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Communication is the process of passinginformation and understanding from
one person to another. It is the processof imparting ideas and making oneselfunderstood by others.
- Theo Haimann
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When we talk about effectivecommunication one thing that comes inmind , what are the basic principles of
effective communication. These priniciples tells us how yourmessage can becomes effective for yourtarget group.
These principles also tell about styleand importance of the message. These principles advocated by FrancisJ. Bergin are commonly known as 7 Cs
of effective communication
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Every communication must be complete andadequate. Incomplete messages keep thereceiver guessing, create misunderstanding
and delay actions. Complete messages are more likely to bring
the desired results without the expense ofadditional messages.
They can do a better job of building goodwill.
Messages that contain information thereceiver needs show concern for others.
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Complete messages can help avert
costly lawsuits that may result ifimportant information is missing.
Communications that seeminconsequential can be surprisinglyimportant if the information theycontain is complete and effective.
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In business communications, you should bebrief and be able to say in fewest possiblewords. A concise message is complete
without being wordy. A concise message saves time and expense
for both sender and receiver.
Conciseness contributes to emphasis; by
eliminating unnecessary words, you letimportant ideas stand out.
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When combined with a you-view,concise messages are inherently
more interesting to recipients asthey avoid unnecessary information.
Few examples -)
Wordy:: at this point of time
Concise:: now
Wordy:: in due course
Concise:: soon
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The message must be put in simpleterms to ensure clarity. Words mustmean the same thing to the receiver as
they do to the sender. Complex issues must be compressed
into themes, slogans or stereotypes thathave simplicity and clarity.
Accurate and familiar words must beuse with proper intonation, stresses andpauses.
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Correctness means right level oflanguage and accuracy of facts, figuresand words. If the information is not
correctly conveyed, the sender will losecredibility.
Transmission of correct in formation tosuperiors will vitiate decision making
process. To convey correct messages,
grammatical errors should also beavoided
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Concreteness means being specific,definite and vivid rather than vagueand general.
Precise words should be choose toconvey the correct message andsupport it by relevant facts and
figures Concrete expressions create visual
images that are easy to register.
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VAGUE AND
GENERAL Goods are soon
beingdispatched.
Your efforts areappreciated by
all of us.
CONCRETE ANDEFFECTIVE
Good will bedispatched on 2ndjuly.
All of usappreciate yourefforts.
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Courtesy stems from a sincere you-attitude. It is necessary that yourespect the other person by listening to
him patiently. Thank generously for a favour.
Apologise for an omission.
Avoid irritating expressions. Use non-discriminatory expressions that reflectequal treatment of people regardless ofgender, race, ethnic origin, and physicalfeatures.
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Thank you..
by:
DEEPALI
ANDMANVI
