in half, since he was already well prepared

for an IT Support Engineer job."

— Evan Jones, CEO of Jones IT, who hired Young Adult Program Client Edwin Gonzales, a Mission Techie

2010 2011 2012 2013 2014

6

5

4

3

2

1

0

4.50

3.60

2.44

5.50

5.25

Our Asset Building Programs (continued)

Dollars returned to the community:

$5.5 millionvia free tax preparation in 2014

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"With our two-generation

approach, as families succeed

students succeed. My vision is

to ensure opportunities exist

and students have supports

around them to help seize such

opportunities."

— Mission Promise Neighborhood Deputy Director Raquel Donoso

The Mission Promise Neighborhood (MPN) is an initiative to ensure

that every student graduates college ready to succeed and families

are connected to systems of support. MEDA is the lead agency for this

collaborative that brings together schools, colleges, community-based

organizations, city agencies, businesses and community residents to create a

cradle-to-career path for Mission children and youth. The Mission Promise

Neighborhood targets students at Cesar Chavez Elementary School, Bryant

Elementary School, Everett Middle School and John O’Connell High School.

Number of students in four target schools 1,616

Number of children ages 0–5 in the Mission 2,569

Number of partner organizations and government agencies 33

Number of children and adults served by MEDA/partner organizations

5,725

Number of families that created a Family Success Plan via family success coaches at four schools

276

Number of families connected to social support services, i.e., housing assistance, legal services, after-school programs or summer programs

407

Number of families provided financial coaching 462

Children:

2,569ages 0–5 in

the Mission**

Our Mission Promise Neighborhood

*Source: School Accountability Report Card School Year 2013–14.

**Social Explorer Tables: ACS 2009 to 2013 (Five-Year Estimates) (SE), ACS 2009–2013 (Five-Year Estimates), Social Explorer; U.S. Census Bureau.

Students:

1,616in four

target schools*

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Working toward economic success:

462families provided financial coaching

Karina Acevedo, Financial Capability Client

Karina and her son, Chuy (photo, left), showcase how the Mission Promise

Neighborhood's two-generation approach works to make our families'

lives better. Financial Capability Program Manager Jackie Marcelos (photo,

right), explains this client's case: "I worked with Karina on building her credit

with a Secured Credit Card, plus helped her access a Fresh Start Saver loan.

Looking to make Chuy's future bright, Karina now puts money each month

into a Kindergarten 2 College account, offered by the City and County of

San Francisco. I have suggested that Karina make a will and we are even

researching life insurance policies, to ensure that her son, who has specials

needs, will always be protected. I am also assisting Karina in finding a new

apartment, as her rent has tripled and the home is in bad shape. MPN

providing this range of services is vital to a family's economic success."

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MPN 3-in-1 "Back-to-School Event," August 2014

“I am glad to know that there is so much available for my family. I never

knew there were so many agencies willing to help,” stated Mission resident

Lydia as she clasped a grouping of brochures and her beaming daughter

showed off her new backpack stuffed with school supplies. Lydia's

comments echoed those of the community last August—a community

that came out in the thousands to get free backpacks, take computer

classes and receive free services. It takes a community effort to make

a far-reaching program, such as MPN, a success. It takes partners. It takes

everyone in a community feeling they have a stake.

Mission Promise Neighborhood Partners

Causa Justa :: Just Cause

Children’s Council San Francisco

Council of Community Housing Organizations

Department of Children, Youth and their Families

Felton Institute

First 5 San Francisco

Good Samaritan Family Resource Center

Instituto Familiar de la Raza

Jamestown Community Center

John W. Gardner Center

La Raza Centro Legal

Mission Economic Development Agency

Mission Graduates

Mission Language and Vocational School (MLVS)

Mission Neighborhood Centers (MNC)

Mission Neighborhood Health Center (MNHC)

My Path

Nurse-Midwives of SF General Hospital

Parents for Public Schools (PPS)

Raising A Reader

Refugee Transitions

San Francisco Department of Public Health

San Francisco Department of Technology

San Francisco Office of Economic and Workforce Development

San Francisco Office of Mayor Ed Lee

San Francisco Treasurer’s Office of Financial Empowerment

San Francisco Unified School District (SFUSD)

Seven Tepees

Streetside Stories

Support for Families of Children with Disabilities

UCSF Hearts

UCSF Infant-Parent Program

United Way of the Bay Area

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MEDA has implemented two new programs to complement our

Asset Building Programs and the Mission Promise Neighborhood.

MEDA's five-year

commitment to the Mission:

1,070units by 2020

Pilot-period consumer

loans:

225by the end

of 2017

Our New Programs

Community Real EstateTo preserve and produce affordable housing and commercial real estate for low-

to moderate-income residents and community-serving businesses.

2015 2016 2017Public housing (preservation) 400 0 0

"Small Sites" apartments (preservation) 40 40 100

Plaza Adelante/mixed-use "Small Sites" (preservation of square footage)

30,000 30,000 40,000

Single-room occupancy hotels (preservation)

0 100 100

MOHCD sites (production) 150 80 200

Community Loan FundAdelante Fund is a brand-new vehicle for MEDA to provide vital capital and

lending options to the low-income community in San Francisco.

2015 2016 2017Small-business microloans 20 30 40

Pilot-period consumer loans 0 75 150

"We want our families to have

knowledge around their rights,

resources and ways to be

involved in solutions for their

housing crisis."

— Director of Community Real Estate Karoleen Feng

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Our Clients

Unduplicated Clients

2010 2011 2012 2013 2014

7

6

5

4

3

2

1

0

4,735

3,871

1,364

6,311

5,669

Income Level*

Immigrant Status

Language

Preferred language-Spanish

Preferred language-English

Preferred language-Other

35%

7%

58%

Unduplicated clients:

6,311offered free services at Plaza Adelante

neighborhood center in 2014

HUD AMI <50 AMI (Very Low Income)

HUD AMI 50–80 AMI (Low Income)

HUD AMI 81–100 AMI (Moderate Income)

HUD AMI >100 AMI (Not Low Income)

24%

20%

48%

8%

Born in U.S.

Immigrant

65%

35%

San Francisco Area Median Income (AMI) levels

$71,350 ..................... One-person household

$81,500 ..................... Two-person household

$91,700 ..................... Three-person household

$101,900 ................... Four-person household

$110,050 ................... Five-person household*Source: U.S. Dept. of Housing and Urban Development, published March 6, 2015.

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Where MEDA Clients Live

MissionDistrict

94130

9410494109

4%

94112

13%

94124

6%

94110

21%

941024%

941036%

Tenderloin

Downtown

Other San Francisco16% combined

Outside San Francisco22%

Outer Mission

Crocker Amazon

Bayview

Excelsior

BernalHeights

Visitacion Valley

SoMa

3%

94134

5%

0.50 1 2Miles

N

Mission Promise Neighborhood

* ZIP codes of Mission Economic Development Agency (MEDA) clients based on residence in 2014.

Percentage of Clients by ZIP Code*

94102 = 4% 94112 = 13%

94103 = 6% 94124 = 6%

94104 = 3% 94134 = 5%

94109 = 4% Other SF = 16%

94110 = 21% Outside SF = 22%

< 3%

3–5%

6–9%

10–19%

> 20%

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Our Budget and Staff

Budget Staff

2010 2011 2012 2013 2014

12

10

8

6

4

2

0

3.03

4.743.80

10.12

8.33

2010 2011 2012 2013 2014

70

60

50

40

30

20

10

0

32

20

11

58

42

Budget:

10.12million dollars

in 2014

Personnel:

58on staff in 2014

Our Vision

With the past and present life of the Mission District as MEDA’s inspiration, in the

long term we envision generations of Latino families that remain part of vibrant,

diverse, proud and forward-thinking communities, where residents own homes and

businesses and are actively engaged in the civic life of their neighborhoods and the

institutions that affect their lives. MEDA is committed to ensuring that these

families maintain sufficient assets to provide them and future generations with

the opportunity to call San Francisco their permanent home.

Volunteers:

1,300hours of time donated

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Our Funders, Sponsors and Donors

Funders and Sponsors

MEDA deeply appreciates

the continual support of

our mission to achieve

economic justice for

San Francisco’s low-

and moderate-income

Latino families.

Pioneer/Pionero ($50,000+ Funders)

California Emerging

Technology Fund

Center for Financial

Services Innovation

Citi

City and County of

San Francisco Human

Services Agency

City and County of

San Francisco Mayor’s Office

of Housing and Community

Development

City and County of

San Francisco Office of

Economic and Workforce

Development

FINRA Investor Education

Foundation

JPMorgan Chase & Co.

Marcled Foundation

Mimi and Peter Haas Fund

Startup:Education

State of California

Department of Justice,

Office of the Attorney

General

The Kresge Foundation

The San Francisco

Foundation

U.S. Bank

U.S. Department of

Education, Office of

Innovation and Improvement

U.S. Department of Health

& Human Services,

Administration for Children

& Families, Office of

Community Services

United Way of the Bay Area

Walter & Elise Haas Fund

Supporter/Partidario ($500–$49,999 Funders)

Bank of America

Bank of the West

BBVA Compass

Best Buy

Boston Private Bank & Trust

Company

Capital One

Charles Schwab Bank

Cisco Meraki

City and County of

San Francisco Department

of Public Health

Comerica Bank

Dr. Teeth & the Electric

Mayhem

Enterprise Community

Partners, Inc.

Facebook

First Republic Bank

Friedman Family Foundation

Genentech Foundation

Google

HomeownershipSF

Jones IT Consulting

LinkedIn

Mission National Bank

National Association for

Latino Community Asset

Builders

Rainbow Grocery

Sam's Club

San Francisco Federal

Credit Union

U.S. Department of Housing

and Urban Development

Union Bank

University of California,

San Francisco

Wells Fargo

We thank the following individual donors for contributing $500 or more

Anonymous

Andy Bowles

and Veronica Castillo

William Cartagena

Craig Cheevers

Cindy Clements

Raquel Donoso

Katie Ferrick

Jenny Flores

and Anthony Valle

Matt and Vanessa Ginzton

Lydia Gomez

Luis Granados

Gloria Guzman

Cheryl Lazar

Tatania Llanes

Jesse Martinez

Jami McKenzie

Paulette J. Meyer and David

A. Friedman

Sergio Monzon

Sharon Moy and David

Borgen Moy

Tomas and Dolores Peña

Leigh Phillips

Trevor Potter

Lisa Spinali

Frank Yeary

We thank the 361 other individual donors to MEDA for their vital contributions.

2014 individual giving:

100%by MEDA staff

and Board

Mission Economic Development Agency (MEDA), Plaza Adelante, 2301 Mission Street, Suite 301

San Francisco, CA 94110 • (415) 282-3334 • medasf.org • missionpromise.org

1338-02032015

2014 Board of Directors

Leigh Phillips, President Director, San Francisco Office of Financial Empowerment at City and County of San Francisco

Jane Duong, Vice President Director of Programs & Advocacy, National Coalition for Asian Pacific American Community Development

Whitney Jones, Treasurer Director of Housing Development, Chinatown CDC

My Do-Kruse, Secretary City of Daly City, Economic & Community Development Department

Jenny C. Flores Community Affairs Manager, Bank of the West

Karling Aguilera-Fort San Francisco Unified School District

Kavita Gobburi Loan Officer, Northern California Community Loan Fund

Matthew Haney Executive Director of the University of California Student Association

Jabari Herbert Former Executive Director, Alliance for West Oakland Development

Jesse Martinez Founding Team Member at Latinosphere

William Ortiz-Cartagena Owner, Cartagena Consulting

Kevin Stein Associate Director, California Reinvestment Coalition

Management Team

Luis Granados, Executive Director

Christi Baker, Director of Asset Building Programs

Cindy Clements, Director of Operations

Raquel Donoso, Mission Promise Neighborhood Deputy Director

Karoleen Feng, Director of Community Real Estate

Monica Lopez, Director of Evaluation

Nathanial Owen, Community Loan Fund Director

John Sedlander, Finance Director

Jillian Spindle, Director of Development